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Subject:
PERSONAL CARE BUSINESS
Period: December 11, 2018 to December 18, 2018
Geographies:
Worldwide
Categories:
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Contents
 

Marcia Kilgore’s Latest Startup, Beauty Pie

Serial entrepreneur Marcia Kilgore has been talking about her fifth startup, Beauty Pie, following on from Bliss, Soap & Glory, FitFlop and Soaper Duper, some of which she has since exited, including selling Soap & Glory to UK retailer Boots, and a majority stake in Bliss to LVMH. Beauty Pie is a members’ club in the UK for buyers of leading luxury beauty products without asking them to pay normal retailer markups. Kilgore said that the consumer’s best interests are lost as soon as companies try to wring a bit more margin from each transaction. She said Beauty Pie wants to avoid this and deliver the best possible products at the price the brand pays for it. The revenue comes from the memberships, and she doesn’t believe that high prices for beauty items are justified simply because of celebrity endorsements. 

"Marcia Kilgore, Founder Of Beauty Pie, On Disrupting Everyone From Estée Lauder To Glossier", Forbes Media, December 08, 2018

Vaseline Is Giving Away Dry Skin Rescue Kits To Help US Residents Deal With The Winter

Unilever’s Vaseline brand in the US is giving away 1,000 free #SaveMySkin# kits to help people deal with skin problems in the coming winter. The limited period offer, in collaboration with Fooji, an experiential technology platform, invites people in the US to Tweet a custom hashtag and emoji in order to get a kit comprising two Vaseline products – the new Clinical Care™ Extremely Dry Skin Rescue, and well-known Petroleum Jelly – together with a mug, and family games. The brand is also taking to the streets to give away free products. 

"Vaseline® Delivers Free "#SaveMySkin Kits" To Consumers Nationwide", PR Newswire, December 06, 2018

SoHo Startup Helps Men Keep Their Bathrooms Well Stocked


Brian Jeong and Phil Wong are the co-founders of a soap, body wash and deodorant startup based in SoHo, New York. The brand, Hawthorn, recommends products to male buyers based on their body type and lifestyle. It sells the products direct to consumers on the website and aims to leverage the personalization trend to compete with and beat traditional brands like Colgate-Palmolive’s Irish Spring and Procter & Gamble’s Old Spice. Its early days for Hawthorn, which has secured $2.2 million in seed funding, but it has been doubling its customer numbers each month. The subscription model uses an algorithm to analyze answers to an online quiz before recommending products.

"Deodorant Targeted for Disruption by Two 29-Year-Olds in SoHo", Bloomberg , December 05, 2018

L’Oréal Creates New Innovation Fund To Invest In High-Potential Startups

L’Oréal continues to look outside of its walls for innovation opportunities with the launch of a new venture capital fund for taking minority stakes in high-growth-potential startups. The BOLD Business Opportunities for L'Oréal Development fund will consider investing in new business models across a range of functions, from supply chain to retail and marketing. It will support the investments in a number of ways, including mentoring and financial assistance. The fund will build on its external innovation efforts run through partnerships including Founders Factory and Station F. Its first investment will be a minority stake in a French customized fragrance startup, Sillages Paris, which uses artificial intelligence and machine learning. 

"L'Oréal creates a corporate venture capital fund dedicated to accompanying innovative startups", L'Oréal, December 05, 2018

Glossier Insider Henry Davis Is Seeking Pastures New

Direct-to-consumer beauty brand Glossier is losing its President and chief financial officer. Henry Davis, who has been with the company since its early says, is leaving to pursue his own business interests. The company now has some 200 employees and is reportedly targeting $100 million in revenue in 2018. Glossier has also grown beyond its online origins to open a flagship store in New York City, but it has so far refused to explore retail partnerships as a means to scale. It has extended internationally, with a move into the UK and Canada last year, and with launches in Ireland, France, Sweden, Denmark this year. Davis, however, is so far keeping quiet about his plans post-Glossier.

"Glossier President and CFO to Depart Company", The Business of Fashion, December 05, 2018

Birchbox Still Leads The Way In A Growing Beauty Subscription Field

Subscription services are continuing to grow in the beauty category, offering customers time and convenience benefits. Birchbox is the most high profile of them, claiming some 2.5 million active customers and operating in six markets, but there are now many more, including Scentbird, Ipsy and Facetory. There is still plenty of room to grow the market, with 27% of US households saying that they intend to join a subscription beauty service in the next six months, according to one survey. Millennials represent the largest group of subscribers, with over half of the beauty and grooming market. Gen X customers contribute 25%. Across all 14 subscription categories, just over half of subscribers are men. In beauty/grooming, 44% are male.

