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Jurlique Collaborates With Tryzens To Launch New Digital Platform With Improved User Experience


Australia-based skincare brand Jurlique has partnered with ecommerce technology company Tryzens to launch a new digital retail platform. In 2016, the brand first launched its digital platform; its partnership with Tryzens aims to improve its customer experience and offer new ecommerce capability for shoppers.

"Jurlique drives forward with digital strategy", Cosmetics Business, September 07, 2018

Glossier CEO Weiss Sees No Chance For Her Company Working With Amazon

Emily Weiss, founder and CEO of ecommerce beauty startup Glossier,said her company will never sell on online retailer Amazon's platform. Established in 2014, Glossier has received $87 million in venture funding, enabling it to create a beauty brand popular among women. Weiss said other ecommerce companies can grow outside Amazon's shadow and that the user experience offered by the online retail giant “may not be the best fit for beauty and fashion products”.

"Glossier CEO Emily Weiss on why the company won’t sell on Amazon", TechCrunch, September 07, 2018

Voice-Based Commerce Offers Brands New Means Of Differentiating Themselves

To differentiate themselves from competitors in voice-based commerce, consumer packaged goods companies are expected to take a number  of steps. These include creating an audio brand consistent with other elements of their branding, such as colors and logo, owning a brand voice that is distinct from Alexa, and creating unique “audio logos”. According to Tribal Worldwide London head of experience design, Sunny Kumar, after finding a voice, brands should know how to use it. Aptos marketing director Dave Bruno said brands should “take voice seriously” and make it as easy as possible to remember how to engage using the platform.

"Do CPGs Need Their Own Voice for Alexa?", CPG Matters, September 05, 2018

Avon Launches Online Training Program For Sales Training Teams


Avon announced the launch of Digital Innovation University, the direct-to-consumer beauty brand's digital training program for its Sales Training Teams. Developed in partnership with digital experts, the training program is available online. It comes with three modules and runs for three months.

"Avon's commitment to upskilling Sales Training Team with Digital Innovation University", Avon Company, September 05, 2018

Subscription Model Dominates Ecommerce, Offers Benefits For Businesses And Their Customers

In 2017, the subscription model accounted for 75 percent of online sales and continues to grow at a steady rate in 2018. In the first half of 2018, the market saw a huge move toward subscription-based retail. At its early stage, the subscription-based model were driven by Netflix and Spotify, platforms used by consumers to pay for entertainment instead of buying physical media. Subscription-based business offers several benefits for consumers, including saving money, saving time, and access to wide collections of products. For businesses, the model offers advantages, including predictable income, price control, and data collection.

"Subscriptions Are Taking Over eCommerce", CPG Matters, September 05, 2018

Pinterest-Enabled Campaign Boosts Brand Awareness, Online Traffic, Sales For Manscaped

After launching a marketing campaign on social media platform Pinterest, men's grooming company Manscaped saw significant increases in brand awareness, online traffic, and sales. Data from a case study shared with Mobile Marketer revealed the campaign gave the company 13 percent increase in online traffic, 9 percent increase in customer acquisition, and 11 percent gain in online sales. Pinterest helped Manscaped upload a list of customers who previously bought the company's products. Pinterest Analytics allowed the company to fine-tune the campaign for optimal performance.

"Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign", Mobile Marketer, August 22, 2018

Serena Williams Invests In Pro-Women Equality Shaving Brand Billie

Tennis Grand Slam champion Serena Williams has agreed to invest in female-first shaving brand Billie. By investing in the direct-to-consumer company, Williams continues supporting the campaign for equality for women. Billie's pricing aims to do away with the “pink tax”, or higher prices for products designed for women. Williams joins other celebrities, including Drew Barrymore and Lena Dunham, who have expressed support for the brand on social media. 

"Serena Williams joins the fight against sexist ‘pink tax’", Page Six, August 09, 2018

 
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