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Period: May 21, 2016 to May 28, 2016
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Origins Launches Collection Of Skincare Products For Those Post-Workout Moments

Origins introduced the Post Workout Paradise, a trio of skincare products designed for refreshing and taking care of the skin after working out at the gym. Available from Origins travel-retail stores, the collection consists of Refresh Cooling Moisturizer Hawaiian Mineral Water cream gel, Shower Off Exfoliating Body Wash, and Warm Down Warming Lava Scrub.

"Origins launches a trio of treats for the post-workout body", The Moodie Davitt Report , May 19, 2016

Clinique Launches Take The Day Off Wipes

Clinique launched the Take The Day Off Micellar Cleansing Towelettes for Face & Eyes to Clinique travel retail stores worldwide. Available in a portable packet, the wipes come with cleanser the company claims can remove dirt, waterproof mascara, and long-wearing makeup. Micelles are spheres formed by molecules which have a side that is attracted to water and another attracted to oil, the company said.

"Clinique launches Take The Day Off wipes in travel retail", The Moodie Davitt Report , May 19, 2016

My Black Is Beautiful Partners With Hairstylist Felicia Leathewood To Promote Natural Hairstyling

Procter & Gamble’s My Black is Beautiful community-building initiative partnered with celebrity natural hairstylist Felicia Leatherwood to launch the #hairtruth social media campaign. Uniting the company’s haircare brands, Pantene, Head & Shoulders, Herbal Essences, and Aussie, the campaign aims to promote the idea that “healthy hair is the truth.” Also, the campaign includes a series of online how-to videos that offer tips on hair maintenance and styling for African-American women.

"Healthy Hair is the Truth! My Black is Beautiful Partners with Felicia Leatherwood to Launch #hairtruth Campaign", Procter & Gamble, May 23, 2016

El Corte Ingles Agrees To Sell Sephora Products In Spain

Spain-based retailer El Corte Ingles agreed to sell beauty chain Sephora's products starting end of 2016. As part of the agreement, Sephora products will be sold in all of El Corte Ingles supermarkets with a beauty department. Also, Sephora will remodel its older concessions in El Corte Ingles stores.

"Sephora Strikes Deal With El Corte Inglés", European Supermarket Magazine, May 25, 2016

Pond's Rejuveness Partners With Actress Jordana Brewster To Encourage Women To Go Beyond Their Age Limits

Society has put in place arbitrary age limits on what women can do, according to almost seven out of 10 of the 1,000 women surveyed by skincare brand Pond's. Nevertheless, 92 percent of women believe a woman can be too old or too young for certain activities, ranging from dating online to starting a family and changing careers. This inspired Pond's to partner with actress Jordana Brewster to launch the #AntiAgeLimits campaign for the company's Rejuveness line of moisturizers.

"Too Young? Too Old? POND'S® Rejuveness and Actress Jordana Brewster Inspire Women to Go Beyond Age Limits to Become Their Best Selves", PR Newswire, May 25, 2016

Shiseido Brings Travel-Retail-Exclusive Collection To Singapore Trade Show

Shiseido Travel Retail put on display its market-exclusive NARSissist #Jetsetter collection of beauty products and the Blemish Remedy line from bareMinerals at the 2016 TFWA Asia Pacific Exhibition in Singapore. Through the brand NARS' large group of followers on social media, with 2.8 million on Instagram and 347,000 on Twitter, Shiseido hopes to connect with millennial consumers. Included in the NARSissist #Jetsetter Orgasm Face Set are the brand's Orgasm Blush, while the collection includes four sets: Orgasm Face Set; Eye, Cheek and Lip Palette; Lip Pencil Trio; and Travel Brush Set.

