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Personal Care Business Insight Alert Archive

Have a look at some of our recent alerts. These give broad coverage of the industry - if you want something more specific create your own here.

<<22232425262728293031>> Total issues:308

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April 23, 2011, to May 21, 2011

Cosmetic And Skincare Market Is Improving, But Shoppers Remain Frugal

Market researcher Mintel says the recession had a dampening effect on the cosmetic and skincare market, as women backed off “splurge” purchases and spent more time comparison shopping and looking for sales. The market is improving but the frugality trend continues. In 2009, 33 percent of shoppers surveyed said they only made replacement purchases of color cosmetics and avoided splurging, but that figure dropped to 27 percent in 2010. Mintel says women spend a lot of time on the Internet researching prices and products and continue to purchase most of their cosmetic and skincare products at mass merchandisers and drug stores, because of the wider array of branded products and competitive pricing. 

Africa's Burgeoning Middle Class Presents A Compelling Marketing Opportunity

Though 61 percent of Africa's population still lives on less than $2 a day, 34 percent are considered part, however, tenuously, of the continent's middle class - 313 million people - and they represent an attractive marketing opportunity for investing countries and companies that are willing to risk the often dangerous political atmosphere. That fact has not gone unnoticed by multinational appliance makers, telecommunications companies and retailers. For example, the U.S. ambassador to South Africa reported recently that Africa has more mobile-phone subscribers than the entire U.S. population. According to a report by the African Development Bank, 21 percent of Africans are well-established in the new middle class, spending between $4 and $20 a day, often on nonessential items.

In China, Consumer Goods Companies Cut Costs With Smaller Packaging

Consumer goods manufacturers in China, including food companies, are launching products with smaller packaging to manage production costs. Smaller sizes also help companies to protect their bottom lines without running afoul of the National Development and Reform Commission's anti-inflation policies that encourage companies to maintain their prices. China's government, fearful of inflation's possible impact on economic growth and stability, are very sensitive of price increases and recently fined Unilever $300,000 for announcing future price increases in the media. Examples of smaller packaging moves include Cofco Coca-Cola Beverages Ltd.'s and Pepsi's release of 500-milliliter bottles and Master Kong's introduction of 450-milliliter juice bottles.

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April 09, 2011, to April 23, 2011

Older Americans Less Passionate About Environmental Issues – Survey

Americans are taking definite steps – such as turning off lights in unoccupied rooms and recycling – toward protecting the environment and conserving energy, but there is less enthusiasm for activities like purchasing eco-friendly products, and marked skepticism about issues like global climate change, according to a national survey conducted by L’Oreal and ORC International. The survey found that younger people tend to be more ardent about environmental issues and actions, though the attitudes and behaviors of older Americans are shifting gradually. The survey found that 96 percent of Americans turn off lights in unoccupied rooms and 93 percent recycle, but only 25 percent purchase validated eco-friendly products. And forty-five percent of Americans older than 55 say they are unconvinced about climate change.

Johnson & Johnson Sponsors Free Youth Sports Safety Clinics

In response to a national survey finding that few parents are confident that coaches of sports teams are adequately trained to identify and prevent injuries, Safe Kids USA and Johnson & Johnson are sponsoring a youth sports safety campaign to educate parents, coaches and league organizers in safety skills. More than 3.5 million children are treated for sports-related injuries each year, half of which are preventable. Only 29 percent of parents feel coaches are able to detect symptoms of, or prevent, sports injuries. A majority did feel that their youth athletes took safety precautions, such as wearing proper equipment. More than 100 free sports safety clinics will be conducted nationwide from April through the summer, funded by Johnson & Johnson.

Reckitt Benckiser Credits Innovation For Strong 1Q Revenue Growth

First quarter profit of the U.K.’s Reckitt Benckiser, which provides a range of products in the healthcare, personal care, fabric care and household care markets, was £355 million, an increase of two percent over last year, on revenue of £2,283 million, a 14 percent increase. Revenue growth “was driven by the success of innovations, such as the Dettol No Touch, and continued excellent performance in developing markets,” the company said. First quarter revenue from developing markets, which accounted for 24 percent of total revenue, was up 23 percent to £546 million, “with good growth across all regions.”

