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Grocery and Food Giants Support Outlets to Boost Sales

April 28, 2009: 03:14 AM EST
Two of the world’s grocery and food-product giants, Unilever and Nestle, have unveiled plans to boost sales and encourage spending in Thailand in the current economic downturn. Unilever Thai Group of Companies is discounting 300 products by 45 percent from April 30 to June 4 in 100,000 retail outlets throughout the country, while Nestle (Thai) has sent more than 200 representatives to help retail outlets in Bangkok display and promote the Bear brand of powdered milk. The campaign is a world-first for Unilever. The campaign aims “to help cash-strapped Thai consumers by giving them more value for money,” said Bauke Rouwers, chairman of Unilever Thai Group of Companies. “It also hopes to help steer the country out of the crisis and move ahead," he said.
Pitsinee Jitpleecheep , "Bold campaigns to spur sales", Bangkok Post, April 28, 2009, © The Post Publishing Public Company Limited
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Unilever Resorts to Price Slashing in Thailand

April 28, 2009: 03:14 AM EST
Unilever in Thailand is resorting to huge discounts on its products to ride the tide of the recession. The company is spending $35 million on discounts of up to 45 percent, the most it has yet offered. Nestle in Thailand is also trying to help retailers cope with the current downturn by strengthening sales and merchandising through its Sales Blitz campaign.
Pitsinee Jitpleecheep , "Bold campaigns to spur sales", Bangkok Post, April 28, 2009
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Chinese Consumers Turn Against J&J, China's Dominant Baby Care Supplier

April 27, 2009: 04:50 AM EST

China's consumers are shunning Johnson and Johnson following allegations in the US of formaldehyde and dioxane in the company's baby bath products. A poll by advertising and media group ifeng.com showed that three-quarters of respondents said they had stopped buying J&J. According to Euromonitor, J&J accounted for almost 70 percent of baby care products sales in 2008 in China, dwarfing its nearest rival, the Chinese company Tianjin Yumeijing, which had 8 percent. The baby care products market is forecast to be worth $450 million in 2009, according to Euromonitor. Chinese parents spend around 30 percent of household income on their children up to the age of 14.

Andrew Moody, "Consumers worried about Johnson & Johnson", China Daily, April 27, 2009, © China Daily Information Co (CDIC)
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Yasha Birla Plans to Launch Ayurvedic Medicines Worldwide

April 27, 2009: 04:13 AM EST
India’s Yasha Birla group plans to expand its ayurvedic operations overseas once it has consolidated in India. The $63 million group runs its ayurvedic business in a joint venture with Kerala Vaidyashala, in which it has a majority stake, and plans to invest a further $10.5 million in the business. The market for take-home ayurvedic products in India is estimated to be worth $52.5 million. Yash Birla Group Chairman Yash Birla said that plans include launching 65 new medicines, followed by a range of cosmetics, aimed at treating lifestyle disorders that do not respond to conventional medicines, and “more modern contemporary body-shop type of products” which will be available in the retail market.
"Yash Birla to take ayurvedic wellness biz abroad", Indiatimes, April 27, 2009, © Bennett Coleman & Co. Ltd.
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P&G Enlists Specialist Help in South Africa

April 24, 2009: 04:59 AM EST
Procter & Gamble plans to boost sales of its Pringles and Braun brands in South Africa by handing distribution to local consumer goods group Fore Good. The South African company will handle distribution, sales, merchandising, marketing, strategic business development and key account relationship management, working closely with P&G. Geneva-based P&G says South Africa is one of its “top three key strategic markets”, and that it was “important to focus on the presence of specialist brands in the market”. The Fore Good Investment Group specializes in stimulating brands and creating captive markets.
"P&G to offload Pringles, Braun", Business Day, April 24, 2009, © BDFM Publishers (Pty) Ltd.
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NZ Aims at Fake P&G Products

