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El Corte Ingles Agrees To Sell Sephora Products In Spain

Spain-based retailer El Corte Ingles agreed to sell beauty chain Sephora's products starting end of 2016. As part of the agreement, Sephora products will be sold in all of El Corte Ingles supermarkets with a beauty department. Also, Sephora will remodel its older concessions in El Corte Ingles stores.

"Sephora Strikes Deal With El Corte Inglés", European Supermarket Magazine, May 25, 2016

Pond's Rejuveness Partners With Actress Jordana Brewster To Encourage Women To Go Beyond Their Age Limits

Society has put in place arbitrary age limits on what women can do, according to almost seven out of 10 of the 1,000 women surveyed by skincare brand Pond's. Nevertheless, 92 percent of women believe a woman can be too old or too young for certain activities, ranging from dating online to starting a family and changing careers. This inspired Pond's to partner with actress Jordana Brewster to launch the #AntiAgeLimits campaign for the company's Rejuveness line of moisturizers.

"Too Young? Too Old? POND'S® Rejuveness and Actress Jordana Brewster Inspire Women to Go Beyond Age Limits to Become Their Best Selves", PR Newswire, May 25, 2016

Shiseido Brings Travel-Retail-Exclusive Collection To Singapore Trade Show

Shiseido Travel Retail put on display its market-exclusive NARSissist #Jetsetter collection of beauty products and the Blemish Remedy line from bareMinerals at the 2016 TFWA Asia Pacific Exhibition in Singapore. Through the brand NARS' large group of followers on social media, with 2.8 million on Instagram and 347,000 on Twitter, Shiseido hopes to connect with millennial consumers. Included in the NARSissist #Jetsetter Orgasm Face Set are the brand's Orgasm Blush, while the collection includes four sets: Orgasm Face Set; Eye, Cheek and Lip Palette; Lip Pencil Trio; and Travel Brush Set.

"Shiseido Travel Retail brings colourful product display to Singapore", The Moodie Davitt Report , May 25, 2016

My Black Is Beautiful Partners With Hairstylist Felicia Leathewood To Promote Natural Hairstyling

Procter & Gamble’s My Black is Beautiful community-building initiative partnered with celebrity natural hairstylist Felicia Leatherwood to launch the #hairtruth social media campaign. Uniting the company’s haircare brands, Pantene, Head & Shoulders, Herbal Essences, and Aussie, the campaign aims to promote the idea that “healthy hair is the truth.” Also, the campaign includes a series of online how-to videos that offer tips on hair maintenance and styling for African-American women.

"Healthy Hair is the Truth! My Black is Beautiful Partners with Felicia Leatherwood to Launch #hairtruth Campaign", Procter & Gamble, May 23, 2016

Origins Launches Collection Of Skincare Products For Those Post-Workout Moments

Origins introduced the Post Workout Paradise, a trio of skincare products designed for refreshing and taking care of the skin after working out at the gym. Available from Origins travel-retail stores, the collection consists of Refresh Cooling Moisturizer Hawaiian Mineral Water cream gel, Shower Off Exfoliating Body Wash, and Warm Down Warming Lava Scrub.

"Origins launches a trio of treats for the post-workout body", The Moodie Davitt Report , May 19, 2016

Clinique Launches Take The Day Off Wipes

Clinique launched the Take The Day Off Micellar Cleansing Towelettes for Face & Eyes to Clinique travel retail stores worldwide. Available in a portable packet, the wipes come with cleanser the company claims can remove dirt, waterproof mascara, and long-wearing makeup. Micelles are spheres formed by molecules which have a side that is attracted to water and another attracted to oil, the company said.

"Clinique launches Take The Day Off wipes in travel retail", The Moodie Davitt Report , May 19, 2016

Comment & Opinion  

Global Economy Forecast To Grow Slower In 2016 And 2017, Euromonitor International Says

World GDP growth is forecast lower at 3.0 percent for 2016 and 3.2 percent for 2017, according to Euromonitor International. Data from the market research firm's Global Economic Forecasts: Q2 2016 revealed global stock markets have recovered from the sharp declines that took place in early 2016; however, financial stability has decreased, with risk-aversion rising. As a consequence, consumer and business confidence indicators are dropping across developed markets, which is likely to adversely affecct consumption and investment decisions. Emerging markets are finding it harder to grow and are experiencing significant declines in capital inflows, with some even seeing capital outflows.

"Global Economic Forecasts: Executive Summary", Euromonitor International, May 22, 2016

Companies, Organizations  

Sephora Introduces Online Tool For Curly-Haired Women Shopping For Hair Care And Styling Products

Beauty retailer Sephora introduced Shop Curly Hair Products, a feature on its website designed to help women and girls with curly hair to shop for the right haircare products. According to Sephora, there are four types of curly hair: Wavy, Curly, Coily, and Tightly Coiled. Also, the website features video tutorials on how to style and care for specific types of curly hair.

