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Henkel Consumer Goods Relocates North America Headquarters To Connecticut

November 10, 2016: 12:00 AM EST
Henkel Consumer Goods Inc. said it has signed a lease for office space in downtown Stamford, Connecticut, which will function as the company's headquarters in North America. Part of the company's future expansion plans, the new headquarters follows Henkel's acquisition of area-based Sun Products in September 2016. Also, the company announced the relocation of its Arizona operations to Stamford.
"Henkel Consumer Goods Inc. Announces Location for New Stamford Headquarters", Henkel Corporation, November 10, 2016, © Henkel Corporation
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Unilever China Wins Sustainability Award From British Chamber Of Commerce Shanghai

November 10, 2016: 12:00 AM EST
Unilever China won the Sustainable Business Award of British Business Awards 2016. Created by the British Chamber of Commerce Shanghai in 2008, the Awards highlight and promote “excellence in innovation, enterprise, and endeavor in the British and Chinese business communities.” Among the criteria of the award are the presence of “identified vision and set of values” and integration of sustainability in business strategy and practices in the country.
"Unilever Wins Sustainable Business Award of British Business Awards 2016", PR Newswire, November 10, 2016, © PR Newswire
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Shiseido Sets Sights On Becoming A Global Fragrance Leader

November 9, 2016: 12:00 AM EST
President and CEO Shiseido Group EMEA Louis Desazars laid out plans for Shiseido to become one of the top five prestige players in EMEA and a top ten global player. Specifically, the company aims to boost its global market share in fragrance from 5.8% to 9% within five years. Desazars said “The ambition is to grow this major business and more than double it to reach €1 billion in the next ten years and enter the global fragrance top ten.” From January 1, 2017 Shiseido’s Paris-based Beauté Prestige International (BPI) will be phased out as a corporate brand to make way for the group’s new Global Fragrance Centre of Excellence.  Seeking to become a major fragrance player is a bold move for a Japanese corporation where companies have traditionally focused on skincare and cosmetics.  Of special focus will be the Dolce & Gabbana that Shiseido plans to leverage with a key priority being boosting brand visibility in stores. 
Clare Austin, "Interview: Shiseido on the scent of becoming a global fragrance player", The Moodie Davitt Report, November 09, 2016, © The Moodie Davitt Report
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Henkel Reports Strong Sales Growth In 3Q 2016

November 8, 2016: 12:00 AM EST
Henkel reported sales grew 3.4 percent to €4.748 billion in the third quarter of 2016, compared with the same period in the previous year. Organic sales rose 2.8 percent, with EBIT improving by 0.7 percentage points to 17.6 percent. According to the company, its Laundry & Home Care business posted organic sales growth of 4.0 percent, driven by volume increases. Also, its Beauty Care business unit reported sales expanded by 2.6 percent during the period.
"Henkel Quarterly Report Q3/2016", Henkel, November 08, 2016, © Henkel AG & Co. KGaA
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Sephora Faces Trademark Infringement Lawsuit From Green Heart Labs

November 8, 2016: 12:00 AM EST
Beauty retailer Sephora has been sued by Green Heart Labs for allegedly violating the company's trademark for its Aha! Moment! skincare product. According to the lawsuit, Sephora has failed to stop selling the brand Drunk Elephant, which Green Heart Labs claims is using the trademark to promote its product. Green Heart Labs also claims the infringement “has caused injury to its business, goodwill, and property.”
Deanna Utroske, "Sephora caught up in trademark lawsuit", Cosmetics Design, November 08, 2016, © William Reed Business Media SAS
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Signal Toothpaste Brand Launches First Facebook Messenger Campaign

November 7, 2016: 12:00 AM EST
Unilever's toothpaste brand Signal launched “Little Brush Big Brush,” the brand's first Facebook Messenger campaign. Using a 21-day behavioral change program, the campaign aims to help families with children to develop improved toothbrushing habits. Also, the campaign delivers its core message using 21 designed-for-children animated videos featuring animal characters.
Alex Spencer, "Unilever’s Signal Uses Facebook Messenger for 21-day Behaviour Change Campaign", Mobile Marketing, November 07, 2016, © Dot Media
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Fluid Ads Wins Top Honors In Competition For “Next Big Thing” In Ad Technology

