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Period: October 1, 2016 to October 8, 2016
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Unilever Shifts Focus On Creating Content In-House

Unilever has partnered with agency Oliver to create U-Studio, an in-house content creation unit. U-Studio will collaborate with U-Entertainment, another in-house unit for creating “passions content,” the company said. According to the company, it aims to offer “seek-out content” for consumers who are avoiding “interruption-based advertising.”

"Unilever plots in-house branded content division ", Campaign India, September 29, 2016

Coty Launches Strictly Jil Sanders Night Men's Fragrance

Coty launched the Strictly Jil Sanders Night fragrance for men. Created by Olivier Pescheux, who also created the original version of the fragrance, the Strickly Jil Sanders Night comes with top notes of black pepper and pepperwood blended with zest of bergamot. With its name alluding to the aesthetic of the fashion label, the fragrance also comes with spiciness from warm nutmeg and cool cardamom, the company said.

"Coty Updates Strictly Jil Sander with New Night Expression", The Moodie Davitt Report, September 29, 2016

Dove Launches Campaign Highlighting Real Beauty In Portugal

Dove launched the “Real Beauty Beats” marketing campaign in Portugal. Created by production house Black Ship for Dove Portugal, the campaign features men and their reactions when describing different women displayed on a screen. Two days after the video was posted on YouTube, it has earned more than 400,000 views and another 430,000 on Facebook.

"Dove proves real beauty trumps eye candy", Marketing Interctive, September 30, 2016

Procter & Gamble Cuts Workforce To Lowest Level Since 1991

Procter & Gamble has reduced its global workforce by 26.4 percent to 95,000 since it began a restructuring plan in 2012. After the transfer of 41 beauty brands to Coty Inc., 10,000 P&G workers will also move to the New York-based beauty company. As part of the purchase deal, Coty acquired eight factories from P&G and assumed $1.9 billion in debt.

"P&G workforce shrinks to smallest in 25 years", Cincinnati, October 03, 2016

Walgreens’ New Beauty Club Rewards Members With Purchase Points

Drug store chain Walgreens has launched a beauty club for cardholders that provides rewards for purchasing select cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath products. Customers who sign up for the Beauty Enthusiast club will also have chances to receive free samples, promotions, coupons, special beauty offers, new product information and “expert tips” during the year. Club members will also receive 5,000 Balance Rewards points for every $50 spent on beauty and personal care products.

"Walgreens Gives Beauty Customers Additional Rewards and Offers through Launch of Beauty Enthusiast", News release, Walgreens, October 04, 2016

Long-Time L’Oréal Exec Karen Fondu Retires

Karen Fondu, president of L’Oréal Paris USA, announced her retirement after 37 years with the company. The company said Fondu started at L’Oréal as a sales representative, went on to key account manager and then mid-Atlantic district manager, West Coast regional manager and then vice president of sales of the cosmetics division, She became president of L’Oréal Paris USA in 2008. Former P&G executive Ikdeep Singh will replace Fondu as general manager when her retirement takes effect at the end of the year.

"L'Oreal USA Announces Retirement of Karen Fondu, President of L'Oreal Paris USA", News release, L'Oréal, October 04, 2016

Beauty Boost's FragranceLock Makes Perfume Last Longer

Beauty Boost Inc. worked with CosPro Inc. to develop FragranceLock, a spray formulated with acrylate copolymers and oils to help perfume retain its fragrance longer. Beauty Boost president and co-founder Francine Gingras said the fragrance segment needs innovation to survive and remain relevant, claiming FragranceLock, her company's first product, is one example of such creativity. Companies need to keep themselves abreast with changes in consumer needs in order to come up with products that address the whitespace in fragrance, cosmetics, and personal care markets, Gingras said.

"FragranceLock: A Beauty Innovation that Promises to Bolster Perfume—the Product and the Category", CosmeticsDesign.com | USA, October 05, 2016

Companies, Organizations  

Procter & Gamble Joins Saturday Morning's Peace And Racial Equality Campaign

Procter & Gamble agreed to support the nonprofit group Saturday Morning and its campaign for peace and racial equality in the US. Established in 2016 by African-American creative leaders, including Keith Cartwright, Geoff Edwards, and Jayanta Jenkins, the group plans to launch its first peace brief, which will focus on police officers, the communities they serve and protect, and reducing violence. Saturday Morning said it is not soliciting ads and that it will not compete with advertising agencies.

"Procter & Gamble Commits to Saturday Morning Peace and Equality Initiative", Advertising Age, September 29, 2016

Dove Launches Line Of Baby Care Products In India

Dove launched its Baby Dove line of baby care products in India. Designed for babies with normal to dry skin, the product line includes Baby Dove Rich Moisture Baby Bar, Baby Lotion, Diaper Rash Cream, and Baby Wipes. Actress and mother Genelia Deshmukh helped the company in launching and promoting the product range.

"Dove launches baby care products", Business Standard, October 04, 2016

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