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Personal Care Business Insight Alert Archive

Have a look at some of our recent alerts. These give broad coverage of the industry - if you want something more specific create your own here.

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January 08, 2019, to January 22, 2019

Lush To Open Naked Concept Store In Manchester, UK



Direct-to-consumer cosmetics and personal care retailer Lush is to open its first dedicated ‘Naked’ concept store in January, in the UK city of Manchester, selling products free of plastic packaging. There is also a new app, Lush Lens, providing product demos and information. On the same day, Lush will launch a new skin care line of oils, cleaners and eye mask, to be available worldwide. 

Clark’s Botanicals Is Beefing Up Its Online D2C Channel

Clark’s Botanicals, a natural beauty brand, is looking to intensify its online presence with a new website and product rebranding. Founder Francesco Clark says the brand must create a “better sense of community”, and that means direct-to-consumer communication. It sells through partners, including Amazon, Space NK, and QVC, but online sales were up 250 per cent last year. It expects direct sales to double this year, with the site accounting for over two-thirds of total sales. Its parent company, Glansaol, filed for Chapter 11 bankruptcy at the end of 2018 and sold its assets to AS Beauty, with the deal expected to close early this year. Clark said that consumer conversion and engagement is predominantly through social media, and it’s trialing a new YouTube channel featuring Clark, with guest appearances from a makeup artist and a blogger. In November, Clark was interviewed by Gayle King on “CBS This Morning.” It resulted in significant sales growth, selling out of some of its “hero” products. The new site will include a chatbot, and Clark will host live videos of him answering customer questions. Clark also highlighted consumer loyalty. Most of its 2018 sales were repeat purchases, and most of its consumers are in the 30-50 years age range. 

Neutrogena To Showcase MaskID™ At CES 2019

Neutrogena is using the Consumer Electronics Showcase (CES) to debut the Neutrogena MaskiD™, a new personalized skincare solution using a 3D-printed sheet mask. The user takes a selfie on a smartphone with a 3D camera to generate a 3D map of the face. Personalized data in the Neutrogena Skin 360™ system assesses the skin care needs and what ingredients would be best. Finally, the ingredients are printed onto the customized mask using a proprietary 3D-printing system in the areas where they are needed most. It will be sold exclusively on Neutrogena.com in the US later this year. 

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December 18, 2018, to January 08, 2019

The Honey Pot Company Founder Reveals How She Aims To Build The Brand Through Multi-Channel

Beatrice Feliu-Espada, founder of The Honey Pot Company, aims to alter how women shop for feminine care products, and says they are not luxuries but a human right. The products are sold online, direct-to-consumer, and in Target and Whole Foods, as well as on Amazon. She says that important elements include product assortment and innovation. The products are all-natural, free from chemicals, sulfates, parabens and carcinogens, but contain herbs, essential oils and nutraceuticals. The range includes pads and tampons, as well as washes and wipes, sprays and lubricants. Coming soon is a CBD-infused pain salve for menstrual cramps. Other key elements are brand awareness and diversified distribution. In an interview with Forbes, Feliu-Espada said that consumers are becoming smarter and understand better how the products they consume affect their bodies. She also believes that multi-channel is the right approach, but says that she wants the company to become big and believes that means meeting the customers wherever they shop. 

How Andrew Dudum Aims To Build Hims And Hers Into A $20 Billion Wellness Powerhouse

The Hims male wellness brand, launched at the end of 2017, offers products to address conditions such as erectile dysfunction and baldness, with customers answering questions on the site so a physician can approve the sale of prescription products. Following three funding rounds that have raised nearly $100 million, it has expanded into female wellness, with the Hers brand, which offers prescribed products for birth control, loss of libido and hair loss. The founder and CEO, Andrew Dudum, said he is aiming to simplify healthcare. In its first week, the company took $1 million, and has grown rapidly from there. He believes he is building towards $10-20 billion a year in the next few years rather than a D2C brand to be acquired by a large CPG player, and says that the key to building a long-term sustainable business is to ensure its financials are “incredible” very quickly, to diversify in revenue and customers, and to develop a loyal following that will last.

Moondust Hair Wash, A New Powder Shampoo, To Be Sold D2C

Travel is to get easier with a powder shampoo that can be rehydrated when needed. Kailey Bradt’s company OWA has secured $200,000 in funding to launch Moondust Hair Wash. The shampoo contains no water and is also free of artificial coloring, parabens, sulphates and silicones, and has no fragrance. OWA has also developed a water-free hair mask and styling lotion. Moondust Hair Wash should be available soon direct-to-consumer.