November 7, 2016: 12:00 AM EST
Unilever and marketing/advertising expo Ad:tech conducted a contest during the early November event to determine “The Next Big Thing” in advertising technology. The winner among 15 finalists was Fluid Ads, which demonstrated a technology that allows brands and agencies to create HTML5 multi-shape, multi-device ads in a matter of seconds. The technology was able to deliver in real-time 480 dynamic ads in five minutes – more than one a second. Product Director Dan Cohen created a dynamic campaign for Unilever food spread Marmite by shifting the messages and images to target different days of the week and times of the day.
"Fluid Ads – Winners of ad:tech and Unilever's Next Big Thing 2016", News release, Fluid Ads, November 07, 2016, © Fluid Ads
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Unilever Starts Building Joint Venture Factory In Cuba

November 4, 2016: 12:00 AM EST
Unilever-Suchel SA, the consumer goods company’s joint venture with Cuban state-owned company Intersuchel S.A, began construction of the $35-million soap and toothpaste factory in the country’s Mariel special development zone. Highlighting Cuba’s growing ability to attract foreign investments following President Raul Castro’s efforts to reform the economy, the factory will manufacture personal care products, such as Sedal shampoo and Rexona deodorant. Unilever was one of the first companies to establish a venture in the country after Cuba allowed some Western investment in the 1990s. In 2012, the company left following a dispute over controlling interest in a joint venture.
Sarah Marsh , "Cuba, Unilever start work on joint soap and toothpaste factory", Reuters, November 04, 2016, © Reuters
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Church & Dwight Reports Slightly Higher Sales In 3Q 2016

November 3, 2016: 12:00 AM EST
Church & Dwight Co., Inc., reported net sales rose 1.0 percent, or $8.9 million, to $870.7 million in the third quarter of 2016, compared with the same period in the previous year. According to the company, sales growth was driven by the 2.2 percent global consumer net sales growth. Global consumer organic sales rose 2.5 percent, driven by the 3.0 percent growth in volume, the company said. However, the company's Specialty Products business saw sales drop 11.3 percent, hampered by further weakening in the dairy economy. Total organic sales grew 1.2 percent, supported by volume growth of 1.7 percent, the company said.
"Church & Dwight Reports Third Quarter Results", Church & Dwight, November 03, 2016, © Church & Dwight Co., Inc.
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Revlon Posts Strong Sales Gains In 3Q 2016

November 4, 2016: 12:00 AM EST
Beauty brand Revlon, Inc., reported net sales jumped 28.3 percent to $604.8 million in the third quarter of 2016, compared with the same period in the previous year. On a pro forma basis, total net sales increased 1.0 percent to $745.1 million, compared with the previous year. As reported net loss was $4.7 million, while pro forma net loss was $0.5 million. Total adjusted EBITDA was $113.4 million, an increase of 34.8 percent from the previous-year quarter.
"Revlon Reports Third Quarter 2016 Results", Revlon, November 04, 2016, © Revlon Consumer Products Corporation
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Unilever Names New Foundry Head

November 3, 2016: 12:00 AM EST
Unilever named Jonathan Hammond as head of the company's start-up collaboration program Foundry, following Jeremy Basset's departure from the company. Hammond has more than eight years of experience working at Unilever, with most of those years in brand management positions in Australia. He was named global marketing strategy manager for Unilever Foundry in September 2016.
Simon Gwynn, "Unilever appoints new head of Foundry as Jeremy Basset announces departure", Campaign Live, November 03, 2016, © Haymarket Media Group Ltd.
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Natura Is 19th-Largest Company, Beauty Packaging Magazine Says

November 3, 2016: 12:00 AM EST
Natura was ranked number 19 on the Beauty Packaging’s Top 20 Companies list for 2016. In 2014, the beauty company’s net revenue dropped to $2 billion, hampered by Brazil’s higher taxes and currency devaluation. Also, the country’s cosmetics, fragrances, and toiletries market contracted by 6 percent. In 2015, overseas operations accounted for almost 30 percent of the company’s net revenue, with international operations growing 47 percent in the last five years.
"Natura is Number 19 at Beauty Packaging Magazine’s Top 20 Companies List", Beauty Packaging , November 03, 2016, © Rodman Media
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Beiersdorf Reports Sales Gains In First 9 Months Of 2016

