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Men Outspend Women On Facial Skincare Products In India

In India, men spend almost 10 percent more on body washes and 7 percent more on face washes and scrubs than women do every month, according to the report, “Target Group Index,” by IMRB International. Men from the 18‒24 age group spend around 15 percent more on moisturizers and 6 percent more on conditioners, compared with women from the same age group. Data from Euromonitor International revealed men's grooming accounts for only 10 percent of the overall beauty market in the country; however, it is growing faster at 20‒25 percent. From the current $600 million, the market is forecast to grow to more than $1 billion by 2020, according to Argus CMPO CEO Hema Aushat.

"Guess who’s driving the face wash market in India?", Livemint, October 21, 2016

Shiseido Works With Microsoft To Create Virtual Makeup App

Shiseido partnered with Microsoft to create Telebeauty, a software designed to apply virtual makeup to a user's video image while taking part in a teleconference. Women using the app can choose from four palettes, natural, trend, cool, and pretty, before joining the teleconference call. Designed to distinguish between the user's face and the background, Telebeauty scans the user's face and adjusts the skin tone, and covers pores, dark spots, and pimples with a “digital beauty balm.”

"Shiseido partnered with Microsoft to create a make-up filter for women who telecommute", Quartz, October 20, 2016

Unilever's Signal Pepsodent Brand Launches Facebook Campaign Encouraging Children To Brush Teeth

Unilever's oral care brand Signal Pepsodent launched a Facebook chatbot designed to encourage children to brush their teeth. Created by R/GA London, the chatbot is part of the brand's campaign, “Little Brush, Big Brush.” Offering free access to 21 episodes of animated videos, the campaign seeks to inspire parents and children to brush their teeth together.

"Unilever is using Facebook chatbots to encourage kids to brush their teeth", The Drum, October 20, 2016

L'Oreal Paris Opens First Boutique In France

L’Oreal Paris opened its first boutique in France during the 2016 Paris Fashion Week. Located under a trompe l’oeil Eiffel Tower, the L’Oreal Makeup Designer/Paris boutique features more than 600 products, 150 of which are store exclusives. Also, every month, the store will highlight a limited-edition makeup collection from makeup designer Karim Rahman. Consumers can test the products and virtually try them using the Makeup Genius augmented reality app.

"L'Oreal Paris introduces its First Boutique", L'Oreal , October 20, 2016

The Body Shop Opens First Pop-Up Store In Canada

Beauty retailer The Body Shop opened a pop-up store in Toronto’s Yorkville neighborhood, the company’s first in Canada. Designed for testing new installations and activations and promote holiday gifts, the store features iPad tablets that display videos highlighting the retailer’s Bio Bridges rainforest awareness program. Also, the store includes an installation for Body Butter products that tells stories about the company’s partnerships with community-based suppliers of shea nuts and other materials.

"The Body Shop pops up in Yorkville", Marketingmag, October 20, 2016

Revlon Enlists Ciara As Brand Ambassador

Beauty brand Revlon named singer, model, and actress Ciara as its latest brand ambassador. Named after a Revlon fragrance introduced in 1973, Ciara brings with her almost 14 million Instagram followers. Looking back at her childhood and early family life, Ciara could almost say that her coming to Revlon was a matter of fate.

"Revlon Lands Ciara as Latest Celebrity Ambassador", WWD, October 18, 2016

Church & Dwight Awards Digital Creative Accounts To Razorfish And ICrossing

Church & Dwight appointed Publicis-owned Razorfish as its lead digital creative agency for the Trojan, First Response, Batiste Dry Shampoo, RePhresh, and Replens brands. Also, the company named Hearst's iCrossing as agency in charge of digital marketing for its OxiClean, Oragel, Nair, and Vitafusion brands. Razorfish's responsibilities will include creative, strategy, data and consumer insights, search, and social media, while iCrossing will focus on creative, strategic planning, technology, and content marketing.

"Church & Dwight Taps Razorfish, iCrossing for Digital Creative", Advertising Age, October 18, 2016

Johnson & Johnson Posts Strong Sales Growth In 3Q 2016

Johnson & Johnson reported sales grew 4.2 percent to $17.8 billion in the third quarter of 2016, compared with the same quarter of the previous year. Operational sales results rose 4.3 percent, with the negative impact of currency at 0.1 percent, the company said. Sales in the US jumped 6.7 percent, while international sales increased 1.5 percent, showing operational growth of 1.7 percent and negative currency impact at 0.2 percent. Venezuela operations adversely affected global operational sales growth by 30 basis points and international sales growth by 70 basis points.

"Johnson & Johnson Reports 2016 Third-Quarter Results", Johnson & Johnson, October 18, 2016

Ulta Plans To Expand Store Network To Double Market Share

Beauty retailer Ulta aims to expand its market share in the next several years by opening new stores, growing its online business, and improving store productivity. Company CEO Mary Dillon said she expects Ulta to double its share of the $127 billion beauty market in the US from the current 4 percent. At the company's latest analyst and investor day, Ulta adjusted comparable-store sales growth forecast for 2017 to 2019 from 5‒7 percent to 7‒9 percent. Also, the company raised its same-store sales growth outlook from 11‒13 percent to 14‒15 percent.

"Ulta Beauty CEO Wants to Double Market Share", CNBC, October 13, 2016

Millennials Expect Their Grocers To Carry Natural And Organic Personal Care Products

With demand growing for natural and organic personal care products, consumers, especially Millennials, expect these products to be available at their favorite grocery stores. While Millennials do not like going to specialty stores to buy personal care products, many would go to the nearest health food store if their favorite retailer did not sell the natural products they seek, according to Wally's Natural. Despite the growing demand, retailers sometimes cannot distinguish between products labeled as natural and those classified as organic.

"More Than Skin Deep", Grocery Headquarters, October 07, 2016

Products & Brands  

Colgate Collaborates With Country Music Association Awards To Launch Social Media Campaign

Colgate has partnered with the Country Music Association Awards to launch a campaign featuring country singer Jana Kramer. As part of the celebration of the 50th edition of the CMA awards, the brand is working with Kramer for a two-week social media campaign. Fans of country music can interact with Kramer during the campaign period through various ways, including video tips, live chats, and a Snapchat scavenger hunt.

"Colgate Scavenger Hunt Initiates Digital Meet-And-Greet for Country Music Fans", Mobile Marketer, October 17, 2016

Developed by Yuri Ingultsov Software Lab.