April 24, 2009: 05:13 AM EST
New Zealand's customs department is combining with Procter & Gamble to stop fake versions of the company's goods coming in. In 2008 customs seized more than 5000 counterfeit P&G goods, which the department says pose health and safety risks.
"New Zealand Customs Steps Up Fight Against Fake Goods ", turkishweekly.net, April 24, 2009, via Trend News Agency
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Dental Health Lags in Singapore

April 24, 2009: 05:46 AM EST
Singapore citizens are more words than action when it comes to oral hygiene, according to Johnson & Johnson. In a study of people aged between 15 and 65, the company found that although residents see dental health as being important, less than one in five brush their teeth twice a day, floss once a day or rinse their mouth out twice a day.
Dawn Tay, "Most S'poreans don't floss daily ", AsiaOne, April 24, 2009, © Singapore Press Holdings Ltd.
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Ionic Toothbrush Introduced to US Market

April 23, 2009: 05:49 AM EST
Global Ionics has introduced ionic toothbrush technology to the US. The start-up company said that plague has a positive electrical charge, while tooth enamel has a negative charge. The Ionic ProClean toothbrush changes the charge of the enamel, loosening the plaque, when users run the brush under water and touch a silver strip on the handle. Users can still use their favorite toothpaste, Global Ionics said. The technology has been used in Europe and Asia for some time. No charging equipment is required.
Antoinette Alexander, "Startup oral care co. launches toothbrush with ionic technology", drugstorenews.com, April 23, 2009
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Unisex from The First

April 23, 2009: 05:52 AM EST
Italian cosmetics company The First has revamped its skincare and fragrance range. The company has launched a unisex range, a men's lotion, body essences based on ayurvedic elements that are free of mineral oils and lauryl ether sulphates, and lotions to treat skin problems.
Yvonne Chia, "The First introduces a unisex beauty range and refreshes its skincare and fragrance lines ", Moodiereport.com, April 23, 2009
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New Natural Hair Products for Expectant Mothers - Oh Baby!

April 21, 2009: 07:29 AM EST
NINE Naturals has released Oh Baby!, natural hair tonics for expectant mothers that are free of chemicals such as parabens, phthalates, sulfates, which the DEA say can pose health risks to babies. The company says that the shampoo and conditioner contain a maximum of nine ingredients, compared with 25 for most shampoos.
"Oh Baby! The Newest in Healthy Hair Care for Mom-to-Be Hits Shelves Late April", PRWeb, April 21, 2009
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India's Anchor Looks to Sell Country's Oldest Toothpaste Brand, Forhans

April 20, 2009: 07:50 AM EST
India's Anchor Health & Beauty Care wants to sell Forhans, one of the country's leading toothpaste brands. Anchor bought Forhans in 2007 from John Oak Remedies, an Indian company, which took it over from Wyeth in 2005. Forhans lost its market edge following the entry of aggressive multinational companies, such as Colgate and HUL. The toothpaste market is estimated to have grown at around 10 percent in 2008.
Kala Vijayraghavan & Lijee Philip , "Forhans set to lose its anchor again", The Economic Times, April 20, 2009, © Bennett Coleman & Co. Ltd
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Green Still In Vogue Despite Downturn

April 17, 2009: 05:48 AM EST
Green marketing is still among the top priorities for companies wanting to keep their noses above water as consumers themselves struggle to stay afloat. Going green often costs companies more than sticking to the tried-and-true, but 50 percent of companies surveyed recently by the American Marketing Association (AMA) and Fleishman-Hillard say they think that economic realities will boost the trend to go green. More than that (58 percent) plan to pay more attention to sustainability opportunities in future. They think the Obama administration’s policies will encourage sustainability, but they’re also divided on whether or not consumers will pay more for green projects and products – 49 percent say no, 40 percent say yes. Just over 40 percent say they plan to increase green marketing. Despite this, only about one-third of businesses embrace even the most popular green strategies, such as recycling and electric energy efficiency. Another new report, “Clean Energy Trends 2009,” from Clean Edge, says that green industry sales will “flatline” or even fall in 2009, and that some green-tech companies will fail this year.
Todd Wasserman , "Is Green Still Golden? ", eMarketer, April 17, 2009, © eMarketer Inc
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98% of Green Claims Misleading, says Watchdog

