Kao Sets Out 2030 Vision And 2020 Intermediate Goals December 12, 2016: 12:00 AM EST Kao Group has published its 2030 vision, together with mid-term goals for the four years spanning Fiscal 2017 to 2020. Kao says it wants to combine profitable growth with making a contribution to global sustainability. Its 2030 vision covers a “distinctive corporate image”, being a highly profitable global company, and providing strong stakeholder returns. Its financial objectives include exceeding JPY2.5 trillion in net sales, with JPY 1.0 trillion from outside Japan, an operating margin of over 17 percent, and a return on equity of more than 20 percent. Its medium-term (K20) goals include a commitment to “fostering” the corporate image (one that embodies the concept of Kirei, a word that evinces attributes such as health, purity, beauty and fairness); a commitment to profitable growth, including net sales CAGR of +5 percent and an operating margin of over 15 percent; and a commitment to stakeholder returns, including continuous growth in cash dividends, improvement in employee benefits and conditions, and measures to tackle social issues, as well as benefiting customers. "Kao Group Announced New Mid-term Plan "K20"", Kao, December 12, 2016, © Kao Corporation

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SC Johnson Wins Best Companies To Work For Honors In China December 9, 2016: 12:00 AM EST Household care company SC Johnson said it has been selected as one of the 29 Best Companies to Work for in Greater China by the Great Place to Work Institute. Marking the first time for the company to win a Best Workplace award in China, the recognition had previously been received by some of SC Johnson's units, including SC Johnson Italy, Germany, and Poland. "SC Johnson China Named a 2016 Best Workplace", SC Johnson, December 09, 2016, © S. C. Johnson & Son, Inc.

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Procter & Gamble Names Celebrity Hairstylist Polko Aussie Brand Ambassador December 8, 2016: 12:00 AM EST Procter & Gamble's haircare brand Aussie announced the appointment of celebrity hairstylist Laura Polko as brand ambassador. Well-known for her advertising, editorial, and hairstyling skills and successes, Polko will share her styling tips and insights on how to create beautiful and easy-to-do look and hairstyle. She will also offer tips on how to use Aussie products as “the foundation for looking one's best” and creating any hairstyle. "Aussie Announces Celebrity Hairstylist Laura Polko as Brand Ambassador and Spokesperson", Business Wire, December 08, 2016, © Business Wire, Inc.

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Beauty And Personal Care Market Expected To See Increase In M&A Deals, Report Says December 8, 2016: 12:00 AM EST According to an A.T. Kearney report, the beauty and personal care market is due for a new wave of consolidation, with merger and acquisition activity forecast to speed up. Results of a detailed review of 214 M&A deals in the beauty and personal care market completed in 2010 to 2016 are presented. The two factors driving M&A activity in the BPC sector are slow or stagnant growth in the market’s core segments and the highly concentrated state of the industry. Other main drivers include access to consumers, access to innovation, and access to distribution channels. Hana Ben-Shabat and Andrea Szasz , "Shop or Drop: The Inevitable Path for Growth in Beauty", Report, A.T. Kearney, December 08, 2016, © A.T. Kearney Holdings Limited

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Mintel Report Highlights Four North American Consumer Trends December 7, 2016: 12:00 AM EST Mintel’s new report on North America consumer trends highlights four topics. The first, which the author calls “The Echo Chamber of Secrets”, suggests that the rush to personalization means consumers are only being shown ideas and services they already identify with and brands need more disruption to help reach inside consumers’ “bubbles” to encourage them to extend beyond their comfort zones. “Reality 2.0” reflects the growing demand for novel experiences that enable the consumer to become more immersed in their chosen worlds, through technology like virtual and augmented reality, and live streaming. Mintel says consumers are becoming frustrated with inaction by “the system” and encourages brands to “Be the Change”. The fourth trend, “Life in Sync”, suggests that the strides being made by artificial intelligence are making life smarter and more seamless. Carli Gernot , "Trend Tracker: North America Consumer Trends 2017 (1/2)", Mintel, December 07, 2016, © Mintel Group Ltd.

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New Executives At Hain Celestial Units December 7, 2016: 12:00 AM EST Organic and natural products company Hain Celestial Group has named top executives for its Pure Protein Corporation, and its U.S. and U.K. units. The company appointed Gary Tickle as chief operating officer of the U.S. unit, along with Jay Erskin as chief supply chain officer and Jamie Fay as CFRO. James Meiers is the new CEO of Hain Pure Protein Corporation, and James Skidmore is the new CEO of Hain Celestial United Kingdom. Tickle most recently served as CEO of Nestlė Infant Nutrition North America. "Hain Celestial Announces Executive Appointments", News release, Hain Celestial, December 07, 2016, © Hain Celestial

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Beauty Brands Choosing Humor To Reach Consumers December 5, 2016: 12:00 AM EST The beauty industry is tapping into the power of humor in the same way that other consumer product categories have done, recognizing that Millennials are rejecting some of the characteristics of traditional beauty advertising, including promoting what some see as an unattainable body image, and demanding authenticity and transparency. Also, the established beauty companies are facing intensifying competition from emerging independent brands and need to use new approaches to retain their consumer base. Humor has been used particularly for products aimed at men, and it helps generally to make the beauty category more accessible, alongside other unconventional marketing approaches, such as Dove’s concept of real beauty. Nick Dormon, "Beauty Just for Laughs?", Beauty Packaging, December 05, 2016, © Rodman Media

