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Personal Care Business Insight Alert Archive

Have a look at some of our recent alerts. These give broad coverage of the industry - if you want something more specific create your own here.

<<10111213141516171819>> Total issues:308

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December 20, 2014, to January 03, 2015

ASA Bans Ad For Unilever's Regenerate Toothpaste Brand

The UK's Advertising Standards Authority ruled that an advertisement for Unilever's Regenerate toothpaste brand included “misleading clinical trial information.” ASA's order to ban the ad arose from a complainant's assertion that tooth enamel could not be regenerated, according to scientific evidence. The ad for the toothpaste said “82 percent of enamel is regenerated after three days.”

Axe Launches Marketing Campaign Minus The Sex

Unilever plans to launch a marketing campaign for its new Axe White Label line of men's grooming products in the United States. First airing on College Football Playoff games on January 1, 2015, the campaign focuses on “sophisticated men seeking serious grooming” and not on men seeking mainly to attract women, the company said. For example, BBH created an advertisement highlighting the importance of having self-confidence that comes from within as the tagline “How you feel says it all” emphasizes.

L'Oreal Eyes More Expansion In Africa

L'Oreal said Africa will play an important role in its campaign to reach 1 billion new customers by 2020. According to the cosmetics company, the Middle East and Africa region is its fastest growing geographical market, expanding by about 15 percent year on year. The region accounted for 2.4 percent of L'Oreal's €23 billion revenue in 2013, which was 2.3 percent higher than the previous year. L'Oreal's expansion plans for Africa include strengthening its distribution channels in the region and customization of products to suit the needs of African consumers.

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December 13, 2014, to December 20, 2014

Procter & Gamble Wins Customer Management Award From Consumer Goods Technology Magazine

Procter & Gamble won the Customer Management Award at the Consumer Goods Technology magazine's 2014 Awards. Citing P&G's efforts to use consumer knowledge to build intimate, lifetime relationships with consumers, the award recognizes the company's transformation of its CRM efforts from an inefficient operating model into a winning idea, the Consumer Place initiative. In addition to improving email marketing effectiveness by 300 percent, the initiative also saw the company migrate consumer data with more than 99.9 percent accuracy and increased marketing ROI through improved efficiency in spending and deeper consumer segmentation.

Beiersdorf Re-Launches High-Tech Suggestion Box

Cosmetics company Beiersdorf is once again reaching out to suppliers, scientists and others who have innovative ideas, suggestions for new raw materials or advanced technologies. The company has launched a revised, more secure version of its Pearlfinder innovation platform, a collaborative site where registered users – dubbed cooperation partners – can share suggestions and new ideas confidentially. The company says the platform has been in operation for four years, and many new cosmetics ideas have come from other industries. Ingredients for its Nivea Q10 anti-wrinkle product came originally from the food industry. It has also found potential research areas from the paint industry and biotechnology.

South Korean Drug Makers Launch Cosmetics Brands To Grow Business

Pharmaceutical companies are launching their cosmetics brands to help grow their business in South Korea. Factors driving the trend are the government's move to impose tougher sanctions against drug companies' illegal dealings with doctors and hospitals and the decline in prices of pharmaceutical products. Sales of cosmetics in drugstores are forecast to reach 400 billion won, prompting Ildong Pharmaceutical to launch its GOU:E brand in July 2013 and Hanmi Pharm its Clear Therapy brand in November 2014.

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December 06, 2014, to December 13, 2014

Nivea Men Launches Shaving Products For Men With Sensitive Skin

Beiersdorf's male grooming brand Nivea Men announced new products for men with sensitive skin. Scheduled for release in January 2015, the Nivea Men Sensitive Cooling Shaving Gel and Nivea Men Sensitive Cooling Post Shave Balm are formulated with chamomille and seaweed extract. Promising to create a “soothing, calm shaving experience,” the shaving gel comes with a suggested retail price of $3.49, while the post-shave balm is priced at $6.49.

Rinser Brush Electric Toothbrush Helps Rinse The Mouth

The Rinser Brush electric toothbrush comes with a feature that helps its users rinse toothpaste off their mouth and teeth. With one push of a button, the toothbrush's motor pushes water up in a “smooth laminar-flow plume” into the mouth. Available for pre-order, the electric toothbrush is priced at $35.

P&G Marks 20 Years Of Operations Of Pakistan Factory

Procter & Gamble is celebrating the 20th anniversary of its manufacturing facility in Hub, Balochistan, in Pakistan. Opened on October 20, 1994, the factory has been manufacturing the antibacterial soap brand Safeguard since then. In addition to its Hub factory, P&G also opened a modern laundry detergent plant at Port Quasim in December 2010.

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November 29, 2014, to December 06, 2014

Unilever Launches New V05 Variants

Unilever plans to launch the V05 Rough & Sexy Sea Salt Spray and V05 Effortless Wave Creation Foam haircare products under its Give Me Texture styling line in the middle of December 2014. According to the brand, these products are aimed at helping consumers create what the company describes as “rough and sexy” and “soft and natural” looks for their hair.