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December 11, 2018, to December 18, 2018

Marcia Kilgore’s Latest Startup, Beauty Pie

Serial entrepreneur Marcia Kilgore has been talking about her fifth startup, Beauty Pie, following on from Bliss, Soap & Glory, FitFlop and Soaper Duper, some of which she has since exited, including selling Soap & Glory to UK retailer Boots, and a majority stake in Bliss to LVMH. Beauty Pie is a members’ club in the UK for buyers of leading luxury beauty products without asking them to pay normal retailer markups. Kilgore said that the consumer’s best interests are lost as soon as companies try to wring a bit more margin from each transaction. She said Beauty Pie wants to avoid this and deliver the best possible products at the price the brand pays for it. The revenue comes from the memberships, and she doesn’t believe that high prices for beauty items are justified simply because of celebrity endorsements. 

Vaseline Is Giving Away Dry Skin Rescue Kits To Help US Residents Deal With The Winter

Unilever’s Vaseline brand in the US is giving away 1,000 free #SaveMySkin# kits to help people deal with skin problems in the coming winter. The limited period offer, in collaboration with Fooji, an experiential technology platform, invites people in the US to Tweet a custom hashtag and emoji in order to get a kit comprising two Vaseline products – the new Clinical Care™ Extremely Dry Skin Rescue, and well-known Petroleum Jelly – together with a mug, and family games. The brand is also taking to the streets to give away free products. 

SoHo Startup Helps Men Keep Their Bathrooms Well Stocked


Brian Jeong and Phil Wong are the co-founders of a soap, body wash and deodorant startup based in SoHo, New York. The brand, Hawthorn, recommends products to male buyers based on their body type and lifestyle. It sells the products direct to consumers on the website and aims to leverage the personalization trend to compete with and beat traditional brands like Colgate-Palmolive’s Irish Spring and Procter & Gamble’s Old Spice. Its early days for Hawthorn, which has secured $2.2 million in seed funding, but it has been doubling its customer numbers each month. The subscription model uses an algorithm to analyze answers to an online quiz before recommending products.

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November 20, 2018, to December 11, 2018

Baby Dove Launched A Personalized D2C Service For The Holidays



The new holiday season direct-to-consumer campaign from Baby Dove in Canada allows consumers to personalize the packaging via a microsite, ready for home delivery. It’s aimed at gifting for the holidays as well as birthdays and baby showers, and is part of a rollout that also covers the US and UK. Choosing a direct-to-consumer platform allows Dove to engage personally with consumers, gives it access to useful first-party data, and provides Dove with a space for piloting products.

Some New D2C Brands Are Linking Sexual Health And Overall Wellbeing



Maude is a online direct-to-consumer ‘sexual wellness’ brand, offering condoms, lubricants and vibrators, as well as items like scented candles. It has also opened a pop-up store in Williamsburg, New York. With sexual health being seen increasingly as crucial for general wellbeing, Maude is one of a number of new brands addressing this market. Others include Hims, for men, and a brand extension for women called, of course, Hers. Moon Juice offers a range of dietary ‘dusts’ that the brand claims can kickstart your libido and improve sexual endurance. Maude is eschewing eroticism in promoting its products, preferring to encourage consumers to see it as a lifestyle brand, highlighting it as an element in overall wellness.

A Facebook Chatbot Is Driving Traffic And Sales For Wander Beauty

Wander Beauty says that half of its sales are via its e-commerce site, with mobile the main driver. The high-end brand is expanding its online communication with consumers by using a Facebook chatbot. It asks customers six questions and the answers are used for product recommendations chosen by a customer service team. In the four months since it was launched, 17 percent of customers engaged with the chatbot and bought something, well above the industry average. Around 70 percent of its e-commerce traffic is coming from mobile and the chatbot within Facebook Messenger is helping to promote dialog between the brand and customers on the move. 

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November 13, 2018, to November 20, 2018

Gillette Showing Signs Of Recovery

Gary Coombe, who heads up Procter & Gamble’s Gillette unit, said that although the company’s grooming business has encountered major challenges, things are getting better, with US sales and volume growth in the double digits in the latest quarter. Globally, organic sales were up 4 percent versus the year-ago period. Coombe also said that the brand was growing its share of the DTC market in blades and razors, following a price cut in 2017 and some initiatives in its service. It has also recently launched men’s razors for sensitive skin, an innovation for which Gillette has high hopes, and is realigning its marketing with millennials. 

