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Tom's Of Maine Launches Campaign To Promote School-Based Sustainability Efforts

July 14, 2016: 12:00 AM EST
Tom's of Maine launched its “Green Your School Fund” campaign to promote school projects that aim to protect the environment. As part of the initiative, the company partnered with DonorsChoose.org to give $1 million to classrooms across the US to encourage students to support sustainability efforts. According to the company, more than 250 school projects from 40 states were submitted. Members of the panel of judges include celebrity Kevin Jonas, The Huffington Post enterprise editor and senior reporter Kate Sheppard, and TerraCycle CEO Tom Szaky. Cash prizes await the winning projects, including $25,000 for the project that will receive the most votes.
"Tom's of Maine "Green Your School Fund" Invites Public to Make a Difference for Communities and the Planet by Voting for Favorite Classroom Projects", PR Newswire, July 14, 2016, © PR Newswire Association LLC
Domains
PERSONAL CARE BUSINESS
Brands
Consumers
Oral Care
Geographies
Worldwide
North America
United States of America

PZ Cussons Elects Caroline Silver As Non-Executive Chairman

July 13, 2016: 12:00 AM EST
PZ Cussons PLC’s board of directors announced the appointment of Caroline Silver as non-executive chairman of the company. Taking effect by January 1, 2017, Silver succeeds Richard Harvey. Silver was appointed as a non-executive director of PZ Cussons in April 2014, and is currently the company’s senior independent director and chairman of the board’s Audit & Risk Committee.
"Directorate change Caroline Silver to succeed Richard Harvey as Chair of PZ Cussons", PZ Cussons, July 13, 2016, © PZ Cussons
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Worldwide
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United Kingdom

Sephora Opens 4 New Stores In Middle East

July 13, 2016: 12:00 AM EST
Beauty retailer Sephora opened four new store locations in the Middle East, raising to 56 its total store count in the region. Claiming its business in the region has grown significantly, the company opened stores at the Ibn Battuta Mall in Dubai, Gulf Mall in Qatar, and Jouri Mall and Mall of Dhahran in Saudi Arabia. Despite the latest additions, the company’s store count for the region remains only half of former Sephora CEO Jacques 100-store target in theregion for 2010.
Eleanor Dickinson, "Sephora expands in Middle East with new stores across GCC", Gulf Business, July 13, 2016, © Motivate Publishing
Domains
PERSONAL CARE BUSINESS
Marketing
Operations
Retail
Strategy
Geographies
Worldwide
EMEA
Middle East- Africa
Qatar
Saudi Arabia
United Arab Emirates

Deodorant Plays Big Role For Young People Living Through Puberty

July 13, 2016: 12:00 AM EST
In Germany, 83 percent of adolescents and young adults use deodorant once or several times a day, according to a study conducted for the IKW, the German Cosmetic, Toiletry, Perfumery, and Detergent Association. Data also revealed that for 81 percent of respondents, deodorant can help enhance their self-esteem. Psychology explains this trend by looking at the close link between body odor and the emerging sexuality during puberty.
"Never without ... deodorant ", IKW, July 13, 2016, © IKW
Domains
PERSONAL CARE BUSINESS
Consumers
Market Segments
Antiperspirants/Deodorants
Geographies
Worldwide
EMEA
Europe
Germany

Shiseido Americas Acquires Gurwitch Products From Alticor

July 12, 2016: 12:00 AM EST
Shiseido Americas Corporation said it has completed its acquisition of Gurwitch Products, LLC, a marketer of global cosmetics and skincare brands, from Alticor Inc. Under the terms of the purchase deal, Shiseido Americas gains ownership of Gurwitch’s lineup of prestige beauty brands: Laura Mercier color cosmetics and skincare products and ReVive luxury skincare products.
"Shiseido Americas Completes Acquisition of Gurwitch Products", Shiseido, July 12, 2016, © Shiseido Company, Limited
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PERSONAL CARE BUSINESS
Brands
Market Segments
Operations
Strategy
Cosmetics
Skin Care
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Worldwide
North America
United States of America

Sunscreen Products With SPF 30 Outsell Other Sun Care Segments, NPD Says

July 12, 2016: 12:00 AM EST
Sales of high-end skincare and makeup products with Sun Protector Factor of any level grew to $1.4 billion in the year ending May 2016, according to NPD Group. Data from the market research firm revealed sales grew 7 percent during the last two years, with products with an SPF of 30 or higher growing the fastest. Coincidentally, the American Academy of Dermatology tells consumers to use sunscreens with SPF of 30 or higher. Sales of products with SPF 15, which make up the largest segment in terms of sales, declined during the period.
"When it Comes to Sun Protection, SPF 30+ is Outshining Lower SPF’s, NPD Group Reports", NPD, July 12, 2016, © The NPD Group, Inc.
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PERSONAL CARE BUSINESS
Market News
Market Segments
Sun Care
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Worldwide
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United States of America

Procter & Gamble Supports Canadian Olympic Foundation's Efforts To Help Aspiring Olympians

