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Kanebo Subsidiary Launches MemoMi Digital Mirror Service

Japanese beauty brand Kanebo’s subsidiary, e’quipe, Ltd., plans to launch a service featuring the digital mirror developed by Silicon Valley-based MemoMi Labs Inc. Buyers of SUQQU brand of cosmetics can experience the service while receiving a Gankin facial muscle massage at some retail stores. According to the company, a built-in digital image recorder will record the facial massage session and sends the video to the customer’s smartphone. [Image Credit: ©ignatov from Pixabay.com]

"e’quipe to Introduce MemoMi Labs Digital Mirror", Beauty Packaging, July 23, 2018

HiMirror Measures Skin, Recommends Treatment Options

HiMirror, an internet-connected smart mirror, lets users scan and analyze their skin. Designed as an “at-home beauty and fitness consultant”, the device allows users to sign in with their face and access its functions using an interactive touchscreen. Its daily skin analysis gauges 10 indicators, presenting the results as a slide show or through a mobile app. Equipped with LEDs, the mirror includes five lighting settings and lets users zoom. [Image Credit: ©Simona Šimonová from Pixabay.com]

"The future of beauty? A magic mirror that scores your skin and plays fitness consultant", The Evening Standard, July 21, 2018

Meitu Opens Meivolution Festival Highlighting AI Technologies For Beauty Applications

Meitu Inc., developer of an online beauty ecosystem with 450 million users, launched its first Meivolution Festival in Shanghai, China. Combining the Chinese character Mei, which means beauty, with the English word evolution, the event marks the first time the company hosts an offline event. During the festival, Meitu users can join their communities and friends using photography, augmented reality, and image optimization technologies offered by the company. Also, during the event, Meitu will highlight technologies, including artificial intelligence for testing skin quality and providing make-up tips. [Image Credit: ©purplegillian from Pixabay.com]

"Beauty app holds its first off-line party in Shanghai", Shine.cn, July 20, 2018

Innisfree Introduces New Retail-Equipped Store In China

Korean cosmetics company Innisfree launched its first New Retail store in China. Located at the Li Xing Shopping Plaza in the country’s Hangzhou region, the store comes with New Retail digital and interactive features. Developed by Alibaba founder Jack Ma in 2016, New Retail is designed to use technology to combine online and offline shopping “into one comprehensive channel”. It offers customers convenience whether buying through an app or at an offline store. New Retail features include Magic Mirror, an AR-enabled technology which lets consumers virtually try makeup products; Smart Skin Analyzer, which analyzes the user’s skin and recommends the best Innisfree products based on the skin report; and Vending Machine, which lets consumers buy products at discounted prices using the Taobao mobile app. [Image Credit: ©ignatov from Pixabay.com]

"Innisfree Rejuvenates Its Store Experience in China", Alizila.com, July 20, 2018

Olay Uses AI-Enabled Marketing To Double Sales Conversion Rate

Skincare brand Olay has doubled its sales conversion rate by using artificial intelligence to help focus and personalize its marketing. According to Nara Logics CEO, Jana Eggers, Olay’s Skin Advisor online skin-advisor tool has engaged more than 4 million customers. Nara Logics uses for Olay the same machine learning algorithm that is used for the U.S. intelligence community, Eggers said. She also said companies planning to use AI need not hire people with data science Ph.D.’s, with software engineers usually capable of and excited about using the technology. [Image Credit: ©Gerd Altmann from Pixabay.com]

"How Olay used AI to double its conversion rate", VentureBeat, July 19, 2018

Technology-Driven Personalized Marketing Lets Beauty Retailers Avoid Bankruptcy Fate Suffered By Other Retailers

Beauty retailers’ adoption of technology to create personalized marketing has helped them avoid the bankruptcies affecting the rest of the retail market. Data from the timeline released by CB Insights in March 2018 showed beauty retail is growing faster than the apparel and footwear segment of the retail market. Marketing technology investments made by beauty retailers include L’Oreal’s acquisition of ModiFace, a company that integrates augmented reality into apps operated by several beauty brands, including retailer Sephora. Department stores, including Target and Saks Fifth Avenue, are implementing AR-enabled apps and platforms. [Image Credit: ©auntmasako from Pixabay.com]

"Why beauty retailers are leading the way in digital transformation", ClickZ, July 12, 2018

Facebook Lets Advertisers Use AR To Display Products On News Feed

Facebook has announced plans to allow advertisers to display their products on its Messenger and News Feed platforms using new technologies, including augmented reality. Facebook VP for product marketing for global marketing solutions, Ty Ahmad-Taylor, introduced AR-enabled ads that let consumers virtually try on sunglasses and makeup products. Beauty brand Michael Kors was the first advertiser to try AR ads, which include a “Tap to try it on” option. [Image Credit: © PhotoMIX-Company from Pixabay.com]

"Facebook is testing augmented reality ads in the News Feed", Tech Crunch, July 10, 2018

Beauty Marketers Enlist AI Apps For Personalized Campaigns

Beauty brands are adopting artificial intelligence technologies, including augmented reality, to create personalized marketing. With 70 percent of American women beauty buyers claiming being overwhelmed by product choices in a May 2018 survey by marketing firm Automat, beauty marketers see the need to provide consumers with product recommendations tailored to their needs. Beauty retailer Sephora’s Virtual Artist, for example, lets users upload photos in Messenger to virtually try on lipstick shades recommended by bots. However, marketers need to convince consumers to try and be comfortable with AI-enabled initiatives, with about a third of respondents saying they were unsure about using a virtual beauty advisor. [Image Credit: © summa from Pixabay.com]

"Beauty Marketers Are Getting Personal with AI", eMarketer , July 03, 2018

 
Developed by Yuri Ingultsov Software Lab.