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April 02, 2011, to April 09, 2011

Bullfrog Power Provides Green Energy To Unilever Canada’s Factories, Offices In Ontario

Unilever Canada has contracted with Bullfrog Power, a 100 percent green energy provider, to power all of its manufacturing facilities and offices in Ontario – 90 percent of its Canadian operations – with locally sourced renewable power totaling 59,000 MWh of electricity. According to the company, the move will reduce its carbon dioxide emissions footprint by approximately 7,544 tons annually. Unilever says the action is part of its Sustainable Living Plan, in which the company will grow in a way that helps improve people’s health and well-being, reduces environmental impact and enhances livelihoods. Bullfrog’s electricity in Ontario comes only from local wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program.

Henkel’s Search For New Product Ideas Extends Beyond N. America

German home care and cosmetics firm Henkel says it is expanding its Innovation Partnership Program beyond North America and will accept new product ideas that have been patented (or patent applied for) from independent inventors and small businesses and suppliers worldwide. Ideas can be for any of the company’s global business sectors, including laundry and home care, cosmetics/toiletries or adhesive technologies. Technology acquisition director Debra Park says “innovation plays a key role in our success” and “partnerships with independent inventors … fuels our advancement.” Henkel’s brand include Dial soaps, Purex laundry detergents, Right Guard antiperspirants, got2b hair gels, and Loctite adhesives.

Rebrand Of Charmin Into Cushelle In Europe Enters Final Stage With Koala Ad Campaign

Procter & Gamble’s European rebrand of Charmin bath tissue into Cushelle is taking a final step forward with the launch of a television ad campaign featuring an animated  “Koala” bear. The theme of the  £6.5 million TV marketing campaign is “Irresistibly Cushiony Soft.” The latest ad builds on Koala’s attraction to Cushelle, showing him infatuated with the tissue. According to Brand Manager Julie Orange, the animation provides a platform to develop the bear into “an even more lovable, engaging and distinctive brand icon.” Company research found that consumers connected with the bear “on an emotional level” when introduced last year. The TV campaign will be supported by in-store activity, national PR and social media activity.

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March 26, 2011, to April 02, 2011

Newly Discovered Herbal Ingredients Could Provide Safer, More Effective Skin Whitening Cream

Scientists in Taiwan report that two active compounds derived from an evergreen herb used as a “cure all” in traditional Chinese medicine will make a safer and more effective skin-whitening agent. They will be testing the ingredients in clinical trials, and have applied for patents in the U.S. and other countries. The ingredients, from the evergreen bush Cinnamomum subavenium, can block tyrosinase, an enzyme that controls the synthesis of melanin, the dark pigment responsible for coloring skin, hair and eyes. Inhibiting tyrosinase is one of the major strategies for skin-whitening, the researchers said. Skin lightening products are especially popular among Asian men and women, but often cause unwanted side effects, such as itching, redness and inflammation. The researchers hope to market a cream based on the herbal ingredients within a year.

Europe's Nutricosmetics Market Languishes

Functional food, beverage and supplement experts say the European market for “beauty from within” nutricosmetics – once thought to have huge potential – continues to stagnate, probably because consumers just don’t believe beautiful skin comes from something edible. Perhaps the biggest sign of that disappointment was Danone’s failed skin-health yogurt product, Essensis, introduced four years ago but now vanished from store shelves thanks to poor sales. New nutricosmetics products continue to emerge, but Sweden’s Biovelop, which has a new line of functional beauty ingredients made from oats, says consumers want to apply, not ingest, their personal care products. Julian Mellentin, director of consultancy New Nutrition Business, agrees: "Consumers are a long way from being ready to believe that yogurt or juice can make their skin look better.”

P&G Showcases Its Environmentally Friendly Products In New Coupon Booklet

The Procter & Gamble Company announced it will release its April 2011 brandSAVER coupon booklet on April 3 to coincide with the observance of Earth Day. The booklet will contain more than $110 in savings on a range of  brands, and will feature many of the company's eco-conscious “Future Friendly” products that save water, save energy or reduce waste in the home or during the manufacturing process. The booklet also contains submissions from P&G Future Friendly's recent Find Your Footprint student contest, developed to inspire students to monitor and reduce their environmental footprint. Also featured is the latest addition to P&G’s Future Friendly product portfolio: compacted powder laundry detergents.