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In LatAm, Direct Sales Struggles In Face Of Multiple Challenges December 5, 2016: 12:00 AM EST Reach of direct selling in LatAm, traditionally its strongest market, is falling and now stands at a three-year low. Today, over 62 million households in the region buy from door-to-door reps but this is down from a high of about 64 million. Its popularity has been hit by the rise of convenience stores but especially drugstores that are proving the preferred channel for many consumers, notably 70% in Peru and 55% in Columbia. Investment in and reinvention of drugstores is capturing consumers – they can test and compare products in the store, pay by more options and get advice from instore advisors. Online is also taking share with consumers attracted by its range of products, price and convenience. Mary Kay is one player that is managing to buck the trend. Its investments to modernize, better reward reps and an online support channel have enabled it to grow penetration over 80% in the last three years. Cecilia Alva, "LatAms' favorite channel faces new challenges", Kantar Worldpanel, December 05, 2016, © Kantar Worldpanel

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Mary Kay Appoints Julia Simon As Chief Legal Officer And Corporate Secretary December 5, 2016: 12:00 AM EST Beauty care brand and direct-selling company Mary Kay Inc. announced the appointment of Julia A. Simon as chief legal officer and corporate secretary. Simon will be a member of the company’s executive committee and will oversee Mary Kay’s legal, risk management, corporate communications, and corporate social responsibility operations. With more than 25 years of legal experience in both private practice and corporate positions, Simon first joined Mary Kay in 1995 as an employment lawyer. "Mary Kay Inc. Names Julia Simon Chief Legal Officer And Secretary", Mary Kay, December 05, 2016, © Mary Kay

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Urban Decay The Only Genius Beauty Brand In L2's 2016 Beauty Digital IQ Index December 5, 2016: 12:00 AM EST L2 has published its 2016 Digital IQ Index® for Beauty. There’s just one Genius brand this year, down from five in 2015, and L2 says brands from large companies have to compete with agile rivals as social media and e-tailers like Amazon weaken barriers to entry. The top brand is L’Oréal’s Urban Decay, with a Digital IQ of 142. L2 says the brand “boasts the most sophisticated mobile site in the Index”, featuring an augmented reality app. Two brands share second spot at 136: Benefit, which is prioritizing mobile and responds fast on Facebook Live; and Maybelline, the “most visible brand in the Index when it comes to paid search.” Lancôme, MAC, L’Oréal, Bobbi Brown, Clinique, Kiehl’s and Too Faced fill the remaining top 10 spots. Elisabeth Rosen, "Top 10 Beauty Brands in Digital", L2, December 05, 2016, © L2 Inc.

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P&G Wins FMCG Market Penetration Contest In China In 2016 December 2, 2016: 12:00 AM EST A survey by Kantar China finds that Procter & Gamble and two big Chinese dairy firms had the greatest penetration of the Chinese fast moving consumer goods (FMCG) market in 2016. Eighty-eight percent of urban families bought at least one item from Inner Mongolia Yili and China Mengniu Dairy, a total of 146 million Chinese families living in cities. P&G’s market penetration reached 93.4 percent with its lineup of dozens of FMCG brands like Crest, Head & Shoulders and Oral B. Fourth on the list was Swiss-based food manufacturer Nestlė, followed by Tinyi Holding’s Master Kong, an instant noodle brand. Celine Ge, "P&G, Yili and Mengniu Top Brands in Reaching Chinese Consumers, Survey Finds", South China Morning Post, December 02, 2016, © South China Morning Post Publishers Ltd.

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Marketers Must Rethink Their Approach For Gen-Z Consumers December 1, 2016: 12:00 AM EST As the end of the year approaches, it’s time for predictions for the coming year, and Kantar Millward Brown have weighed in with their thoughts on how companies  will have to market to Generation-Z, the post-Millennials group. This group wants creative content led by mobile, and marketers will have to create strong brand experiences for them, including sophisticated and brand-centric programmatic targeting, rather than more intrusive media that risks ad blocking. Kantar Millward Brown provides six takeaways: brands will re-think for the digital space, emphasizing issues such as authenticity and transparency; brand experience is increasingly key; content marketing will gain momentum, particularly on mobile, with marketers innovating and experimenting in content and formats; advertisers and their agencies will need more sophisticated and blended targeting approaches to drive brand effectiveness; the advertising industry will be forced to respond to ad blocking; and advertisers and agencies will be given more opportunity to leverage media synergies. "Media & Digital Predictions 2017", Kantar Milward Brown, December 01, 2016, © Kantar Milward Brown

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Korean Beauty Brands Riding The Wave Of K-Pop Interest in China December 1, 2016: 12:00 AM EST A survey from FT Confidential Research on the Chinese cosmetics market found that South Korean brands were catching US and European labels, especially among young consumers, reflecting their interest in K-pop culture. L’Oréal is still the most popular brand, but the popularity of US and European brands generally is waning as Korean brands strengthen their hold. Popular Korean brands include Laneige and Amorepacific, and western brand companies are not ignoring this trend. LVMH has invested in Korean cosmetics company Clio, and last year Estée Lauder acquired a stake in Have & Be, which owns the DR Jart+ and Do The Right Things brands. Chinese cosmetics purchasers are particularly interested in BB and CC skin creams, but the cosmetics market generally is seeing strong growth in China, helped by the Government scrapping the 30 percent consumption tax on mass cosmetics products and halving it for premium items. E-commerce was the favored channel for younger shoppers, but the over-35s still prefer to buy in malls and supermarkets. "South Korean cosmetics a hit among young Chinese as K-pop booms", Nikkei, December 01, 2016, © Nikkei Inc.