November 3, 2016: 12:00 AM EST
Beiersdorf reported organic group sales for the first nine months of 2016 grew 2.9 percent to €5.032 billion, while nominal sales declined 0.1 percent to €5.035 billion. Consumer business posted a 3.2 percent growth in organic sales during the period, while nominal sales rose 0.1 percent from €4.172 billion to €4.177 billion. Sales of Nivea skincare products increased 3.6 percent year on year, while Eucerin sales rose 2.9 percent.
"Beiersdorf's (BDRFF) CEO Stefan Heidenreich on Q3 2016 Results - Earnings Call Transcript", Seeking Alpha, November 03, 2016, © Seeking Alpha
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Dr. Hauschka Skin Care Names New CEO

November 2, 2016: 12:00 AM EST
Natural beauty brand Dr. Hauschka Skin Care, Inc., named Martina Joseph as the company's new CEO. With more than 20 years of professional experience in the natural beauty market, Joseph was previously general manager for Bliss North America. Before that, she was head of North American marketing, sales, and education for Carol's Daughter, Jurlique and Nude Skincare.
"Dr. Hauschka Skin Care, Inc. Welcomes New CEO Martina Joseph", PR Newswire, November 02, 2016, © PR Newswire Association LLC
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Iran Is Middle East's Second-Largest Beauty Market, Reports Show

November 2, 2016: 12:00 AM EST
Iran accounts for $2.1 billion of the Middle East market's beauty products market valued at $7.2 billion, according to data from the Iranian Association of Cosmetics, Toiletries and Perfumery Importers. There are 15 million consumers for beauty products in the country, which means each consumer spends $140 on cosmetics each year. Data also revealed Iranians spend 4.5 percent of their annual income on beauty products, three times more than European consumers who spend $99 on cosmetics per year.
"Iranians Spend $2.1b on Beauty Products Annually", Financial Tribune Daily, November 02, 2016, © Financial Tribune Daily and contributors
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Strong Growth Forecast For Global Perfume Market, Report Says

November 2, 2016: 12:00 AM EST
By the end of 2016, the world market for perfumes is forecast to grow to $39.67 billion, according to Future Market Insights. Data from the market research firm's report, “Perfumes Market: Global Industry Analysis and Opportunity Assessment, 2016-2026,” revealed the global perfume market will expand at a CAGR of 5.9 percent in 2016‒2026, driven in part by growing demand from millennial consumers. Also, growth in the fragrance segment has been driven by expansions in online retail business and marketing efforts of market leaders, such as Estee Lauder, LVMH, and Coty. Demand for fragrances is also benefiting from consumers' willingness to spend on luxury personal care products.
Jen King, "Physical retail to continue global perfumes’ market domination: report", Luxury Daily, November 02, 2016, © Napean LLC
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Prestige Beauty Market Expands 8 Percent In 3Q 2016, NPD Says

October 31, 2016: 12:00 AM EST
In the US, sales of prestige beauty products grew 8 percent to $3.5 billion in the third quarter of 2016, compared with the same period in the previous year, according to NPD. Data from the market research firm revealed color cosmetics continued to drive the segment's sales growth during the period. Sales of eyebrow makeup grew 37 percent, while lip color sales jumped 21 percent. Sales of nail beauty products, however, fell 17 percent. Sales of skincare products rose 5 percent to $1.1 billion, while sun products jumped 16 percent.
"NPD: Q3 Prestige Beauty Sales +8%", Cosmetic Executive Women, October 31, 2016, © Cosmetic Executive Women
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Men Outspend Women On Facial Skincare Products In India

October 21, 2016: 12:00 AM EST
In India, men spend almost 10 percent more on body washes and 7 percent more on face washes and scrubs than women do every month, according to the report, “Target Group Index,” by IMRB International. Men from the 18‒24 age group spend around 15 percent more on moisturizers and 6 percent more on conditioners, compared with women from the same age group. Data from Euromonitor International revealed men's grooming accounts for only 10 percent of the overall beauty market in the country; however, it is growing faster at 20‒25 percent. From the current $600 million, the market is forecast to grow to more than $1 billion by 2020, according to Argus CMPO CEO Hema Aushat.
Sapna Agarwal, "Guess who’s driving the face wash market in India?", Livemint, October 21, 2016, © HT Media Ltd.
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L'Oreal Paris Opens First Boutique In France