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March 12, 2011, to March 26, 2011

Companies Partner In Program To Recycle Used Packaging Collected By Families

Eco-friendly household and personal care products specialist Method has partnered with upcycling firm TerraCycle to create a used package recycling program for families. Under the program, families can send used soap refill packaging to TerraCycle. The two companies will then donate two cents for each unit of packaging to a charity selected by the families. According to the companies, collected packaging will be turned into trash cans, coolers and other home goods. TerraCycle collects difficult-to-recycle packaging and upcycles or recycles it into new products using processes that have been independently rated as efficient carbon-saving waste solutions.

Eucerin Launches “Skin First Movement” To Boost Awareness Of Skincare As A Wellness Issue

Skin care products specialist Eucerin is launching a year-long marketing campaign – the Skin First Movement – to encourage Americans to treat skincare like healthcare and make it an important part of overall wellness. The brand’s program to make women “skin savvy” includes the appointment of a “Skin First Ambassador”: food writer Sara Kate Gillingham-Ryan. It will also partner with Live! with Regis and Kelly for this spring's Run Across America with ultra-marathoner Dean Karnazes. Another facet of the campaign is the Eucerin SkinFIRST Express, an interactive mobile experience that will serve as a brand icon, where visitors will be invited to take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment.

Henkel Named To “Most Ethical Companies” List

The U.S. Ethisphere Institute has included German home care, cosmetics and adhesives marketer Henkel on its list of “World’s Most Ethical Companies.” Recognized for an exemplary ethical approach to corporate governance and commitment to sustainable development, 110 companies in more than 100 countries and 38 different sectors comprise the list. Henkel markets a range of consumer and industrial brands in North America, including Dial soaps, Purex laundry detergents, Right Guard antiperspirants, and Loctite adhesives. Worldwide, the company markets brands and technologies in three business areas: laundry & home care, cosmetics/toiletries, and adhesive technologies. The company reported sales of $20.07 billion and profit of $2.27 billion in fiscal 2010.

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February 19, 2011, to March 12, 2011

Survey Finds That An Attractive Smile Is Important To Canadians

A large majority of Canadians believe that a winning smile is a key to personal success, according to a survey conducted recently by Procter & Gamble. Seventy-two percent of Canadians believe that an unattractive smile and poor oral hygiene are obstacles to professional success. The survey, conducted among 1,450 Canadians, also found that five percent felt they had been discriminated against because of their unattractive smile. Thirty three per cent of survey respondents said the smile is the most important part of being attractive, followed by the eyes and physical fitness. Thirty-two percent of Canadians believe they follow the dentist-recommended regimen of brushing, flossing and rinsing, but only 16 percent actually do. 

Pine-Sol Brand Adds New Scents, New Flip-Top Cap

The Clorox Company’s Pine-Sol brand cleaner is adding two scents: Garden Fresh and Outdoor Fresh. The brand has also improved the traditional scents Lavender Clean and Lemon Fresh, and introduced an easy-pour flip-top cap for its all-purpose dilutable cleaner and disinfectant bottles, including 28-, 48- and 60-ounce sizes. According to the company, the new cap delivers a more controlled pour and prevents lost and misplaced caps while cleaning. Pine-Sol can be used on hard, non-porous surfaces including floors, sinks, counters, stoves, bathtubs, shower stalls, tiles, toilets and more.

Trends Are Positive For The CPG Industry, But Companies Still Need To Market Carefully

After a recession-driven lull in 2009, consumers began to spend more in 2010, a trend that has benefited the consumer packaged goods (CPG) industry, which has shown signs of improvement, according to SymphonyIRI group. Declines in unit sales have slowed considerably, for example, while some departments and categories are reporting positive sales trends for the first time in five quarters. But not all consumers have leapt back into the malls and car dealerships. Many are still on the fence, “wondering if it’s a bit premature,” says John McIndoe of SymphonyIRI. With competition for consumer spending intensifying, McIndoe advises CPG companies, including food and beverage firms, to base marketing strategies on an understanding of the changing attitudes, needs and behaviors of shoppers and target segments.

