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DIY Skincare Brand JOJOMOKA To Launch Late 2018 In Asia

November 7, 2018: 12:00 AM EST

A new DIY skincare line is being scheduled for launch in Southeast Asia in the second half of 2019. JOJOMOKA will provide consumers with natural ingredients, allowing them to mix their own products at home. The brand’s founder, Tomoka Y. Nguyen, has a background in running spas and is the author of the book Beauty Confidential, and says the brand “will share the knowledge of holistic beauty through home spa rituals and healthier and happier living.” Sustainability is also a key issue for the brand: the ingredients are all biodegradable and the packaging is reusable. [Image Credit: © Homemade Skincare by JojoMoka]
Amanda Lim , "Japanese spa and wellness veteran to launch DIY skin care brand ", Cosmetics Design Asia, November 07, 2018, © William Reed Business Media Ltd
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Glossier’s CFO Outlines The Reasons For The Brand’s Success

November 7, 2018: 12:00 AM EST
Henry Davis, Glossier’s president and CFO, highlighted five reasons for the beauty brand’s success. The 5Cs center on the brand’s consumers, its content, the conversations with consumers, the community it has created, and its success with co-creation. Davis says that Glossier has expanded its customer base beyond millennials and now has a much broader age following. He also said that content is the brand’s main growth driver, with a strong following for the “Into the Gloss” blog as well as a range of social media and video platforms. As a part of this effort, it encourages a two-way discussion with its customers, to find out what they think about the brand. Glossier focuses on the specific requirements of its customers, which the brand says amounts to co-creation. To improve the sense of brand community, Glossier has opened bricks-and-mortar locations: a new flagship store in the Soho district of New York City and a store in Los Angeles, as well as a number of popups. The company is now looking to build new “forums” for more conversations. [Image Credit: © Glossier Inc.]
Pamela N. Danziger, "5 Reasons That Glossier Is So Successful", Forbes.com, November 07, 2018, © Forbes Media LLC
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Shiseido Canada Is Joining The DTC Beauty Wave

November 7, 2018: 12:00 AM EST
The Canadian arm of Japanese beauty company Shiseido is launching a direct-to-consumer business next year, building on the company’s DTC experience in the US over a number of years. The aim is to improve brand loyalty and get access to consumer data. The decision comes as research from IAB concludes that legacy beauty brands are missing opportunities by lagging their startup rivals in using DTC models. Beauty is also seen as a category in which consumers are relatively comfortable about buying online, and a number of large companies, including L’Oréal and Unilever, have been active in acquiring DTC beauty startups to acquire expertise and perspectives relevant for today’s beauty shopper. Many of the new digital brands are focused on social media, partly because they lack the big media budgets of some of the larger incumbents, but also because beauty is a very social category. Personalization is another aspect of beauty that startups have been able to teach larger beauty companies. [Image Credit: © SHISEIDO CO., LTD]
Megan Haynes, "Long live the (digital) beauty regime", Strategy Online (Canada), November 07, 2018, © Brunico Communications Ltd
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Dollar Shave Club Is Evolving To Generate Better Momentum

November 6, 2018: 12:00 AM EST
Direct-to-Consumer subscription grooming brand, Dollar Shave Club, is launching a cologne brand in collaboration with Ann Gottlieb. BluePrint will launch with six fragrances, ranked by complexity and sophistication, and DSC is also trialing sample boxes containing all six scents. The new brand is just one of the brand’s recent initiatives. It is also trialing selling products in vending machines. The brand has expanded beyond monthly deliveries of blades and now offers other shave products as well as hair, skin and oral care items. New customers are encouraged to choose the Full Service offering, which includes a starter box of products from all the categories. The moves come as the competitive environment intensifies and the company’s sales flatten. [Image Credit: © Dollar Shave Club]
Jack Neff, "Dollar Shave Club branches into fine fragrance and vending machines", Advertising Age, November 06, 2018, © Crain Communications
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New Plastics Promise Launched By PZ Cussons