October 20, 2016: 12:00 AM EST
L’Oreal Paris opened its first boutique in France during the 2016 Paris Fashion Week. Located under a trompe l’oeil Eiffel Tower, the L’Oreal Makeup Designer/Paris boutique features more than 600 products, 150 of which are store exclusives. Also, every month, the store will highlight a limited-edition makeup collection from makeup designer Karim Rahman. Consumers can test the products and virtually try them using the Makeup Genius augmented reality app.
"L'Oreal Paris introduces its First Boutique", L'Oreal , October 20, 2016, © L’Oréal
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Shiseido Works With Microsoft To Create Virtual Makeup App

October 20, 2016: 12:00 AM EST
Shiseido partnered with Microsoft to create Telebeauty, a software designed to apply virtual makeup to a user's video image while taking part in a teleconference. Women using the app can choose from four palettes, natural, trend, cool, and pretty, before joining the teleconference call. Designed to distinguish between the user's face and the background, Telebeauty scans the user's face and adjusts the skin tone, and covers pores, dark spots, and pimples with a “digital beauty balm.”
Lila MacLellan, "Shiseido partnered with Microsoft to create a make-up filter for women who telecommute", Quartz, October 20, 2016, © The Atlantic Monthly Group, Inc.
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Unilever's Signal Pepsodent Brand Launches Facebook Campaign Encouraging Children To Brush Teeth

October 20, 2016: 12:00 AM EST
Unilever's oral care brand Signal Pepsodent launched a Facebook chatbot designed to encourage children to brush their teeth. Created by R/GA London, the chatbot is part of the brand's campaign, “Little Brush, Big Brush.” Offering free access to 21 episodes of animated videos, the campaign seeks to inspire parents and children to brush their teeth together.
Rebecca Stewart, "Unilever is using Facebook chatbots to encourage kids to brush their teeth", The Drum, October 20, 2016, © Carnyx Group Ltd
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The Body Shop Opens First Pop-Up Store In Canada

October 20, 2016: 12:00 AM EST
Beauty retailer The Body Shop opened a pop-up store in Toronto’s Yorkville neighborhood, the company’s first in Canada. Designed for testing new installations and activations and promote holiday gifts, the store features iPad tablets that display videos highlighting the retailer’s Bio Bridges rainforest awareness program. Also, the store includes an installation for Body Butter products that tells stories about the company’s partnerships with community-based suppliers of shea nuts and other materials.
Rebecca Harris , "The Body Shop pops up in Yorkville", Marketingmag, October 20, 2016, © Rogers Media Inc.
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Church & Dwight Awards Digital Creative Accounts To Razorfish And ICrossing

October 18, 2016: 12:00 AM EST
Church & Dwight appointed Publicis-owned Razorfish as its lead digital creative agency for the Trojan, First Response, Batiste Dry Shampoo, RePhresh, and Replens brands. Also, the company named Hearst's iCrossing as agency in charge of digital marketing for its OxiClean, Oragel, Nair, and Vitafusion brands. Razorfish's responsibilities will include creative, strategy, data and consumer insights, search, and social media, while iCrossing will focus on creative, strategic planning, technology, and content marketing.
Lindsay Stein, "Church & Dwight Taps Razorfish, iCrossing for Digital Creative", Advertising Age, October 18, 2016, © Crain Communications
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Johnson & Johnson Posts Strong Sales Growth In 3Q 2016

October 18, 2016: 12:00 AM EST
Johnson & Johnson reported sales grew 4.2 percent to $17.8 billion in the third quarter of 2016, compared with the same quarter of the previous year. Operational sales results rose 4.3 percent, with the negative impact of currency at 0.1 percent, the company said. Sales in the US jumped 6.7 percent, while international sales increased 1.5 percent, showing operational growth of 1.7 percent and negative currency impact at 0.2 percent. Venezuela operations adversely affected global operational sales growth by 30 basis points and international sales growth by 70 basis points.
"Johnson & Johnson Reports 2016 Third-Quarter Results", Johnson & Johnson, October 18, 2016, © Johnson & Johnson Services, Inc.
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Revlon Enlists Ciara As Brand Ambassador

October 18, 2016: 12:00 AM EST
Beauty brand Revlon named singer, model, and actress Ciara as its latest brand ambassador. Named after a Revlon fragrance introduced in 1973, Ciara brings with her almost 14 million Instagram followers. Looking back at her childhood and early family life, Ciara could almost say that her coming to Revlon was a matter of fate.
Allison Collins , "Revlon Lands Ciara as Latest Celebrity Ambassador", WWD, October 18, 2016, © Fairchild Fashion Media
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Colgate Collaborates With Country Music Association Awards To Launch Social Media Campaign