April 17, 2009: 06:56 AM EST
Greenwashing appears to be a “growth industry” in North America, according to a recent analysis of product claims. Environmental marketing firm TerraChoice says that only about 1 percent (25 of more than 2,000) products were “indisputably sin free”. The rest employed misleading environmental ads or claims – referred to as “greenwashing” in environmental circles. Cleaning products, cosmetics and children's toys and products are the most common suspects, says TerraChoice, which has a contract to oversee Environment Canada's EcoLogo certification program. Lack of proof, vague language and "hidden trade-offs" are the most common transgressions of guidelines introduced last year by the Competition Bureau of Canada. Companies are also implying they have third-party certification by using official-looking logos and badges. The guidelines don’t require third-party certification. In some cases, as with claims for "bisphenol-A free", there is no independent certification scheme.
Catherine Porter, "Eco-friendly labelling? It's a lot of 'greenwash'; 98% of product claims fail 'sin-free' test, marketing experts say ", The Toronto Star, April 17, 2009, © Toronto Star
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New Hair Shampoo Tackles Yeast Formation

April 16, 2009: 05:21 AM EST
Procter & Gamble has launched a shampoo targeted specifically at the root cause of dandruff, yeast formation. The company says half the world's population suffers from dandruff, which irritates the scalp and causes itching which in turn leads to hair damage. Hair Endurance, part of the Head&Shoulders range, is also designed to protect hair from rough treatment and the wrong kinds of soap.
"Head & Shoulders launches Hair Endurance, protecting men from the root cause of hair loss", Eyeofdubai.com, April 16, 2009, © Fourth Dimension
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Ogilvy Wins Unilever Korea Business

April 14, 2009: 04:32 AM EST
Diamond Ogilvy has won the $6 million Korean media account for Unilever, beating off Universal McCann, Alche Media and incumbent Grape Communications. The agency has been asked to come up with a plan to weather the recession and gain market share.
Jane Leung, "Unilever Korea appoints Diamond Ogilvy for media", Brand Republic, April 14, 2009
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Cosmetics Non-Negotiable in Recession, says Mintel

April 12, 2009: 03:21 AM EST
Cosmetics will continue to sell well in the US despite the recession, says Mintel in a series of revised forecasts. But the picture varies from segment to segment. The cosmetic, anti-aging and sun care markets should stay strong, while other beauty and personal care markets may falter, says Joan Holleran, director of research at Chicago-based Mintel. “Shoppers are trading down to save money on purchases they don’t deem necessary,” she says, “So everything beyond deodorant, shampoo and razors is at risk”. Mintel says that makeup will grow 10 percent over the next five years, revised upward from its 7 percent prediction made eight months ago. Sales of anti-aging skin care products will rise 20 percent over the next five years, compared with an earlier forecast of 44 percent. Sun care products will be up 36 percent, rather than the previous forecast of 41 percent. Sales will be driven by women who care about their appearance, and for whom makeup is non-negotiable.
Joanna Peot , "Mintel IDs Beauty Products Women Won’t Trade Down on", Progressive Grocer, April 12, 2009, © Nielsen Business Media, Inc
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Mouthwash Demonstrates the Power of Packaging

April 11, 2009: 03:47 AM EST
Triumph Pharmaceuticals has demonstrated the power of packaging with its new-look SmartMouth presentation. The selling point for the mouthwash is that it provides 12-hour cover, compared with only one or two hours provided by major competitors such as Listerine and Scope. But this key message was lost in a clutter of words, color, and motifs on a package that simply blended in with the rest. Triumph, owned by a family of dentists, called in Obata, a St. Louis design firm, to take a fresh look at how the product could be positioned where it belonged – in the premium category. The result was a package that can be described as crisp and clean – just like the product – getting key messages across to buyers simply and effectively. “Fresh, dignified, competent” was one consumer’s reaction to the new package.
Becky Ebenkamp , "Smart New Package For a SmartMouth", Brandweek, April 11, 2009, © Nielsen Business Media
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Minerals, Caviar, Algae and Stem Cells Part of Skincare Recipe

