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Subject: |
PERSONAL CARE BUSINESS
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Period: |
March 26, 2016 to April 2, 2016
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Geographies: |
Worldwide
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Categories: |
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
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Contents
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In the United States, 32.2 percent of shoppers said they are currently buying more private-label brands, with only 6.6 percent of them saying they plan to return to name brands, according to a 2016 edition of “The Checkout” study. Results of the survey revealed 11.9 percent of respondents said they are buying fewer store brands, while 17.4 percent are buying more private labels and will keep on buying them. Also, 8.2 percent of respondents said they are buying more store labels and plan to buy even more. Data also revealed a decline in consumer perception of name brands as offering more new products, varieties, and innovations, from 56 percent of respondents in 2010 to 45 percent in 2015. Among African-American consumers, more are likely to prefer name brands, with respondents saying they are more likely to perceive name brands as of higher quality than their private-label counterparts. Results of the study offers some insights for marketers and retailers, including the fact that
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"New Checkout Study: Private Label", Shopper Culture, March 28, 2016
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Procter & Gamble said construction is going on at its proposed Tabler Station manufacturing facility in West Virginia. In 2014, P&G purchased the 450-acre land for about $30 million. Expected to have a total floor area of more than 1 million square feet, the facility will employ around 700 full-time employees. Some of the brands the facility will manufacture include Pantene, Head & Shoulders, and Aussie shampoos and conditioners and Olay and Old Spice body washes.
"Made in West Virginia: An Update on the Construction of Our New Tabler Station Plant", Procter & Gamble, March 30, 2016
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Unilever’s Degree deodorant brand partnered with singer and actress Becky G to launch the iHeartRadio “Move with the Music” concert series. Starting on April 18, 2016, the three-part series will feature three artists. Also, during the concerts, Degree will conduct experiments involving concertgoers’ movements and using Lightwave’s bioanalytics technology for the Degree MotionSense Lab.
"Degree® Deodorant Teams Up With Singer And Actress Becky G And iHeartRadio For "Move With The Music" Concert Experience", PR Newswire, March 31, 2016
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Companies, Organizations |
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Clorox is considering the use of proximity marketing tools, such as in-store beacons and connected products for the home, according to the company’s associate director of marketing communications Sarah Ortman. Speaking at the South by Southwest 2016, Ortman said brands should adopt proximity marketing by starting from the point of view of customers. She said brands should focus on audience interests instead on technological capabilities to avoid alienating customers.
"Clorox explores proximity marketing", Warc, March 24, 2016
Unilever Nigeria Plc reported sales grew 6.2 percent to N59.2 billion for the year ending December 2015, compared with N55.7 billion from the previous year. Sales grew 36.3 percent to N16.52 billion in the fourth quarter of 2015, compared with the same quarter of 2014. Profit after tax for the full year, however, dropped 51 percent from N2.4 billion in 2014 to N1.19 billion in 2015. For the fourth quarter of 2015, profit after tax jumped 78.3 percent to N1.05 billion, compared with the same quarter of the previous year.
"Unilever PAT run rate improves significantly", The Nation, March 25, 2016
Revlon, Inc. said its board of directors appointed Fabian T. Garcia as the company’s president and chief executive officer. Effective April 15, 2016, Garcia’s appointment also comes with his election as member of the board of directors. Garcia has served in multiple management and leadership positions at the Colgate-Palmolive Company, including those in the company’s businesses in Asia-Europe, Eurasia, Latin America, and Europe.
"Revlon Names Fabian T. Garcia as its President and Chief Executive Officer", Revlon, March 28, 2016
Unilever’s $10 million settlement of the class action involving its Suave Professionals Keratin Infusion 30-Day Smoothing Kit haircare product was upheld by the Seventh Circuit appeals court in Chicago. Introduced in 2011, the product reportedly caused hair loss and scalp burns in some consumers. According to multiple class actions, the company failed to warn consumers about the health and safety risks posed by the product.
"Unilever's $10M Hair-Loss Settlement Upheld", Courthouse News, March 28, 2016
Johnson & Johnson named Chester Twigg as chief customer officer for the group of consumer companies. Chester will also be a member of the company’s Consumer Group Operating Committee and will report to Johnson & Johnson Family of Consumer Companies worldwide chairman Jorge Mesquita. Before joining Johnson & Johnson, Twigg was a senior sales executive at Procter & Gamble.