Procter & Gamble Receives Green Light For Proposed Biomass Plant In Albany

Procter & Gamble's proposed biomass energy plant at its facilities in Albany, New York, became a step closer to reality after the Albany-Dougherty Payroll Development Authority approved a $250 million bond issue for the project. Valued at $230 million, the planned energy plant will create steam energy to be used by P&G's local facilities, enabling the company to achieve sustainable goals for its manufacturing plants worldwide. Part of the plan involves allowing a local U.S. Marine base to also use the plant for energy, PDA officials said.

U.K. Research Center To Work With Unilever On Design Innovation

Unilever is partnering with the U.K.’s Northumbria University to research new ways to meet the company’s packaging, water use and energy sustainability goals. Northumbria’s new “design-led innovation center” will keep Unilever abreast of the latest academic research and thinking on innovative designs that would serve to reduce its environmental footprint while doubling its business.

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November 22, 2014, to November 29, 2014

Unilever Launches Dry Sprays Deodorants In United States

Unilever plans to launch Dry Sprays variants of its deodorant brands Dove, Dove Men+Care, Degree, Degree Men, and Axe in the United States on December 1, 2014. While deodorant sprays are popular in two-thirds of the world market, most consumers in the country prefer stick deodorants. Unilever said its new spray deodorants come with improved features compared with stick deodorants and earlier versions of sprays, such as instant drying upon application and the absence of white residue.

Unilever Agrees To Sponsor Williams Formula One Team

Unilever signed a multiyear sponsorship deal with car racing team Williams Formula One. Set to begin with the 2015 Formula One season, the agreement will see Unilever promoting its Rexona deodorant brand on the team's racing cars and media platforms. Unilever signed a similar deal with the Lotus Formula One team in 2012.

L'Oreal, Nestle End Joint Venture Inneov

L'Oreal and Nestle announced their agreement to terminate their joint venture Inneov by the first quarter of 2015. Established in 2002, Inneov sells cosmetic nutritional supplements sold in pharmacies. However, the brand failed to grow as expected by the joint venture partners. In 2013, Inneov posted sales of €52 million.

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November 15, 2014, to November 22, 2014

Avon Reorganizes Latin America Management To Improve Financial Performance

Avon has shaken up its management team in the top-producing Latin America region, and in corporate marketing, to buttress its multi-year turnaround strategy. The company divided Latin America management responsibilities between David Legher, senior vice president and president of Avon Brazil, and Fernando Acosta, senior vice president and president, Latin America. Acosta will keep responsibility for North Latin America and the Andean Cluster. Latin America represents more than half of Avon’s annual revenue. Current chief marketing officer Patricia Perez-Ayala will be leaving Avon effective January 2, 2015.

Unilever's Shield Deodorant Launches Marketing Campaign, Offers Free Mobile Calls In South Africa

Unilever's Shield brand of deodorant launched a marketing campaign which offered consumers free mobile phone calls in South Africa. Promoted through ads on Facebook and local mobile social network Mxit, the campaign included a callback, an audio advertising, and a coupon offer. Using the Unstructured Supplementary Service Data technology, the promo allowed consumers to use various services using short codes. During its first hour, the campaign saw 300 calls, which rose to 5,000 calls within a few hours.

Unilever Announces $120 Million Expansion Plans In Philippines

Unilever plans to invest $120 million over a six-year period to expand its manufacturing operations in the Philippines, as well as adopt sustainable programs under the company's inclusive business model. Data released by the Philippines' Board of Investments revealed the company proposes to allot $90 million for the purchase and installation of manufacturing equipment, which includes the adoption of new technologies to improve production capacities 30 percent by 2020. At present, Unilever's Philippine production capacities stand at 100,000 tons.

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November 08, 2014, to November 15, 2014

Dr. Hauschka Skin Care Relaunches Online Store For U.S. Market

Natural beauty brand Dr. Hauschka Skin Care launched a redesigned ecommerce site for the United States market. Promising to offer consumers, retail partners, and other users an improved online experience, dr.hauschka.com will feature “easy access to essential information, tools and additional resources.” Also, the site features a consultation tool, which includes customized skincare recommendations, product details, and information on the brand's important ingredients.

P&G, Walmart Partner With NFL Player Jared Allen To Help Chicago Veterans

Procter & Gamble and Walmart partnered with Chicago Bears football team's defensive end Jared Allen and his foundation, Jared Allen's Homes for Wounded Warriors, to celebrate 2014 Veterans Day in Chicago. In collaboration with the Eddie Beard Homeless Veterans' Housing Program, Allen's group will help improve the lives of local veterans. As part of the initiative, Allen will buy P&G products at a local Walmart store on November 11, 2014.

Nivea Unveils TV Commercials For Body Milk And Creme Products In India

Nivea launched TV commercials for its Body Milk and Creme skincare products in India. Created by Interface Communications, the advertisements aim to communicate the message that Nivea is the most trusted brand in skin care. Created for the international market, the Nivea Creme commercial is dubbed in Hindi for the Indian market. Actress Anushka Sharma appeared in the TV commercial for Nivea's Body Milk moisturizer.