April 8, 2009: 03:41 AM EST
Skincare companies are digging deeper to find novel ingredients for new products. Everything from diamond dust to caviar, algae from the Dead Sea and stem cells from the Swiss Apple are finding their way into products designed to make people look and feel beautiful. New York City cosmetic surgeon Dr. Yan Trokel says “metals are good”. Many, such as zinc, copper and magnesium, are essential to our health and get depleted as we age. He also likes Swiss Apples, because stem cells can generate fresh new skin. But Dr. Grace Pak, a New York City dermatologist, says people should stick to Botox. It’s proven, and in tough economic times people should go for something that works, Pak says. At $650-$1,200 per treatment it’s as cheap as some high-end skin creams. Pak also likes retinoids (vitamin A compounds) extracts of green tea and caffeine.
Kiri Blakeley, "Secret Ingredients In Skincare Products", Forbes, April 08, 2009, © Forbes.com LLC
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Edible Adverts Aim to Hit Front Page of Daily Paper

April 8, 2009: 03:44 AM EST
Edible adverts may the next innovation to hit newspapers. Inspired by the movie “Willy Wonka and the Chocolate Factory”, which featured orange-flavored wallpaper, the new adverts are edible films that can be sealed in a pouch and attached to magazine and newspaper ads. The brainchild of Adnan Zizi, who set up First Flavor with entrepreneur Jay Minkoff, the ads feature flavors such as grape juice, acai-berry juice, lime-spiked rum and baking-soda toothpaste. So far they’ve been used with some success in shops, magazines and direct-mail promotions, and now the company is targeting newspapers. Their aim to hit the front page. This may be a tall order, as newspapers tend to be broad-based, whereas magazines target niche markets. However, First Flavor figures that the declining fortunes of traditional print media in these tough economic times may work in their favor.
"Trading Licks", The Economist, April 08, 2009, © The Economist Newspaper Limited
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Checkout TV Captures Eye of More Shoppers

April 7, 2009: 03:48 AM EST
In-store TV is becoming more effective at influencing shoppers’ future buying intentions, according to research carried out by GfK Custom Research North America. A random exit survey of more than 1,200 shoppers who had watched the Premier Retail Networks' (PRN) program while going through the checkout showed that recall of ad messages was 18 percent up on the previous year. Viewership was up 8.4 percent, approaching the 100 million mark. Sixty percent of those surveyed said they recalled brand messages, with 70 percent of those (42 percent of the survey total) saying "it influenced their intent to buy the product in the future." Richard Fisher, president of PRN worldwide, said the increased viewership and recall was a result of the “evolution of our content strategy”, showing ads “that were contextually relevant to shoppers at that moment”.
"U.S. consumers checking out in-store TV", In-Store News , April 07, 2009, © Centaur Media Plc
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Shampoos Designed to Appeal to Generation Texters

April 7, 2009: 04:47 AM EST
Two stay-at-home moms in Edwardsville, Il., have launched a hair care line specifically for the text generation, according to a media release. Totally Texty targets scalp and “head smell” problems for kids aged from 8 to 19. The product names are common text terms: ddg (drop dead gorgeous) for girls, and ytmn (you’re the man now) for boys. Both are backed by a website providing information on common scalp and hair problems. The shampoos are free of sodium laurel sulfate, sodium laureth sulfate and parabens, and the bottles are recyclable.
"New Hair Product Line Addresses Common Scalp Conditions of Teens and Tweens", PRWeb, April 07, 2009, © Vocus PRW Holdings, LLC.
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Clearasil Spearheads Reckitt’s Foray Onto Internet