"Johnson & Johnson Names Chief Customer Officer", Consumer Goods , March 30, 2016
Unilever Indonesia reported its net profit increased 2 percent to Rp 5.85 trillion, or $428.75 million, in 2015, a growth rate significantly lower than the 7.5 percent profit gain in 2014. Net sales grew 5.7 percent to Rp 36.5 trillion, compared with around 12 percent in the previous year. Export sales dropped 8.86 percent to Rp 1.86 trillion, while domestic sales grew 6.6 percent to Rp 34.6 trillion.
"Unilever sees slower growth in 2015 as economy ‘not conducive’", The Jakarta Post, March 31, 2016
Kiehl’s launched the Kiehl’s Apothecary Preparations line of skincare concentrates. Aimed at growing personalization trend in beauty and personal care markets, the product line is designed to deal with five skin concerns: redness, wrinkles, rough texture, large pores, and dullness. According to the company, the products are to be used in combination with an in-store skin analysis conducted by a Kiehl’s customer representative, or KCR.
"Kiehl’s Launches Apothecary Preparations Skin-Care Line", Women's Wear Daily, March 31, 2016
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Luxury Daily, March 08, 2016
Forbes.com, March 18, 2016
Trinidad Express, March 25, 2016
Wall Street Journal, March 27, 2016
Shopper Culture, March 28, 2016
PR Newswire, March 29, 2016
Packaging News, March 29, 2016
Handelsblatt, March 30, 2016
Procter & Gamble, March 30, 2016
The Hindu Business Line, March 31, 2016
Women's Wear Daily, March 31, 2016
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Consumers |
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More than 50 percent of consumers worldwide fear they or someone in their household will lose a job in the coming year, according to McKinsey & Company. Data from the study, “Saving, Scrimping, and… Splurging? New Insights Into Consumer Behavior,” which interviewed more than 22,000 respondents from 26 countries, revealed 28 percent of respondents said they are finding it harder to make ends meet than the previous year, while 26 percent said they live paycheck to paycheck. About one-third of respondents said their current economic conditions are making them delay purchases and reduce spending. Also, the study revealed five truths about today’s consumers: they proactively search for savings; they are loyal to brands, as long as the price is right; consumers who opt for cheaper brands might not be likely to go back; consumers are selective splurgers; and they shop across channels.
"Saving, scrimping, and . . . splurging? New insights into consumer behavior", McKinsey Insights, March 24, 2016
Consumers in the Philippines are buying fast-moving consumer goods in larger packs and bigger quantities, according to a study by Kantar Worldpanel. Data from the study covering the years 2014 and 2015 showed average pack sizes of FMCG products grew 8 percent in 2015 from 2014. Results of the study also revealed Filipinos are buying tubes of toothpaste instead of sachets. Manufacturers are promoting dishwashing products, lotions, and mouthwashes with bigger packages.
"Consumers upsize from sachets", Malaya, April 01, 2016
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Fast Company, March 15, 2016
Beauty Packaging, March 16, 2016
Bloomberg , March 31, 2016
Bizcommunity.com, April 01, 2016
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Market News |
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China is amending its tax rules for imported products sold online by removing a special tax, also known as parcel tax, previously imposed on such goods. Replacing the parcel tax will be value-added and consumption duties that are at present levied on most products sold in the country. According to China’s Ministry of Finance, however, the new tax will come with a 30-percent discount. In January 2016, China expanded a pilot program, which allowed a port district in the city of Hangzhou to trade imported goods at lower rates. Online sales of imported goods in China have expanded at a CAGR of 63 percent in the five-year period ending 2015 to reach 638 billion yuan, or $98 billion, accounting for 17 percent of the country’s total online retail sales, data from Mintel Group Ltd. revealed.
"China Changes Online Import Tax Rules, a Move to Help Cosmetics", Bloomberg Business, March 25, 2016
L’Oreal Thailand’s newly appointed managing director Nathalie Gerschtein Keraudy said she wants to make her company the number 1 beauty company in the country by growing at least 2x the average market growth rate of 5 percent a year. Currently general manager of L’Oreal Thailand’s consumer products division, Keraudy is the company’s first female managing director. L’Oreal Thailand offers local consumers 21 brands, ranging from mass market to luxury brands. In 2015, the company sold 87 million product items across categories.