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February 05, 2011, to February 19, 2011

French Connection And Dove Set Up Facebook Stores in UK

French Connection and Dove have set up Facebook stores in the UK through which users of the social network can buy their products. French Connection’s Facebook store, to be launched by end of February, will allow users who follow its Facebook page to buy items directly from its news feed. On the other hand, Dove’s Facebook store, to be rolled out globally later this year, has enabled Amazon-powered ecommerce on its Facebook page. French Connection said it will feature its most popular selections and proactively sell its brand to users without spamming them. Dove will let users search and add products to a shopping basket in Facebook and complete the purchase in Amazon.  UK research suggests a small percentage of brands and retailers experimenting with social commerce. A survey by One Iota of brands in the IMRG/Hitwise Top 100 found that while 65% have a fan page, just 4% had integrated shopping functionality. 

Unilever Doubles Down On “Bigger, Better And Faster” Innovation And Sustainable Growth

Unilever is seeing benefits of its improved innovation process with 33% of sales coming from products launched in the last two years, a record for the company.  Mike Polk Unilever’s president of foods, home and personal care says that the “step change” in innovation means they are “doing things bigger, better and deploying them faster into more markets.”  The company is also aggressively supporting launches and increased marketing spend over 6% to €5.6bn last year, making the largest advertiser behind P&G. Unilever sees its commitment to sustainable growth and its plan to double sales without incrementally impacting the environment as driving its R&D effort. And in a marketing shift, the company will start to promote alongside its product brands its corporate brand which it sees as a trusted asset.

“Human Social Network” Still Most Important When Shoppers Consider New Products

A nationwide survey of 60,000 consumers conducted by market research firm TNS has found that four out of every five shoppers are open to trying new products, while 68 percent said a consumer-voted award was a better recommendation for a new product than the opinion of an expert. The insights from the survey were presented at the 2011 Product of the Year USA awards, where innovation across 22 product categories was recognized by the surveyed shoppers. Supermarket Guru Phil Lempert noted that consumers are smarter and spend more intelligently than ever before and, despite the growth of product reviews shared on mobile devices and social networks, “it is still the ‘human’ social network that is the most powerful.”

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January 01, 2011, to February 05, 2011

Cleaning Products Are Increasingly Green, But Consumers Still Need To Be Wary

More than two thousand cleaning products, many using ingredients like vinegar and plant-based oils, now carry the EPA’s Design for the Environment seal, an indication of the gathering strength of the green and sustainable movement over the last two years. But consumers need to be aware that scores of cleaning products that claim to be nontoxic and good for the planet have not earned that seal. Eco-conscious consumers should also be alert to a company’s packaging and shipping methods. Cleaners often contain mostly water; shipping that extra weight wastes fuel and has a "lousy environmental impact," according to Joey Green, author of the book "Cleaning Magic." One solution? Concentrated cleaners and refillable packages, a trend that has already caught on in Europe.

USDA Starts Bio-Based Certification Program For Consumer Goods

The U.S. Department of Agriculture has launched a certification and labeling program for products made from renewable materials.  As part of the USDA's BioPreferred program, the certification aims to encourage manufacturers to use at least 25 percent bio-based content and promote purchase and use of bio-based products by federal agencies and commercial buyers. Consumer goods including household cleaning products and personal care products bearing the labels will come into the market in the first half of 2011.

Procter & Gamble Announces Renewable Energy Investments In Germany And The Netherlands

Procter & Gamble plans to install a wind turbine at the company's pet care product site in Coevorden, the Netherlands, and install solar panels at its personal care plant in Cologne, Germany. Wind power will meet about 17 percent of the factory's annual energy needs, producing some 5,500 megawatt hours of energy every year. Procter & Gamble also plans to install solar panels in other factories in the region, with the initial installation supplying about 796 megawatt hours each year. These announcements come as part of P&G’s goal to power plants with 100% renewable energy and, by 2020, goal to power plants with 30% renewable energy.

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