October 17, 2016: 12:00 AM EST
Colgate has partnered with the Country Music Association Awards to launch a campaign featuring country singer Jana Kramer. As part of the celebration of the 50th edition of the CMA awards, the brand is working with Kramer for a two-week social media campaign. Fans of country music can interact with Kramer during the campaign period through various ways, including video tips, live chats, and a Snapchat scavenger hunt.
Danny Parisi, "Colgate Scavenger Hunt Initiates Digital Meet-And-Greet for Country Music Fans", Mobile Marketer, October 17, 2016, © Napean LLC
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Walgreens Customers Can Now Buy Online, Pick Up At Store, For Free

October 17, 2016: 12:00 AM EST
Pharmacy chain Walgreens is following the lead of other big retailers by unveiling program that allows customers to buy online or on the phone and then pick up the purchase at a store. The new Ship to Store program, available at 7,600 Walgreens and Duane Reade stores, features free shipping with no minimum order requirement. Orders can be picked within one to three days of purchase. Online purchases can also be delivered to the home for free with a minimum order of $35.
David Salazar, "Walgreens introduces Ship to Store program", Drug Store News, October 17, 2016, © Drug Store News
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Coty Closes In On Acquiring Haircare Company GHD

October 16, 2016: 12:00 AM EST
Coty is close to acquiring UK-based haircare products manufacturer GHD. There are no details on how much Coty plans to pay for GHD; however, according to a company that tried unsuccessfully to buy the company earlier, it is likely to be much higher than ₤400 million. Private equity firm Lion Capital put up GHD for sale earlier in 2016, with a number of cross-border merger and acquisition deals having been made following the drop in sterling's value after the UK's vote to leave the EU.
Mark Kleinman, "US beauty giant Coty to swoop on £400m GHD", Sky News, October 16, 2016, © Sky UK
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Lifebuoy Marks 2016 Global Handwashing Day With High 5 Campaign

October 14, 2016: 12:00 AM EST
Unilever's Lifebuoy soap brand launched “High 5 for Handwashing,” a campaign promoting child health by encouraging people to wash their hands. Part of the company's 2016 Global Handwashing Day celebrations, the campaign seeks to highlight the importance of good hygiene habits, including washing hands with soap. With about 1.4 million children dying from diarrhea or pneumonia every year, Lifebuoy aims to reach 1 billion people with handwashing messages by 2020 through its Help a Child Reach 5 campaign.
"Lifebuoy celebrates Global Handwashing Day with a ‘High 5’", Unilever, October 14, 2016, © Unilever
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Henkel's Krefeld Fragrance Center Continues Decades-Long Passion For Scents

October 14, 2016: 12:00 AM EST
Henkel's Fragrance Center in Krefeld is one of the three largest manufacturers of perfume oil in Germany. Established in 1956, the company's in-house fragrance factory produces about 10,000 tons of perfume oil each year. Henkel's perfumers use more than 1,000 natural and synthetic substances to create scents for laundry detergents, cleaning products, soaps, and shampoos.
"A 60-year-old passion for perfume", Henkel, October 14, 2016, © Henkel Corporation
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Tesco Settles Pricing Dispute With Unilever

October 14, 2016: 12:00 AM EST
UK retailer Tesco and Unilever have settled their pricing dispute caused by the drop in the pound's value following the country's vote to leave the European Union. Before settling the dispute, Tesco suspended sales of some Unilever products on its online store. Industry sources revealed that Unilever had demanded 10 percent increases in the prices it charges the country's big 4 supermarkets for a wide range of products.
James Davey and Martinne Geller , "Tesco, Unilever settle prices row after pound's Brexit dive", Reuters, October 14, 2016, © Reuters
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Unilever Posts Strong Sales Growth In 3Q 2016

October 13, 2016: 12:00 AM EST
Unilever reported sales grew 3.2 percent in the third quarter of 2016, compared with the same period in 2015. At constant exchange rates, sales increased 3.4 percent. For the first nine months of the year, sales grew 4.2 percent, with price up 2.8 percent and volume up 1.3 percent. Sales in emerging markets grew 7.2 percent, with price up 5.5 percent and volume up 1.6 percent. At constant exchange rates, sales rose 4.7 percent, while turnover, at current rates, dropped 1.8 percent.
"Unilever Trading Statement Third Quarter 2016", Unilever, October 13, 2016, © Unilever
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Ulta Widens Expansion Plans, Announces Plan To Open 1,400‒1,700 Stores In US