"New L’Oreal Thailand boss goes for the top", THE NATION , March 26, 2016
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Beauty Packaging, March 24, 2016
Women’s Wear Daily, March 25, 2016
Business Standard, March 26, 2016
Cosmetics Design, March 30, 2016
Women's Wear Daily, March 31, 2016
Arabian Business, April 01, 2016
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Marketing & Advertising |
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Marc Jacobs Fragrance partnered with ride-sharing service Uber to launch the Daisy Daze campaign in New York City. As part of the campaign, riders will be able to request an Uber car covered with hundreds of daisies and equipped with a customized soundtrack, and a free full-size Daisy Marc Jacobs fragrance. Uber’s previous partnerships with fashion companies include its February 2016 deal with ecommerce site Lyst and with Rag & Bone’s fashion show in September 2015.
"Uber Teams Up With Marc Jacobs", Women’s Wear Daily, March 18, 2016
Shiseido’s online video advertisement, “High School Girl? – The Secret Of High School Girls,” won the gold award in the film category at the 2016 Asia Pacific Advertising Festival held in Pattaya, Thailand. Released only on YouTube on October 16, 2015, the video aims to highlight the fun of applying makeup for young people. Directed by Show Yanagisawa, the online video has earned more than 9.18 million views on YouTube since its release.
"Shiseido's Online Video Ad Wins Gold Award at ADFEST 2016, the Largest Advertising Festival in Asia", Shiseido, March 28, 2016
Online retailer Amazon revealed there are now more than 100 Dash Buttons representing brands from personal and beauty care, household care, and food markets. First launched in 2015, the service allows members of Amazon’s Prime loyalty program to have prompt access to products considered as daily essentials. According to Amazon, Dash Buttons are available for Prime members for $4.99 each and with a $4.99 credit to their Amazon account for the first order, the service is virtually free.
"More Than 100 Amazon Dash Buttons Now Available, Giving Prime Members the Easiest Way to Order Thousands of Products", Amazon, March 31, 2016
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Luxury Daily, March 18, 2016
Luxury Daily , March 25, 2016
Advertising Age, March 28, 2016
JINGDAILY, March 29, 2016
PR Newswire, March 31, 2016
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Press Release |
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Avon Products, Inc., said it has reached an agreement with an investor group led by Barington Capital Group, L.P., which includes NuOrion Partners AG and other investors that collectively own more than 3 percent of the beauty company’s outstanding shares. As part of the agreement, Barington received the right to approve the appointment of an independent director to Avon’s board that will be selected jointly by the company and Cerberus Capital Management, L.P. Also, under the terms of the deal, Barington has agreed to withdraw its nominations for election to Avon’s board of directors at the company’s 2016 annual shareholders’ meeting.
"Avon Products, Inc. and Barington Capital Group, L.P. Reach Agreement", Avon, March 28, 2016
Avon Products, Inc., named Cathy D. Ross to its board of directors, effective March 24, 2016. Ross retired in 2014 as EVP and chief financial officer of FedEx Express. She will join the board’s Audit Committee and will stand for election during the company’s 2016 annual shareholders’ meeting.
"Cathy D. Ross Named to Avon Products, Inc. Board of Directors", Avon, March 28, 2016
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Products & Brands |
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L’Oreal’s Dark and Lovely brand said it has agreed to be the exclusive beauty product sponsor of the Black Girls Rock! 2016 Star Power Award and the Black Girls Rock! 2016 Pre-Reception. Celebrating the accomplishments of African-American women, Black Girls Rock! 2016 recognizes those who are inspirational and positive role models. BET Networks will broadcast the event.
"Dark and Lovely® to Celebrate the Accomplishments of Inspiring Black Women at the BLACK GIRLS ROCK!™ 2016 Awards Show", PR Newswire, March 23, 2016
China’s cosmetics market grew 12.8 percent in 2015, compared with 2014, according to Kantar Worldpanel. Data from the market research firm revealed the segment’s high-speed growth, in contrast with the FMCG market’s 3.5 percent growth rate, was driven mainly by consumers’ upgraded buying and purchasing a wider range of products. Also, the study revealed local brands, which are driving market growth, are expanding their shares of the market, due to the growing popularity of brands between mass and prestige in price positioning; brands’ inclusion of both natural and high-technology features; and popularity of hydration benefit in skincare products.
"The High-Speed Growth Of The Cosmetics Market in China", Kantar Worldpanel, March 30, 2016
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Campaign Asia, March 30, 2016
Cosmetics Design , March 30, 2016
Women's Wear Daily, March 30, 2016
The Standard , March 31, 2016
Bloomberg , March 31, 2016
Women's Wear Daily, March 31, 2016
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