"Sephora Just Launched This Awesome Feature for Curly-Haired Girls", Allure, May 25, 2016

Sephora Launches Campaign Leveraging Mobile Messaging Platform Kik

Beauty retailer Sephora launched a marketing campaign on mobile messaging platform Kik. By encouraging Kik users to join a contest, Sephora is building its audience on the platform and gaining access to shopper insights. With participants being asked to answer three questions, Sephora can design future services based on consumer preferences.

"Sephora cultivates insight and Kik followers in interactive quiz", Luxury Daily , May 25, 2016

Online Retailers Need To Ensure Customers Have The Best Post-Purchase Experience

Online retailers need to focus on the post-purchase experience in order to retain customers. For example, beauty retailer Sephora's success is driven by its sustained efforts to connect a shopper's experience throughout the whole customer process across digital, mobile, and brick-and-mortar stores channels. Also, Sephora provides customers with branded delivery tracking page and updates on product recommendations, deals, and editorial content. There are four ways retailers can provide customers with the best post-purchase experience: continuing the conversation; providing shoppers with relevant, personalized information; turning a bad customer experience into an amazing experience; and creating an organizational environment that... More

"Online Retailers Should Care More About the Post-Purchase Experience", Harvard Business Review, May 24, 2016

Unilever China Partners With Local Business Incubator

Unilever China through its Foundry initiative partnered with the Zhangjiang High-Tech Park to help speed up the growth of local startups with innovative technology. Unilever China Foundry expects to launch six business incubator projects in the country in 2016. Unilever was the only FMCG company selected to join the partnership due to its capabilities in consumer insights and marketing.

"Startups boosted by Unilever-local strategic incubator platform tie-up", Shanghai Daily, May 24, 2016

Deals, M&A, JVs, Licensing  

Unilever Joins Geometry To Support Michigan State University Course On Shopper Marketing

Unilever partnered with agency network WPP's Geometry unit to support an undergraduate course on shopper marketing at the Michigan State University. Much of the instruction materials for the mainly online course were provided by Geometry and other WPP agencies. Unilever supported the course by providing case studies, including a finals group project that sought to create a program for its Axe brand of men's grooming products.

"Geometry, Unilever Join to Teach Shopper Marketing at Michigan State", Advertising Age, May 24, 2016

Unilever, Henkel, L'Oreal Compete For Right To Buy Vogue International

Leading personal care companies, including Unilever NV, Henkel, and L'Oreal SA, have submitted bids to acquire Vogue International LLC, maker of OGX shampoo. According to unnamed sources, a deal could value Vogue at $2.5 billion to $3 billion. Vogue, which has annual EBITDA of about $150 million, higher than the $80 million it posted in 2013. Investment firm Carlyle Group LP owns 49 percent of the company, which failed to sell itself for more than $800 million due to a lawsuit.

"Exclusive: Unilever, L'Oreal, Henkel vie for Vogue International - sources", Reuters, May 23, 2016

Johnson & Johnson Partners With Al Naghi To Launch Joint Venture In Saudi Arabia

Johnson & Johnson Middle East FZ-LLC entered into a joint venture with Ahmed Mohammed Abdel Wahab Naghi & Sons to establish Johnson & Johnson Consumer Saudi Arabia Limited. Since 1990, Al Naghi has been the exclusive distributor for Johnson & Johnson Consumer in Saudi Arabia. Johnson & Johnson Consumer Saudi Arabia supports the training and development of Saudi national talent in line with the country’s Vision 2030.

"Johnson & Johnson forms joint venture with Al Naghi", Saudi Gazette, May 18, 2016

Market News  

Half Of Men Shopping For Grooming Products Do Research Before Making Purchases, Survey Says

Among men shopping for grooming products, 50 percent said they research for information, including consumer reviews online, before buying, according to WSL Strategic Retail, New York. Results of the How America Shops Switch-Swap-Trade 2016 report revealed those 50 percent who access information before buying do not change their mind about which to buy once they are in the store. Also, 34 percent of respondents said they are loyal to one brand when shopping for men’s grooming products, an increase of 2 percent from the 2014 report. Brand loyalty could be driven by price; however, other characteristics, such as a particular fragrance, could keep consumers coming back.

"Looking good", Supermarket News, May 23, 2016

Procter & Gamble Offers Some Of Industry's Best Paternity Benefits

Procter & Gamble is number 43 on the website's list of the best places to work for for new fathers. Recently the company expanded its paternity leave benefit from one week to four weeks. Other father-friendly benefits and policies helped the company moved up from its 44th rank in 2015.

