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Amazon Is Top Online Beauty Seller In 2016, Report Says

February 23, 2017: 12:00 AM EST
Amazon.com Inc. accounted for 21.1 percent of online beauty sales in 2016, according to 1010data. Online sales excluding those sold by its marketplace sellers reached 14.4 percent of total online beauty sales. Macy's Inc. and Sephora USA Inc. grabbed 17.4 percent and 15.0 percent, respectively. Data from the market research firm showed the online beauty segment expanded 14 percent in 2016, compared with 2015.
April Berthene , "Amazon nabs the top spot for online cosmetics sales", Internet Retailer, February 23, 2017, © Vertical Web Media
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Report Provides Data For Marketers Targeting Baby Boomers

February 23, 2017: 12:00 AM EST
A market research firm that analyzed the Baby Boomer generation (“boomers,” age 50 and older) and their financial profiles found that age alone doesn’t determine their preferences and behaviors, because age is mostly an attitude. Marketers need to know that what’s most important is an understanding of financial situation, including income and net worth. “A one-size-fits-all approach to marketing doesn’t work,” according to the report, which identifies distinct financial segments. For example: high income/high net worth boomers are more likely to spend in the retail and online channels; boomers are more likely to buy from direct mail and catalogs; they use Facebook as much as other generations; they use their own computers; and they use email, e-readers, tablets, smartphones and even smart TVs as well as cable and satellite. [ Image credit: © Pixabay / jcfrog-166820/ ]
"Age is an attitude: marketing to the boomers+ population ", Report, Epsilon , February 23, 2017, © Epsilon Data Management, LLC
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Herbal Toothpastes Grab Bigger Share Of India's Oral Care Market

February 23, 2017: 12:00 AM EST
Herbal toothpastes account for more than 20 percent of India's oral care market, making it the fastest segment, according to Nielsen. Data from the market research firm showed herbal brands from Dabur, Colgate, and Patanjali grabbed almost 350 basis points in share of the Rs 7,000 crore oral care market. Market share of herbal toothpastes is expected to expand further as rivals Colgate and Hindustan Unilever have introduced herbal toothpastes to deal with competition from Patanjali.
Sagar Malviya , "Herbal toothpastes make up more than a fifth of India's oral care market: Nielsen", Brand Equity, February 23, 2017, © ETBrandEquity.com
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Tom's Of Maine Expands Lineup Of Natural Body Care Products

February 22, 2017: 12:00 AM EST
Tom’s of Maine launched new natural body care products, including body washes and beauty bars. Milled three times to create a smooth and long-lasting soap, the Natural Beauty Bars are available in Creamy Coconut, Lavender Tea Tree, Orange Blossom, and Morning Mint variants. Tom’s of Maine Natural Moisturizing Body Wash are available in Creamy Coconut, Lavender Tea Tree, and Orange Blossom.
"Tom's of Maine Launches New Body Care Line Featuring Organic Botanicals", PR Newswire, February 22, 2017, © PR Newswire Association LLC
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Unilever Launches Strategic Review After Kraft Heinz Drops Takeover Bid

February 22, 2017: 12:00 AM EST
After Kraft Heinz withdrew its two-day-old unsolicited takeover bid for Unilever, CEO Paul Polman launched a strategic review of the company to determine how it can increase its value, deter unwanted buyers, and keep investors loyal. Some observers said the review could lead to a breakup – involving perhaps jettisoning the troubled spreads unit. Or it may lead the company toward more aggressive cost-saving measures. Unilever’s share price leapt 5.7 percent when Kraft Heinz dropped its $143 billion takeover proposal. The strategic review is expected to be completed by early April. [ Flora spread image credit: © Flora.com ]
Thomas Buckley and Ruth David, "Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017, © Bloomberg L.P.
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Baby Care Market In China Gets More Sophisticated With Safe And Premium Products On Trend

February 22, 2017: 12:00 AM EST
China’s baby care market continues to grow strongly, often driven by parental attention on product safety and items with a premium-feel. Mintel says consumers are increasingly focused on specific safety claims and now seek out products that are hypoallergenic, dermatologically-tested and paraben-free. They are also more concerned about ethical/environmentally friendly claims. Mothers remain critical for marketers but there is growing recognition that fathers matter too. Mintel data shows that younger fathers are much more likely to be involved in childcare than older fathers. Some brands are play to this – Unilever’s Dove campaign, ‘See all the ways dads care’, is one example, as is Skinfood’s Goodfather range. [Image source © Blend]
 
