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Advertising Standards Bureau Dismisses Complaints Against Unilever Ads In Australia

Australia's Advertising Standards Bureau has ruled against claims of improper advertising against Unilever's Lynx personal care brand and Magnum and Streets ice cream brands. ASB disagreed with a complainant who claimed that an ad for Bubble O Bill ice cream promotes “sexual entitlement of men” with its “I can see your white bits” line. Also, the board dismissed a complaint against a TV ad showing a man spraying Lynx across his torso.

"Unilever Ads Cleared of Inappropriate 'Sexualised' Advertising", Adnews Media, March 27, 2017

RB Expects Online Sales To Make Up 10 Percent Of India Sales By 2020

Reckitt Benckiser predicts online sales will account for 10 percent of the company’s total sales in India by 2020. RB India, which has an exclusive business deal with online retailer Amazon, said online sales in the country has been growing 20–25 percent month on month. In 2016, the company saw its online sales grow more than double.

"Reckitt Benckiser Eyes 10% Sales from E-Commerce in India",, March 25, 2017

Jordan Marks 180 Years Of Providing Oral Care

Oral care brand Jordan is celebrating its 180th anniversary in 2017. As part of its celebrations in Malaysia, Jordan brought gifts to 300 children at the Paediatric Institute of the General Hospital Kuala Lumpur and visited 40 primary schools in the Klang Valley, providing oral care and dental hygiene tips to 25,000 children. Also, the brand launched the “Finding Jordan Picasso” coloring contest.

"Oral Care Brand Jordan Marks 180th Anniversary by Making M'sian Kids Smile", New Straits Times, March 24, 2017

Unilever Uruguay Launches Lifebuoy Campaign Featuring Petri Dishes With Live Bacteria

Unilever Uruguay's Lifebuoy soap brand launched a marketing campaign featuring poster-sized petri dishes containing live bacteria. Created by branding company The Electric Factory Group, the campaign aims to encourage people to wash their hands more frequently. Lifebuoy installed the petri dishes in shopping malls across the country.

"Petri dish full of live bacteria used to advertise soap", Springwise, March 24, 2017

The Body Shop Commits To Comply With UK's Modern Slavery Act

Beauty retailer The Body Shop has issued a statement highlighting the company's commitment to comply with the UK Modern Slavery Act 2015. According to the company, it aims to prevent modern slavery across its businesses, as well as its supply chain. This also covers all organizations and companies that play a role in the production and manufacture of its products.

"The Body Shop Outlines Commitment to Modern Slavery Act",, March 24, 2017

L'Oreal Travel Retail Sees Strong Sales, Growth In 2016

L’Oreal Travel Retail enjoyed a strong year in terms of sales and revenue in 2016. According to the company’s annual report, L’Oreal’s travel retail business “strengthened its leadership in the distribution channel.” Makeup was the brand’s fastest-growing category in 2016, the company said.

"L’Oreal’s Travel Unit Annual Results",, March 24, 2017

Unilever Ghana Helps Celebrate 2017 World Oral Health Day

Unilever Ghana's managing director, Yeo Ziobeieton, took part in the Ghana Dental Association's celebration of the 2017 World Oral Health Day. Ziobeieton joined 2,000 schoolchildren in the live demonstration of proper toothbrushing technique. Unilever provided Pepsodent toothpaste and toothbrushes for the event held at the Trade Fair Centre in Accra.

"Unilever Managing Director Leads by Example", Ghana News Agency, March 23, 2017

L'Oreal Chooses Domo's Business Cloud For Its Digital And Online Presence

L’Oreal has chosen Domo’s Business Cloud for its digital marketing efforts for 32 brands and offices in more than 70 countries. Aimed at maximizing the effectiveness and reach of its digital properties and online campaigns, L’Oreal’s directive for Domo also covers its presence on social networks and online retailers. With the “digital cockpit” concept offered by Domo, L’Oreal executives can have access to automated reporting, stay on top of data feeds, and compare company performance with those of competitors.