July 12, 2016: 12:00 AM EST
Procter & Gamble is working with the Canadian Olympic Foundation to support aspiring Olympic athletes and their families. To finance the program, the partners are raising funds through the purchase of selected P&G brands sold at Shoppers Drug Mart stores. For the campaign, the company will donate the value of 50 Shoppers Optimum Points per purchase to the COF. Funds raised will help the COF support young athletes.
"Procter & Gamble and the Canadian Olympic Foundation Partner to Support Aspiring Athletes", Procter & Gamble, July 12, 2016, © Procter & Gamble
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Marketing
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Worldwide
North America
Canada

Dove Men+Care Launches Campaign To Help Men Gain Stronger Hair

July 12, 2016: 12:00 AM EST
Unilever’s Dove Men+Care Hair haircare brand launched the Real Life Tested campaign aimed at showing that men’s hair has to deal with various environmental factors. In support of the campaign, the brand launched a new report, “Dove Men+Care Hair Fall Study,” which presents the results of a survey of hundreds of dermatologists who specialize in male haircare in the US. Also, the campaign aims to highlight the brand’s 2-in-1 shampoos and conditioners the company says are designed to make men’s hair stronger and more resilient than before.
"Dove Men+Care Hair Launches Real Life Tested Campaign To Show Connection Between Everyday Physical And Environmental Factors And Men's Hair Fall Due To Breakage", MultiVu/PR Newswire, July 12, 2016, © MultiVu
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PERSONAL CARE BUSINESS
Brands
Market Segments
Marketing
Hair Care
Geographies
Worldwide
North America
United States of America

Naterra Opens South Korea Flagship Store

July 11, 2016: 12:00 AM EST
Naterra International marked the soft opening of its Naterra Korea store in South Korea’s Cheongdam high-end retail district. Serving as the company’s Korean flagship store, the location will house the company’s TIGI brand of professional cosmetics and haircare products. Featuring displays of products from TIGI’s Bedhead and S Factor lines of haircare products and TIGI Cosmetics, the store will also carry Naterra’s in-house personal care brands, such as Wildflowers and Tree Hut skincare products, and Baby Magic baby care products. According to the company, the store will have its grand opening on August 30, 2016.
"U.S. Beauty & Personal Care Company Announces Opening of Naterra Korea Store", PRNewswire, July 11, 2016, © PR Newswire Association LLC.
Domains
PERSONAL CARE BUSINESS
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Market Segments
Operations
Retail
Strategy
Cosmetics
Hair Care
Skin Care
Geographies
Worldwide
North America
Asia-Pacific
United States of America
South Korea

L'Oreal Partners With Compiegne University Of Technology Scientists To Create Antibodies That Work Against Body Odor

July 11, 2016: 12:00 AM EST
Scientists at the Compiegne University of Technology in France have developed artificial antibodies designed to bind to chemicals in sweat, preventing them from becoming smelly. Unlike conventional deodorant formulas that either cover up smells or block underarm skin pores, the new deodorant comes with molecularly imprinted polymers. These MIPs catch the precursors of compounds that cause bad odor, allowing the body to produce sweat without the body odor. L'Oreal is working with the researchers to determine its commercial applications.
Shivali Best , "Is this the end of BO? New deodorant uses antibodies to trap chemicals in sweat before they turn into smelly odours", Daily Mail, July 11, 2016, © Associated Newspapers Ltd
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Europe
United Kingdom
France

LVMH Invests $50 Million In South Korean Cosmetics Firm CLIO

July 11, 2016: 12:00 AM EST
LVMH Moet Hennessy Louis Vuitton SE, through its affiliated investment company L Capital, agreed to invest $50 million in South Korea-based cosmetics company CLIO Co. Marking the first time for LVMH to invest in a Korean cosmetics company, the investment will be in redeemable convertible preference shares issued by CLIO. When converted into common stock, the planned investment is estimated to be around 10 percent of the company’s total shares.
Kang Doo-soon, Kim Hyo-hye and Park Eun-jin, "LVMH to pledge investment in Korean cosmetics CLIO", Pulse by Maell Business News Korea, July 11, 2016, © Pulse by Maeil Business News Korea
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Cosmetics
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Asia-Pacific
Europe
South Korea
France

Kimberly-Clark Suspends Operations In Venezuela

July 9, 2016: 12:00 AM EST
Kimberly-Clark Corp. said it is suspending its operations in Venezuela due to the worsening economic crisis in the country. According to the personal care products manufacturer, it had already stopped most of its production lines over the last two months. Also, the company said it had found it impossible to acquire raw materials and hard currency, and that high inflation had hurt its local operations.
Brian Ellsworth, "Kimberly-Clark halts Venezuela operations on deteriorating economy", Reuters, July 09, 2016, © Reuters
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PERSONAL CARE BUSINESS
Market News
Operations
Strategy
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Worldwide
Latin America
Venezuela