Lucy Whitehouse , "Baby care in the spotlight: Mintel reveals latest China trends", Cosmetics Design , February 22, 2017, © William Reed Business Media SAS
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Unilever Eyes Steps To Boost Shareholder Value After Saying No To Kraft's $143-Billion Bid

February 22, 2017: 12:00 AM EST
Unilever said it plans to conduct a strategic review aimed at improving shareholder value, after the consumer-goods giant rejected a proposed takeover by Kraft Heinz Co. Unilever shares gained 5.7 percent in London, back to the levels immediately following Kraft's announcement of its $143 billion bid. According to market observers, Unilever's strategic review could bring about a breakup of the company or an increase in its merger-and-acquisition activity.
Thomas Buckley and Ruth David, "Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017, © Bloomberg L.P.
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Elizabeth Arden Plans To Launch Skincare Products For Travel Retail Market

February 22, 2017: 12:00 AM EST
Elizabeth Arden plans to launch the Advanced Ceramide Capsules Replenish & Restore for Face skincare product at the coming IAADFS Duty Free Show of the Americas. Featuring the company’s upgraded Ceramide Youth Restoring Face Serum, the product will be an exclusive for the travel retail market. Also, the brand plans to launch in autumn 2017 the Advanced Ceramide Capsules Replenish & Restore for Eyes Trio and Advanced Ceramide Daily Youth Restoring Face Serum/Eye Serum combo pack.
Helen Pawson, "Elizabeth Arden underlines commitment to travel retail with exclusive products", The Moodie Davitt Report , February 22, 2017, © The Moodie Davitt Report
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South Korean Beauty Brands Eye Faster Expansion In Middle East Markets

February 21, 2017: 12:00 AM EST
South Korean cosmetics brands are speeding up their expansion efforts in Middle Eastern markets. LG Household & Health Care Ltd.’s The Face Shop brand said it will launch its business operations in Qatar and Kuwait in 2017. AmorePacific Corp. partnered with Kuwait-based retailer Alshaya Group to launch its first Etude House store in Dubai by the second half of 2017. China’s adoption of hostile measures against Korean beauty brands, following South Korea’s deployment of a U.S. missile defense system in the country, is one of factors driving companies to seek other markets.
Jeon Ji-hyun, "Korean cosmetics companies gear up to win fast-growing Middle Eastern market", Pulse News, February 21, 2017, © Pulse by Maeil Business News Korea.
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Reckitt Benckiser Eyes Capacity Expansion In Pakistan

February 18, 2017: 12:00 AM EST
Reckitt Benckiser Pakistan said it plans to expand its production capacity in 2017. According to RB Pakistan CEO Shahzeb Mahmood, the planned investment will include expansion of existing brands at the company’s Mauripor factory. Also, the company plans to invest in product development for existing brands, as well as launch new brands in the country.
Aamir Shafaat Khan, "Reckitt Benckiser plans expansion", Dawn, February 18, 2017, © Dawn
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Fragrance Brands Are Recruiting Influencers For Digital Ad Campaigns

February 17, 2017: 12:00 AM EST
Some fragrance brands are expanding their partnerships with social media influencers, including YouTube vloggers. For example, Coty invited influencers to the launch event of Marc Jacobs' Divine Decadent scent. Brands are moving away from their previous business model of launching campaigns featuring celebrities. [ Divine Decadent perfume; image credit: © Sephora ]
Homa Zaryouni, "Fragrance Brands Discover Influencers", L2 Daily, February 17, 2017, © L2 Inc.
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Procter & Gamble Plans To Open R&D Center In Brazil

February 17, 2017: 12:00 AM EST
Procter & Gamble plans to open a research and development facility in Brazil in March 2017. According to the company, the planned consumer technology innovation center will focus on creating and adding ideas and sustainability to products, packaging, and manufacturing processes. P&G said the facility will be based at the company’s former administrative building in the town of Louveira, in Sao Paulo state.
Angelica Mari, "P&G launches tech innovation center in Brazil", zdnet , February 17, 2017, © CBS Interactive
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Coty Names Droga5 Lead Creative Agency For COVERGIRL Brand

February 17, 2017: 12:00 AM EST
Coty Inc. said it has awarded the lead creative account for the COVERGIRL brand to Droga5. According to brand SVP Ukonwa Ojo, Droga5 will bring a “new perspective to beauty” for COVERGIRL.
"Coty Announces Droga5 As Lead Creative Agency for COVERGIRL", Coty, February 17, 2017, © COTY INC.
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The Body Shop Cuts Ties With The Daily Mail Over Editorial Stance

