Haus Beauty From Lady Gaga Looks Set For Launch, Possibly Later This Year

With very little fanfare, it seems likely that Lady Gaga will soon launch her own make-up brand. She has received approval for a trademark application for Haus Beauty, and the brand’s website appeared over the holiday period, displaying a single black page with a facility for visitors to enter their email address. Business Insider reported that entering an email address has yet to lead to any new information.

"Are the rumors confirmed? Lady Gaga debuts website for Haus Beauty brand", Global Cosmetics News, January 02, 2019

Harry’s Is Another Brand That Has Extended Its Reach Beyond D2C

The Harry’s grooming brand is just one of many personal care and beauty brands that are expanding beyond their online direct-to-consumer origins to move into physical retail. It is now available in mass retail, in chains such as Target and Walmart. At the New York Retail Innovation Week event, people from Harry’s will talk about how it builds consumer loyalty through quality and convenience. In an interview, VP of marketing, Lorna Peters, said Harry’s is using the omnichannel approach now to reach men wherever they prefer to shop, and that includes mass retail. Harry’s is vertically integrated. It owns the blade factory in Eisfeld, Germany, which gives the company more control over its supply chain. Harry’s has also focused on maintaining clear communications with its customers, which is the main reason for its launch through the D2C channel, and Peters said the company has been able to learn a lot about the values men have. 

"NYRIW Preview: Men’s Grooming Brand Harry’s On Maintaining A Consumer-Centric Approach", PSFK, January 03, 2019

Clark’s Botanicals Is Beefing Up Its Online D2C Channel

Clark’s Botanicals, a natural beauty brand, is looking to intensify its online presence with a new website and product rebranding. Founder Francesco Clark says the brand must create a “better sense of community”, and that means direct-to-consumer communication. It sells through partners, including Amazon, Space NK, and QVC, but online sales were up 250 per cent last year. It expects direct sales to double this year, with the site accounting for over two-thirds of total sales. Its parent company, Glansaol, filed for Chapter 11 bankruptcy at the end of 2018 and sold its assets to AS Beauty, with the deal expected to close early this year. Clark said that consumer conversion and engagement is predominantly through social media, and it’s trialing a new YouTube channel featuring Clark, with guest appearances from a makeup artist and a blogger. In November, Clark was interviewed by Gayle King on “CBS This Morning.” It resulted in significant sales growth, selling out of some of its “hero” ...  More

"How Clark’s Botanicals is going after direct-to-consumer sales", Glossy, January 04, 2019

Neutrogena To Showcase MaskID™ At CES 2019

Neutrogena is using the Consumer Electronics Showcase (CES) to debut the Neutrogena MaskiD™, a new personalized skincare solution using a 3D-printed sheet mask. The user takes a selfie on a smartphone with a 3D camera to generate a 3D map of the face. Personalized data in the Neutrogena Skin 360™ system assesses the skin care needs and what ingredients would be best. Finally, the ingredients are printed onto the customized mask using a proprietary 3D-printing system in the areas where they are needed most. It will be sold exclusively on Neutrogena.com in the US later this year. 

"Neutrogena® Introduces Neutrogena MaskiD™, a Personalized 3D Printed Sheet Mask", PRNewswire , January 04, 2019

Lush To Open Naked Concept Store In Manchester, UK

Direct-to-consumer cosmetics and personal care retailer Lush is to open its first dedicated ‘Naked’ concept store in January, in the UK city of Manchester, selling products free of plastic packaging. There is also a new app, Lush Lens, providing product demos and information. On the same day, Lush will launch a new skin care line of oils, cleaners and eye mask, to be available worldwide. 

"Lush expands its ‘Naked’ concept with further store rollout", Cosmetics Business, January 11, 2019