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South Korea's Dorco Joins The Online Subscription Razor Market In The UK

In recent years, the UK has witnessed a boom in the online subscription shaving market and Dorco, a 60-year-old South Korean brand, is one of the players that entered the scene along with brands like Dollar Shave Club, Cornerstone, Bic, and Gillette. Dorco set up its UK Commerce site in 2015, marking its first expansion into Europe. A household name in South Korea, Dorco aims to expand in the UK by highlighting its Korean heritage, friendly messaging and by offering blades and razors for both men and women. Its vertically integrated business model allows it to set competitive prices and control quality, and Dorco says it is open to collaboration with other brands in creating grooming accessory kits.[Image Credit: © TLSPAMG @]

"Meet the South Korean brand taking on the UK subscription shaving market", Marketing Week, June 14, 2018

Madison Reed Unveils DIY Balayage Highlighting Kit

Direct-to-consumer hair color brand Madison Reed launched its first do-it-yourself highlighting kit, Light Works, a two-step process which involves first lightening and then toning for a balayage look. The ammonia-free kit also includes one application of Bond Building Cleansing Treatment for strengthening the newly-treated hair. Light Works kits are available at, and will aso appear at Madison Reed Color Bars and at Ulta, online and in stores. [Image Credit: © carlo sardena @]

"Madison Reed Brings Balayage To Home Users",, June 13, 2018

Manscaped, Dr. Squatch Create Limited-Edition Grooming Kit

San Diego-based direct-to-consumer male vanity brands Manscaped and Dr. Squatch Soap have collaborated to create the Tame Your Beast Kit, a limited-edition affordable grooming set. The kit is available on both brands’ websites for $29.99 and includes Dr. Squatch's Pine Tar soap and soap stand, Manscaped's signature The Plow razor, and a non-powder deodorant. It also comes with a complimentary set of four disposable shaving mats. [Image Credit: © carlo sardena @]

"Manscaped, Inc. Partners With Dr. Squatch Soap Co., to Empower Men to "Tame Their Beast" Through a Limited Edition Grooming Kit", PRNewswire , June 12, 2018

Times Square To Host COVERGIRL’s First-Ever Physical Store

Following the recent relaunch of the COVERGIRL brand, beauty company Coty is scheduled to open the brand's first ever physical outlet, a flagship store in New York City. Coty signed a 10-year leasing deal for the 10,000-square foot multi-level space at 30 Times Square. Scheduled to open its doors later this year, the store will be launched as part of COVERGIRL's "I Am What I Make Up" brand message, which replaces its "Easy, breezy, beautiful" tagline. To keep up with the tech-savvy consumers, the store will have experiential beauty playrooms equipped with interactive digital technologies and full-service makeup application. Coty also hinted of an "exclusive innovation" that will be available in the store. [Image Credit: © Alexandre Vanier

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""I Am What I Make Up" Comes to Life in New Experiential Space",, June 11, 2018

Innovation & New Ideas  

Korean Makeup Brand Offers An Array Of Products With The “Scent Of A Coca-Cola”

Although the connection with its “total beverage company” strategy is little more than a scent, Coca-Cola is nevertheless expanding into cosmetics in a limited-time venture with a Korean beauty brand. The connection in fact is literally a specific bouquet: the brand’s new lipsticks, lip tints, lip glosses, foundation compacts, powders, and eye shadows – many tinted in red, pink, and coral – are all redolent of Coke. The packaging also captures the Coca-Cola look of red and white, and the lip glosses “have a super cute, candy-striped wand,” according to British news website Metro. The products are being sold in South Korea, but are also available online

"Coca Cola launches limited edition makeup line in South Korea", Metro, June 14, 2018

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