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November 01, 2014, to November 08, 2014

Beauty Brands Claim China's Cosmetics Market Still Going Strong

The world's leading cosmetics brands, such as Estee Lauder, Mary Kay, and Shiseido, remain focused on their expansion plans in China despite reports of a market slowdown in the country. Retail sales in China's cosmetics market grew 16.5 percent to 107.7 billion yuan, or $17.3 billion, in the first 10 months of 2014, compared with the same period in 2013. Estee Lauder, which sells 12 of its 28 cosmetics brands in the country, aims to remain the largest foreign beauty brand by launching its local brand Osiao. Local beauty companies, however, are growing their share of the market and driving up competition in the process.

Procter & Gamble Cuts More Than 10,000 Jobs Since 2012 Restructuring

Procter & Gamble eliminated more than 10,000 jobs since 2012 as part of the company's restructuring and turnaround efforts. As of September 30, 2014, the company has paid out severance to 10,130 employees, with thousands more leaving without separation packages. P&G's move to sell many of its brands is also helping reduce the company's workforce.

Hindustan Unilever Faces Protesting Workers From Silvassa Factories

Workers from Hindustan Unilever's factories in Silvassa held a protest demonstration outside the company's headquarters in Mumbai, India. Joined by their families, the protesters' action affected operations at the company's Dapada Unit II and Amli factories. Grievances aired by the protesting workers included the management's alleged refusal to engage in collective bargaining with trade unions, unfair wages, and wrongful termination of some workers. HUL disputed the protesters' allegations, saying the company has always operated within the legal framework in all its business locations.

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October 25, 2014, to November 01, 2014

Unilever Expands Port Sunlight Facilities, Belies Closure Rumors

Unilever's recent investments at its Port Sunlight manufacturing and research and development facilities in Merseyside, England, revealed the company's plan to expand its presence in the region. Relocation of several departments from Port Sunlight to other Unilever facilities during the previous decade drove the plant's trade union leaders to fear the company was planning to shut down its Merseyside location. Included in Unilever's recent expansion moves are the planned opening of an Advanced Manufacturing Center in 2016 and the return of the company's IT department from Ewloe, employing about 800 IT professionals.

Procter & Gamble Becomes India's Third-Largest Consumer Products Company

Procter & Gamble's businesses in India posted a combined revenue of Rs 9,274 crore for the year ending March 2014 to become the country's third-largest consumer products manufacturer for the period. In the process, P&G was able to overtake Nestle India, which reported a revenue of Rs 9,197 crore, and ITC with Rs 8,099 crore. Market leader Hindustan Unilever reported a revenue three times the size of P&G's, while market number 2 Amul posted a revenue of Rs 18,000 crore. P&G's subsidiaries, Procter & Gamble Health & Hygiene, Gillette India, and Procter & Gamble Home Products still have a long way to go to catch up with its smaller global rival Unilever in India.

Bounty Partners With New York Giants For Mom's Clinic Event

Procter & Gamble's Bounty brand of paper towels partnered with the New York Giants football team to launch the 2014 Mom's Clinic marketing event. Highlights of the event included team chef Angelo Basilone promoting healthy recipes and football player Stevie Brown and his mother Karla Brown who took part in the interactive cooking demonstration. The team also invited mothers of young athletes to its training facility in East Rutherford, New Jersey.

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October 18, 2014, to October 25, 2014

L'Oreal Paris Appoints Naomi Watts As Brand Ambassador

Cosmetics company L'Oreal Paris named actress Naomi Watts as its brand ambassador. Watts is joining an exclusive list of celebrities who represented the brand with the iconic slogan “Because You're Worth It,” such as actresses Jane Fonda and Eva Longoria. The world's largest cosmetics company, L'Oreal Paris expanded the range of women named to represent its brands.

South Korea's Beauty And Personal Care Markets Post Strong Growth In 2014

South Korea's beauty and personal care markets grew 5.8 percent in 2014, compared with the previous year, according to market research firm Mintel. After growing 30 percent year-on-year in 2012, the country's hair colorants market is forecast to grow 20 percent in 2013 and 2014. South Korea accounts for 10 percent of foam-type hair colorants launched in 2012 to 2014, data revealed. The country's fragrance market is also booming, serving as the “test ground” for entry into the rest of Asia, with Karl Lagerfield launching his latest signature fragrance brand in the country after launching in the United States and Europe.

Secret Deodorant Launches 2014 Anti-Bullying Campaign

Procter & Gamble's Secret deodorant brand launched its 2014 Secret Mean Stinks campaign against girl-to-girl bullying in the United States. Created in celebration of October as the National Bullying Prevention Month, the campaign aims to reach students where bullying starts — in schools across the country. For its 2014 edition, the campaign includes a partnership with recording artist Keenan West for the “Nicest. Tour. Ever.” national tour, the Instagram challenge with the hashtag #GangUpForGood, and the “Nicest School in America” competition.
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