November 5, 2018: 12:00 AM EST

PZ Cussons has introduced new targets for single-use plastic by 2025. Its Plastic Promise commits the company to reducing by 25 per cent the amount of plastic it uses. It is also aiming for 100% of the plastic uses to be reusable, recyclable or compostable, and its plastic packaging will contain 30% recycled material. The company has already eliminated single-use plastics from its Manchester, UK headquarters.[Image Credit: © PZ Cussons]
Daniel Selwood , "PZ Cussons unveils targets for single-use plastic reduction", The Grocer, November 05, 2018, © William Reed Business Media
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Glossier Opens A New Flagship Store Where It All Began

November 5, 2018: 12:00 AM EST

Beauty brand Glossier opened a flagship store on New York’s Lafayette Street, at number 123, where the brand was founded four years ago. Founder and CEO, Emily Weiss, said Glossier Flagship “is a nod” to customers that were with Glossier at the start, and ensures the brand stays in the conversation. The 3,000 square feet space is a permanent location and the "the ultimate physical expression of the brand", enabling customers to meet Glossier face-to-face. A part of the experience is a unique point-of-sale system, where online and offline sales are synced to allow customers to start an order in the store and finish it at home. It also features Glossier Offline Editors, the in-store representatives, who will “act like an educated and knowledgeable friend". [Image Credit: © Glossier Inc.]
Chris Walton, "Glossier To Open New Flagship Store In New York", Forbes.com, November 05, 2018, © Forbes Media LLC
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Avon’s Russian Unit Opens Eight Pop Up Stores For Its Mark. Brand

November 2, 2018: 12:00 AM EST

Avon opened pop up Beauty Bars in eight Russian cities, featuring the full range of products from its “mark.” brand. Visitors can discuss the mark. products with in-store Representatives and be made up by make-up artists. Anyone wanting to buy the products can order them from the Representatives via a new online mobile shoppable brochure. The stores are also proving to useful for recruiting new Representatives.[Image Credit: © Avon Products, Inc.]
"Avon Russia targets millennial beauty customers", Avon Company, November 02, 2018, © Avon Products, Inc.
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Avon Launches Personalized Beauty App in South Africa and UK

October 29, 2018: 12:00 AM EST
Avon has launched its Personalized Beauty App, a tool to help Representatives offer a more personalized service. The analysis device predicts the customers skincare requirements and assesses their most appropriate shade of make-up, based on a questionnaire and skin tone measurement feature. The app is currently available in the UK and South Africa, and the company claims it has received strong positive feedback. Further development is focusing on making it available across different mobile platforms. [Image Credit: © Avon Products, Inc.]
"Avon Launches Personalised Beauty App", Avon Company, October 29, 2018, © Avon Products, Inc.
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Global Companies Join The New Plastics Economy Global Commitment

October 29, 2018: 12:00 AM EST
Nearly 300 organizations have has joined a global initiative to eliminate plastic waste. The New Plastics Economy Global Commitment signatories include recycling companies, packaging producers and  retailers. It was announced at the Ellen MacArthur Foundation’s 'Our Ocean' conference in Bali, and was launched in collaboration with UN Environment. The initiative has three main aims: eradicate unnecessary plastic and move away from single-use packaging; work towards 100% reusable, recyclable or compostable plastic packaging by 2025; and to circulate plastic by increasing the volume of plastics that can be converted into new products or packaging. CPG companies that have signed up include Johnson & Johnson, SC Johnson, Danone, L’Oréal, Mars, PepsiCo, Unilever and Coca-Cola. Other signatories include Walmart, Target, Carrefour, Metro AG, Lidl, Ahold Delhaize, H&M, Amcor and Novamont.  [Image Credit: © New Plastics Economy]
Beth Wright , "Inditex, M&S, Target join pledge to end plastic waste ", Just-style.com, October 29, 2018, © Just-style.com
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Two Experts Disagree Over Large CPGs’ Prospects In DTC

