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Head & Shoulders Introduces Shampoo Bottle Made From Recycled Plastic

Procter & Gamble said its Head & Shoulders haircare brand will start using a recyclable shampoo bottle made from up to 25 percent recycled beach plastic. Developed in partnership with recycling firms TerraCycle and SUEZ, the shampoo bottle will be launched in France in summer 2017 as a limited-edition Head & Shoulders packaging exclusive to Carrefour customers. Also, P&G said that by end of 2018, in Europe, more than 500 million bottles per year will include as much as 25 percent post-consumer recycled plastic.

"P&G’s Head & Shoulders Creates World’s First Recyclable Shampoo Bottle Made with Beach Plastic", Procter & Gamble, January 19, 2017

Dove Hair China Launches Online Campaign Calling On Women To Be Proud Of Hairstyle

Unilever's Dove Hair China brand launched its “My hair: It has to be my way” online campaign in the country. Featuring various women of different ages and highlighting the brand's “Real beauty by real women” brand slogan, the campaign seeks to empower women to remain true to themselves by coming out with their individual choice of hairstyle. Developed by Ogilvy & Mather Shanghai, the campaign includes an online movie, social media content, and follow-up videos featuring Chinese women sharing their hairstyle stories.

"Dove Encourages Women to Wear Their Hair with Pride", Marketing-Interactive, January 18, 2017

Kao Likely To See 10-Percent Profit Boost In 2016, Analysts Say

Kao is expected to have raised its group operating profit 10 percent to approximately 190 billion yen, or $1.66 billion, in 2016. Earlier, the company has projected operating profit to reach 184 billion yen for the year, with sales expected to have reached about 1.55 trillion yen. Sales were driven by the growing number of households in the country.

"Kao seen boosting profit 10% for 2016", Nikkei, January 17, 2017

More South Korean Men Wear Make-Up, Boosting Male Beauty Market

Sales of men’s skincare products in South Korea rose more than 80 percent in the past five years. Driven by the country’s weakening economy and competitive job market, the men’s cosmetics segment now accounts for 10 percent of South Korea’s $10 billion beauty market. Toners, lotions, and BB creams are some of the favorite skincare products of male consumers, who are increasingly convinced that putting on makeup helps improve their self-confidence and, consequently, their chances of landing a job or finding a new partner.

"Men in South Korea are wearing make-up to boost their self-confidence",, January 16, 2017

Amazon Making Progress With Prestige Skin Care, Provides Rich Content To Engage Consumers

Amazon continues to build out its offering across new categories and its Amazon Luxury Beauty store shows it will be a contender in premium segments. The company recently added a page targeted at prestige shoppers - Amazon Professional Skin Care-that provides a range of ‘tools and kits to help you develop a complete daily care regimen.’ Amazon offers simple to use filters (shop by concern, expert advice…) along with videos and educational features that engage consumers. Color cosmetic players have for a while offered rich and engaging content but skin care brands have lagged and Amazon is moving to plug the gap - content on the Amazon page exceeds what is available at retailer websites and many beauty blogs.  It also looks to be winning
...  More

"Amazon Makes Strides in Skin Care", L2 Daily, January 09, 2017

Unilever's Premium Skincare Play Could Improve Margins And Valuation

Industry analysts Trefis believes that Unilever’s move into premium skincare, through a number of acquisitions, will help the company improve its EBITDA margins from a relatively low 18 percent to something closer to those generated by industry rivals. Trefis says that Unilever’s margins have been held down by relatively high marketing costs as a percentage of revenues; a reliance on mass, low-margin products; and increasing costs of raw materials, exacerbated by the impact of Brexit on sterling. A higher-margin, more premium-oriented portfolio will help address some of the pressures, supported by expected growth in the premium skin care segment and Unilever’s attack on costs from adoption of Zero Based Budgeting. Trefis believes Unilever ...  More

"Unilever’s Valuation Could Increase By 20% If Its Margins Rise Up to 25%", Trefis, January 05, 2017

Products & Brands  

Aquafresh Marketing Claims Misleading, Advertising Standards Authority Says

Aquafresh has been ordered by the Advertising Standards Authority to stop claiming that its Aquafresh Complete Care protects teeth better than other brands do. Colgate-Palmolive filed the complaint against the marketing claims made by Aquafresh in an advertising campaign and on packaging, which claimed the product offered “24-hour sugar acid protection. Aquafresh admitted its product had no “unique ingredients” but claimed its advertisements made no “unsubstantiated claims.”

"Aquafresh and Colgate go head to head in ad war", HeraldLIVE, January 16, 2017

World Skincare Market To Reach $179 Billion In Value By 2022, Study Predicts

From 2016 to 2022, the world market for skincare products is forecast to expand with a CAGR of 4.7 percent to reach $179 billion in value by the end of that period, according to Allied Market Research. Data from the report “Skin Care Products Market by Type and Geography: Global Opportunity Analysis and Industry Forecast, 2014‒2022” revealed the Asia-Pacific region was the top market, accounting for more than 40 percent of the overall market revenue. Also, the face cream segment, including anti-aging creams and skin-brightening creams, contributed almost 75 percent of the market revenue, while the body care lotion segment accounted for 41 percent of the market.

"A Growth Trend for Skin Care Products", Beauty Packaging, January 12, 2017

Beauty Spot: Volume-Down Haircare

Mintel, January 20, 2017

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