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| Subject: |
PERSONAL CARE BUSINESS
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| Period: |
September 18, 2018 to October 2, 2018
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| Geographies: |
Worldwide
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| Categories: |
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
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Contents
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 Infinite Beauty has begun offering its HydraFacial MD Highlights high-tech beauty services at its spa location in Bethesda, Maryland. Noted for its technology-focused approach to beauty care, the company operates eight spa locations that provide customers with innovative treatments, such as high-frequency, microcurrent, ultrasonic, and LED light therapy. According to the company, the HydraFacial process can increase skin hydration, help reduce lines and wrinkles, as well as enhance the appearance of hyperpigmentation or redness.
"Infinite Beauty Continues to Ramp Up Investment in Beauty Technology", Newswire.com, August 24, 2018
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Avon announced the launch of Digital Innovation University, the direct-to-consumer beauty brand's digital training program for its Sales Training Teams. Developed in partnership with digital experts, the training program is available online. It comes with three modules and runs for three months.
"Avon's commitment to upskilling Sales Training Team with Digital Innovation University", Avon Company, September 05, 2018
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 To differentiate themselves from competitors in voice-based commerce, consumer packaged goods companies are expected to take a number of steps. These include creating an audio brand consistent with other elements of their branding, such as colors and logo, owning a brand voice that is distinct from Alexa, and creating unique “audio logos”. According to Tribal Worldwide London head of experience design, Sunny Kumar, after finding a voice, brands should know how to use it. Aptos marketing director Dave Bruno said brands should “take voice seriously” and make it as easy as possible to remember how to engage using the platform.
"Do CPGs Need Their Own Voice for Alexa?", CPG Matters, September 05, 2018
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 In 2017, the subscription model accounted for 75 percent of online sales and continues to grow at a steady rate in 2018. In the first half of 2018, the market saw a huge move toward subscription-based retail. At its early stage, the subscription-based model were driven by Netflix and Spotify, platforms used by consumers to pay for entertainment instead of buying physical media. Subscription-based business offers several benefits for consumers, including saving money, saving time, and access to wide collections of products. For businesses, the model offers advantages, including predictable income, price control, and data collection.
"Subscriptions Are Taking Over eCommerce", CPG Matters, September 05, 2018
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Australia-based skincare brand Jurlique has partnered with ecommerce technology company Tryzens to launch a new digital retail platform. In 2016, the brand first launched its digital platform; its partnership with Tryzens aims to improve its customer experience and offer new ecommerce capability for shoppers.
"Jurlique drives forward with digital strategy", Cosmetics Business, September 07, 2018
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Beauty brands are integrating technologies, including artificial intelligence, sensors, and Internet of Things, into their skincare devices designed to provide consumers with personalization and tailored information about their beauty care routines. Brands have their respective approaches to customization and consumer education, with Neutrogena, for example, developing products that come with sensors and cameras to offer consumers information on the health of their skin. For its part, Foreo has launched the Luna FoFo AI-enabled skincare device, while Clarisonic has introduced its Mia Smart facial massaging device.
"The next generation of beauty devices are using AI and IoT technology to win over customers", Glossy, September 07, 2018
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 South Korean skincare brand Aesthetic Hydration Cosmetic has unveiled a pop-up store in Shanghai, marketing the company’s official entry into China’s beauty care market. According to AHC, its cosmetics products are being sold at health and beauty stores across China, as well as in online shopping malls in the country. With the pop-up store offering customers the chance to experience the company’s leading products, AHC said it will target women in the country with its leading moisturizing products.
"S. Korean skincare brand AHC officially enters China", Pulse by Maeil Business News Korea , September 12, 2018
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 Samsung and beauty giant The Estee Lauder Cos. Inc. joined forces to host the 2018 WWD x Samsung Style Dimension, an industry event highlighting the use of immersive technologies in creating consumer experiences. Held on September 6 and 7, the event also focused on industry trends involving the integration of beauty, fashion, and technology. Unlike its previous editions, the 2018 Style Dimension allowed those who attended the event to buy all the beauty brands on display and to interact with pop-up displays enabled by Samsung’s technologies.
"Style Dimension Blends Beauty and Tech, Woos ‘Experiential Consumers’", WWD, September 14, 2018
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 Skincare trends, referred to by industry observers as “black tech”, are becoming popular among millennial consumers in China. Three of the leading black-tech product categories are black-tech facial machines, with the ReFa Electronic Roller from Japan as a leading example; black-tech facial cleansers, such as those from Foreo; and black-tech massage boosters, including those from the SK-II brand. Facial rollers from ReFa accounted for 50 percent of the segment’s revenue in 2017, with more than $4 million worth of ReFa machines sold during the November 11 Singles Day shopping festival. Foreo’s facial cleanser became a social media favorite, with many celebrities posting themselves using the product. SK-II launched a massage booster in 2017, selling all of its 10,000 units during the company’s 2017 TMALL Super Brand Day event.
"Chinese Millennial Skincare Gets a Black Tech Makeover", Jing Daily, September 14, 2018
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