April 6, 2009: 03:31 AM EST
Clearasil is the first brand out of the blocks for Reckitt Benckiser as it begins its strategy to move $20 million from television advertising onto the internet. Working with Alloy Media + Marketing, the maker of the world’s second-ranked acne treatment brand is using Teen.com in a mix of interactive Web videos and rich media to engage its teenage market. The adverts, positioned in video clips and in-banner game units, allow teens to interact with the story line. The technology targets each user a specific number of times, making it possible to measure the campaign’s effectiveness. Market research company comScore ranked Teen.com, which has more than 20 million online users, as the top online teen site in February. Reckitt Benckiser is gradually boosting its spend on Clearasil. Web spending is up from a few hundred thousand dollars to “millions”, and overall spending rose from $14 million in 2007 to $15 million in 2008.
Elaine Wong , "Why Clearasil Sees a Blemish-Free Future Online", Brandweek, April 06, 2009, © Nielsen Business Media
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Anti-ageing Gets in Your Hair

April 4, 2009: 05:42 AM EST
Hair care is now firmly on the radar of the anti-aging beauty world. Frederic Fekkai has launched a range while French beauty brand Phyto is offering natural botanicals and Parisian brand Carita has replied with glycogen and bio-sterols extracted from soy and vegetable bio-proteins. Alterna is bringing optical brighteners, used in concealers and foundations to help diffuse dark under-eye circles, into its formula.
Kristine Knox, "Anti-ageing hair products", FT.com, April 04, 2009, © The Financial Times
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“Look, But Don’t Touch” Could be Bad Advice for Shoppers

April 3, 2009: 06:01 AM EST
Touch is a powerful way to entice people to buy a product, according to a paper prepared for the Journal of Consumer Research. Touching an object increases people’s sense of ownership, says Suzanne Shu, a marketing professor at UCLA's Anderson School of Management and co-author of the study. Even imagining ownership can not only lead people to buy a product, but induce them to pay more as well. Proctor & Gamble had it wrong for 21 years when they ran ads discouraging people from fondling Charmin toilet paper. Apple has it right when it encourages people to touch and play with equipment in its Apple Stores, the report authors say. So does the Office Depot, which sells pencils in plastic packs with holes that encourage shoppers to “poke around”. Online merchandisers need not be worried: The research shows that just imagining owning a product increases the urge to buy it. Joann Peck, a marketing professor at the University of Wisconsin's business school and the study's other co-author, has a word of advice for cash-strapped shoppers reeling from the recession: "If you don't want to spend more money, be careful what you touch."
Sean Gregory , "Want to Save Some Money? Shop Without Touching", Time.com, April 03, 2009
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New Probiotic Combats Tooth Decay by Binding Bacteria

April 2, 2009: 03:25 AM EST
BASF and OrganoBalance have launched a probiotic ingredient to help fight tooth decay. They expect the first products to be on the market in 2010. The ingredient, pro-t-action, contains Lactobillus paracasei, bacteria that bind to the Streptococcus mutans bacteria that cause caries. The bound bacteria are then unable to lock onto the tooth enamel. They can then be removed from the mouth by swallowing or rinsing. Natural saliva would be enough to do the job, says Katerina Holz from OrganoBalance. Pro-t-action has no taste or odor, is pH neutral, and takes only 10 seconds to become active in the mouth. It could be added to a range of common oral care products, such as toothpaste, mouthwash, chewing gum, and even sugar-free sweets.
Katie Bird, "Probiotic ingredient could reduce oral cavities, says BASF", Cosmetics Design, April 02, 2009, © Decision News Media SAS
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3M ESPE Releases Breakthrough Toothpaste