October 13, 2016: 12:00 AM EST
Beauty retailer Ulta Salon Cosmetics & Fragrance Inc. announced plans to expand its store network by opening 1,400‒1,700 locations from its current 900. Significantly higher than the company's previously announced plan to have 1,200 stores in the US by 2019, the planned expansion is in line with Ulta CEO Mary Dillon's aim of doubling market share in the next several years. Also, the company aims to increase online sales to $1 billion, with Ulta raising its revenue forecasts for the year.
Khadeeja Safdar , "Ulta Bucks Retail Trend, Plans New Stores, Lifts Outlook", Wall Street Journal , October 13, 2016, © Dow Jones & Company, Inc.
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American Shoppers Plan To Spend More In 2016 Holiday Season, Survey Says

October 13, 2016: 12:00 AM EST
In the US, 61 percent of consumers said they plan to spend more in the 2016 holiday season than they did in the previous year, according to a survey conducted by Kelton Global for RetailMeNot. Results of the survey revealed almost one in three shoppers plan to spend at least $200 more; however, 70 percent of respondents look for deals on holiday gifts, while 40 percent believe they will find the best deals on Black Friday. Consumers looking for the best deals can find an average discount of 33 percent off their winter travel in October, while toys, home décor, and apparel are most discounted early in the season, RetailMeNot said.
"New Survey Finds 61% of Shoppers Expect to Spend More this Holiday Season", RetailMeNot, October 13, 2016, © RetailMeNot
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Coty Names Ukonwa Ojo Global SVP For CoverGirl Brand

October 13, 2016: 12:00 AM EST
Coty appointed Ukonwa Ojo, former senior global director for Unilever's Knorr brand, as global senior vice-president of the beauty company's CoverGirl brand. Ojo will manage CoverGirl's strategy, innovation, advertising, and communication.
"Ukonwa Ojo leaves Unilever for CoverGirl role", Campaign Live, October 13, 2016, © Haymarket Media Group Ltd.
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Ulta Plans To Expand Store Network To Double Market Share

October 13, 2016: 12:00 AM EST
Beauty retailer Ulta aims to expand its market share in the next several years by opening new stores, growing its online business, and improving store productivity. Company CEO Mary Dillon said she expects Ulta to double its share of the $127 billion beauty market in the US from the current 4 percent. At the company's latest analyst and investor day, Ulta adjusted comparable-store sales growth forecast for 2017 to 2019 from 5‒7 percent to 7‒9 percent. Also, the company raised its same-store sales growth outlook from 11‒13 percent to 14‒15 percent.
Abigail Stevenson, "Ulta Beauty CEO Wants to Double Market Share", CNBC, October 13, 2016, © CNBC LLC
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Women Consult Brand Websites First Before Other Digital Platforms, Study Reveals

October 12, 2016: 12:00 AM EST
Consumers get information about beauty products from brands' websites before visiting beauty bloggers' sites or viewing instructional videos on YouTube, according to research by Imogen Matthews Associates. IMA said although millennial women are regular users of YouTube, which accounts for 1.3 billion views of beauty-related videos, they get beauty information from a variety of channels. Conducted through One Poll, the study surveyed 1,000 women worldwide in an attempt to determine the implications of omnichannel marketing for the beauty industry.
Lucy Whitehouse , "Consumers still favour beauty brand websites over other digital content", Cosmetics Design , October 12, 2016, © William Reed Business Media SAS
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Beauty Architects Launches Masqueology Line Of Skincare Face Masks In US

October 12, 2016: 12:00 AM EST
South Korea-based Beauty Architects launched its Masqueology line of skincare face masks in the US. Aimed at the affordable segment of the market, Masqueology face masks are available in 3,000 Walmart stores across the country and online. Beauty Architects said it plans to expand into the body and hair care markets. Also, the company plans to launche a line of deep treatment hair masks with treated ingredients to moisturize the hair, create volume, and repair damaged hair.
Natasha Spencer, "South Korea innovates global face mask market", Cosmetics Design , October 12, 2016, © William Reed Business Media SAS
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Tesco Removes Unilever Products From Online Store Following Price Dispute