"Boxing Days", HAPPI.com, December 03, 2018

New D2C Brand Used Gen Z Influencers To Promote Makeup For Kids

In a trend that is bound to split opinion, beauty influencers are getting younger, aimed at enticing kids to try makeup. Petite ‘n Pretty, a makeup brand for Gen Z, has been launched on Instagram, using school children, typically kids with blogs or YouTube and Instagram followings, as models. Founder Samantha Cutler said there are talented makeup artists (MUAs) as young as 12 years old. One young influencer for example has almost 700,000 YouTube subscribers and over 700,000 Instagram followers. The brand launched in July and has so far generated over 30,000 Instagram followers, targeting the mini MUAs and parents that shop at Sephora or Ulta and want their kids to have cool stuff. Petite ‘n Pretty sells direct through its web site, but is exploring pop-up opportunities and specialty beauty retail stores.

"Petite ‘n Pretty Taps Social Media Influencers to Sell Makeup to Kids", Brandchannel, November 30, 2018

Sex Products Are Becoming Mainstream, Added To General Wellbeing

New direct-to-consumer personal care brand Nécessaire has included a sex gel in its line-up, along with a  body wash and lotion. The brand’s founders wanted to take it beyond what might normally be expected from a body range. Other brands are bringing sexual health products to market as part of broader beauty and wellness categories. A report from Technavio forecasts 2019 global sexual wellness sales of $32 billion. Launched in the summer, Katie Sturino’s Megafresh feminine wipes are now sold by Ulta Beauty. DeoDoc, a Swedish skin-care brand, sells feminine products like wipes, washes, sprays, and shaving oils for intimate areas. In July, it launched in the U.S. with the D2C Violet Grey brand as part of its Sexual Health and Feminine Care section. Shiseido recently took a minority stake in Violet Grey, and the brand is planning to extend its sexual wellness line. A lube is being added in January. 

"Why sex products are entering the beauty and wellness space", Glossy.co, November 30, 2018

bioClarity Is Now Offline Too, Through Urban Outfitters

Skin care brand bioClarity is just one of the brands making the journey from e-commerce to physical retail, extending its sales channel beyond its own site and on Amazon, with distribution in some Urban Outfitters stores in the US. CEO Rick Sliter said the decision was made because the two brands appeal to similar consumers and distribution in stores like Urban Outfitters adds credibility for bioClarity. Sliter also said that bioClarity liked the way Urban Outfitters curates products offline and online, and the deal allows the skin care brand to reach a larger share of its target demographic. bioClarity has new innovations planned for the next 12 months, including the January launch of Zen, a new serum. 

"What Online-only Brands Should Look for in a Brick-and-Mortar Retail Partner", Global Cosmetic Industry, November 30, 2018

Digital Brands Are Shaping The Physical Retail Of The Future

Physical retail is fighting back, although with more than a tinge of e-commerce about it. Digital innovation is being used by brick-and-mortar stores to attract customers, partly because the direct-to-consumer e-commerce startups are opening physical stores. Brandless and Glossier have opened pop-up stores, and Glossier now has a New York flagship outlet. Traditional retailers are bringing D2C startups into their stores: for example, Harry’s Razors in Target and Birchbox in Walgreen’s. Other retailers are using a range of digital initiatives. Macy’s is rolling out a ‘store within a store’ in several locations, branded as Facebook and showcasing best-sellers on Instagram. Digitally-native brands have also been using their online experience to bring new approaches to physical retail, such as online fulfillment to minimize in-store inventory and real estate space.

"How Digitally Native Brands Will Shape Brick-and-Mortar Retail in 2019", eMarketer , November 29, 2018

Pure & Mine Offers D2C Personalized Hair Care Based On Customer Preferences



Pure & Mine is a new direct-to-consumer e-commerce hair care brand offering personalized products matching the customer’s preferences based on answers to survey questions on, for example, hair texture, scalp type, hair benefit goals and fragrance choice. The customer also types the name that is added to the label. The brand has chosen this approach to personalization rather than on genetic or lifestyle factors. It offers a product bundle that includes shampoo, conditioner, and body wash.

"Pure & Mine bets on consumer preference to blend personalized hair care", CosmeticsDesign.com , November 29, 2018

Glossier Does Marketing Its Way

Glossier, the direct-to-consumer beauty brand, continues to grow its following, with increased traffic through its stores and generating some 1.6 million Instagram devotees. Rather than relying on huge ad spending, Glossier has been able to reach its followers on a more personal level, building a feeling of co-creation with the customer. The company’s head of marketing, Ali Weiss, says the brand always puts the customer first, and has built its product and marketing model from the bottom up, through testing and learning, with the customer’s voice as the guide to its holistic approach that integrates product development within marketing. Glossier tracks where the sales originate, such as in-store or on social media, and then try to find out why. Weiss said that the new flagship stores in Los Angeles and New York are less about being a sales channel and more about “putting down roots” and creating an experience, as well as encouraging conversation and trial.