February 16, 2017: 12:00 AM EST
Citing concerns on The Daily Mail's comments on human rights, L’Oréal-owned beauty retailer, The Body Shop, announced it does not have any partnership with the tabloid and has no plans to advertise with it.  The firm noted that The Daily Mail's editorial stance is going against The Body Shop's "Enrich Not Exploit Commitment" but declined to comment on whether its decision affects other publications, including The Sun and Daily Express, or specifically which editorial stance it was concerned about. The Body Shop had been running voucher promotions on the front page of the Mail and Mail on Sunday. The move comes in the midst of a campaign for ethical advertising by the group Stop Funding Hate which criticized tabloid newspapers over their coverage of Europe's refugee crisis and other social issues. In November, Lego Group also announced it had ended its relationship with the Mail. [Image credit © Stop Funding Hate]
George Bowden , "The Body Shop Becomes Latest Company To Cut Ties With The Daily Mail Over ‘Human Rights’ Concerns", The Huffington Post UK, February 16, 2017, © AOL (UK) Limited
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Strong Performance For Unilever Indonesia In 2016

February 16, 2017: 12:00 AM EST
Unilever Indonesia achieved a 9.8 percent in net revenue growth in 2016 along with a 9.2 percent in net income. Revenue increased from Rp 36.5 trillion in 2015 to Rp 40 trillion last year, with its home and personal care business segment accounting for 69 percent of total sales. Unilever Indonesia chief financial officer Tevilyan Yudhistira Rusli said the company's overall business performance had been “quite outstanding” and is supported by their product innovation, including last year's launch of Molto and Sunsilk brands. Unilever Indonesia has set aside €115 million for factory expansion, mostly for production of home and personal care products. [Image credit © Unilever]
"Unilever Indonesia's Net Income Surges 9.2% in 2016", Jakarta Globe, February 16, 2017, © Jakarta Globe
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SkinCeuticals Launches H.A. Intensifier Anti-Aging Skin Serum

February 15, 2017: 12:00 AM EST
SkinCeuticals announced the launch of H.A. Intensifier, a corrective hyaluronic acid serum designed to deal with signs of aging caused by the decline and degradation of natural hyaluronic acid in skin. H.A. Intensifier comes with 10 percent concentration of Proxylane, a proprietary ingredient, created to help support hyaluronic acid levels and improve skin firmness by maintaining the strength of the skin’s matrix. It also comes with 2.0 percent Dipotassium Glycyrrhizate and 0.2 percent Purple Rice Extract, the company says help maintain the skin’s hyaluronic acid content.
"SkinCeuticals Announces the Launch of a New Corrective Serum", PR Newswire, February 15, 2017, © PR Newswire Association LLC
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China Bans More Beauty Products From South Korea

February 15, 2017: 12:00 AM EST
China has banned more beauty care products from South Korea. In January 2017, China blocked the import of 19 cosmetics products from South Korea, citing “sanitary issues and other concerns.” Market observers, however, believe China’s action was in retaliation for South Korea’s installation of the Terminal High Altitude Area Defense antiballistic missile system. Many of the products on the embargo list are made by smaller cosmetics brands, such as Iaso, Ottie, and Aekyung.
Crystal Tai, "China Increases Its Ban of South Korean Beauty Brands", Women’s Wear Daily, February 15, 2017, © Penske Media Corporation
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Trian Reveals $3.5 Billion Stake In Procter & Gamble; Will Seek Stronger Revenue And Lower Costs

February 14, 2017: 12:00 AM EST
Activist investor Trian Fund Management LP revealed its $3.5 billion stake in Procter & Gamble Co. Described as the investment fund’s largest ever stake in a company, Trian Fund’s position is expected to lead to a presence in the consumer goods company’s board of directors. Although P&G sold 41 of its brands to Coty Inc. for $12.5 billion, the company remains an industry giant valued at $225 billion. Trian Fund is likely to demand for improved revenues and lower operating costs to improve P&G’s shareholder value.
Michael Flaherty, "Trian Takes $3.5 Billion Stake in Procter & Gamble", Reuters, February 14, 2017, © Reuters
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P&G Malaysia Plans Adopting MRC Viewability Standards For Digital Advertising