October 12, 2016: 12:00 AM EST
Tesco has removed dozens of Unilever brand products from its online store following a dispute between the companies over prices. Worsening tensions between suppliers and retailers, the disagreement highlights the adverse economic impact of the UK's exit from the European Union. Unilever has been working to raise the prices of products it supplies to the country's big 4 supermarkets by about 10 percent, claiming it needs to recover losses caused by higher cost of imported materials. Grocers, however, are opposing Unilever's demands for higher prices, saying some of the products are actually made in the UK.
"Tesco pulls Unilever goods from website over price row", Reuters, October 12, 2016, © Reuters
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New Avon Names Anjana Srivastava As President Of Health And Wellness Business

October 12, 2016: 12:00 AM EST
New Avon LLC said it has appointed Anjana Srivastava as the company's president of its Health and Wellness business in the US. Srivastava's appointment highlights the company's plan to expand into the health and wellness market, which accounts for 33.5 percent of total sales in the direct selling channel. Also, health and wellness is the fastest-growing segment in the channel, expanding 16.3 percent to $12.1 billion in 2015.
"Avon Begins Expansion Into Health & Wellness With New Hire", Avon, October 12, 2016, © New Avon LLC
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Mobile Ads Work Hand-In-Glove With TV To Increase FMCG Purchase Intent

October 11, 2016: 12:00 AM EST
An advertising experiment that involved the Pond’s skin cream brand has confirmed that TV ads supplemented and reinforced by mobile ads are more effective in delivering “an experiential element” that improves purchase intent. Unilever worked with InMobi and Mindshare to test the hypothesis that multi-screen ad campaigns – TV plus smartphone – would be more effective than just TV alone in moving the skin cream product. The hypothesis proved correct: the mobile ad boosted purchase intent by 50 percent and interest in the product by 15 percent when the mobile ad was seen after the TV commercial.
Charlotte McEleny, "Synching mobile ads to TV creative improves purchase intent, finds Unilever", The Drum, October 11, 2016, © Carnyx Group
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Consumers Prefer To Buy CPG From Brick-And-Mortar Stores

October 11, 2016: 12:00 AM EST
Consumers prefer to buy consumer packaged goods from a brick-and-mortar store, according to the report, “CPG Ecommerce in the US: Expectations and Strategies for Growth.” Results of the February‒March 2016 study of Amazon by Cowen and Company revealed 78 percent of 2,500 adult respondents purchased their groceries at a supermarket in the past 30 days, with 61 percent saying Wal-Mart, and only 8 percent saying they bought online. Meanwhile, 90 percent of respondents had bought grocery or food in a physical store in the past year, according to a February 2016 study by PR firm Walker Sands Communications.
"Consumers Just Aren't into Buying Packaged Goods Online", eMarketer, October 11, 2016, © eMarketer Inc.
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China Lowers Taxes On Imported Beauty Products

October 11, 2016: 12:00 AM EST
China cut the country's consumption tax on imported beauty products. Effective at the start of October 2016, the total effective tax rate, which includes the import tariff, VAT, and consumption tax, will be lowered from the current 84 percent to 29 percent for most cosmetics and 51 percent for luxury beauty brands. Aimed at encouraging Chinese consumers to spend more on local stores instead of leaving the country to shop, the new rules, however, include unchanged tax rates for skincare products and higher rates for premium skincare brands from zero tax to 15 percent.
Julia Hollingsworth, "Cuts in make-up tax beautiful in the eyes of US and European brands", South China Morning Post, October 11, 2016, © South China Morning Post Publishers Ltd.
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National Advertisers Seek Multicultural Help In Improving Marketing

October 10, 2016: 12:00 AM EST
The trade group that represents companies that spend a total of $300 billion a year on national brand advertising announced an alliance of senior “thought leaders” from the African American, Hispanic, Asian, and LGBT communities to develop a blueprint for multicultural marketing in the U.S. The Association of National Advertisers says the new Alliance for Inclusive & Multicultural Marketing (AIMM) would facilitate brand marketing to diverse racial and cultural groups. Among the specific goals of the AIMM: share multicultural marketing examples; drive ROI, primarily through marketing effectiveness; disseminate best practices of multicultural and diverse demographic segments; and through a robust communications program; and create unique marketplace experiences providing insights into the multicultural arena.
"ANA Forms New Multicultural Marketing Alliance", News release, Association of National Advertisers, October 10, 2016, © Association of National Advertisers
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Shiseido Wants To Be A Top 5 Perfume Company In 5 Years