Axe Continues Support For New York Fashion Week: Men's

July 8, 2016: 12:00 AM EST
Unilever’s Axe male grooming brand is continuing its partnership with the Council of Fashion Designers of America to support designers during the 2016 NYFW: Men’s fashion event. Marking the brand’s third season of supporting the event, Axe will provide grooming essentials to help men “find their personal magic” and openly show it to the world. Also, Axe introduced its Advanced Collection of deodorants and antiperspirants, including the Axe Signature Antiperspirant Sticks, which come with anti-marks protection technology.
"AXE® Returns To New York Fashion Week: Men's Supporting 15 Designers Through Backstage Grooming", PR Newswire, July 08, 2016, © PR Newswire Association LLC
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PERSONAL CARE BUSINESS
Brands
Market Segments
Marketing
Antiperspirants/Deodorants
Men's Grooming
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Worldwide
North America
United States of America

Lush To Move European Production Out Of UK Following Brexit Vote, Company Co-Founder Says

July 8, 2016: 12:00 AM EST
Beauty brand Lush co-founder Mark Constantine said his company would manufacture in Europe products that it sells to European markets outside of the UK. Constantine said the UK’s vote to depart the European Union means Poole, where the company’s main factories are located, and the country do not want and do not welcome non-UK employees currently working there. About a third of Lush’s 1,400 employees in Poole are not UK citizens, but they spend around £4.6 million on food, leisure, and housing, and contribute approximately £700,000 in council tax.
"Lush founder: Voters said they don't want our EU staff - we'll grow our business in Germany instead", Bourne Mouth Echo, July 08, 2016, © Gannett Company
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PERSONAL CARE BUSINESS
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Strategy
Bath & Shower
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Europe
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Germany

Barnes & Noble Launches The Glossary Beauty Retail Concept

July 8, 2016: 12:00 AM EST
Bookstore chain Barnes & Noble is adding The Glossary concept store to selected college bookstores across the US. Stocked with premium beauty brands, such as Smashbox, Burt’s Bees, CoverGirl, and L’Oreal, the retail concept is aimed at meeting college students’ demand for campus-based cosmetics outlet, the company said. Barnes & Noble has been selling beauty products from drugstore brands, including CoverGirl and Burt’s Bees, at its campus bookstores.
Adele Chapin, "Why Barnes & Noble Is Getting Into Beauty", Racked, July 08, 2016, © Vox Media, Inc.
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Marketing
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Johnson & Johnson Reveals Achievements In Removing Harmful Chemicals From Personal Care Products

July 7, 2016: 12:00 AM EST
Johnson & Johnson said it has met its pledge to reduce or remove certain chemicals from its baby and adult care products, according to the company’s 2015 sustainability report. Among the company’s achievements are the removal of formaldehyde releasers from baby products. Also, the company said new adult care products will include the chemicals only by exception. Johnson & Johnson also said it has reduced to 4 parts per million traces of 1,4-dioxane or fewer in baby products and under 10ppm in adult care products. According to the report, triclosan was removed in all adult care products, while parabens were also eliminated from all baby products.
Kelly Franklin, "Johnson & Johnson meets ingredient commitments", Chemical Watch, July 07, 2016, © CW Research Ltd.
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PERSONAL CARE BUSINESS
Brands
Market Segments
Operations
Strategy
Baby Care
Body Care
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Worldwide
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Italy Investigates Procter & Gamble For Alleged Tax Evasion

July 7, 2016: 12:00 AM EST
Procter & Gamble Co. is the subject of a probe by Italian authorities seeking to determine whether the company used its business units in Switzerland and other countries to avoid paying taxes in Italy. P&G joins a list of American companies, including Apple Inc., Google Inc., and Amazon.com Inc., that have been investigated by European Union or EU member countries’ tax authorities concerning how they transmit revenues through the continent. According to unnamed sources, Italy’s finance police began searching P&G offices in Rome in April 2016.
Daniele Lepido and Hugo Miller, "P&G Is Under Investigation in Italian Tax Probe", Bloomberg , July 07, 2016, © Bloomberg L.P.
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PERSONAL CARE BUSINESS
Operations
Regulation
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EMEA
Europe
Italy

Lano Rolls Out Lanolin-Based Skincare Products Through Ulta Beauty Stores

July 7, 2016: 12:00 AM EST
Australia-based Lano is launching its lanolin-based skincare products, 101 Ointment Multipurpose Superbalm, Rose Hand Cream Intense, and 101 Ointment Strawberry Multipurpose Superbalm, via Ulta Beauty’s store locations across the US. Lano’s August 1, 2016, rollout follows previous introduction of the product range at Shen Beauty and Net-a-Porter retail stores. Founded in 2009, Lano has expanded its operations to cover the UK, Hong Kong, and now the US.
Rachel Brown, "Lano Spreads the Message of Lanolin at Ulta Beauty", Women’s Wear Daily, July 07, 2016, © Fairchild Fashion Media
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The Body Shop Launches Monkey-Themed Campaign On Tinder