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Kantar Takes A Look At Oral Health Trends In Europe December 1, 2016: 12:00 AM EST Europeans tend to rely on daily brushing for their oral health regime, sometimes supplemented with mouthwash and interdental products. Kantar Worldpanel says Spanish consumers have the most diversified approach, using more than one product in 44 percent of occasions, whereas 82 percent of the French only brush their teeth. The main reason for brushing is breath freshening, but the Spanish use it primarily to prevent the build up of tartar and plaque. Whitening is not a major reason for using toothpaste in Europe, despite the proliferation of products claiming that benefit. Interdental products are used mainly to clean between teeth and for healthy gums. Sensitivity is a common problem with teeth that develops with age, linked to over-brushing and acidic drinks. Sustainable packaging is gaining more attention in Europe, with Colgate-Palmolive committing to 100% recyclable packaging. For toothbrushes, manual continues to be favored over electric, and Canadean found that just 10 percent of Europeans use digital tools to as part of the oral hygiene regimen. Imogen Matthews, "Eurotrends: Is Oral Care Connectivity A Cure for Cavities?", Happi, December 01, 2016, © Rodman Media

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Luxury Skincare Solutions Likely To Become More Personalized, Technological December 1, 2016: 12:00 AM EST Euromonitor reports that the number of hair and beauty treatment establishments globally is up 14% on 2011 and the company expects a 14% CAGR over the next five years with the number of establishments to exceed three million by 2019. A growing number of these upscale treatment centers offer their own skincare ranges, raising challenges for established prestige and luxury products.  Dr Gabriela Mercik, who has both a treatment center and a skincare range, believes that in the next 5-10 years technology and digital information will play an ever greater part in skincare solutions:"Soon we will be able to implement a tiny chip into the skin which will measure our skin’s hydration levels as well as record any sun damage. This information will then be used to create our very own personalised skincare which will be blended to work according not only to the time of day but also to where we live and the overall state of our health." Fflur Roberts, "Digital Moisturisers and Nanotechnology: Euromonitor International Talks to Dr Gabriela Mercik about the Launch of her New Luxury Cosmetics Range and the Future of Skincare", Euromonitor International, December 01, 2016, © Euromonitor

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CPG Companies Reap Major Benefits By Managing Complexity December 1, 2016: 12:00 AM EST Consumer packaged goods (CPG) companies need to constantly launch new SKUs to keep up with changing consumer preferences and new retail formats. But introducing new SKUs inevitably leads to increased complexity in the whole business, and that’s not a trivial challenge. Complexity among food-and-beverage manufacturers, for example, costs as much as $50 billion in gross profit in the U.S. alone. But, according to McKinsey & Co., controlling complexity in CPG doesn’t have to be a long-term or even difficult job. It can be done in three or four months. Companies need to assess the situation and identify relevant “complexity-management levers.” They need to prioritize, plan and implement initiatives. The results? A simpler supply chain system that leads to better financial performance, faster innovation, and greater customer satisfaction. Christina Adams et al., "Simpler is (sometimes) better: Managing complexity in consumer goods", Report, McKinsey & Company, December 01, 2016, © McKinsey & Company

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Walgreens CEO Sees Positives In Consolidation Of US Drug Store Market, Seeks Geographic Expansion December 1, 2016: 12:00 AM EST Stefano Pessina, Walgreens CEO, sees large benefits from market consolidation, arguing that unified control brings efficiencies and the chance to deliver affordable care: “If there are many services are under the same head it’s easier to coordinate the dynamics and lead in an efficient way.” Walgreens Boots Alliance is currently working to close a $17 billion merger with Rite Aid, a combination that would bring together the world’s largest drugstore operator, Walgreens Boots Alliance, with its 13,000 stores in 11 countries, and Rite Aid that operates about 4,600 stores around the US, mainly on the East and West Coasts. Pessina seeks to expand geographically to become a truly national player with “an even presence everywhere in the U.S.” Michela Tindera, "Walgreens CEO Stefano Pessina: 'Consolidation Is A Good Thing For This Market'", Forbes, December 01, 2016, © Forbes Media LLC

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In-Person Shopping Way More Important Than Online For Cosmetics And Grooming Products December 1, 2016: 12:00 AM EST A recent Harris Poll found that in-person purchases remain dominant for cosmetic and grooming products, and especially so for trialing and first time purchases.  The research underlined the importance of in-person channels, finding that around 90% of purchasers shop in-person for a range of personal care items, including hair styling products, shampoos and conditioners, cosmetics, non-sunscreen products with SPF protection, and sunscreen.  “Big box” retailers continue to be the preferred purchase location. Online channels are more popular for smaller items, with 40% of purchasers shopping online for cosmetics and 34% for facial/skin care products. They are less likely to shop online for bulkier items, likely reflecting shipping costs: just 17% shop online for shampoo/conditioner and 22% for sunscreen.  In all this, price remains the most important determinant of where consumers will purchase: 87% say they’ll buy a product wherever they can get the best deal. "Brick and Mortar Merchants Remain Top Purchasing Location for Cosmetic & Grooming Product Consumers", Harris Poll, December 01, 2016, © Harris Poll

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Unilever's Anti-Marks Antiperspirants Launch In The US December 1, 2016: 12:00 AM EST Unilever has launched products in the US featuring its new Anti-Marks Antiperspirant Technology, designed to help prevent white marks and yellow stains on white clothes. Already available in 40 markets, the US launch includes products from five brands: Degree Men®, Degree Women®, Dove®, Dove Men+Care® and AXE®. Unilever’s Senior Director of Deodorants and Men's Grooming, Matthew McCarthy, said that consumers are “tired of unintentionally ruining their favorite white t-shirts or leaving behind embarrassing marks in the dressing room”. The launch, with products hitting the shelves in December 2017, will be supported national advertising, in-store marketing, social media and PR. "Is a Common Fashion Faux Pas Close to Extinction? Unilever Deodorant launches New Anti-Marks Antiperspirant Technology", PRNewswire, December 01, 2016, © PR Newswire Association LLC