February 13, 2017: 12:00 AM EST
P&G Malaysia is adopting the US-based Media Rating Council's viewability standards for digital media. Also, the company is reviewing agency contracts in view of parent company Procter & Gamble's call for improved transparency rules in digital advertising. According to Nadiah Syed Nahar, P&G Malaysia's communications and government relations manager, the company will adopt the standards despite mixed reactions from local marketers and agencies.
Daljit Dhesi, "P&G Malaysia Backs MRC Viewability Standards", The Star Online, February 13, 2017, © Star Media Group Berhad
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Just For Men Launches Control GX Anti-Gray Shampoo

February 13, 2017: 12:00 AM EST
Men’s haircare brand Just For Men launched the Control GX shampoo for men. According to the company, the shampoo is designed to gradually reduce gray hair without the need for any “extra steps” in a man’s existing personal care routine. Men can use the product for two weeks to reduce the degree of gray, then use it several times a week in between using their usual shampoo. It features the Control GX formula developed by the company’s in-house team of researchers.
"Just For Men Launches Control GX; The First Shampoo That Gradually and Permanently Reduces Gray", PR Newswire, February 13, 2017, © PR Newswire Association LLC
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Old Spice Extends Sponsorship Deal With Fishing League Worldwide

February 13, 2017: 12:00 AM EST
Procter & Gamble’s Old Spice brand has renewed its sponsorship deal with the Fishing League Worldwide. As part of the agreement between the brand and the organizer of fishing tournaments, Old Spice will receive exposure at Costa FLW Series, FLW Tour, and Forrest Wood Cup championship events. Also, the brand will be featured on the organization’s website, FLWFishing.com.
"Old Spice Renews FLW Sponsorship", Marketwired , February 13, 2017, © Nasdaq, Inc.
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Dove Men+Care Launches Elements Line Of Skincare And Haircare Products For Men

February 13, 2017: 12:00 AM EST
Unilever’s brand of men’s grooming products Dove Men+Care launched the Elements range of skin and hair care products. Featuring ingredient combinations, such as Minerals and Sage, Charcoal and Clay, and Mineral Powder and Sandalwood, the range continues the brand’s history in “cleansing, moisturizing, and care” of the skin, the company said. As part of the brand’s promotion of the product range, Dove Men+Care is building the Dove Men+Care Elements Treehouse in Tennessee.
"Dove Men+Care Introduces New Elements Range to Bring a Boost of Freshness to Men’s Grooming Routines", Unilever, February 13, 2017, © Unilever
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Reckitt Benckiser Plans To Buy Mead Johnson Nutrition Company

February 10, 2017: 12:00 AM EST
Reckitt Benckiser Group PLC said it plans to buy Mead Johnson Nutrition Company. Total value of the proposed acquisition deal is $17.9 billion, or $90 per share in cash, valuing Mead Johnson’s equity at $16.6 billion. Including Mead Johnson’s net debt, the deal is expected to help RB become a global leader in the consumer health market.
"Reckitt Benckiser Group Plc to Acquire Mead Johnson Nutrition Company", Reckitt Benckiser, February 10, 2017, © Reckitt Benckiser Group plc
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Smartphones Will Be The Pillar Of U.K. E-Commerce By 2020

February 10, 2017: 12:00 AM EST
Smartphones are rapidly becoming the technological engine powering e-commerce in the U.K., according to a report from OC&C Strategy Consultants, Google and PayPal. Within three years, mobile purchases will account for two-thirds of e-commerce sales – £43 billion – up from £13.5 billion in 2016. Another £14 billion of online retail will involve a smartphone in product research and price comparison, meaning that 80 percent of all U.K. e-commerce by 2020 will be handled over a smartphone. But despite these forecasts, U.K. retailers lag behind U.S. and Asian competitors in terms of mobile readiness, the report notes.  [ Image credit: © Jason Howie  ]
Paul Skeldon, "Smartphone Shopping to Account for Two Thirds of UK E-Commerce by 2020, says Google, PayPal Study", Internet Retailing, February 10, 2017, © SJP Business Media
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Target Adds More Brands To Collection Of Natural Beauty Products

February 10, 2017: 12:00 AM EST
Target is expanding its natural beauty care collections by adding more natural beauty brands, including Alaffia, Little Seed Farm, and Nubian Heritage, to the lineup. With millennial consumers showing preference for healthy and natural beauty options, the retailer seeks to position itself as their first choice for affordable natural beauty products. As part of this initiative, Target aims to achieve full ingredient transparency for beauty, personal care, baby care, and household care products by 2020. Target is requiring suppliers to remove toxic and dangerous ingredients, such as phthalates, propylparaben, and butylparaben, from their products.
Rachel Brown, "Target Boosts Selection of Natural Beauty Products", Women’s Wear Daily, February 10, 2017, © Penske Media Corporation
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RB Posts Strong Revenue Growth In 2016