July 7, 2016: 12:00 AM EST
Beauty retailer The Body Shop launched a marketing campaign on dating app Tinder to promote the company's Bio-Bridges program to protect endangered species. Reggie, a Red Shanked Douc monkey from Vietnam, serves as the brand's representative. Reggie's Tinder profile provides details about the Bio-Bridges program, which aims to restore wildlife corridors in damaged habitats and help endangered species reconnect, breed, and thrive.
"The Body Shop Trials 'Gorilla' Marketing with Monkey Tinder Takeover", CNW, July 07, 2016, © CNW Group Ltd.
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Scott's Liquid Gold-Inc. Buys Hair And Scalp Care Brands From Ultimark Products

July 7, 2016: 12:00 AM EST
Scott’s Liquid Gold-Inc. said it has acquired the Prell, Denorex, and Zincon brands of hair and scalp care products from Ultimark Products, Inc. Valued at about $9.1 million, the deal also saw SLGD terminating its revolving-credit facility with Summit Financial Resources, L.P. SLGD signed a credit agreement with JPMorgan Chase Bank N.A.
"Scott’s Liquid Gold-Inc. Acquires Prell®, Denorex® and Zincon® Brands", Business Wire, July 07, 2016, © Business Wire
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Hair Care
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United States of America

Helen Of Troy Says Net Sales Grew Slightly In 1Q Of FY 2017

July 7, 2016: 12:00 AM EST
Helen of Troy Limited said net sales grew 0.8 percent, including a 1.1 percent decline from Venezuela and 0.5 percent decline from foreign currency, in the first quarter of fiscal year 2017, compared with the same quarter in the previous year. Hydro Flask net sales reached $14.4 million, beating expectations, while gross profit margin rose by 2.3 percentage points. According to the company, operating income reached $22.9 million, compared with $26.5 million in the previous year. Cash flow from operations rose to $41.7 million from the previous year's $37.8 million.
"Helen of Troy Limited Reports First Quarter Fiscal Year 2017 Results", Helen of Troy, July 07, 2016, © Helen of Troy
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United States of America

Revlon Names Pamela Gill Alabaster Head Of Global Communications And CSR

July 7, 2016: 12:00 AM EST
Revlon, Inc. said it has appointed Pamela Gill Alabaster to manage the company’s Global Corporate Communications and Corporate Social Responsibility department. Alabaster’s responsibilities will include managing the beauty brand’s global internal and external communications, public affairs, and CSR programs and initiatives. She will report to Revlon president and CEO Fabian Garcia.
"Revlon, Inc. Appoints Pamela Gill Alabaster to Lead Global Corporate Communications and Corporate Social Responsibility", Revlon, July 07, 2016, © Revlon Consumer Products Corporation
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Marketing
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Sally Hansen Miracle Gel Wins Nielsen's Innovation Awards

July 7, 2016: 12:00 AM EST
Coty's Sally Hansen Miracle Gel has made it to the winners' list of the 2016 Breakthrough Innovation Awards. Published by Nielsen, the awards recognize products launched in 2014 and have recorded sales of more than $50 million in their first year, growing more than 90 percent in the next year. After Coty acquired Sally Hansen in 2008, the company started developing the Miracle Gel, a two-step at-home gel nail coloring product that does not need UV light to cure.
"Sally Hansen Wins Nielsen's Breakthrough Innovation Awards", Beauty Packaging, July 07, 2016, © Rodman Media
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Gillette's Go Ask Dad Commercial Top Breakthrough Ad, Ace Metrix Says

July 7, 2016: 12:00 AM EST
Procter & Gamble Co.'s “Go Ask Dad” commercial for Gillette razors was recognized as the most effective recent advertising campaign in the US, according to a survey by Ace Metrix. Created by Grey Advertising, the Father's Day-related commercial focuses on fathers teaching their sons skills, such as shaving and tying a tie. P&G's “Thank You, Mom” commercial was ranked number 2 on Ace Metrix's “Top 10 Breakthrough Ads” list. Ace Metrix formed a panel of at least 500 consumers with demographics matching the U.S. Census data and used a scoring system designed to measure an advertisement's ability to be noticed and connect with consumers.
Barrett J. Brunsman, "P&G’s dad-centric commercial tops mom campaign as best new ad in nation", bizjournals.com, July 07, 2016, © American City Business Journals
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PERSONAL CARE BUSINESS
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Market Segments
Marketing
Facial Care
Men's Grooming
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Worldwide
North America
United States of America

L'Oreal USA Launches Emoji Keyboard App For Android And IOS Mobile Devices

July 7, 2016: 12:00 AM EST
L’Oreal USA launched the Beaumoji keyboard app for mobile devices running the Android and iOS operating systems. Available for download, the virtual keyboard includes 130 beauty-focused emojis that consumers can use to add flair to their mobile messages. Emojis are grouped under several categories, including “It Girl” and “Pampered Life.”
"L'Oréal USA Launches Beaumoji, the Ultimate Emoji Keyboard for Beauty Lovers", L'Oréal, July 07, 2016, © L'Oréal
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PERSONAL CARE BUSINESS
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Marketing
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Worldwide
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United States of America