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Neem Represents An Opportunity For Personal Care And Beauty Brands December 1, 2016: 12:00 AM EST It's one source of ingredients used in Ayurvedic treatments, but the neem tree is not so well known outside India. Its seeds and fruits are used to make neem oil, for treating a number of ailments and promoting healthy skin and hair. Neem in some form is used in the majority of Ayurvedic remedies because of its antibacterial, antifungal, anti-inflammatory and other properties. It's a common ingredient for high-end spas and salons in India, and often found in households, but has a strong odor and bitter taste, making it difficult to consume. It’s gaining attention in other parts of Asia, as well as the United States and Germany. Mituri Pradip Sharma, "Neem: A Little Known Body Care Solution", Natural Products Insider, December 01, 2016, © Informa Exhibitions, LLC

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Premiumization Driving Sales In Many Categories Worldwide December 1, 2016: 12:00 AM EST A Nielsen report highlights the strength of the premiumization trend that is driving sales around the world and looks set to continue as powerful underlining shifts play out. Rising income and a desire for exceptional quality (cited by 54% as a factor in premium purchases) and superior performance (46%), are core drivers. Interestingly, Nielsen finds that products with social or environmental benefits have premium potential. Some 42% of global respondents say they’d be very willing to pay a premium for products made with organic or all-natural ingredients, while nearly the same proportion (39%) say they’d pay extra for sustainable or environmentally friendly products.   Premium is well established in many markets – it already accounts for about 25% of dollar sales in both the personal-care category in the U.S. and Southeast Asia and is growing faster than other segments.  In Southeast Asia, for example, the premium segment grew 21% from 2012 to 2014, over double the rate of the mainstream and value tiers (8% and 10%, respectively). Strong and growing levels of consumer acceptance indicate the segment will continue to expand. Nielsen states that over 25% of global respondents say they’ll consider buying premium personal-care product:  hair-care (27%), body-care (26%) and oral-care (26%). More: we previously looked at prestige strategies in India. [Image credit © KMM Productions] "Global Premiumization Report: Moving Up", Nielsen , December 01, 2016, © The Nielsen Company

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Unilever Applies Zero-Based Budgeting To Adjust Operational Margins November 30, 2016: 12:00 AM EST Unilever says it is further applying zero-based budgeting to reset its operating margin goals. The new target for the “core operating margin” will be between 40 and 80 basis points a year from 2017 to 2019. The company’s current goal is annual growth of 20 to 40 basis points. CFO Graeme Pitkethly said the company will continue to improve the mix of the business with “margin-accretive innovation” and a focus on margin in the ice cream and home-care categories. Zero-based budgeting cost savings and savings from organizational changes should be about €1 billion by 2019. Dean Best, "Unilever Sets New Margin Target with Help from Zero-Based Budgeting", Just-Food, November 30, 2016, © just-food.com

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Imported FMCG Market Is Booming In China November 30, 2016: 12:00 AM EST China’s domestic Fast Moving Consumer Goods (FMCG) market has slowed from five years ago. Third quarter growth was a mere 3.6 percent higher than last year, while in 2011 third quarter growth was 15 percent, according to Kantar Worldpanel. Imported FMCG is a different story, however. Sales/consumption of imported goods in China grew 18 percent during the 12 months before June 2016, six times faster than market average. Growth was driven by imported milk, coffee (+32 percent), instant noodles (+29 percent), and snacks (+26 percent). In non-food categories, hair care, personal wash and cosmetics experienced strong sales growth. Jason Yu , "Imported goods outgrows market by 6 times", Report, Kantar Worldpanel, November 30, 2016, © Kantar Worldpanel

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Avon Strategy - Get Leaner And Double Down On Beauty November 29, 2016: 12:00 AM EST Following its recent restructuring, Avon’s broad strategy continues to clarify. In its latest investor presentation the company emphasized its three-pronged approach: drive out costs through improving its operating model and supply chain (target savings of $350MM), strengthening its balance sheet and investing in grow ($150MM allocated to media investments and social selling and $200MM invested in IT and service model evolution). The company is strongly focused on beauty (74% of sales) and intends to concentrate on 40 brands centered in skincare, personal care, fragrance and color. To boost sales, Avon is promising to invest in innovation, improve representative engagement and leverage social media in selling, which it sees as strongly synergistic with its direct selling model.  "Avon Presented at Bank of America Merrill Lynch’s Leveraged Finance Conference (Presentation)", Avon, November 29, 2016, © Avon Products, Inc.