February 10, 2017: 12:00 AM EST
Reckitt Benckiser reported like-for-like net revenue grew 3 percent in 2016, compared with the previous year. Total net revenue grew 11 percent, the company said. Adjusted operating margin also rose by 130bps to 28.1 percent, while adjusted net income grew 15 percent. According to the company, ₤367 million were charged in the year for the air freshener issue in South Korea. Reported net income rose 5 percent, while creating free cash flow of ₤2.036 billion, the company said.
"RB Full Year Results 2016 - Solid Growth, Excellent Margin Expansion", Reckitt Benckiser, February 10, 2017, © Reckitt Benckiser Group plc
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Whitening Toothpastes Do Not Work, Study By Consumer Group Reveals

February 9, 2017: 12:00 AM EST
Whitening toothpastes do not work, according to the consumer organization OCU in Spain. Results of tests conducted by the group on 13 whitening toothpastes revealed five brands whitened teeth by one or two tones, which was not noticeable at all. According to the organization, it is not worth spending money on those toothpastes that claim to whiten teeth. Also, test results showed the brands that whitened teeth slightly are Binaca Blanqueante, Auchan Blancura, and Fluocaril Blanqueador.
"OCU Tests 13 Whitening Toothpastes and Says None of them Work", thinkSPAIN, February 09, 2017, © Think Web Content, S.L.
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Estée Lauder, Victoria Beckham Expand Partnership With Reprise Of Cosmetics Collection

February 9, 2017: 12:00 AM EST
Following their successful collaboration in September that saw the complete limited edition make-up collection sell out rapidly, beauty giant Estée Lauder and Victoria Beckham are to create another cosmetics capsule but with more stockkeeping units and wider distribution. Jane Hertzmark Hudis, group president at Estée Lauder Cos. Inc., said the second capsule contains 30 SKUs, or double the SKUs originally released. Also, production will triple with distribution rising to 1,200 doors, from 450 doors last year. The products will be on sale in-store and online at Selfridges, Harrods, Harvey Nichols, Brown Thomas, the Victoria Beckham store on Dover Street, Fenwick Newcastle (in-store only), esteelauder.co.uk and Net-a-porter’s U.K. site. Prices for the collection range from $30 for a nude-matte lip pencil, $45 for the eyeshadows and $95 for Morning Aura Illuminating Crème. Hudis said Lauder is going “much deeper and more powerful” in its partnership with Beckham. [Image credit © Estée Lauder]
Rachel Strugatz, "Victoria Beckham, Estée Lauder Expand Partnership", Women’s Wear Daily, February 09, 2017, © Penske Media Corporation
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How Reckitt Benckeiser’s Startling Bid For Mead Johnson Could Pay Off

February 6, 2017: 12:00 AM EST
Health and hygiene products marketer Reckitt Benckeiser’s bid for baby formula company Mead Johnson may be surprising, but it could also be a clever and potentially lucrative acquisition. RB already has a foot in the door of the nutrition business: in 2012 it purchased Schiff Nutrition (marketer of vitamin brands like MegaRed). And, according to U.K.-based investment firm Dividend Drive, there just aren’t any juicy acquisitions to be made in over-the-counter consumer healthcare. But the primary attraction of Mead Johnson is the fact that both companies have a strong presence in developing markets, particularly Asia and Latin America. Mead Johnson’s specialty – baby formula – is positioned for strong growth in Asia.
Dividend Drive, "Mead Johnson And Reckitt Benckiser: A Surprising Yet Inspired Bid From The British Consumer Giant?", Seeking Alpha, February 06, 2017, © Seeking Alpha
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P&G Plans R&D Center For Gillette Brand In England

February 3, 2017: 12:00 AM EST
Procter & Gamble said it plans to build a research and development center for its Gillette brand of shaving products. Part of the company’s expansion of the Reading Gillette Innovation Centre in Reading, England, the proposed facility is set for approval by the Reading Borough Council’s planning applications committee on February 8, 2017. [ Image credit: © Gillette Co. ]
Barrett J. Brunsman, "P&G to build research & development center", bizjournals.com, February 03, 2017, © American City Business Journals
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Unilever Adds Leadership And Business Skills Duties To Global Learning Director's Role