Sun Care Sales Drop, While Personal And Oral Care Expand, Report Reveals

July 6, 2016: 12:00 AM EST
Overall sales of sun care products dropped 1.3 percent to $1.1 billion for the year ending May 15, 2016, according to IRI. Data also revealed unit sales declined 1.6 percent to 138 million. Sales of suntan lotions and suntan oils in terms of value and volume also dropped 1.3 percent and 1.6 percent, respectively. Sales of sunscreens and insect repellants grew 3.4 percent, driven by consumer fear of insect-borne diseases. Innovation is driving growth in the personal care segment, with makers offering new options with their feminine hygiene, deodorant, and shaving products. Sales of sanitary pads, tampons, and related products grew 2.1 percent during the period, IRI data revealed. Growth was also observed in the oral care market's mass segment, with sales of portable oral care products expanding 17.6 percent; however, whiteners dropped 5 percent, due to too much products in the category, including more affordable choices that drove down sales in terms of value.
"Special Report: ECRM Personal, Oral and Sun Care Report", Drug Store News, July 06, 2016, © Drug Store News
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PERSONAL CARE BUSINESS
Brands
Market News
Market Segments
Antiperspirants/Deodorants
Oral Care
Sun Care
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Worldwide
North America
EMEA
United States of America
Europe

SoCozy Launches Haircare Products Via Retailers Old Navy And Walgreens

July 6, 2016: 12:00 AM EST
Retailers Old Navy and Walgreens have agreed to sell SoCozy child-friendly haircare products. To expand its lineup of beauty care products aimed at leveraging store traffic, Old Navy will sell 6-oz. packs of SoCozy shamposs, conditioners, and detanglers, as well as 3-oz. styling products. Retailing for $8.99 each, these products are to be sold near retail stores’ checkout sections. SoCozy also plans to sell its products, including Cinch 3 in 1 Shampoo + Conditioner + Wash, Cinch Detangler + Leave-In Conditioner, and Boo! Lice Scaring Spray, in the baby care department of Walgreens’ top 700 stores.
Faye Brookman , "Old Navy and Walgreens Latest to Add SoCozy Hair Care", Women's Wear Daily , July 06, 2016, © Fairchild Fashion Media
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PERSONAL CARE BUSINESS
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Market Segments
Marketing
Retail
Hair Care
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Worldwide
North America
United States of America

France Fines Henkel, Wholesalers Over Exclusive Import Agreements

July 6, 2016: 12:00 AM EST
France's competition agency imposed a fine of €615,000Henkel and several wholesalers importing the consumer goods company's products in French overseas territories. According to the agency, the fine was imposed because of the company's use of exclusive import contracts during the period March 2013 to February 2016. Products covered by the contracts include Schwarzkopf shampoo, Loctite glue, and Le Chat, SuperCroix, and Xtra washing powders.
Dominique Vidalon, "French competition body fines Henkel, others over exclusive import deals", Reuters, July 06, 2016, © Reuters
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PERSONAL CARE BUSINESS
Operations
Regulation
Strategy
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Worldwide
EMEA
Europe
France

Revlon's Purchase Of Elizabeth Arden Likely To Raise Company's Debt Level And Hurt Rating, Analysts Say

July 6, 2016: 12:00 AM EST
Revlon's $419-million acquisition of beauty company Elizabeth Arden Inc. would take as many as five years before generating enough cost savings to keep the company's debt levels low enough to avoid a junk rating, according to analysts at Bloomberg Intelligence and Gimme Credit. Also, credit investors funding the purchase deal are likely to demand higher returns for their exposure to compensate for the risk that proposed cost-cutting moves will not run smoothly. Revlon said its business plan for the acquisition will cut debt on its balance sheet, and that it aims to ensure a seamless integration of the two companies and “full realization” of the projected savings from such a combination.
Emma Orr, "Revlon’s Arden Deal Seen Boosting Debt Now, Cutting Costs Later", Bloomberg , July 06, 2016, © Bloomberg L.P.
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United States of America

Ulta Beauty Attracts Consumers Who Prefer To Buy From Brick-And-Mortar Stores

July 6, 2016: 12:00 AM EST
Cosmetics retailer Ulta Beauty is growing its business by focusing on consumers who prefer to shop in-store instead of buying online. What makes the company different from other retailers in the beauty segment is its focus on offering a wide collection of mass brands and prestige brands. Also, the retailer has convinced prestige beauty brands to sell their products in Ulta stores by showing them the concept of “mass migration.” With the beauty segment not affected by issues hampering the apparel market, such as sizes, weather, and price sensitivity, the market is expected to keep growing.
Adriene Hill, "How Ulta Beauty keeps people shopping at its brick and mortar stores", Marketplace, July 06, 2016, © Minnesota Public Radio
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PERSONAL CARE BUSINESS
Marketing
Operations
Retail
Strategy
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Worldwide
North America
United States of America

L'Oreal Australia Partners With TerraCycle To Launch Recycling Program For Used Personal Care And Beauty Packaging