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FEATURE: As Companies Seek To Tap Growth In Prestige ELC Gains Traction In India November 28, 2016: 12:00 AM EST Beauty and personal care brands and companies continue their drive into prestige, tempted by stronger growth rates and the lure of greater profit margins. In the US, for example, sales of prestige beauty products grew at 8% in Q3 2016 about two or three times the growth rate of the wider market.   We previously set out L’Oréal’s strategy to push into prestige: the company is continuing to acquire prestige brands, push high-touch channels and invest in innovation, strategies that are yielding superior financial performance – its L’Oréal Luxe division is growing at 7.1% versus 4.5% for the Group as a whole and has shown a growing profit margin for each of the last four years.    Many other companies are playing to the trend: Marc Jacobs and Tom Ford launched premium make-up, bath products, and nail polishes, Unilever established a prestige skincare division based on the acquisition of four prestige companies and Shiseido’s prestige business grew 18.1% in H1 2016.     But in a sign that the trend will endure, prestige is driving growth in emerging markets too. In India, the premium cosmetics segment, for example, is growing at 24% and companies there are jostling for position.    An interview with Fabrizio Freda, CEO of Estée Lauder Companies, gives some insights to its India strategy.  Careful pricing: ELC benefited from being present early and pricing sensitively. It sees the brands it first introduced – Clinique and MAC – as the entry price of prestige and the price point where it could maximize the conversion from mass to prestige.  Playing to local conditions: ELC carefully adapted to local circumstances and cultures, recognizing that the traditional way Indian women see and use make up is very distinct, so adapted its go-to-market strategy accordingly. It also tried to address local needs through some philanthropic efforts.  For example, when it launched the MAC brand in India it donated money to local organizations fighting AIDS. Leverage online reach: Freda claims ELC is the first company to invest in ecommerce and online distribution globally and it sees great potential online because of its scope and reach. “We are the biggest company in our space globally that is online, and we frankly believe, that online is one of the strongest channels and one of the best channels with highest preference from consumers around the world. So you can go to a brand’s own store where you have the whole assortment or products with concepts and education.” Invest in educating the consumer: ELC drew in consumers in by educating them about their products, often leveraging their online platforms. The MAC website gives tutorials on how to use the products and at the Clinique site there are free online consultations from skin care experts. Freda: “So online you don’t just find the product but you find stories, education, service and experience.” The company’s approach looks to be working. Its Indian brand portfolio — MAC, Estée Lauder, Clinique, Bobbi Brown, and others — is growing ahead of the market and Freda believes demand will continue to grow and be stable: “People may not be able to invest in a big luxury item but they can still afford a lipstick. And also the desire of quality cosmetics is growing so much in the world that it limits volatility.” Vinod Mahanta & Neha Tyagi, "Our priority in India is to grow the prestige part of the business: Fabrizio Freda", Economic Times, November 28, 2016, © Bennett, Coleman & Co. Ltd.

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Oriflame Refocuses Its Strategy On Skin Care and Wellness November 28, 2016: 12:00 AM EST Oriflame, the Swedish direct selling brand, is looking to narrow its focus to concentrate mainly on skincare and wellness, supported by cosmetics and fragrance products. It will focus less on personal care, but the change could take some time. It hopes eventually to increase the share of skincare and wellness from 34 percent to 50 percent of its total sales. The decision reflects what the brand sees as global trends, including the growth of interest in wellness. A study by KPMG together with the Federation of Indian Chambers of Commerce and says the direct selling industry in India could grow to Rs.64,500 crore in revenue by 2025 but, at just Rs 7,500 crore in 2013-14, accounted for less than one half of a percent of total retail sales in India. Harveen Ahluwalia, "Oriflame to bet big on skincare, wellness in new strategic push", Livemint.com, November 28, 2016, © HT Media Ltd

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China Continues To Embrace Online Shopping November 24, 2016: 12:00 AM EST In the second volume of a report on shoppers in China, Kantar Worldpanel and Bain & Company highlight continued rapid growth in online sales and expansion in the number of categories bought online. Online sales of FMCG products grew 36.5 percent last year, with volume up 69 percent. A decline in the average selling price came from the broadening of product options beyond the expensive original categories, baby care and beauty. It also found that physical stores are trying to complement online shopping, with the growing popularity of convenience stores driven by urbanization, for small baskets and top-up shopping. The authors believe that online and offline channels need to adapt to the changing reality to stay competitive. The growth in online shopping was demonstrated by the 11/11 Singles’ Day promotions. This year, Alibaba drew sales of $17.8 billion in the day, and the report suggested reasons for this sales splurge: existing shoppers choosing to spend more on the day; shoppers deferring purchases in the lead up to the day; and new shoppers attracted by the promotions. "Dealing with Two-speed China", Kantar Worldpanel, November 24, 2016, © Kantar Worldpanel

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Slow Moving Tesco Will Finally Remove Microbeads From Own-Branded Products November 24, 2016: 12:00 AM EST Acknowledging that it has been slow to react to growing worries about microbeads in personal care and household products, Tesco announced it will phase them out from all its own brand products before year-end. Ten of its personal care products and 10 household products will be affected. Tesco claims it is responding to growing consumer concerns over long-term environmental impact that microbeads have in oceans and ecosystems generally. It is encouraging suppliers to use natural alternatives, such as ground coconut shells that can be effective in face scrubs, or removing microbeads entirely. UK ministers indicate that microbeads (actually tiny pieces of plastic) will be banned from personal care products by the end of 2017. It is currently unclear if other categories will be affected. [ Image credit (C) Tesco plc ] Adam Vaughan, "Tesco to phase out microbeads from its products by end of 2016", The Guardian, November 24, 2016, © Guardian News and Media Limited or its affiliated companies

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Lack Of Authenticity Trips Up Luxury Retailers But Lets Sephora Shine In Consumer Engagement November 22, 2016: 12:00 AM EST Research by Shareablee released in advance of Black Friday and the start of the biggest shopping season of the year shows Sephora is considerably outperforming other retailers on social media this year. Sephora had 2.4 million consumer interactions (which includes reactions, shares, comments, retweets, favorites) across Facebook, Twitter and Instagram, with engagement on Instagram especially important. This contrasts with big box and luxury retailers that all showed declines in social engagement, with Homegoods down 74%, Barneys off 50% and Bergdorf Goodman down 39% compared to last year. Shareablee CEO and Founder, Tania Yuki puts the shift down to greater consumer skepticism about retailer engagement attempts: “The consumer is much more skeptical of the retail season this year, and are rewarding only those retailers truly making an effort to be authentic and to add value to their shopping and research…”.   "Beauty Retailer Sephora Leads Consumer Engagement on Social in the Run Up to Black Friday as Many Major Retailers Struggle to Capture Consumer Interest", PRNewswire, November 22, 2016, © PR Newswire Association LLC