"Shiseido Travel Retail brings colourful product display to Singapore", The Moodie Davitt Report , May 25, 2016

Companies, Organizations  

L'Oreal USA Continues Support For One Hundred Black Women's Role Model Program

L'Oreal USA continued its support for the New York Coalition of One Hundred Black Women's annual Role Model Program by hosting 10 high school and 28 college students at its NYC headquarters during the 2016 spring break. In 1999, the company's initial grant enabled the organization to expand the Role Model program to Brooklyn and Queens. As part of the program, students participate in a series of professional and personal development workshops designed to let them see for themselves the realities of the workplace.

"L’Oréal and One Hundred Black Women offer advice and encouragement to students", North Dallas Gazette, May 16, 2016

Unilever CMO Says Brands Should Adopt Sustainability Before Making Claims Of Being Environment-Friendly

Brands should never make sustainability claims before they had actually adopted and started implementing environment-friendly policies and strategies, according to Unilever International chief marketing officer in Singapore. Speaking at the Hub Spot Forum in Singapore, Puri said the manufacture of some of Unilever's products causes environment-related problems. According to the CMO, Unilever has taken actions to resolve these issues, including working with the Rainforest Alliance and committing to sourcing 100 percent of palm oil and tea to 100-percent sustainable sources by 2020.

"Unilever marketer on sustainability claims in advertising: Do first and then talk about it", Mumbrella, May 18, 2016

Dove Launches Love Story Film That Also Sells Deodorants

Unilever's deodorant brand Dove launched a film advertisement that features a character named Louisa and her love story. Created by advertising agency Ogilvy & Mather and directed by O Positive's Peyton Wilson, the film tells the story of Louisa and how she met her crush.

"This Unbelievable Love Story Is a Deodorant Ad", Creativity Online, May 18, 2016

Unilever Plans To Unveil New Packaging For Toni & Guy Haircare Product Line At Singapore Trade Show

Unilever International Global Travel Retail plans to introduce a new packaging for its haircare brand Toni & Guy at the 2016 TFWA Asia Pacific Exhibition in Singapore. According to the brand, the new packaging design aims to help consumers see the products' features and offerings. Instead of grouping the products by type, the packaging concept encourages consumers to buy based on the look they want. Toni & Guy identified four regimens: Undone Texture, Smooth Definition, Volume Attraction, and Extreme Definition, the products Illuminating Hair perfume and Party Ready Volume Lotion. For the Singapore trade show, the brand will introduce Illuminating Hair Perfume and Party Ready Volume Lotion.

"Toni & Guy illuminates Singapore show with new look packaging", The Moodie Report , May 19, 2016

SC Johnson Earns Best Workplace Honors In Latin America

SC Johnson was recognized as a Best Multinational Workplace in Latin America by the Great Place to Work Institute. Ranked 5th on the 2016 list of the top 25 places to work in the region, SC Johnson Latin America earned the distinction as a result of Best Workplace awards received for subsidiaries in Brazil, Argentina, Mexico, Central America, and Venezuela. Operating in the region since 1937, SC Johnson said it remains committed to its business operations in Latin America.

"SC Johnson Latin America Named a Best Multinational Workplace for 10th Time", S. C. Johnson, May 20, 2016

Johnson & Johnson Adds Chief Communications Officer To VP Michael Sneed's Role

Johnson & Johnson named vice president of global corporate affairs Michael Sneed as concurrent chief communications officer. Sneed is succeeding Maggie FitzPatrick, who resigned her position after almost three years. Sneed joined the company in 1983 as a marketing assistant. He rose through the ranks, occupying various management positions of increasing responsibility.

"Johnson & Johnson names Michael Sneed chief communications officer", PRWeek, May 23, 2016

Unilever Foundry Helps Company Look For Asian Startups To Work With Brands

Unilever launched its Foundry business incubation initiative in May 2014, with the Singapore program launched in January 2015, according to Unilever Foundry for Southeast Asia and Australia manager Barbara Guerpillon. According to the executive, Unilever brands are looking for startups in Southeast Asia that deal with specific challenges, such as advertising and marketing technology solutions. These startups are given the chance to pilot their technology with Unilever and present solutions focused on digital marketing. Unilever Foundry helps its brands to think and adapt differently at a much faster rate than the company normally would, according to Guerpillon.