"L'Oreal Selects Domo to Optimize Digital Performance Across 32 Brands in More than 70 Countries", Marketwired, March 23, 2017

Shiseido Deploys Humanoid Robots At Kakegawa Factory's Assembly Lines

Shiseido Company, Limited, has started deploying industrial robots to the assembly lines of makeup products at its factory in Kakegawa, Japan. Currently on a pilot-program basis, the deployment of robots started in March 2017 and features teams involving a human worker and two humanoid robots each. According to the company, the humanoid robots will focus on procedures that are hard to automate with existing machines and industrial robots, while their human partner will take charge of inspecting minor defects and assuring quality.

"Shiseido Pilots the Deployment of Humanoid Robots on Its Assembly Lines, a Cosmetics Industry First", Shiseido Group, March 23, 2017

Pantene Launches All Strong Hair Is Beautiful Hair Campaign

Procter & Gamble's haircare brand Pantene launched the “All Strong Hair Is Beautiful Hair” advertisement. Part of the brand's Strong Is Beautiful campaign, the ad celebrates African American hair, seeking to address the inequality in popular-culture representation of hair that is not “long, shiny, and smooth.” In this connection, the brand launched Pantene Gold Series, a collection of high-end products designed to strengthen hair and enable it to be styled the way consumers want.

"Pantene Celebrates Diversity with Powerful “All Strong Hair is Beautiful Hair” Campaign", Procter & Gamble, March 23, 2017

Procter & Gamble Receives Patent For Evaluating Anti-Aging Skin Benefit

Procter & Gamble has received a patent for a screening method designed to identify an agent that provides an anti-aging skin benefit. Involving culturing of first and second human skin samples for around 3-19 days, the process includes a contact between the first human skin sample with at least one agent. Also, the second human skin sample has contact with a positive control.

"P&G Patents Screening Methods for Assessing Anti-Aging Skin Benefit",, March 23, 2017

Foam Soaps Less Effective Than Liquid Soaps In Removing Bacteria, Study Shows

Foam soaps may be less effective than liquid soaps in killing bacteria, according to a pilot study published in the American Journal of Infection Control. Research authors Ozlem Equils at UCLA's School of Medicine and colleagues tested two popular brands of foam and liquid detergent-based soaps, with results showing the average bacterial colony counts of volunteers showed greater reduction after using liquid soaps than those who used foam soaps. Foam soaps are becoming popular, replacing liquid soaps in public places, including hospitals, nursing homes, and schools, as well as the food industry.

"Foam soap may not measure up to liquid soap", Reuters, March 23, 2017

Target Will Start Selling Honest Beauty Products

Target said it plans to start selling Honest Beauty personal care and beauty products at 800 of its stores across the U.S. and through its online store. Manufactured by The Honest Company, Honest Beauty products are marketed as derived from safe and botanical ingredients and producing “effective results.” Honest Beauty products fit Target's “better for you” collection of safe and effective brands and will be available starting March 26, 2017.

"Target Adds Jessica Alba’s Honest Beauty to Its Expanding Assortment", Women’s Wear Daily, March 22, 2017

L'Oreal Paris Unveils Charities-Focused Customer Loyalty Program

L'Oreal Paris launched its Worth It Rewards customer loyalty program. Covering the company's four product categories, cosmetics, hair color, hair care, and skin care, the program offers rewards for customers for their purchases and provides them opportunities to do acts of philanthropy. Also, shoppers can donate rewards points to the charities preferred by the brand's Women of Worth awardees. Consumers can join the loyalty program by visiting the company's website.

"L'Oreal Paris Launches Its Largest Loyalty Rewards Program", PR Newswire, March 21, 2017

Avon SVP General Counsel Benjamin Retires

Avon Products, Inc., said Jeff Benjamin, Senior Vice President, General Counsel, and Chief Ethics & Compliance Officer, is retiring from the company. Benjamin joined Avon in 2012, following a 40-year career, 37 of which were spent at Novartis. He will remain with the company until his successor is named.

"Jeff Benjamin to retire as Avon's General Counsel", PR Newswire, March 20, 2017

Unilever's Indonesia Unit Posts Strong Net Growth In 2016

PT Unilever Indonesia reported net profit rose 9.2 percent to Rp 6.39 trillion, or $479.7 million, in 2016, compared with the previous year. Net sales jumped almost 10 percent to Rp 40.05 trillion from the previous year's Rp 36.48 trillion. Cost of goods sold increased almost 10 percent year on year to Rp 19.59 trillion.