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P&G's Gillette Brand Trying To Raise Its Game November 22, 2016: 12:00 AM EST Procter & Gamble Co. is to revamp its Gillette shaving brand with new products and packaging in an effort to contend with intensifying competition in the category. In contrast, the company’s electric razor brand, Braun, is growing well, boosted by innovation. For Gillette, the focus will be on simplifying the brand architecture and making it easier for shoppers to find and buy the products, online and offline. Not only is Gillette facing competition in the US from direct-to-consumer startups like Dollar Shave Club and Harry’s, but it's also seeing fewer mean shaving, or less often. Gillette launched its own subscription-based shave club in 2015. Going forward, Gillette is launching a three-blade disposable razor in Latin America, hoping to get men using twin blades to trade up, and increasing Gillette’s exposure with seasonal tie-ins, such as using Star Wars packaging over Christmas. Barrett J. Brunsman, "P&G launching major revamp of global product line as competition heats up", bizjournals.com, November 22, 2016, © American City Business Journals

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L'Oreal Set To Reap Rewards Of China's Beauty Sales Growth November 22, 2016: 12:00 AM EST Market analysts Trefis highlighted a Morgan Stanley report on China’s beauty products market, which the authors believe will become the world’s largest. It was L’Oréal’s second largest market in 2015, behind the US, and the company’s leadership in digital gives it an advantage in a market where e-commerce sales of beauty items rose from 3% of the total beauty market in 2010 to 19% in 2015. Online sales account for over 20% of the company’s Consumer Products division’s total sales in China. Morgan Stanley notes the growing demand for premium cosmetics by Chinese consumers online or through travel retail channels, and L’Oréal’s luxury products division is well placed to capture this sales growth. Trefis said that skin care is L’Oréal’s most valuable segment and it expects the company to expand its share in global skin care, with China playing a major part in that. "Here’s How L’Oreal Can Benefit From The Booming Beauty Market In China", Trefis , November 22, 2016, © Insight Guru Inc.

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L'Oreal And Unilever Sign Open Letter On Climate Change November 21, 2016: 12:00 AM EST Over 300 companies operating in the US have signed an open letter to world leaders in support of the Paris Agreement on climate change. Signatories include L’Oréal USA, Seventh Generation, and its new owner, Unilever. The companies fear that ignoring low-carbon imperatives will jeopardize the economy’s growth prospects, and they pledge to help meet the commitments of the agreement. The letter is partly a way of bringing President Elect into the climate change debate in response to signals that Donald Trump will appoint advisors that deny climate change. The letter, posted on lowcarbonusa.org, says that the Paris Agreement will encourage the investment in low-carbon technology required to deliver clean energy and prosperity for everyone. Deanna Utroske, "In an open letter to Donald Trump, cosmetic and personal care corporations stand up for Paris Climate Agreement", Cosmetics Design, November 21, 2016, © William Reed Business Media SAS

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Looking Good No Longer The Preserve Of Young Women November 21, 2016: 12:00 AM EST No longer the domain of young female adults, being image-conscious is something that increasingly concerns older generations, including men. Canadean, the consumer research company, found that consumers are associating image with success, even though women are still more likely than men to feel the pressure to look good. Young adults (aged 16-24) are most likely to link success and image, but 60% of those over 55 years old are also making the connection. Canadean also found that in major economies men used skincare products on 453 billion occasions in 2011, and this grew to 557 billion by 2015. As the image-conscious age, so will demand for categories such as anti-aging products, and the rise of the selfie culture reinforces the need to address perceived skin imperfections. Brands might leverage this opportunity for marketing to older consumers who increasingly feel the need to be “photoready”.   "Men's Skin Care Usage on the Rise, Says Canadean", Happi , November 21, 2016, © Rodman Media

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Unilever Africa Replaces Four Directors Who Resigned Recently November 21, 2016: 12:00 AM EST Four board members in Unilever’s East & West Africa unit resigned within a month of each other this fall and were replaced almost immediately. Moses B. Amao (customer development director), Joseph Nee-Amahtey Hyde, Franklyn Manu, and Charles Alexander Cofie all resigned effective in October and November. Unilever did not specify the reason for the resignations in a letter to shareholders. The four were replaced by Edward Effah (Fidelity Group), Edith Dankwa (Business Times Africa Magazine), Philip Sowah (Afriwave Telecom Ghana) and Joseph Z. Amuna, supply chain director, Unilever Ghana. Vivian Kai Lokko, "Unilever appoints new board members after four resign", Citifmonline, November 21, 2016, © citifmonline.com

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Emphasis On Digitalization And Fragrance Emerge From Natura’s Latest Investor’s Presentation November 20, 2016: 12:00 AM EST In its latest investor’s presentation Natura set out its longer term strategic vision that includes a repositioning of the Natura brand, investment to revitalize direct selling and the multi-channel shopping experience. Two notable items on its 2017 priority list include its leverage of digital technology and its upcoming fragrance push. On digitalization, Natura says some 99.65% of all orders are captured digitally with the number of unique visits on its digital assets rising from 7 million to 33 million per year from 2014 to 2016. Its Natura App facilitates online shopping, offers augmented reality and has over 100k active installs.  On fragrance, Natura claims to be the world’s tenth largest fragrance player worldwide, #1 in Brazil for men and #2 for women, and #3 overall in Latin America. Natura believes it is well placed given its quality (it points to research that shows its fragrances are ‘equally or more pleasant than international ones’), bring sustainable innovation (such as 100% organic alcohol and 20% recycled glass) and a distinctive olfactory palette that it believes is a point of difference (in 2016 it emphasized Allysun, Pataqueira, Pipers and Ishink). In an initial fragrance and beauty push Natura is focusing on Latam. "Natura Day 2016", Natura, November 20, 2016, © Natura