July 6, 2016: 12:00 AM EST
L'Oreal Australia said it has partnered with TerraCycle to recycle used personal care and beauty packaging through the FREE Beauty Products Recycling Program. Involving the company's Garnier, L'Oreal Paris, and Maybelline brands, the program will allow Australian consumers to recycle their personal care and beauty packaging by signing up for free. L'Oreal said the program is part of its Sharing Beauty with All sustainability initiative.
"TerraCycle Partnership", L’Oréal, July 06, 2016, © L’Oréal
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PERSONAL CARE BUSINESS
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Marketing
Operations
Strategy
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Worldwide
Asia-Pacific
Australia

Sephora Updates Mobile App With Virtual Lash Try-On Feature And Augmented Reality Tutorials

July 6, 2016: 12:00 AM EST
Beauty retailer Sephora said it has added new features to its Sephora Virtual Artist application. Available for download on the Sephora App, the features are a new false lash virtual try on, which is added to the lip function, and step-by-step cosmetics tutorials using augmented reality technology. According to the company, Sephora Virtual Artist uses a smartphone's camera to map the location and shape of a user's facial features. Sephora's partner, ModiFace, developed the facial visualization and skin analysis technology.
"Sephora Virtual Artist Expands With New Features For Virtual Lash Try On And Live Tutorials", MultiVu, July 06, 2016, © MultiVu
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PERSONAL CARE BUSINESS
Brands
Market Segments
Marketing
Online
Retail
Cosmetics
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Worldwide
North America
United States of America

Purchase Data Help CPG Marketers Find Their Quarry

July 5, 2016: 12:00 AM EST
An increasing number of consumer packaged goods (CPG) marketers are relying on purchase-based advertising, as well as location tracking and other technologies, to more sharply target potential buyers. Purchase-based advertising is based on data derived from retail websites as well as from retail stores. As evidence of the pervasiveness of the technology, mobile ad firm 4Info reports that 99 percent of the campaigns it has managed for CPG clients use purchase information. 4Info gets the data – stripped of identifiable personal information – from Nielsen Catalina Solutions, which collects UPC-level information streams directly from participating grocery and drug stores every day. The data reflect purchase information from 90 million households. The information is sophisticated enough to allow advertisers to hone their message as well.
Kate Kaye, "Grocery Brands Flock to Ads Informed by Your Real-World Shopping", Advertising Age, July 05, 2016, © Crain Communications
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PERSONAL CARE BUSINESS
Marketing
Online
Retail
Trends
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Worldwide
North America
United States of America

Procter & Gamble's Pampers Baby Fresh Wipes Come With Toxic Chemicals, Ohio PIRG Says

July 5, 2016: 12:00 AM EST
Procter & Gamble's Pampers Baby Fresh Wipes contain chemicals that may cause adverse health effects, according to the Ohio Public Interest Research Group. Ohio PIRG said labels on the product listed several such chemicals, including phenoxyethanol, fragrance, and PEG compounds. Potential health effects of those chemicals include nervous system problems in infants, cancer, eczema, and allergic reactions. Procter & Gamble said it changed the formula for the product more than three months ago.
Barrett J. Brunsman, "P&G’s Pampers baby wipes include chemicals that raise concerns, consumer group claims", bizjournals.com, July 05, 2016, © American City Business Journals
Domains
PERSONAL CARE BUSINESS
Brands
Market Segments
Baby Care
Geographies
Worldwide
North America
United States of America

Unilever Thailand, Local Marketers Receive Call From Government For Support For Start-Ups And Sustainable Growth

July 5, 2016: 12:00 AM EST
Thailand's Deputy Prime Minister Somkid Jatusripitak called on Unilever Thailand and the Marketing Association of Thailand to support the government's Pracha Rath project to help local business start-ups. Speaking at the business forum “Mobilizing Collective Action to Achieve the Sustainable Development Goals of a Zero Carbon, Zero Poverty World,” the government executive said Pracha Rath promotes close collaboration between the government and private sectors, as well as the people, to promote sustainable development and economic growth.
Kwanchai Rungfapaisarn And Nataya Thiraporn, "Unilever, marketing groups urged to support start-ups", THE NATION , July 05, 2016, © www.nationmultimedia.com
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Clinique Launches Global Social Media Campaign Featuring Six Women Who Make A Difference

July 5, 2016: 12:00 AM EST
Beauty brand Clinique launched The Difference Makers, a global social media campaign aimed at highlighting women who make a difference while promoting brand values. Also, the campaign seeks to promote the brand's 3-Step system of cleanser, exfoliator, and Dramatically Different Moisturizing Lotion. According to the company, the Difference Maker campaign is based on the brand's principle that a “twice-a-day 3-Step routine” is easy to perform yet “gives remarkable results.” To highlight the campaign's socioeconomic elements, Clinique enlisted six influential women from around the world, including actresses and activists, who have broken through barriers and are now working to improve conditions in their respective communities.
Pete Born , "Clinique Aims to Make a Difference With 3-Step on Social Media", Women's Wear Daily, July 05, 2016, © Fairchild Fashion Media
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L'Oreal Opens Upgraded Manufacturing Plant With Sustainable Features In Italy