February 3, 2017: 12:00 AM EST
Unilever has expanded the role of the company’s Singapore-based global learning director, Betty Lau. Effective January 2017, Lau’s responsibilities will include overseeing Unilever’s leadership and business skills programs. At present, she manages training, coaching, and mentoring programs at the company’s Four Acres Singapore facility.
Laura Fransen, "Up the ranks: Betty Lau is Unilever’s global learning director, leadership & business skills", humanresourcesonline.net, February 03, 2017, © humanresourcesonline.net
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Clorox Posts Strong Sales Growth In 2Q Of FY 2017

February 3, 2017: 12:00 AM EST
Clorox Co. sales grew five percent in the second quarter of fiscal year 2017, compared with the same quarter in 2016.. Sales volume grew eight percent during the period, while diluted EPS were $1.14, the company said. Foreign currency exchange rates lowered earnings by two points. Excluding currency effects, sales grew six percent during the quarter.
"Clorox Reports Q2 Fiscal Year 2017 Results; Updates Fiscal Year 2017 Outlook Behind Strong Sales Growth", Clorox, February 03, 2017, © The Clorox Company
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L'Oreal Eyes Bigger Spending On Digital Marketing

February 2, 2017: 12:00 AM EST
Beauty brand L’Oreal plans to increase its spending on digital marketing, according to the company’s chief digital officer, Lubomira Rochet. Digital spending accounted for 30 percent of the company’s total media spending in the first half of 2016 and is forecast to rise in 2017, Rochet said. Rochet also said that the company is adopting a marketing strategy based on the idea that consumers are influenced by a range of ways.
Simon Gwynn, "L'Oréal Commits to More Digital Marketing Spend", Campaign, February 02, 2017, © Haymarket Media Group Ltd.
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Sephora Launches Email Campaign Designed To Gather Consumer Data And Offer Product Recommendations

February 2, 2017: 12:00 AM EST
Sephora launched an email marketing campaign that suggests skincare products based on the results of a designed-for-mobile quiz. Created to help the beauty retailer gather consumer data, the email campaign encourages consumers to answer questions about their skin. Using a mobile device or desktop computer, users who have received an email message from the company can access the quiz to look at products recommended by experts.
Brielle Jaekel, "Sephora Clears Up Skincare-Product Choices with New Method of Recommendations", Mobile Marketer, February 02, 2017, © Napean LLC
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For Consumers, Premium Signifies More Than Just A Higher Price

February 1, 2017: 12:00 AM EST
A Nielsen survey finds that consumers globally are willing to spend as much as 20 percent more for the quality and performance of premium items in any CPG category. The result of this trend is that premium FMCG products in many countries often outsell less expensive products. For example, between 2012 and 2014, the premium segment grew 21 percent in Southeast Asia, which is more than double the rate of the mainstream and value tiers. Survey respondents indicated that premium doesn’t just mean higher price: only 31 percent said price defined premium. Instead, they said premium signifies exceptional quality and performance. [ Image credit: © Wikimedia ]
Rose Anthony, "Sales of Premium CPG Products Increase around the World", CPG Matters, February 01, 2017, © CPG Matters
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Gillette Signs Up As Sponsor Of League Of Legends Event In Poland

January 31, 2017: 12:00 AM EST
Men's grooming brand Gillette said it has agreed to sponsor the League Of Legends Intel Extreme Masters World Championship, an eSports event, in Katowice, Poland. Also, the company recruited electronic sports player xPeke as its latest global brand ambassador. During the event, Gillette will offer players and fans the chance to customize their Gillette razor handles, using 3D printing at its RZR MKR Design Studio.
"Gillette Enters eSports Through Global Partnership with ESL as Sponsor of the League of Legends Intel Extreme Masters World Championship Katowice 2017", Procter & Gamble, January 31, 2017, © Procter & Gamble
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Middle-Class Consumers Driving Growth In China's Beauty Market, Report Shows

January 31, 2017: 12:00 AM EST
China's middle class, composed of more than 100 million families, is driving growth in the country's beauty care market, according to Kantar Worldpanel. Data from the market research firm revealed middle-class consumers have more confidence about the future and, hence, are more likely to buy more and purchase big brands. They use the internet to find product information and are more ready to try new products and adopt new trends. Also, middle-class consumers accounted for more than half of the incremental sales in various categories of the beauty market.
Jason Yu, "Middle class pivotal to China’s beauty market", Kantar Worldpanel, January 31, 2017, © Kantar Worldpanel
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E-Retailers And CPG Manufacturers Need To Prepare For Strong Growth Now