October 7, 2016: 12:00 AM EST
Shiseido wants to become one of the world's top 5 perfume companies in five years. By securing a licensing deal for Procter & Gamble's Dolce & Gabbana perfume, Shiseido has compensated for its loss earlier of the Jean-Paul Gaultier perfume license. According to Shiseido, the Dolce & Gabbana has helped it to double its market share from 2.2 percent to 5.8 percent. Shiseido said it aims to grow its market share to 9 percent in five years.
Astrid Wendlandt , "Japan's Shiseido aims to become a top five perfume maker", Reuters, October 07, 2016, © Reuters
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FMCG Marketers Are Catching On To The Power Of Facebook’s Resources

October 7, 2016: 12:00 AM EST
Facebook not only offers FMCG marketers a treasure trove of online customer data, it offers targeted ad solutions and insight tools for a wide range of products. Big FMCG marketers like Procter & Gamble, Reckitt Benckiser and L'Oreal have made use of Facebook’s resources to boost sales of products like razors, condoms, and hair removal cream. Reckitt used Facebook to target Indian men with cricket-themed condom ads. Last March, Facebook worked with Nielsen on a month-long test in two Indian cities for a L'Oreal acne wash. Media ads were shown in both cities, but only one (Kolkata) saw Facebook mobile ads targeting 18- to 34-year-olds. Sales of the product in Kolkata more than doubled.
Anumeha Chaturvedi, "Marketers find a gold mine in Facebook’s data trove", Economic Times, October 07, 2016, © Bennett, Coleman & Co. Ltd.
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Millennials Expect Their Grocers To Carry Natural And Organic Personal Care Products

October 7, 2016: 12:00 AM EST
With demand growing for natural and organic personal care products, consumers, especially Millennials, expect these products to be available at their favorite grocery stores. While Millennials do not like going to specialty stores to buy personal care products, many would go to the nearest health food store if their favorite retailer did not sell the natural products they seek, according to Wally's Natural. Despite the growing demand, retailers sometimes cannot distinguish between products labeled as natural and those classified as organic.
Rebekah Marcarelli, "More Than Skin Deep", Grocery Headquarters, October 07, 2016, © Macfadden Grocery Headquarters, LLC
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Revlon Australasia Awards Creative Account To Reborn

October 6, 2016: 12:00 AM EST
Revlon Australasia moved its creative account from GPY&R to Reborn as part of the company’s efforts to create a digital-first approach to advertising and marketing in 2017. Part of Reborn’s responsibilities is working with the company’s other brands, including Mitchum and Colorsilk. Reborn will collaborate with Revlon’s marketing teams for the Australia and New Zealand markets.
Lindsay Bennett, "Revlon hands creative to Reborn, drops GPY&R", AdNews, October 06, 2016, © AdNews
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Beauty Boost's FragranceLock Makes Perfume Last Longer

October 5, 2016: 12:00 AM EST
Beauty Boost Inc. worked with CosPro Inc. to develop FragranceLock, a spray formulated with acrylate copolymers and oils to help perfume retain its fragrance longer. Beauty Boost president and co-founder Francine Gingras said the fragrance segment needs innovation to survive and remain relevant, claiming FragranceLock, her company's first product, is one example of such creativity. Companies need to keep themselves abreast with changes in consumer needs in order to come up with products that address the whitespace in fragrance, cosmetics, and personal care markets, Gingras said.
Deanna Utroske, "FragranceLock: A Beauty Innovation that Promises to Bolster Perfume—the Product and the Category", CosmeticsDesign.com | USA, October 05, 2016, © William Reed Business Media SAS
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Long-Time L’Oréal Exec Karen Fondu Retires

October 4, 2016: 12:00 AM EST
Karen Fondu, president of L’Oréal Paris USA, announced her retirement after 37 years with the company. The company said Fondu started at L’Oréal as a sales representative, went on to key account manager and then mid-Atlantic district manager, West Coast regional manager and then vice president of sales of the cosmetics division, She became president of L’Oréal Paris USA in 2008. Former P&G executive Ikdeep Singh will replace Fondu as general manager when her retirement takes effect at the end of the year.
"L'Oreal USA Announces Retirement of Karen Fondu, President of L'Oreal Paris USA", News release, L'Oréal, October 04, 2016, © L'Oréal
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