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Study Concludes Brands Should Use Original Digital Video To Connect With Millennials

According to a recent Interactive Advertising Bureau report, brands should use original digital video (ODV) to engage with the more diverse and technology-aware younger consumers. The report also says that ODV viewers report higher levels of brand engagement and have a stronger affinity and awareness off some of the new direct-to-consumer brands, like Birchbox and Bonobos. Almost half of ODV viewers are “Brand Seekers”, who are more receptive to new brands and see the benefit in ads. (Image Credit: @Creative Commons)

"Original digital video connects brands with young, diverse, techie consumers", Agility PR Solutions, May 07, 2018

Toothpaste Inventor Comes Back After 100 Years In AR App

The Dr. Sheffield’s Naturals brand its launching its first direct-to-consumer brand in modern times. The launch of Dr. Sheffield's Naturals Toothpaste, from Sheffield Pharmaceuticals, includes the Sheffield AR app, which allows users to see company founder, Dr. Washington W. Sheffield, via augmented reality when they are stood next to the packaging on store shelves in chains including CVS and Bed Bath & Beyond. The range is free of sweeteners, flavors, artificial colors, foaming agents and flouride. The brand claims that Sheffield was the first to sell a crème dentifrice instead of tooth powder. (Image Credit: @Creative Commons)

"Technology That Brings to Life a 168-Year-Old Legend? There's an App for That", PRNewswire, May 03, 2018

Dollar Shave Club Gears Up For Further Expansion

Direct-to-Consumer e-commerce male grooming brand Dollar Shave Club (DSC) has announced a number of hires to the digital team aimed at continuing its growth momentum. Alan Wizemann becomes Chief Digital Officer. He previously worked at Target, Lululemon and WebMD. Danny Miles, the company’s first Chief Technology Officer, joined in 2017. Gloria Synn is the new Vice President of Member Strategy and David Kujda becomes Vice President of Product Design. The company says its headcount has expanded by over 25% during the past 12 months and it has relocated to larger office space in Marina del Rey, CA. (Image Credit: @Creative Commons)

"Dollar Shave Club grows C-suite with first chief digital, tech hires",, May 01, 2018

LG’s Household & Health Care Arm Acquires Avon Japan

Ginza Stefany, a Japanese subsidiary of LG’s Household & Health Care (LG H&H) business, has agreed to acquire Avon’s Japanese operation, Avon Japan for 10.5 billion yen (approximately US$96 million). Direct-seller Avon Japan was established 50 years ago and is ranked 21st in the country in terms of retail sales. LG H&H, which has built its Japanese operation with two local acquisitions, Ginza Stefany Cosmetics in 2012 and Everlife in 2013, has been developing its business presence in Japan, which Euromonitor International estimates is the third largest beauty and personal care market in the world, with 2017 sales of US$ 36.1 billion. [Image Credit: @Creative Commons]

"LG H&H acquires Avon Japan", Cosmetics Design Asia, April 30, 2018

Over 40 Firms Form UK Plastics Pact, Promising To Cut Single-Use Plastic Packaging

Over 40 firms, responsible for over 80% of plastic packaging on products sold in the United Kingdom, have joined the government and several trade organizations in establishing the UK Plastics Pact, led by sustainability group WRAP. The agreement lays out a set of pledges undertaken by firms to reduce plastic pollution over the next seven years. It promises to eliminate single-use plastic packaging, including 2025 goals to make 100% of packaging recyclable or compostable, to recycle or compost 70%, and to use 30% recycled material in plastic packaging. The pact signatories include Coca-Cola, Asda, Procter & Gamble, and Marks & Spencer. Environmental groups including Friends of the Earth and Ellen MacArthur Foundation expressed their support

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"Companies sign up to pledge to cut plastic pollution", BBC, April 26, 2018

Innovation & New Ideas  

Cosmetic Giants Turn To AR Tech To Lure Customers

Some of the biggest names in the cosmetic industry are seeing the value of augmented reality (AR) to boost customer reach and improve sales. MAC Cosmetics used AR to develop a mirror to show customers how they would look with makeup. According to the firm, this will help avoid "buyer's remorse" when shopping for makeup. Benefit Cosmetics launched a mobile app called Brow Try-On, which helps customers visualize their face with different eyebrow shapes and sizes. The app also has a tutorial that features Benefit products. (Image Credit: @Creative Commons)

"Why AR Access Is Important for Retailers", Exchange Wire, May 01, 2018

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