July 5, 2016: 12:00 AM EST
L'Oreal Italy introduced its renovated manufacturing plant outside the city of Turin. Featuring a fully robotized production process, the factory is carbon neutral. According to the company, the renovation enabled the factory to eliminate 9,000 tons of potential carbon emission per year. By combining different renewable sources, including 14,000 solar panels and the use of biogas for the production process, the company has greatly improved the factory's sustainability features.
Sandra Salibian , "L’Oréal Italy Unveils Renovated, Sustainable Plant", Women's Wear Daily, July 05, 2016, © Fairchild Fashion Media
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Unilever Japan Launches Campaign For Clear Shampoo Brand

July 5, 2016: 12:00 AM EST
Unilever Japan K.K. launched “Clear Headgear-Cover Plan. A Salute to Headgear Warriors,” a marketing campaign to promote its Clear shampoo brand. As part of the campaign, Unilever Japan also released an advertising video with the same title. According to Unilever Japan, the video looks at the “pride and functionality” that come with wearing headgear, as well as the need to protect the health of the scalp from harsh effects of wearing a headgear.
"Unilever Japan K.K. Launched New Campaign to Support Who Wear Headgear for Work", PR Newswire, July 05, 2016, © PR Newswire Association LLC.
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Hegarty Calls Nivea's Robotic Seagull Campaign Stupid

July 5, 2016: 12:00 AM EST
Advertising agency Bartle Bogle Hegarty's co-founder John Hegarty ridiculed the “Care From the Air” campaign created by Jung von Matt/Elbe for skincare brand Nivea. During the press conference to announce the winners of the Titanium and Integrated Lions advertising awards at the 2016 Cannes, Hegarty used sarcasm to describe the campaign. Nivea's campaign features a robotic seagull dropping suntan cream on children on beaches.
Tim Nudd, "See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen ", Adweek, July 05, 2016, © Adweek
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L'Oreal's Skincare Revenue Expected To Grow 49 Percent In Next Five Years, Analysts Say

July 5, 2016: 12:00 AM EST
L’Oreal’s revenue from its skincare business, which accounts for about 28 percent of its total earnings, is forecast to rise by approximately 49 percent over the next five years. At present, L’Oreal controls around 12 percent of the world’s skincare market, making it the leader in the segment. Factors that are expected to drive growth in the company’s skincare business include a leading market share compared with other brands; its presence across large distribution channels; and the growth forecast for the anti-aging market.
"How Is L’Oreal’s Skincare Business Expected To Trend?", Trefis, July 05, 2016, © Insight Guru Inc.
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Brexit Likely To Have Significant Impact On Beauty Market, Euromonitor Says

July 5, 2016: 12:00 AM EST
Sales of beauty products during the period 2015‒2020 are forecast to be $205 million lower due to the UK's departure from the European Union, according to Euromonitor International. High-end fragrances saw market growth in 2010‒2015; however, this growth could be negated if consumers cut back on premium spending. Brexit's impact on price-inelastic consumers is likely to be absorbed, sparing niche and luxury segments from a slowdown. Business operations of leading beauty brands with global operations, such as Coty and Estee Lauder, are not likely to be adversely affected by Brexit.
Nicholas Micallef, "How Will Brexit Impact the Beauty Industry?", Euromonitor International, July 05, 2016, © Euromonitor
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L’Oréal Acquires Fast-Growing Fragrance Firm Atelier Cologne

July 4, 2016: 12:00 AM EST
L’Oréal Group’s Luxury Division has acquired the seven-year-old fragrance company Atelier Cologne. Founders Sylvie Ganter and Christophe Cervasel will remain to manage brand development and marketing. The strategy focuses on wholly-owned stores, shop-in-shops, Sephora, and e-commerce. The company has locations in 40 countries, and expects to open more stores in large cities, including in Brazil by the end of the year. According to the founders, the company’s sales have doubled each year since it was founded.
Kristel Milet, "“L’Oréal knows how to welcome a brand with a strong DNA”, Christophe Cervasel, Atelier Cologne", Premium Beauty News, July 04, 2016, © Premium Beauty News
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Oxfam Says Unilever’s Labor Relations In Vietnam Have Improved, Somewhat

July 4, 2016: 12:00 AM EST
Since it first issued a negative report in 2013 on Unilever’s relationship with workers in its Vietnam plants, the Oxfam organization has found improvements. The company has increased dialog with trade unions, implemented better sourcing policies, and improved trust between workers and management. The company is also committed to more direct employment in its factories, leading to greater job security and employment benefits. However, Oxfam said Unilever needs to increase efforts to ensure gender equality and do more to influence suppliers in their labor relations. The proportion of women is down to 13 percent in 2015 from 19 percent in 2011, for example. Suppliers, meanwhile, are more aware of Unilever’s labor standards expectations, but don’t know how to fulfill them without financial consequences.
Daniel Selwood, "Unilever makes Vietnam labor improvements but has work to do, Oxfam reports", The Grocer, July 04, 2016, © William Reed Business Media Ltd
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L'Oreal Launches Ultra Doux Shampoo Brand In China