"Amid Weak People's Purchasing Power, Unilever Reaped Rp 6.39t Profit Last Year", Jakarta Post, March 20, 2017

Unilever Works With Kenya Dental Association To Launch Campaign Promoting Oral Care For Children

Unilever joined forces with the Kenya Dental Association to launch a public education campaign promoting oral hygiene in the country. Aimed at school children, the program seeks to help deal with oral care problems affecting the country's children. Data from the Kenya National Oral Health Survey of 2015 revealed 70.2 percent of children do not have regular dental checkups.

"Unilever Targets Youth in New Oral Hygiene Drive", Citizen Digital, March 20, 2017

Companies, Organizations  

Aussie Hair Chooses Olapic's Social Media Marketing Platform

Procter & Gamble haircare brand Aussie Hair has selected Olapic’s Content in Motion platform for the brand’s social media campaigns. Aussie is currently using Content in Motion for the brand’s posts on Instagram and e-commerce consumer website, with results showing an increase of 33 percent in social media engagement. Also, Aussie is the first P&G brand in Europe to use Olapic’s platform.

"Aussie Hair Partners Visual Marketing Platform Olapic", NetImperative, March 23, 2017

Procter & Gamble Donates $10,000 To ASU's Sustainability Project

Procter & Gamble donated $10,000 to the Albany State University's Global Sustainability Project. Focusing on efforts worldwide to promote energy sustainability, the project highlights careers in mass communications that are related to global sustainability, such as environmental journalism. According to associate professor Jianchuan Zhou, the program also offers students the opportunity to study abroad and witness sustainability efforts in other countries.

"P&G Helps ASU Students Learn About Sustainability", WALB News, March 23, 2017

Deals, M&A, JVs, Licensing  

Largest Personal Care And Cosmetics Companies Find Beauty In Small Brands

Small independent beauty brands are the top targets for acquisition by the market's largest companies, with 52 acquisition deals recorded in 2016. According to investment bank Financo LLC, the most popular targets are private brands with huge following on social media. Demand for acquisition targets has outpaced supply, according to TSG Consumer Partners LLC managing director Colin Welch. Unlike before, big cosmetics companies are going after brands with annual sales below $100 million, because social media and word-of-mouth advertising can drive sales.

"The Latest Acquisition Targets Are Indie Beauty Brands", Bloomberg Businessweek, March 24, 2017

Procter & Gamble Overseas India Agrees To Buy 3.35 Stake In P&G Hygiene

Procter & Gamble Overseas India BV will buy 3.35 percent stake in P&G Hygiene and Healthcare from Rosemount LLC. Effective on April 1, 2017, the deal covers 10.88 lakh equity shares, at Rs 7,016 per share, or a total worth of Rs 763.43 crore.

"P&G Overseas to Acquire 3.35% Stake in P&G Hygiene", Outlook, March 24, 2017

Legal, Legislation, Regulation, Policy  

Procter & Gamble Sues Ranir For Alleged Patent Infringement

Procter & Gamble Co. filed a federal lawsuit claiming that Ranir has infringed on its patented tooth-whitening strips technology. According to P&G, Ranir manufactures its own version of the company's tooth-whitening products and sell them through Walmart, Kroger, and maybe other retailers. P&G's lawsuit focuses on Ranir products packaged for sale under many store brands, such as Kroger's private label and the Equate private-label brand in Walmart stores.

"P&G sues competitor for ‘flagrant act of piracy’", Cincinnati Business Courier, March 20, 2017

Press Release  

SC Johnson France Wins 2017 Best Workplace Award

SC Johnson said its SC Johnson France unit has been chosen as a 2017 Best Workplace in the country by the Great Place to Work Institute. According to the company, SC Johnson France was ranked 45th among the companies included on the list. Also, the company has earned 12 points on the Great Place to Work Institute’s annual Trust Index assessment.

"SC Johnson France Named a 2017 Best Workplace", SC Johnson, March 22, 2017

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