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Subject: |
PERSONAL CARE BUSINESS
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Period: |
June 27, 2015 to July 4, 2015
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Geographies: |
Worldwide
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Categories: |
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
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Contents
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Fragrance company Yardley London partnered with horticulture company Perennial to create the Yardley London Perennial Garden for the 2015 RHS Hampton Court Palace Flower Show. Influenced by the 1840 book “Gardening for Ladies,” by Jane Louden, the garden is described as reflecting the floral fragrance of Yardley London's new Contemporary Classics range of fragrances. Yardley London reformulated, repackaged, and relaunched the range, which includes English Lavender, English Rose, and Lily of the Valley.
"Yardley relaunches scents for Hampton Court Flower Show", Cosmetics Business, June 24, 2015
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Legal, Legislation, Regulation, Policy |
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Several New York consumers filed a lawsuit against Unilever United States for allegedly mislabeling the net weight of its Degree and Dove deodorants. According to the plaintiffs, who are seeking class status for consumers who purchased the deodorants, the net weight indicated on the label was greater than the actual usable portion in the container. Also, the lawsuit claims the company uses too much empty space in the containers of the products to create a bigger package that is more visible on retail shelves.
"Maker of Degree, Dove deodorants sued over net weight of products", Legal Newsline, July 02, 2015
In June 2015, the International Fragrance Association announced the 48th amendment to the IFRA Code of Practice. Provisions affected by the amendment include the adoption of new standards based on the dermal sensitization Quantitative Risk Assessment. IFRA also adopted two new standards banning the use due to lack of sufficient data needed for safety evaluation. Also, IFRA revised its policy on combined use of four phototoxic ingredients and clarified the application scope of phototoxicity standards.
"IFRA Amends Code of Practice", Perfumer & Flavorist, June 18, 2015
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Mobile Marketer, June 30, 2015
Economic Times, June 24, 2015
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Market News |
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Henkel plans to invest LE 300 million in the company's existing Port Said factory and its new factory in 6 October City, according to Egyptian Industry and Trade Minister Mounir Fakhry Abdel Nour. These investments highlight the company's confidence in the strength and sustainability of the country's economy, the government official said. Egypt is seeking to expand the country's industrial exports by growing the local consumer market through bilateral and multilateral trade agreements, Abdel Nour also said.
"Minister: Henkel to invest LE300 million in Egypt", Egypt Independent, July 01, 2015
Aveda, L'Oreal, and Garnier are the strongest haircare brands in the United States in terms of digital competence, according to market research firm L2. Data from the company's report “Digital IQ Index: Hair Care & Color,” the three brands achieved their “Genius” status largely due to their websites that offer consumers styling tips they could get from a professional hairstylist. Also, their websites offer feature interactive interfaces. L'Oreal's website, for example, comes with a beauty library and consultation tools.
"Strongest Hair Care Brands Play Role of Stylist", L2 Think Tank, June 30, 2015
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Economic Times, July 01, 2015
Business Standard, July 01, 2015
Economic Times, June 30, 2015
Financial Express, June 29, 2015
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Marketing & Advertising |
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Consumers in North America are more likely to open mobile-optimized emails from consumer packaged goods brands, according to Experian Marketing Services. Results of analysis of emails sent by the company's CPG clients in the first quarter of 2015 revealed 43 percent were opened on mobile phones and ereaders, the same percentage of emails opened on desktop computers. With tablets included, however, mobile devices accounted for 57 percent of all emails opened by consumers, compared with the overall average of 51 percent. Also, data revealed the importance of having a responsive email design. Desktop accounted for 60 percent of clicks on emails compared with 40 percent for mobile.
"Mobile Remains Critical for CPG Email Opens", eMarketer, July 03, 2015
Perfume brand Chanel partnered with producer Jean-Paul Goude to create a video commercial for the Chance perfume. Also, the ad helps promote the launch of Chance Eau Vive perfume, which combines the scents of grapefruit, blood orange, jasmine, white musks, vetiver, and a cedar-iris accord. Playing in cinemas, the 15- and 30-second ads are also available on YouTube.
"Be bowled over by Jean-Paul Goude’s new ad for Chanel CHANCE", The Perfume Society, June 16, 2015
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exchange4media.com, July 01, 2015
L2 Think Tank, July 01, 2015
L2 Think Tank, June 30, 2015
Campaign India, June 30, 2015
PR Newswire, June 29, 2015
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Press Release |
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Unilever said it has agreed to acquire clinical skincare brand Murad. Founded in 1989 in Los Angeles by dermatologist, pharmacist, and UCLA professor Howard Murad, the brand aims to provide consumers with “proven, efficacious products.” Murad developed products based on a recipe of antioxidants, anti-inflammatories, and hydrators. These products are designed to deal with virtually all skincare problems, such as acne and aging. Unilever's acquisition of Murad follows recent deals for the Dermalogica, Kate Somerville, and REN brands.
"Unilever to acquire Murad skincare as it continues to grow personal care prestige portfolio", Unilever, July 02, 2015
L'Oreal signed an investment deal to expand and connect to hydropower its Yichang plant in China. Part of the strategic agreement between the company and the Yichang government, the project will help L'Oreal's factory to use clean and renewable energy. By end of 2015, the Yichang plant will become the company's first factory in Asia-Pacific to become carbon-footprint neutral. One of the company's most sustainable factories, the Yichang plant has reduced CO2 emissions by 45 percent from 2005 to 2014.
"L’Oeal Yichang plant in China to reach carbon footprint neutrality in 2015", L’Oreal, July 02, 2015
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Kimberly-Clark, June 12, 2015
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