New Subscription Platform Brings Squarespace Closer To One-Stop E-Commerce Offering

Squarespace was launched around 15 years ago as a web hosting service. It now offers a subscription platform to its Commerce Advanced clients. Within five days of the launch, around 400 of its merchant clients had started using it, with beauty one of the top categories for adoption. Lauren Napier Beauty in the UK is one of the brands. It launched LaurenNapier.com on Squarespace in 2014, but focused on selling through third-party retailers, including Net-a-porter.com and Harvey Nichols. In the last few months, it has started to sell DTC. The brand sells facial wipes, a product suited to a subscription offering. 

Aesthetician And Entrepreneur Charlotte Cho Launches New Premium Skincare Brand


Charlotte Cho, co-founder of Soko Glam, an e-commerce site specializing in Korean beauty products, has launched her own DTC brand of premium skincare products, called ‘Then I Met You.’ The brand’s positioning centers on taking time to treat the skin, with a two-stage cleansing regimen, consistent with jeong, a Korean cultural concept. The range comprises two products, the Living Cleansing Balm and Soothing Tea Cleansing Gel. Cho promotes the brand on social media via the #SelflessSundays. 

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October 09, 2018, to November 13, 2018

L’Oréal Promotes Anca Stefan To Chief Digital Officer For Russia And Kazakhstan

L’Oréal has promoted Anca Stefan from digital and consumer intelligence manager for L’Oréal Romania to chief digital officer for Russia and Kazakhstan. Her promotion came four years after joining L’Oréal Romania where she played a key role in developing the company's digital marketing strategies. She plans to adapt L’Oréal’s global digital strategy to better address a market that is not dominated by Google and Facebook’

Avon South Africa Launches Its First Beauty Pop-Up Store


In an attempt to increase accessibility [to?] and awareness of its brand, Avon South Africa opened the first of a series of exclusive beauty pop-up stores. The stores will be at major cities and will have make-up specialists and skincare experts to advise customers. Precilla Kalogeropoulos, head of integrated marketing communications at Avon, claims more pop-up stores will be launched nationwide to promote the Avon brand, and especially its premium lines, but also to encourage women to become entrepreneurs as an Avon representative. 

True Sons Launches Subscription Model To Tap Home Hair Dye Market For Men

Seeing the lack of choices for men who want to color their head, beard and body hair at home, True Sons launched an at-home hair dye subscription service. Founder Carl Sandler, claims current offerings are very limited with the brand Just for Men dominating the $200 million market. He believes men find shopping for the product difficult and embarrassing and would prefer to have it delivered. Currently, just 8 percent of men color their hair compared to 80 percent of women. The kit includes all elements needed - gloves, wipes and the ready-mixed hair dye foam. It’s available from the brand's website, truesons.com, for $30 per month or $72 per quarter.

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October 02, 2018, to October 09, 2018

Public Goods Raises $3 Million To Finance Direct-To-Consumer Expansion Plans

Retailer Public Goods said it has received $3 million in seed funding to sell natural products directly to consumers. According to the company, the financing round was led by venture capital firm Yes VC with Listen Ventures, Day One Ventures, and current investors. Its business model involves selling premium, natural, and environment-friendly products directly to consumers for a monthly fee of $59. Products sold include shampoo, conditioner, body wash, and dental floss.

Interstellar Brands Partners With Lily Aldridge To Create New Fragrance Line

Parfums, Inc., subsidiary, Interstellar Brands LLC, announced a partnership with supermodel Lily Aldridge to develop a new fragrance line. Marking the start of a strategic partnership between Interstellar and model management agency IMG Models, the deal aims create direct-to-consumer ecommerce fragrance and beauty businesses targeting the talent agency’s client base.

Procter & Gamble Uses Indiegogo To Sell New Razor To Early Adopters

Procter & Gamble Co. is selling its new Heated Razor men’s shaving product to early adopters through the Indiegogo crowd-funding platform. Priced at $109, the Heated Razor comes with a fast-warming bar, making every shave feel like a hot-towel luxury. Available in limited quantities, the prices is expected to rise, based on how fast it sells and the accessories bought by consumers.

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September 18, 2018, to October 02, 2018

Samsung Joins Estee Lauder To Host 2018 Style Dimension Fashion And Beauty Event

Samsung and beauty giant The Estee Lauder Cos. Inc. joined forces to host the 2018 WWD x Samsung Style Dimension, an industry event highlighting the use of immersive technologies in creating consumer experiences. Held on September 6 and 7, the event also focused on industry trends involving the integration of beauty, fashion, and technology. Unlike its previous editions, the 2018 Style Dimension allowed those who attended the event to buy all the beauty brands on display and to interact with pop-up displays enabled by Samsung’s technologies.

