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Unilever's Lifebuoy Brand Launches Campaign To Reduce Child Mortality In Kenya

Unilever's Lifebuoy bath soap brand launched a public information campaign aimed at reducing child mortality in Kenya. Part of the company's Lifebuoy Help a Child Reach 5 program, the 21-day campaign focuses on raising awareness and changing personal hygiene habits of 12 million people in the country by 2020. To achieve these goals, the campaign promotes handwashing with antibacterial soaps and supports a continent-wide campaign to encourage behavior change for more than 1 billion people across Africa.

"Lifebuoy targets 200,000 children in a campaign ", Standard Digital, June 22, 2017

Hain Celestial Reports Healthy Financial Numbers

Organic and natural products company Hain Celestial posted an adjusted profit of $192.9 million on net sales of $2.9 billion for fiscal 2016, an 11 percent increase over 2015, and 13 percent on a constant currency basis, compared to fiscal 2015 sales of $2.6 billion. Sales figures were buffeted by $69.2 million in foreign exchange fluctuations over the prior year. For the first nine months of fiscal 2017, the company reported flat net sales of $2.1 billion over the prior year, but a four percent increase on a constant currency basis. Sales were affected by $96.2 million from foreign exchange rate movements over the prior year. CEO Irwin Simon said the company accomplished “substantial cost-savings, enhancing customer-centric, go-to market ...  More

"Hain Celestial Announces Financial Results and Expands Strategic Plan to Deliver Enhanced Shareholder Value", Earnings release, Hain Celestial, June 22, 2017

Langrock Named CFO At Hain Celestial

Organic and natural products company Hain Celestial has named James M. Langrock as executive vice president and chief financial officer to succeed Pasquale Conte, who is leaving to pursue other opportunities. Langrock, who joined the company in November 2015 as senior vice president, finance and treasurer, has more than 25 years’ experience at companies like Monster Worldwide, Motorola's Enterprise Mobility Division, Symbol Technologies, and Citibank. [ Image credit: © Linked In  ]

"Hain Celestial Appoints James M. Langrock Executive Vice President and Chief Financial Officer", News release, Hain Celestial, June 22, 2017

Unilever Continues To Realign Agency And Ad Tech Relationships

Unilever and British advertising/PR firm WPP announced they are investing in mobile creative management platform Celtra. The move furthers Unilever’s goal of boosting and applying creative technology innovation while reducing associations with ad agencies. As Unilever gets more involved in data and ad tech it has cut the costs and complexities of advertising across its 400+ brands. Celtra has been providing top brands with the ability to connect operational data, creative, advertising and analytics. The company has worked for several years with Unilever and with WPP’s Mindshare. [ Image credit: © Celtra  ]

"Unilever And WPP Stake A $15 Million Claim In Celtra – A Clear Sign Of The Agency/Client Relationship In Flux", AdExchanger, June 21, 2017

Amazon-Whole Foods Merger Shakes And Rattles The Retail Industry

Drug Store News outlined several key points to keep in mind now that Amazon plans to acquire Whole Foods Market. The $13.7 billion acquisition, awaiting approval by regulators and shareholders, will have major repercussions for retailers that sell groceries, beauty products and health products. A few of the key takeaways: both companies benefit from a merger. Amazon extends its beachhead into grocery sales, while Whole Foods gets a rich uncle. The entire retail industry knows now that it’s no longer business as usual: witness the stock slides of Target, Walmart, Kroger, Costco, and Supervalu. The acquisition furthers Amazon’s metamorphosis into a true omnichannel business, thanks to the addition of 460 brick-and-mortar stores. [ Image ...  More

"Amazon and Whole Foods: 5 things to know about the blockbuster deal", Drug Store News, June 16, 2017

Marketing & Advertising  

Procter & Gamble, Unilever Spend Less On Digital Advertising

Procter & Gamble and Unilever reduced their digital advertising spend by 41 percent and 59 percent year-over-year, respectively, according to MediaRadar. Data from the advertising intelligence company revealed P&G ran ads on 978 websites in January to May 2017, a 33-percent drop from the same period in the previous year. Unilever ran ads on 540 sites in 2017, an 11-percent decline from the same period in 2016. Although P&G ran ads on 712 of the same websites in 2016 and 2017, the company cut its spending on 560 sites by 79 percent overall. Unilever cut its spending by 57 percent on 155 of the 268 sites it ran ads on during the period.

"Two of the world’s biggest advertisers are cutting back on their digital ad spend", Business Insider, June 26, 2017

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