April 1, 2009: 05:27 AM EST
3M ESPE says it has developed a “breakthrough” toothpaste that is more effective than 5,000ppm prescription fluoride toothpastes and a topical crème that contains 900ppm fluoride and calcium phosphate. The new Clinpro 5000 1.1% Sodium Fluoride Anti-Cavity Toothpaste integrates fluoride, calcium and phosphate in a form that is readily broken down by saliva in the mouth, making the minerals accessible to the teeth, stopping demineralization and allowing remineralization to take place. The paste was developed in association with Indiana Nanotech, LLC scientists.
"New Clinpro 5000 1.1% Sodium Fluoride Anti-Cavity Toothpaste now available", April 01, 2009, © ESPE
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Household Cleaning Chemicals Are Being Identified, Disclosed

April 1, 2009: 05:20 AM EST
Some makers of household cleaners in the US are disclosing the chemicals in their products. SC Johnson and Clorox are identifying most of their ingredients while Seventh Generation, which has long been disclosing the ingredients in its eco friendly products, is now explaining the scientific and technical names. Consumer groups and eco-activists say that many ingredients could cause breathing and chest problems and should be listed on labels rather than only on websites. One chemical is monoethanolamine, which has been linked to asthma. Federal laws mostly do not require ingredients to be listed, although some dangerous chemicals used in commercial and institutional applications have to be disclosed as professional cleaners deal with much greater quantities. Congress is considering whether to make a law giving the Environmental Protection Agency the power to declare if a chemical is safe. Consumers are buying more eco friendly cleaning products, which earned $64 million in 2008, according to Mintel.
Anjali Athavaley, "Household Products Start to Come Clean on Ingredients ", Wall Street Journal, April 01, 2009, via Wall Street Journal, © Dow Jones
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Superfruits for Hair Care

April 1, 2009: 04:30 AM EST
Superfruits are being used in a new line of hair shampoos from Vogue International. Said to be free of sulphates and parabens, the products combine superfruits with other varieties of fruit that have high vitamin and antioxidant content.
Melissa Meisel, "Drink Up! ", Happi.com, April 01, 2009, © Happi, Inc.
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“Ethnic” Hair Care Expected to Become Growth Market

April 1, 2009: 04:05 AM EST
Natural and organic with a focus on maintaining and restoring hair health are the drivers in a burgeoning “ethnic” hair care market in the US, says Veronique Morrison, director of education for Mizani, now owned by L’Oreal. Packaged Facts estimated that ethnic-specific hair care products topped $1.2 billion in 2008, 4.6 percent more than in 2007. “Consumers want visibly shiny viable, healthy looking hair,” says Morrison.The biggest sector in the US is the African-American market, which also uses relaxers, weaves, wigs and extensions. Media focus on new US First Lady Michelle Obama is expected to help keep the spotlight on healthy hair.
Christine Esposito, "Ethnic Hair Care: A Healthy Segment", Happi.com, April 01, 2009, © Rodman Publishing / HAPPI
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Hair Care Line Designed to Beat Allergies

April 1, 2009: 05:18 AM EST
Heavenly Essences has released a line of hypo-allergenic ethnic hair care products using natural botanicals for people with allergies. In a media release, the company says that the Pure'ity™ line was developed by the company’s founders, Darlene Alexander, and her husband Michael Alexander, in response to Darlene’s allergic reactions to synthetic chemicals. Trials showed that the products are effective deep cleansers, giving hair sheen, softness and body, while bringing “relief to consumers with allergies and fragrance sensitivity”. Pure'ity products are available throughout the US at beauty supply stores and hair salons.
"Heavenly Essence Introduces Pure'ity - the Only Line of Hair Care Products That Really Cares About You", PRNewswire, April 01, 2009, via Heavenly Essence, Inc., © PR Newswire Association LLC
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Study Finds Women Are Spending Less on Beauty Products