"Unilever on taking its startup program Foundry to Asia", The Drum, May 24, 2016

Online Retailers Need To Ensure Customers Have The Best Post-Purchase Experience

Online retailers need to focus on the post-purchase experience in order to retain customers. For example, beauty retailer Sephora's success is driven by its sustained efforts to connect a shopper's experience throughout the whole customer process across digital, mobile, and brick-and-mortar stores channels. Also, Sephora provides customers with branded delivery tracking page and updates on product recommendations, deals, and editorial content. There are four ways retailers can provide customers with the best post-purchase experience: continuing the conversation; providing shoppers with relevant, personalized information; turning a bad customer experience into an amazing experience; and creating an organizational environment that helps enhance a post-purchase experience.

"Online Retailers Should Care More About the Post-Purchase Experience", Harvard Business Review, May 24, 2016

L'Oreal Plans To Open R&D Facility In South Africa

L'Oreal is building a research and development facility in Johannesburg, South Africa. Scheduled for opening in July 2016, the Research Centre for Sub-Saharan Beauty reflects the company's belief that Africa represents its biggest potential growth market. According to L'Oreal consumer evaluation manager Julia Gichuri, the R&D facility's first 17-employee team reflects the region's ethnic diversity, with members from all over Africa.

"L’Oréal raises the bar in Africa with new R&D facility", Cosmetics Design , May 24, 2016

P&G's Secret Deodorant Debuts Ad On TV Dating Game

Procter & Gamble's Secret deodorant brand introduced “The Question,” a TV commercial during the season premiere of “The Bachelorette” TV dating game show. Created by advertising agency Wieden + Kennedy, the TV spot focuses on “stress sweat,” which P&G claims is biologically different from physically induced sweat. Directed by Aoife McArdle, the commercial combines comedy and tension.

"Ad of the Day: Secret Took Viewers by Surprise With This Ad on 'The Bachelorette' ", Adweek , May 24, 2016

Sephora Introduces Online Tool For Curly-Haired Women Shopping For Hair Care And Styling Products

Beauty retailer Sephora introduced Shop Curly Hair Products, a feature on its website designed to help women and girls with curly hair to shop for the right haircare products. According to Sephora, there are four types of curly hair: Wavy, Curly, Coily, and Tightly Coiled. Also, the website features video tutorials on how to style and care for specific types of curly hair.

"Sephora Just Launched This Awesome Feature for Curly-Haired Girls", Allure, May 25, 2016

Walmart Recognizes Henkel's Achievements In Ingredient Transparency

Henkel received recognition for its sustainability efforts in Walmart's 2016 Global Responsibility Report. Walmart highlighted Henkel's achievements in terms of ingredient transparency and empowering consumers with enhanced information on ingredients. Henkel has been one of Walmart's key partners since the retailer announced its environmental goals in 2005.

"Henkel recognized under the topic of ‘Supplier Leadership’", Henkel, May 25, 2016

Procter & Gamble Focuses On Hiring And Retaining The Best People

Procter & Gamble, one of PRWeek Asia's Best Places to Work, is committed to hiring and retaining the best people, according to Jamie Endaya, the company's APAC communications director. According to the company it has about 9,000 employees in the APAC region, with 45 of them working in the company's communications department. To ensure company staff have a well-defined career path and help them achieve their personal goals, the company focuses on creating early, meaningful responsibilities for each of its employees, matching business needs with personal strengths and interests, Endaya said. Also, the company promotes from within as it builds its organization, ensuring employees and teams receive the required training.