China’s Millennials Fall In Love With Black Tech Beauty Products

Skincare trends, referred to by industry observers as “black tech”, are becoming popular among millennial consumers in China. Three of the leading black-tech product categories are black-tech facial machines, with the ReFa Electronic Roller from Japan as a leading example; black-tech facial cleansers, such as those from Foreo; and black-tech massage boosters, including those from the SK-II brand. Facial rollers from ReFa accounted for 50 percent of the segment’s revenue in 2017, with more than $4 million worth of ReFa machines sold during the November 11 Singles Day shopping festival. Foreo’s facial cleanser became a social media favorite, with many celebrities posting themselves using the product. SK-II launched a massage booster in 2017, selling all of its 10,000 units during the company’s 2017 TMALL Super Brand Day event.

Aesthetic Hydration Cosmetic Opens Shanghai Pop-Up Store, Marks Coming Into China Market

South Korean skincare brand Aesthetic Hydration Cosmetic has unveiled a pop-up store in Shanghai, marketing the company’s official entry into China’s beauty care market. According to AHC, its cosmetics products are being sold at health and beauty stores across China, as well as in online shopping malls in the country. With the pop-up store offering customers the chance to experience the company’s leading products, AHC said it will target women in the country with its leading moisturizing products.

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September 04, 2018, to September 18, 2018

Glossier CEO Weiss Sees No Chance For Her Company Working With Amazon

Emily Weiss, founder and CEO of ecommerce beauty startup Glossier,said her company will never sell on online retailer Amazon's platform. Established in 2014, Glossier has received $87 million in venture funding, enabling it to create a beauty brand popular among women. Weiss said other ecommerce companies can grow outside Amazon's shadow and that the user experience offered by the online retail giant “may not be the best fit for beauty and fashion products”.

Lynx Changes Directions To Focus More On Male Mental Health Without Losing Sense Of Humor

After its previous marketing strategies had linked its brand to “lad culture, sex, and misogyny”, Lynx embraced campaigns that focus on ideals of masculinity that are harmful to male mental health. In January 2016, the male-grooming brand launched its “Find your magic” campaign, which encouraged young men to “embrace their differences.” Lynx and other brands face the risk of unfavorable reaction from consumers, who might see their “brand purpose” efforts as a means to enhance reputation and sell products. According to Lynx global vice president Rik Strubel, part of the brand's more socially conscious efforts is remaining true to its humorous heritage. 

Glossier Plans To Create Social-Enabled Online Selling Platform For Own Beauty Products

After receiving an extra $52 million in venture capital funding, beauty brand Glossier plans to create a “social-selling website” for beauty products. According to company founder and CEO Emily Weiss, her company will build a website that combines social media and online shopping, which will allow consumers to get insights and buying tips from other users about beauty products. Weiss said the website will not be a social network that sells advertisements for revenue, but will instead be used by the company to sell its own beauty products. According to Weiss, her company's social commerce strategy aims to address the fact that despite advances in ecommerce and online retail, “the customer experience is pretty broken.”

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August 28, 2018, to September 04, 2018

Chanel Launches New Male Beauty Line, Starting In South Korea

In September, Chanel will launch its first male beauty line, Boy de Chanel, in South Korea. It will feature three products: a lip balm, eyebrow pencil and a tinted fluid. The line will also be rolled out online from November on the Chanel site. The range is named after Gabrielle Chanel’s lover, Boy Capel.

L’Occitane Is Opening A Concept Store In New York

The L’OCCITANE Group is opening a concept store for its L’OCCITANE en Provence brand on Fifth Avenue, New York. The natural cosmetics brand aims to provide a destination that will communicate to visitors its key features and encourage consumer engagement. The brand is following a “glocal” approach in creating exclusive brand experiences and has recently opened new concept flagship destinations in France, Brazil, China, Singapore, Canada and the United Kingdom. The Paris store, for example, offers food inspired by some of the brand’s iconic ingredients. Christina Polychroni, the brand’s North American Chief Marketing & E-Commerce Office, says that visitors to the New York store can use immersive installations to explore the brand’s history and signature products.

Colgate-Palmolive Invests In Male Grooming Brand In India

Colgate-Palmolive has purchased a minority stake in the Indian direct-to-consumer online male grooming brand, Bombay Shaving Company, as part of a series A funding round. The company, launched in 2016, now has some 80,000 customers and offers over 30 products, including shave, skincare, beard care, and bath and body items. BSC says it aims to leverage Colgate-Palmolive’s long experience to help it grow the grow the brand, and the funds will be spent on brand building, innovation and improving key capabilities. 
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