"43. Procter & Gamble: The Best Places To Work For New Dads In 2016", Fatherly , May 09, 2016

Daily Mirror Presents List Of Recommended Fragrances For Summer 2016

Several fragrances, including Estee Lauder Bronze Goddess Eau Fraiche, Body Shop Polynesian, and Capri Vince Camuto, are included in The Daily Mirror newspaper's list of recommended perfumes for summer 2016. Also included in the list are Thierry Mugler Angel Muse, Giorgio Beverly Hills Blue, and ZarkoPerfume Pink Molecule. Estee Lauder Bronze Goddess is available at House of Fraser and priced at ₤55, while Body Shop Polynesian Island Tiare is priced at ₤18.

"Best new summer perfume trends to try this season - it's time to add a new scent to your collection", Mirror, May 08, 2016

Marketing & Advertising  

P&G's Secret Deodorant Debuts Ad On TV Dating Game

Procter & Gamble's Secret deodorant brand introduced “The Question,” a TV commercial during the season premiere of “The Bachelorette” TV dating game show. Created by advertising agency Wieden + Kennedy, the TV spot focuses on “stress sweat,” which P&G claims is biologically different from physically induced sweat. Directed by Aoife McArdle, the commercial combines comedy and tension.

"Ad of the Day: Secret Took Viewers by Surprise With This Ad on 'The Bachelorette' ", Adweek , May 24, 2016

Popular Blog Becomes Cult-Status Beauty Brand

Established in 2014, beauty brand Glossier has acquired cult-status celebrity among consumers. With initial funding support from women-led venture capital firm Forerunner Capital, the company raised $8.4 million in a Series A funding round led by investment firm Thrive Capital in November 2014. What started as a beauty-related blog by Emily Weiss, CEO and founder of Glossier, the company became so popular it has had 10,000 customers on waiting list for two its products. Brand identity and the importance it places on the digital community and the customer feedback loop distinguish the company from its much bigger rivals.

"This beauty startup has become so popular that it has 10,000 people on a waitlist for lipstick", Business Insider, May 24, 2016

Elizabeth Arden Launches Multi-Platform Digital Campaign

Prestige beauty brand Elizabeth Arden launched “From the Desk of Liz Arden,” a multi-platform digital marketing campaign. Designed to pay homage to the entrepreneurial and inspirational voice of the brand's founder, the campaign will feature celebrities, including Chelsea Handler, Iris Apfel, and Mia Moretti. Also, the campaign will use a lineup of social media influencers to represent individuality and celebrate women who create their own path to success.

"Elizabeth Arden Introduces New Signature Digital Campaign", PR Newswire, May 19, 2016

Unilever CMO Says Brands Should Adopt Sustainability Before Making Claims Of Being Environment-Friendly

Brands should never make sustainability claims before they had actually adopted and started implementing environment-friendly policies and strategies, according to Unilever International chief marketing officer in Singapore. Speaking at the Hub Spot Forum in Singapore, Puri said the manufacture of some of Unilever's products causes environment-related problems. According to the CMO, Unilever has taken actions to resolve these issues, including working with the Rainforest Alliance and committing to sourcing 100 percent of palm oil and tea to 100-percent sustainable sources by 2020.

"Unilever marketer on sustainability claims in advertising: Do first and then talk about it", Mumbrella, May 18, 2016

Press Release  

Walmart Recognizes Henkel's Achievements In Ingredient Transparency

Henkel received recognition for its sustainability efforts in Walmart's 2016 Global Responsibility Report. Walmart highlighted Henkel's achievements in terms of ingredient transparency and empowering consumers with enhanced information on ingredients. Henkel has been one of Walmart's key partners since the retailer announced its environmental goals in 2005.

"Henkel recognized under the topic of ‘Supplier Leadership’", Henkel, May 25, 2016

SC Johnson Earns Best Workplace Honors In Latin America

SC Johnson was recognized as a Best Multinational Workplace in Latin America by the Great Place to Work Institute. Ranked 5th on the 2016 list of the top 25 places to work in the region, SC Johnson Latin America earned the distinction as a result of Best Workplace awards received for subsidiaries in Brazil, Argentina, Mexico, Central America, and Venezuela. Operating in the region since 1937, SC Johnson said it remains committed to its business operations in Latin America.