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Trump’s Win Presents P&G With Some Unwanted Side Effects November 18, 2016: 12:00 AM EST With 59% of sales from outside the U.S., P&G is especially vulnerable to exchange rate changes and the post-election rise in the dollar will compress its sales growth. Since the election a series of currencies have fallen, some of which were already trading low against the dollar. Following the election, Mexico’s peso is down 9 percent, Brazil’s real and Japan’s yen are off 5 percent, the euro is down 4 percent and China’s yuan and Russia’s ruble are both lower by nearly 2 percent. Management expects total sales in the fiscal year ending June 30, 2017 to fall about 1 percent but this period includes sales unaffected by the recent changes in currency values, raising questions about upcoming performance. In an added complication, P&G has become the focus of a sharp rise in stock ownership by hedge funds that is now at a six-year high. Funds might see a devalued stock or possibly a chance to release value through shareholder activism.  [ Image credit (C) Gage Skidmore ] Alexander Coolidge , "P&G sees Trump fallout, hedge fund interest", Cincinnati.com, November 18, 2016, © www.cincinnati.com

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Procter & Gamble Outlines Its Way Forward November 18, 2016: 12:00 AM EST Procter & Gamble outlined its priorities at an Analyst Day. It has completed its massive brand sell-off, exiting around 100 brands, and its attention is now on growing its remaining brands and categories. It has been increasing spending on media and sampling, focusing on "reach and continuity", shifting to television shows with broader appeal and to “higher-reach digital platforms", and spreading its spending more evenly to maintain “top-of-mind awareness year round." P&G is also focused on continuing to improve productivity in marketing spend. The company also stated that the brands it retained are more skewed towards "daily use" categories driven by performance and technology, and the CEO reiterated his early-2016 pledge to look outside the company for talent more than it has in the past.  Jack Neff, "P&G Just Unloaded 100 Brands. Now What?", Advertising Age, November 18, 2016, © Crain Communications

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Personal Care Product Ads For Men Often Fall Flat But Humor And Authenticity Can Work November 17, 2016: 12:00 AM EST Research from Mintel shows that getting the attention of US male consumers is especially hard with 35 percent of men who use personal care products saying they do not pay attention to ads. This figure rises to 48 percent of Baby Boomers. Men seem to tune out generic advertising and instead seem to notice ads that are humorous (one third of men who use personal care products say they prefer ads that are amusing) or authentic (this is especially true for millennial men, 25% of whom say they prefer ads that feature someone with whom they identify).  In a notable trend, men increasingly think that men in personal care ads are sexualized, with 18 percent of men who use personal care products indicating that men are as sexualized as women are in ads. "One in five male personal care product users believe men are as sexualized as women are in ads", Mintel, November 17, 2016, © Mintel Group Ltd.

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Target.com Now Offers Dr. Sharp Natural Oral Care Line November 17, 2016: 12:00 AM EST From November 2016, Target.com will sell the Dr. Sharp natural premium oral care range. Dr. Sharp, the dentist who created the vegan product line, said consumers can help keep their families healthy by learning about a product’s ingredients. The range covers items for babies through to adults. The products are fluoride-free and also do not contain gluten, alcohol, parabens, heavy metals or sodium lauryl sulfate. The non-GMO products do contain Xylitol, Green Tea and some natural extracts with soothing benefits. "Target.com Expands Their Oral Care Category With Dr. Sharp Natural Oral Care", PRWEB, November 17, 2016, © Vocus PRW Holdings, LLC.

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Beauty And Personal Care Brands Recognized For Mobile Marketing Innovation November 17, 2016: 12:00 AM EST Beauty and personal care companies were among the list of those with campaigns presented with The Mobile Marketing Association’s 2016 Smarties awards. Silver in the Global – Mobile App category went to Unilever’s Dove brand for ‘Love Your Curls Emojis’. Sally Hanson, a Coty brand, won bronze in the same category for its ManiMatch app, a nail polish makeover tool. In the Latin America region, L’Oréal captured Programmatic category gold and Location-Based silver for its Ralph Lauren Polo Red Fragrances campaign for the travel retail channel.   Deanna Utroske, "Beauty and personal care brands celebrated for mobile marketing innovation", Cosmetics Design, November 17, 2016, © William Reed Business Media SAS

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Estée Lauder Targets Millennials With Too Faced Deal November 17, 2016: 12:00 AM EST In mid-November 2016, Estée Lauder completed the acquisition of Becca Cosmetics and also announced its intention to acquire US company Too Faced, a fast-growing makeup brand that sells in specialty and online channels, for just under $1.5 billion. Too Faced, and Becca, will expand the company’s presence in color cosmetics targeting millennials. A note from Trefis listed some possible reasons for the Too Faced deal, including the observation that makeup is a key growth driver for Estée Lauder. With a CAGR of 60% in the last three years, Too Faced has also been growing strongly, its channels also provide Estée Lauder with alternative distribution options, and its appeal among millennials is also attractive. Estée Lauder also expects to extend the brand globally to maximize its growth potential. "Here’s Why Estee Lauder Decided To Acquire Too Faced–the U.S. Based Fast Growing Makeup Brand", Trefis, November 17, 2016, © Insight Guru Inc.

