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Carolina Herrera Launches Good Girl Perfume With Campaign Daring Girls To Be Bad

August 16, 2016: 12:00 AM EST
Carolina Herrera introduced its Good Girl brand of perfume by launching a campaign featuring fashion model Karlie Kloss. As part of the campaign, Kloss appears on a video portraying a Good Girl as somebody who does not feel guilty for “disturbances” caused by her appearance. Also, a website features additional information about the brand.
Sarah Jones, "Carolina Herrera Fragrance Effort Dares Good Girls To Try Bad Decisions", Luxury Daily, August 16, 2016, © Napean LLC
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