"SC Johnson Latin America Named a Best Multinational Workplace for 10th Time", S. C. Johnson, May 20, 2016

Johnson & Johnson Plans To Highlight Innovation And Technology Strategies For Growing Business

Johnson & Johnson Family of Companies will present to investors strategies and growth opportunities in the consumer and medical device segments. According to the company, hospital medical device businesses are forecast to deliver growth that is above the rest of the market, driven by its existing pipeline of products, with sales potential of more than $6 billion. Also, the company said its consumer medical device businesses are creating new product categories with innovations, as well as new products scheduled for release, with sales likely to reach beyond $2 billion. With more than 100 new products expected to be launched in 2016, the company believes the consumer segment will accelerate growth, driven by its expansion worldwide... More

"Johnson & Johnson Showcasing its Broad Innovation and Technology Strategies in Consumer and Medical Device Businesses", Johnson & Johnson, May 18, 2016

Products & Brands  

Clorox Relaunches Matchmaker Game In Time For 2016 Season Of The Bachelorette

Clorox is relaunching Clorox Matchmaker, the company's Bachelorette-themed mobile matchmaking game as part of the entertainment application Viggle. After watching an advertisement, Viggle app users can view the lineup of men participating in the 2016 season of “The Bachelorette” TV dating game. Fans of the TV show can earn 1,000 Perk points by correctly guessing which men will join the hometown dates portion of the dating game. Also, Viggle users can cast their weekly votes for their favorite contestants.

"Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game", Mobile Marketer, May 23, 2016

Amazon Eyes To Grab Share Of Baby Care And Laundry Detergent Markets From Procter & Gamble

Online retailer Amazon plans to expand its private-label lineup by offering diapers and laundry detergent under its Mama Bear brand. Amazon's planned move will see it compete with Procter & Gamble, owner of some of the bestselling brands in those categories. While P&G trails rivals Kimberly-Clark and Unilever in organic sales performance, its laundry care lines, including Tide, and baby care products, driven by the Pampers brand, have been performing strongly in the US. Although Amazon could heavily promote its Mama Bear brand, it is likely to find it hard to compete with P&G in terms of product innovation and marketing.

" Inc. Wants a Piece of Procter & Gamble Co.'s Best Market", The Motley Fool, May 19, 2016

L'Oreal Says Consumer Needs Drive Technology Efforts

L'Oreal ensures that its innovation efforts in fields, such as wearable technology and product personalization, are focused on actual consumer needs and are not just driven by new technologies, according to Guive Balooch, global VP of the company's Technology Incubator unit. Speaking at the South by Southwest in Austin, Texas, Balooch said his company has always wanted to use technology in creating “platforms and things that we felt were based on real consumer needs that could go multi-brands later.” For example, the company created My UV Patch, a wearable sensor that lets consumers monitor their exposure to ultraviolet radiation using their smartphones.

"L'Oreal's tech innovation formula", Warc, May 19, 2016

South Korea's Elderly Among Biggest Cosmetics Consumers, Study Reveals

In South Korea, people who are in their 60s and older are becoming one of the cosmetics market's biggest consumers. Data from market research firm KB Kookmin Card revealed cosmetics sales to men aged 60 years and older grew 72.8 percent between 2011 and 2015, while among women from the same age group, sales jumped 100.3 percent. Data also revealed, on average, older men spent 223,000 won on cosmetics and related products in a year, while women spent 275,000 won.

"Who splashes out on cosmetics? The elderly", Korea Joongang Daily, May 17, 2016

Research, Studies, Advice  

Antibacterial Personal Care Products Doing More Harm Than Good, Latest Study Suggests

Triclosan, the antibacterial agent used in many personal care products, interferes with the community of bacteria that compose our microbiome, according to a study by Oregon State University scientists. Published in the journal PLOS ONE, the study focused on adult zebrafish that were exposed to either normal food or food with triclosan for up to seven days. Results showed exposure to triclosan was connected to significant changes in the diversity and structure of the fish's microbiome. Triclosan has been linked to bacteria resistance, hormone disruption, and possibly even liver cancer by previous studies, with the U.S. Food and Drug Administration reviewing the new research.

"The Case Against Antibacterial Soap Is Getting Stronger", Time, May 18, 2016


Luxe Pack New York 2016 Features Huge Lineup Of Packaging Manufacturers And Suppliers; Highlights Trends In Market

Luxe Pack New York 2016 packaging industry event attracted more than 240 international packaging manufacturers and suppliers to its Pier 92 venue in New York City. Some of the industry trends highlighted during the event included the growing popularity of personalized packaging for mass-market products, growing use of raw materials for packaging, and the emergence of niche brands. Consumer demand for customized products and experiences is rising, with results of a SONAR survey for the retail report, Frontier(less) Retail, showing 66 percent of US millennials and 62 percent of UK millennials saying they would be more likely to visit a store that offers an interactive experience to choose or customize a product. Also, results of a... More

"Luxe Pack New York 2016: Packaging trends", J. Walter Thompson Intelligence, May 19, 2016

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