January 24, 2017: 12:00 AM EST
E-commerce today accounts for only a small portion of consumer packaged goods (CPG) sales, with the food and beverage sector lagging somewhat behind non-food. But both sectors are set for strong growth, according to IRI. Over the next five years, CPG e-commerce will average 10 percent of industrywide sales. Digital is expected to play a major role in influencing that sales growth, and will drive as much as 77 percent of all retail sales generally, representing about $2 trillion. E-retailers are rapidly laying the groundwork for growth, with Amazon leading the way. Meanwhile, CPG manufacturers could grow online sales by up to 150 percent by building a strong online presence and earning shopper awareness.
"Build, Drive and Earn E-commerce Growth for Retail Success", Report, IRI Worldwide, January 24, 2017, © IRI Worldwide
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Dove Hair Introduces DermaCare Scalp Series Line Of Haircare Products

January 24, 2017: 12:00 AM EST
Unilever's Dove Hair brand introduced the Dove DermaCare Scalp Series line of haircare products for women. Featuring the Pure Daily Care 2in1 and Shampoo, Invigorating Mint 2in1 and Shampoo and Dryness & Itch Relief Shampoo and Conditioner, the collection is designed to help achieve dandruff-free, nourished, smooth, and manageable hair strands, the company said. Beginning in January 2017, the haircare product will be available at mass, food, and drug retailers across the country.
"Dove Introduces DermaCare Scalp Series for 100% Flake Free* and Nourished Hair", PR Newswire, January 24, 2017, © PR Newswire Association LLC
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PZ Cussons Posts Lower Profit In November 2016 Half

January 24, 2017: 12:00 AM EST
PZ Cussons PLC reported profit before tax and exceptionals dropped slightly to ₤40.2 million for the six-month period ending November 30, 2016, compared with ₤42.1 million in the previous period. Despite a difficult macro-economic environment in Nigeria, the company's largest market, brand shares maintained or grew in all major markets and categories, the company said. Also, the company announced interim dividend rose 2.3 percent at 2.67p per share.
"PZ Cussons Interim Announcement of Results for the Half Year to 30 November 2016", PZ Cussons, January 24, 2017, © PZ Cussons
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RB Malaysia Awards Media Account To Local Optimedia Unit

January 24, 2017: 12:00 AM EST
Reckitt Benckiser Malaysia awarded its media account to Optimedia Malaysia for the year 2017. RB Malaysia marketing director Tiffany Tang said the company chose Optimedia for its strong emphasis on ROI with regards to media planning and optimization. IPG used to handle the media account.
Vivienne Tay, "Reckitt Benckiser Malaysia shifts account from IPG", Marketing-Interactive.com, January 24, 2017, © Marketing-Interactive.com
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Procter & Gamble Reports Net Sales Unchanged In FY 1Q 2017

January 20, 2017: 12:00 AM EST
Procter & Gamble Company reported net sales remained unchanged at $16.9 billion in the second quarter of fiscal 2017, compared with the same quarter in the previous year. Organic sales rose 2 percent, with organic sales and organic volume rising in all of the company's five business segments. Diluted net earnings per share rose 157 percent to $2.88, compared with the previous year, including a $1.95 per share gain from the sale of beauty brands to Coty. Operating cash flow for the quarter was $3 billion, with adjusted free cash flow productivity at 82 percent.
"P&G Announces Second Quarter Earnings", Procter & Gamble, January 20, 2017, © Procter & Gamble
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Head & Shoulders Introduces Shampoo Bottle Made From Recycled Plastic

January 19, 2017: 12:00 AM EST
Procter & Gamble said its Head & Shoulders haircare brand will start using a recyclable shampoo bottle made from up to 25 percent recycled beach plastic. Developed in partnership with recycling firms TerraCycle and SUEZ, the shampoo bottle will be launched in France in summer 2017 as a limited-edition Head & Shoulders packaging exclusive to Carrefour customers. Also, P&G said that by end of 2018, in Europe, more than 500 million bottles per year will include as much as 25 percent post-consumer recycled plastic.
"P&G’s Head & Shoulders Creates World’s First Recyclable Shampoo Bottle Made with Beach Plastic", Procter & Gamble, January 19, 2017, © Procter & Gamble
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Dove Hair China Launches Online Campaign Calling On Women To Be Proud Of Hairstyle