July 4, 2016: 12:00 AM EST
L'Oreal launched the Ultra Doux shampoo brand in China. Aimed at the Chinese consumer, the Ultra Doux brand consists of 43 products within five series. L'Oreal has positioned the brand for the medium-end market and priced the products from CNY20 to CNY80. Ultra Doux products are sold in markets, including France, UK, and Russia, and is owned by Garnier, which was acquired by L'Oreal in 1985.
"L'Oreal Launches New Shampoo Brand In China", ChinaRetailNews.com, July 04, 2016, © ChinaRetailNews.com
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Estee Lauder Launches Advanced Night Repair Intensive Recovery Ampoules

July 4, 2016: 12:00 AM EST
Estee Lauder launched the Estee Lauder Advanced Night Repair Intensive Recovery Ampoules skincare product. Part of the company's Night Repair range, the comes with the dual-action ChronoluxAl Technology that helps the recovery of irritated skin, as well as enable the skin's nighttime renewal process. According to Estee Lauder, the ampoules contain the recovery concentrate with 100-percent active formula at precise dosage.
Clare Austin, "Estée Lauder adds Intensive Recovery to Advanced Night Repair range", The Moodie Davitt Report , July 04, 2016, © The Moodie Davitt Report
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Julep Adopts Omnichannel Marketing; Partners With Ulta Beauty To Sell Products

July 2, 2016: 12:00 AM EST
Seattle-based online cosmetics company Julep said it will start selling its bestselling products at 250 stores of beauty retailer Ulta Beauty in August 2016. By the end of the year, the number of stores will rise to 300 of the retailer’s 886 stores, with more stores to be added in 2017. Although some of its products have also been sold at Nordstrom, Sephora, and Beauty Brands, and TV shopping network QVC, the Ulta Beauty deal means a significantly expanded channel for the brand. Julep has been using social media and other digital platforms to solicit customer feedback, which the company applies to product development.
Janet I. Tu, "Online cosmetics company Julep puts on fresh brick-and-mortar face", The Seattle, July 02, 2016, © The Seattle Times Company
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Amway Is 6th-Largest Household And Personal Products Company, Happi Says

July 1, 2016: 12:00 AM EST
Amway is ranked number 6 in the 2016 edition of Happi magazine's list of The Top 50 Household and Personal Products Companies. In 2015, the company reported sales dropped 12 percent to $9.5 billion, the second straight year of falling revenues. Beauty products accounted for 25 percent, or $4.5 billion, of total sales, while home care contributed another 23 percent. Factors that hurt the company's revenue performance included soft sales in China and negative effects of currency exchange rates.
"Amway ranked 6th at The Top 50 Household and Personal Products Companies List", Happi, July 01, 2016, © Rodman Media
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SC Johnson Agrees To Buy Babyganics

July 1, 2016: 12:00 AM EST
SC Johnson said it has agreed to acquire Babyganics, a company that manufactures baby-friendly household care and personal care products. Babyganics' product lines include skincare, bath care, oral care, and sun care. SC Johnson chairman and CEO Fisk Johnson said his company admires Babyganics, one of the fastest-growing private companies in the market segment.
"SC Johnson Signs Agreement to Acquire Babyganics", SC Johnson, July 01, 2016, © S. C. Johnson & Son, Inc.
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Sales Of Deodorants And Antiperspirants In Europe Grow Slightly In 2015

July 1, 2016: 12:00 AM EST
Sales of deodorants and antiperspirants in Europe grew slightly at 0.7 percent to $4.5 billion in 2015, compared with the previous year, according to Euromonitor International. Data from market research firm Canadean revealed only 16 percent of European consumers say they like to try new deodorants and antiperspirants, with 37 percent saying they buy something different occasionally and almost 50 percent choose the same product each time. Kantar Worldpanel said Nivea is the leading brand in the region, including in Germany, France, Russia, and Poland. Dove is the top brand in Italy, while Sure is most liked by UK consumers and Sanex is most popular in Spain. High penetration is one of the biggest hurdles faced by deodorant brands, with practically little chance of attracting new users. Data from Kantar Worldpanel showed 79 percent of Europeans use deodorants, with 86 percent in the UK and 84 percent in Spain and Poland.
Imogen Matthews, "New Deodorant Launches Tackle Modern Lifestyles", Household And Personal Products Industry, July 01, 2016, © Rodman Media
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Sure Deodorant Brand Agrees To Sponsor GAA

July 1, 2016: 12:00 AM EST
Unilever's Sure deodorant brand agreed to become a corporate sponsor of the sports group GAA in Ireland. As part of the deal, Sure will be the group's official statistics partner and will present in-game and player statistics. To celebrate the sponsorship deal, Sure will launch the “Life's a Game, #MakeYourMove” campaign.
"Sure to Become Official Statistics Partner of the GAA", Adworld, July 01, 2016, © Adworld.ie
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