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Facebook Outlines Mobile Beauty Shopping Behavior November 17, 2016: 12:00 AM EST A paper published by Facebook looks at how the beauty industry is using and being changed by mobile, and outlined seven key insights in a concluding “cheat sheet”. Its main takeaways included the observation that m-commerce is now mainstream and taking an increasing share of beauty and personal care purchases. It also noted how mobile is being used within physical stores to help consumers in their purchase decisions, and predicts that everyone will be mobile shoppers within 10 years. It found that shoppers are encouraged to pursue beauty purchases by content on Facebook and Instagram, but it also said that there’s more to do in mobile to make the shopping experience more convenient and frictionless.  "Facebook Beauty Beyond ", Facebook, November 17, 2016, © Facebook

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Walmart Posts Solid 3rd Quarter November 17, 2016: 12:00 AM EST Walmart posted a $0.98 EPS on total revenue of $118.2 billion, an increase of 0.7 percent, for its fiscal 2017 third quarter. Net sales at Walmart International were $28.4 billion, a decline of 4.8 percent. Globally, on a constant currency basis, e-commerce sales and GMV increased 20.6 percent and 16.8 percent, respectively, representing continued acceleration. U.S. comp sales were up 1.2 percent, thanks to a traffic increase of 0.7 percent. Consolidated operating income dropped 10.4 percent, mainly because of ongoing investments in people and technology, as well as currency exchange rate fluctuations. CEO Doug McMillon said the third quarter was solid and the company was positioned well for the fourth quarter and the holiday season. "Walmart reports Q3 FY17 EPS of $0.98", Earnings release, Walmart, November 17, 2016, © Walmart Stores, Inc.

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Reckitt's CEO Calls On UK To Stabilize Trade Ties November 16, 2016: 12:00 AM EST Reckitt Benckiser’s CEO, Rakesh Kapoor, is warning the UK to stabilize and strengthen its trade arrangements with other countries as Brexit threatens to jeopardize the economy’s growth prospects. He was talking in the context of the UK’s ties with India, during a trade trip to the country accompanying British Prime Minister, Theresa May. Kapoor sees India as a natural trade partner for the UK, because of the historic ties as well as shared values. India is also one of the biggest investors in the UK, and vice versa. There are sticking points, however, including issues around freer movement of people between the countries. Kapoor also highlighted the problems that emerged recently around rising prices in the UK caused by the plunge in sterling. He said that UK companies will need to find a way of passing on cost increases to consumers, and that will require innovation to continue to deliver value. He also talked about the vagaries of the current economic climate, where growth around the world is being challenged both in developed and developing regions, and the need to focus on those markets where it knows the growth fundamentals are strongest, such as the two huge markets of China and India. "Stronger Indo-UK Trade Ties Crucial to Ease Brexit Woes: Reckitt", Money Control, November 16, 2016, © e-Eighteen.com Ltd.

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Kenneth Cole Announces Plan To Close All US Stores November 14, 2016: 12:00 AM EST Retailer Kenneth Cole said it plans to close all of its 63 stores across the US and will instead focus on expanding its online and full-price retail businesses. In May 2016, the company launched the fragrance brand Mankind Hero and scent Blue, which were created under a licensing deal with Parlux. Kenneth Cole needs to focus its “energies and resources” on improving its ability to serve consumers on their terms, according to CEO Marc Schneider. Lucy Tandon Copp, "Kenneth Cole to Close Entire US Outlet Division", Cosmetics Business, November 14, 2016, © HPCi Media Limited

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The Art Of Shaving Launches New Fragrance Collection November 14, 2016: 12:00 AM EST Procter & Gamble's shaving brand The Art of Shaving launched a fragrance collection in time to celebrate the brand's 20th anniversary. Created in partnership with barbering experts and perfumers, the collection features fragrances developed using the finest natural oils, the company said. According to the brand, the fragrances are Sandalwood & Cypress, Oud Suede, Vetiver Citron, Green Lavender, and Coriander & Cardamom. "The Art of Shaving Launches New Fragrance Collection", Procter & Gamble, November 14, 2016, © Procter & Gamble

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Estee Lauder Signs Deal To Buy Too Faced November 14, 2016: 12:00 AM EST Estee Lauder Companies Inc. said it has agreed to acquire makeup brand Too Faced. Founded in 1998 by cosmetics entrepreneurs Jerrod Blandino and Jeremy Johnson, Too Faced is expected to help Estee Lauder strengthen its leadership status in the fast-growing prestige makeup segment worldwide. One of the fastest-expanding cosmetics brands, Too Faced is forecast to reach $270 million in net sales in 2016. "The Estee Lauder Companies to Acquire Too Faced", Estée Lauder, November 14, 2016, © The Estée Lauder Companies Inc.

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Estee Lauder Acquires Makeup Brand Becca November 14, 2016: 12:00 AM EST Estee Lauder Companies Inc. said it has acquired makeup brand BECCA. Established in 2001, BECCA offer complexion and color products designed to enhance the appearance of skin tones and improve women's features. During the past several years, BECCA has posted strong growth, driven by its focus on developing high-end and luxury products. "The Estee Lauder Companies Completes Its Acquisition of Becca", Estée Lauder, November 14, 2016, © The Estée Lauder Companies Inc.

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Natura Announces Revamp Of France Operations November 14, 2016: 12:00 AM EST Natura said it is reorganizing its business operations in France. Aimed at ensuring the “sustainable growth” of its brand in the country, the revamp also supports the company's adoption of an international strategy for developed markets. According to the company, the strategy focuses on three key channels: company-owned stores, e-commerce, and beauty specialists. Made based on the purchasing habits of local consumers, the decision covers only the French market, the company said. "Natura restructures its business in France", Natura, November 14, 2016, © Natura

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Shiseido Travel Retail Opens Global Design Center In Singapore November 11, 2016: 12:00 AM EST Shiseido Travel Retail opened the company's Global Design Center at its Singapore headquarters. Introduced on October 1, 2016, the design center is created to meet the company's design and creative requirements in-house. It will focus on retail design & project management, visual merchandising, and creative studio. Martin Moodie, "‘Praise the virtues of the Earth’ – Shiseido Travel Retail unveils Global Design Centre", The Moodie Davitt Report, November 11, 2016, © The Moodie Davitt Report

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