January 18, 2017: 12:00 AM EST
Unilever's Dove Hair China brand launched its “My hair: It has to be my way” online campaign in the country. Featuring various women of different ages and highlighting the brand's “Real beauty by real women” brand slogan, the campaign seeks to empower women to remain true to themselves by coming out with their individual choice of hairstyle. Developed by Ogilvy & Mather Shanghai, the campaign includes an online movie, social media content, and follow-up videos featuring Chinese women sharing their hairstyle stories.
Inti Tam, "Dove Encourages Women to Wear Their Hair with Pride", Marketing-Interactive, January 18, 2017, © marketing-interactive.com by Lighthouse Independent Media
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Kao Likely To See 10-Percent Profit Boost In 2016, Analysts Say

January 17, 2017: 12:00 AM EST
Kao is expected to have raised its group operating profit 10 percent to approximately 190 billion yen, or $1.66 billion, in 2016. Earlier, the company has projected operating profit to reach 184 billion yen for the year, with sales expected to have reached about 1.55 trillion yen. Sales were driven by the growing number of households in the country.
"Kao seen boosting profit 10% for 2016", Nikkei, January 17, 2017, © Nikkei Inc.
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Alpecin Launches Retail And Online Channels In China

January 17, 2017: 12:00 AM EST
Dr. Wolff is now selling its Alpecin line of shampoos in China. According to the company, it entered the China market in April 2016 to help ease Alpecin shortages in Germany and provide Chinese consumers with convenient and safe channel for buying the anti-hairloss shampoos. Alpecin products are available in more than 2,000 Watsons stores across the country, as well as on e-commerce site Tmall.
"Alpecin Opens Official Retail Channel in China Helping to Cool Down Massive Product Demand from Chinese Cross-Border Shoppers in Germany", PR Newswire, January 17, 2017, © PR Newswire
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Aquafresh Marketing Claims Misleading, Advertising Standards Authority Says

January 16, 2017: 12:00 AM EST
Aquafresh has been ordered by the Advertising Standards Authority to stop claiming that its Aquafresh Complete Care protects teeth better than other brands do. Colgate-Palmolive filed the complaint against the marketing claims made by Aquafresh in an advertising campaign and on packaging, which claimed the product offered “24-hour sugar acid protection. Aquafresh admitted its product had no “unique ingredients” but claimed its advertisements made no “unsubstantiated claims.”
Roxanne Henderson , "Aquafresh and Colgate go head to head in ad war", HeraldLIVE, January 16, 2017, © HeraldLIVE
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More South Korean Men Wear Make-Up, Boosting Male Beauty Market

January 16, 2017: 12:00 AM EST
Sales of men’s skincare products in South Korea rose more than 80 percent in the past five years. Driven by the country’s weakening economy and competitive job market, the men’s cosmetics segment now accounts for 10 percent of South Korea’s $10 billion beauty market. Toners, lotions, and BB creams are some of the favorite skincare products of male consumers, who are increasingly convinced that putting on makeup helps improve their self-confidence and, consequently, their chances of landing a job or finding a new partner.
Miranda Larbi , "Men in South Korea are wearing make-up to boost their self-confidence", Metro.co.uk, January 16, 2017, © Associated Newspapers Limited
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Unilever To Use 100% Recyclable Plastic Packaging By 2025

January 14, 2017: 12:00 AM EST
Unilever said all of its plastic packaging will be fully reusable, recyclable or compostable by 2025. In the next three years, Unilever will be reducing the weight of its plastic packaging by 30%, a commitment given under its Sustainable Living Plan.  The company also announced it has renewed its membership to the Ellen MacArthur Foundation (EMF) and will continue supporting the New Plastics Economy Initiative as part of its contribution to the Sustainable Development Goal 12 that focus on sustainable consumption and production. Unilever CEO Paul Polman called on the consumer goods industry to move towards a circular economy. Polman said the industry needs to do much more to help make sure plastic is managed responsibly and efficiently post-consumer use. According to EMF, only 14% of plastic packaging used globally is recycled, while 40% ends up in landfill and a third in fragile ecosystems. [Image credit © Nick White]
"Unilever commits to 100% recyclable plastic packaging by 2025", Unilever, January 14, 2017, © Unilever
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Unilever Indonesia Unveils Smaller Capex For 2017

January 12, 2017: 12:00 AM EST
Unilever Indonesia announced its plan to spend €115 million, or $120 million, to expand its factories in 2017. In 2016, the company spent Rp 2 trillion, or $150 million, an amount 20 percent higher than the 2017 figure, because the company needed to relocate to a larger headquarters. Unilever Indonesia operates nine factories across the country.
"Unilever Indonesia Cuts Capex for 2017", Jakarta Globe, January 12, 2017, © Jakarta Globe
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