March 30, 2009: 04:16 PM EST
Nearly two-thirds of women say the economy is affecting how much they spend on beauty products and services, according to a recent survey by DailyMakeover.com, with over half reporting they are spending less on makeup, hair products and salon treatments. As a way to save, nearly half of the women who responded to the recent online survey said they have changed the brands of beauty products they purchase in order to save. Even more (55%) said they are spending less on professional salon services and opting to do things themselves such as coloring their hair and doing their own nails.
"Study Finds Women Are Spending Less on Beauty Products", Beauty Packaging, March 30, 2009, © Rodman Publishing
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Lawsuit over Cancer Chemicals in US Cosmetics

March 27, 2009: 12:58 AM EST
A number of US cosmetics companies are being sued over products that are said to contain the carcinogens formaldehyde and 1,4-dioxane. Tests by the Campaign for Safer Cosmetics have found that more than 60 percent of products contained the chemicals at levels ranging from 54 to 620 parts per million. Johnson & Johnson, Proctor and Gamble and Kimberly Clark are among the companies being sued. In recent years, the industry has been removing the chemicals from many products - the Organic Consumers Association found that 23 products from 16 major brands that had tested positive for dioxane in 2008 were clear a year later.
Mitchell Clute, "Children's cosmetics under scrutiny", Natural Foods Merchandiser, March 27, 2009, © New Hope Natural Media
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Green Tea Link to Gum Protection

March 5, 2009: 03:47 AM EST
Green tea can help prevent gum disease, say Japanese researchers. Their study, published in the Journal of Periodontology, found that gum disease declined in middle-aged Japanese men as the intake of green tea increased. However, the report says that the relationship between the tea and gum disease was fairly weak and it is possible that other dietary factors played a part.
Go Green for Healthy Teeth and Gums, Journal of Periodontology, March 05, 2009, © American Academy of Periodontology
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UK Brushes up on Oral Hygiene

March 3, 2009: 05:47 AM EST
The oral hygiene market is booming in the UK and was worth $1.5 billion in 2008, according to Mintel. The market is predicted to be worth $2 billion by 2013. Toothpaste and brushes account for 70 percent (people tend to change their toothbrush four times a year), while electric toothbrushes are gaining ground, with Procter & Gamble's Oral-B dominating the rechargeable sector. Only 45 percent of adults use mouthwash, according to TGI, although sales have grown by 77 percent over the last five years. Colgate-Palmolive leads the sector overall (46 percent in toothpaste and 27 percent in manual toothbrushes).
Jane Bainbridge, "Sector Insight: Oral hygiene ", marketingmagazine.co.uk, March 03, 2009, © Haymarket
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Prevention Trend Key to Future for Antioxidants

March 1, 2009: 05:36 AM EST
Antioxidants and products that promote immune system health as a means of preventing illness and disease are becoming more important as the health care system continues to focus on disease treatment and economic conditions worsen. Antioxidant sales reached more than $3 billion in 2007, continuing their overall growth of around 6 percent, according to Nutrition Business Journal (NBJ). Non-vitamin antioxidants ticked upwards by 11 percent, and antioxidants from fruit and vegetables achieved 21 percent growth. The top five best sellers remained the same as in 2006, with the exception that CoQ10 kicked Vitamin E out of second spot, demoting it to No.3. Traditional antioxidants such as selenium and Vitamins C and E showed low or even negative growth, allowing relative newcomers such as pomegranate, goji and acai to shine. These and other superfruits, with their high levels of anthocyanin, are poised to join carotenoids in the race for supremacy, alongside some tried and true favorites, such as blueberries and cranberries. Fruit and vegetable juice blends are beginning to make their presence felt as companies attempt to combine the best of the trend toward more natural, whole foods. Antioxidants are also finding their way into nutricosmetics (also known as cosmeceuticals), and CoQ10 and resveratrol continue to hold their ground. Food companies are also keeping up with the trend for consumers to want evidence that antioxidants actually work, and to know what the specific benefits are, by turning to clinical studies and scientific tests to back their claims.
Sean Moloughney, "The Evolution of Antioxidants", Nutraceuticals World, March 01, 2009, © Rodman Publishing
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