"Why Glossier Takes Marketing Risks To Delight Their Customer", Forbes, November 29, 2018

Oral Care Brand quip Is Going Omnichannel, Closed $40 Million Funding Round

Oral care subscription startup quip has announced venture funding of $40 million, supported by its debut in Target, bringing its total funding to date to more than $60 million. The brand has sold over a million of its electric toothbrushes via its direct-to-consumer site in the three years since its launch, and added nationwide distribution in Target in October 2018. It has also acquired Afora, a New York dental care membership plan, in order to offer a less expensive alternative to dental insurance. The acquisition was made by quip Labs, a venture arm for new oral care opportunities. quip’s co-founder and CEO, Simon Enever, said the brand has been working closely with its dental professional network to provide patients with full access to dental products and services in a simpler and more enjoyable way. quip is also looking at other ways to grow subscribers, such as the launch of “Practice program”, in which providers can join quip’s free network to offer quip products and ...  More

"quip Raises $40M to Support Upcoming Consumer Product and Professional Service Launches", Business Wire , November 27, 2018

Beautycounter Uses Its New Store To Advocate For Clean Beauty

Direct-to-consumer beauty brand Beautycounter has opened its first physical store, on New York’s Prince Street. The brand is selling its 150 product line in the store, and providing a consumer experience that aims to place the brand closer to its buyers. Founder and CEO Gregg Renfrew says that the brand’s “story is best told person-to-person.” Visitors are invited to use a phone booth within the store to contact members of Congress to voice their support for changes to beauty regulations. The store also provides information on the brand’s ingredients as well as those the brand refuses to use, raising the profile of the clean beauty movement, a campaign the brand supports. 

"In NYC, Beautycounter is selling product, advancing advocacy, and providing education", CosmeticsDesign.com, November 27, 2018

D2C Male Grooming Brand Scotch Porter Launches CDB Beard Products

Scotch Porter, a direct-to-consumer male grooming brand, has launched a new beard product collection featuring cannabidiol (CBD). The limited edition range comprises a wash, conditioner, balm and serum. The brand’s founder and CEO, Calvin Quallis, highlighted the opportunity to use CBD in grooming to help with skin conditions such as eczema, flakiness and irritation. The two-year old brand posted sales of over a million dollars in its first year. The move is aligned with broader trends in consumer products as products containing CBD become more accepted by consumers. The brand is focusing on influencer marketing to promote the new products, and hopes influencers will help mitigate the stigma surrounding CBD. 

"Direct-to-consumer men’s grooming brand Scotch Porter launches CBD products", Glossy.co, November 27, 2018

New Study Finds Many D2C Brands Need To Improve Their Shopper Experience

A new study found that two in five direct-to-consumer brands overestimate how many ‘friction points’ consumers are willing to accept in a transaction. The Brightpearl report highlighted issues that consumers find frustrating, such as the online basket losing items, difficulty finding products, unsuitable delivery and payment options, a poor delivery experience, and a lack of product information. Over 60 per cent of respondents experienced issues in the last 12 months when buying online; 69 per cent said a poor experience would stop them using the site again. The results show how brands can quickly lose out to D2C brands that offer seamless and friction-free shopper experiences. 

"Direct-To-Consumer Brands Overestimate Patience Of Online Shoppers", Kam City, November 27, 2018

Customized Hair Care Brand Prose Secures $18 Million Series B Finance

Prose, a direct-to-consumer hair care brand selling customized products, announced closure of a $18 million Series B funding round. The brand launched earlier this year and offers products that address specific hair and scalp requirements, on the basis of a consultation covering the customer’s hair characteristics, lifestyle, environmental exposure, stress, diet, and preferences (such as vegan, gluten-free and fragrance-free). The products are available on prose.com and in some salons. Prose has posted double-digit growth each month and is developing an automated customization system, which should be available by the middle of next year at its new production plant in Brooklyn. The online consultation facility has to date captured half a million customer profiles, each with 135 data points, including customer selfies. 

"Prose raises $18 Million Series B Funding to Expand Custom Hair Care", PRNewswire, November 26, 2018

Nars Cosmetics Is Seeking To Capture Consumer Data And Use More Beauty Tech In 2019

Shiseido brand Nars Cosmetics is trying to balance the needs of those looking for human interaction in beauty shopping and others that like the speed and convenience of direct-to-consumer e-commerce. ‘Clienteling’ is a key focus, and it wants its sales associates and makeup artists to collect consumer data when they speak to them, and encourage them to use the data to make the experience more personal for the shopper. The brand sees 2019 as a big tech year for the company, with trials of virtual try-ons and artificial intelligence applications, such as for skin tone data. 

"Nars’ Lord Talks Beauty Tech, Makeup Artists and More", Women’s Wear Daily, November 15, 2018

Perfect Corp. Founder Talks About YouCam And Its Place In Beauty 3.0

Founder and CEO of Perfect Corp., Alice Chang, spoke at the CEW Connected Consumer Conference about ‘Beauty 3.0’, the company’s name for what it sees as the future of beauty. It will, she says, combine more personalized and proactive tech involving human touch characteristics, artificial intelligence and augmented reality. The result will be an extremely accurate virtual try-on experience. Perfect Corp. and its YouCam apps are now used by some 200 beauty brands and 700 million users. The company also encourages users to try YouCam’s set of virtual apps, free of charge, to enable them to test their features.

"YouCam Introduces ‘Beauty 3.0’, Redefining AI & AR Innovation to Create a Personalized, Proactive Consumer Beauty Journey", Business Wire, November 14, 2018

 
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