"PRWeek Asia's Best Places to Work Winners in their own words: Procter & Gamble", PRWeek, May 27, 2016

Procter Reels in Doctors

Happi, May 16, 2016

Big Business at Beiersdorf

Happi.com, May 23, 2016


Half Of Men Shopping For Grooming Products Do Research Before Making Purchases, Survey Says

Among men shopping for grooming products, 50 percent said they research for information, including consumer reviews online, before buying, according to WSL Strategic Retail, New York. Results of the How America Shops Switch-Swap-Trade 2016 report revealed those 50 percent who access information before buying do not change their mind about which to buy once they are in the store. Also, 34 percent of respondents said they are loyal to one brand when shopping for men’s grooming products, an increase of 2 percent from the 2014 report. Brand loyalty could be driven by price; however, other characteristics, such as a particular fragrance, could keep consumers coming back.

"Looking good", Supermarket News, May 23, 2016

Beauty Industry Caters To Needs And Demands Of Millennial Consumers

Millennial women make up the biggest group of buyers for the $13 billion cosmetics market in the US. It is therefore imperative for the beauty industry, valued at $46.2 billion in 2015 and forecast to grow to $51.8 billion in 2020 by Mintel, to cater to the needs and demands of millennials. Millennials demand testing before buying a beauty product. In response, retailers and brands are installing in-store trial stations to help overcome consumers' distrusting and seeing-is-believing attitude. This strategy has helped beauty retailers Ulta and Sephora increase their 2015 sales by 41 percent and 32 percent, respectively, compared with sales in 2014.

"The Way We Buy Beauty Now", Racked, May 26, 2016

Ulta Beauty Stays In Step With Consumer Demand

Women's Wear Daily, May 17, 2016

Deals, M&A, JVs, Licensing  

Unilever, Henkel, L'Oreal Compete For Right To Buy Vogue International

Leading personal care companies, including Unilever NV, Henkel, and L'Oreal SA, have submitted bids to acquire Vogue International LLC, maker of OGX shampoo. According to unnamed sources, a deal could value Vogue at $2.5 billion to $3 billion. Vogue, which has annual EBITDA of about $150 million, higher than the $80 million it posted in 2013. Investment firm Carlyle Group LP owns 49 percent of the company, which failed to sell itself for more than $800 million due to a lawsuit.

"Exclusive: Unilever, L'Oreal, Henkel vie for Vogue International - sources", Reuters, May 23, 2016

Unilever Joins Geometry To Support Michigan State University Course On Shopper Marketing

Unilever partnered with agency network WPP's Geometry unit to support an undergraduate course on shopper marketing at the Michigan State University. Much of the instruction materials for the mainly online course were provided by Geometry and other WPP agencies. Unilever supported the course by providing case studies, including a finals group project that sought to create a program for its Axe brand of men's grooming products.

"Geometry, Unilever Join to Teach Shopper Marketing at Michigan State", Advertising Age, May 24, 2016

Sephora Strikes Deal With El Corte Inglés

European Supermarket Magazine, May 25, 2016

Market News  

Amazon Finds It Harder To Dominate Online Beauty Retail Market In France

In France, only 16 percent of prestige beauty brands sell their products on Amazon, compared with 56 percent on beauty retailer Sephora, according to market research firm L2. Data from L2's Beauty France Index revealed beauty brands, such as Marionnaud and Nocibe, have created their own digital ecosystems that combine creative content with e-commerce and use their offline store locations to offer shipping and delivery methods. Also, French brands have been able to resist the gray market, more so than their German and UK counterparts were able to.

"Does Amazon Dominate Beauty in France?", L2 Daily, May 16, 2016

Global Economy Forecast To Grow Slower In 2016 And 2017, Euromonitor International Says

World GDP growth is forecast lower at 3.0 percent for 2016 and 3.2 percent for 2017, according to Euromonitor International. Data from the market research firm's Global Economic Forecasts: Q2 2016 revealed global stock markets have recovered from the sharp declines that took place in early 2016; however, financial stability has decreased, with risk-aversion rising. As a consequence, consumer and business confidence indicators are dropping across developed markets, which is likely to adversely affecct consumption and investment decisions. Emerging markets are finding it harder to grow and are experiencing significant declines in capital inflows, with some even seeing capital outflows.

"Global Economic Forecasts: Executive Summary", Euromonitor International, May 22, 2016

Unilever China Partners With Local Business Incubator

Unilever China through its Foundry initiative partnered with the Zhangjiang High-Tech Park to help speed up the growth of local startups with innovative technology. Unilever China Foundry expects to launch six business incubator projects in the country in 2016. Unilever was the only FMCG company selected to join the partnership due to its capabilities in consumer insights and marketing.

"Startups boosted by Unilever-local strategic incubator platform tie-up", Shanghai Daily, May 24, 2016

Lynx Launches Cologne Lineup In Australia

Unilever's Lynx brand of deodorant released a collection of colognes in Australia. Priced at $9.99, the cologne comes in three scents: cacao and amber, oud wood and dark vanilla, and iced musk and ginger. In promoting the cologne lineup, the brand departed from its “Lynx effect” approach to marketing. Instead of urging men to “spray more, get more,” the new tagline is “Find your magic.” American albino model Shaun Ross, the brand's new ambassador in Australia, stars as a self-assured and confident man in the latest TV commercial. Lynx's move to change its marketing tone was prompted by the PR drubbing it has received due to its old “get laid”-themed advertising. Although it has retained its market leadership in Australia's $201.3 million men's deodorant market, its share has dropped from 34.8 percent in 2010 to 14.7 percent in 2015.

"Lynx deodorant is repositioning its brand with launch range of $9.99 fragrances", News, May 27, 2016

Marketing & Advertising  

Kose Singapore Launches Campaign To Promote New Herbal Gel Product

Kose Singapore launched Wake Up Beautiful, a digital campaign aimed at promoting its new Herbal Gel product. Created by Hakuhodo Asia, the campaign encourages consumers to upload their customized portraits to a microsite. Users may also go in-store to get their pre-registered samples and are instructed to access the main Kose page for more information about the product, including reviews and beauty tips and tricks.

"LOOK Kose’s interactive digital photo campaign", Marketing Interactive, May 17, 2016

Amazon Eyes To Grab Share Of Baby Care And Laundry Detergent Markets From Procter & Gamble

Online retailer Amazon plans to expand its private-label lineup by offering diapers and laundry detergent under its Mama Bear brand. Amazon's planned move will see it compete with Procter & Gamble, owner of some of the bestselling brands in those categories. While P&G trails rivals Kimberly-Clark and Unilever in organic sales performance, its laundry care lines, including Tide, and baby care products, driven by the Pampers brand, have been performing strongly in the US. Although Amazon could heavily promote its Mama Bear brand, it is likely to find it hard to compete with P&G in terms of product innovation and marketing.

"Amazon.com Inc. Wants a Piece of Procter & Gamble Co.'s Best Market", The Motley Fool, May 19, 2016

Clorox Relaunches Matchmaker Game In Time For 2016 Season Of The Bachelorette

Clorox is relaunching Clorox Matchmaker, the company's Bachelorette-themed mobile matchmaking game as part of the entertainment application Viggle. After watching an advertisement, Viggle app users can view the lineup of men participating in the 2016 season of “The Bachelorette” TV dating game. Fans of the TV show can earn 1,000 Perk points by correctly guessing which men will join the hometown dates portion of the dating game. Also, Viggle users can cast their weekly votes for their favorite contestants.

"Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game", Mobile Marketer, May 23, 2016

Sephora Launches Campaign Leveraging Mobile Messaging Platform Kik

Beauty retailer Sephora launched a marketing campaign on mobile messaging platform Kik. By encouraging Kik users to join a contest, Sephora is building its audience on the platform and gaining access to shopper insights. With participants being asked to answer three questions, Sephora can design future services based on consumer preferences.

"Sephora cultivates insight and Kik followers in interactive quiz", Luxury Daily , May 25, 2016

L'Oreal Widens Scope Within Kerastase

Household And Personal Products Industry, May 17, 2016

Clinique launches Take The Day Off wipes in travel retail

The Moodie Davitt Report , May 19, 2016

Products & Brands  

Antibacterial Personal Care Products Doing More Harm Than Good, Latest Study Suggests

Triclosan, the antibacterial agent used in many personal care products, interferes with the community of bacteria that compose our microbiome, according to a study by Oregon State University scientists. Published in the journal PLOS ONE, the study focused on adult zebrafish that were exposed to either normal food or food with triclosan for up to seven days. Results showed exposure to triclosan was connected to significant changes in the diversity and structure of the fish's microbiome. Triclosan has been linked to bacteria resistance, hormone disruption, and possibly even liver cancer by previous studies, with the U.S. Food and Drug Administration reviewing the new research.

"The Case Against Antibacterial Soap Is Getting Stronger", Time, May 18, 2016

Luxe Pack New York 2016 Features Huge Lineup Of Packaging Manufacturers And Suppliers; Highlights Trends In Market

Luxe Pack New York 2016 packaging industry event attracted more than 240 international packaging manufacturers and suppliers to its Pier 92 venue in New York City. Some of the industry trends highlighted during the event included the growing popularity of personalized packaging for mass-market products, growing use of raw materials for packaging, and the emergence of niche brands. Consumer demand for customized products and experiences is rising, with results of a SONAR survey for the retail report, Frontier(less) Retail, showing 66 percent of US millennials and 62 percent of UK millennials saying they would be more likely to visit a store that offers an interactive experience to choose or customize a product. Also, results of a 2015 Deloitte survey revealed 43 percent of 16–24 year old and 46 percent of 25–30 year old respondents prefer personalized goods and services.

"Luxe Pack New York 2016: Packaging trends", J. Walter Thompson Intelligence, May 19, 2016

Elizabeth Arden Launches Multi-Platform Digital Campaign

Prestige beauty brand Elizabeth Arden launched “From the Desk of Liz Arden,” a multi-platform digital marketing campaign. Designed to pay homage to the entrepreneurial and inspirational voice of the brand's founder, the campaign will feature celebrities, including Chelsea Handler, Iris Apfel, and Mia Moretti. Also, the campaign will use a lineup of social media influencers to represent individuality and celebrate women who create their own path to success.

"Elizabeth Arden Introduces New Signature Digital Campaign", PR Newswire, May 19, 2016

L'Oreal Says Consumer Needs Drive Technology Efforts

L'Oreal ensures that its innovation efforts in fields, such as wearable technology and product personalization, are focused on actual consumer needs and are not just driven by new technologies, according to Guive Balooch, global VP of the company's Technology Incubator unit. Speaking at the South by Southwest in Austin, Texas, Balooch said his company has always wanted to use technology in creating “platforms and things that we felt were based on real consumer needs that could go multi-brands later.” For example, the company created My UV Patch, a wearable sensor that lets consumers monitor their exposure to ultraviolet radiation using their smartphones.

"L'Oreal's tech innovation formula", Warc, May 19, 2016

Popular Blog Becomes Cult-Status Beauty Brand

Established in 2014, beauty brand Glossier has acquired cult-status celebrity among consumers. With initial funding support from women-led venture capital firm Forerunner Capital, the company raised $8.4 million in a Series A funding round led by investment firm Thrive Capital in November 2014. What started as a beauty-related blog by Emily Weiss, CEO and founder of Glossier, the company became so popular it has had 10,000 customers on waiting list for two its products. Brand identity and the importance it places on the digital community and the customer feedback loop distinguish the company from its much bigger rivals.

"This beauty startup has become so popular that it has 10,000 people on a waitlist for lipstick", Business Insider, May 24, 2016

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