October 26, 2018: 12:00 AM EST
A talk by Terence Kawaja, founder of Luma Partners, an investment banking firm, and an interview with Marc Pritchard of Procter & Gamble, provided some interesting insight to the way in which new direct-to-consumer brands are taking market share from established CPGs. Kawaja sees the trend continuing, fueled as more new companies emerge funded by “rampant venture funding”. Pritchard believes that the large CPGs are countering the threat: P&G, for example, is experimenting with brands at seed-stage and has brought the direct-to-consumer startup approach to some of its brands. Kawaja is not convinced that companies like P&G can succeed with DTC brands, saying "Think about a middle-aged white man trying to dance," adding that venture funds are supporting DTC startups because of their similarity to tech companies, which P&G is trying to emulate, according to Pritchard. Kawaja called P&G’s Gillette DTC business "a copycat business model that screams inauthenticity." [Image Credit: © LUMA Partners LLC]
Jack Neff, "P&G's Pritchard at the ANA confab on how to combat the direct-to-consumer threat", Advertising Age, October 26, 2018, © Crain Communications
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Startup Tampon Brands Are Bringing New Ideas To The Category

October 25, 2018: 12:00 AM EST
Established tampon makers are finding emerging competition from brands with organic and natural claims. Cora is a direct-to-consumer brand launched three years ago and offers organic tampons. Like Lola, another new competitor, it allows customers to personalize monthly shipments by mixing products and sizes. Cora has moved away from its exclusively online model by partnering with Target, and donates a share of its profits to provide menstruation products to girls in India and Kenya. Lola has extended to sex-related items, including condoms and lubricants. Flex is a brand set up to find a tampon-alternative and came up with a “period disk that sits past the vaginal canal (where tampons sit) next to the cervix”. Flex too sells direct-to-consumer platform and in retail stores. The founder says 90% of its online sales are from mobile purchases by millennials.[Image Credit: © CORA]
Savannah Dowling, "Menstruation Startups Say Women Don’t Have To Settle. Period.", Crunchbase , October 25, 2018, © Crunchbase, Inc.
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Brand Sites Are Losing Out To Multi-Brand Giants

October 23, 2018: 12:00 AM EST
New research finds that only around 10% of online shoppers are visiting brand sites, which are losing out to sites like Amazon. inRiver’s survey also found that consumers lose interest quickly and will move on if they can’t quickly find the information they want. The firm said that brands and retailers must take more care when selling online and consider issues such as the role of influencers and videos that showcase products, as well as providing comprehensive product information and reviews.[Image Credit: © inRiver]
Becky Bargh , "New report claims 45% of shoppers visit Amazon before brand site", Cosmetics Business, October 23, 2018, © HPCi Media
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J&J Acquires Japan’s Ci:z Holdings And Its Skincare And Dermocosmetic Brands

October 23, 2018: 12:00 AM EST
Johnson & Johnson has announced an agreement to acquire all outstanding shares it doesn’t already own in Ci:z Holdings Co., Ltd., a Japanese skincare and dermocosmetic company, for some ¥230 billion (about US$2 billion). The deal includes brands like Genomer, Dr.Ci:Labo and Labo Labo. One of the benefits cited by J&J is improving its online commerce capabilities by “leveraging one of the largest customer relationship management databases for direct-to-consumer skincare in Japan”. The offer is expected to close early next year.[Image Credit: © Ci:z Holdings]
"Johnson & Johnson Announces Offer to Acquire Ci:z Holdings Co., Ltd.", Johnson & Johnson, October 23, 2018, © Johnson & Johnson Services, Inc
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Glossier Ads France To Its Geographic Reach

October 23, 2018: 12:00 AM EST

Glossier continues to expand internationally, adding France to the US, UK and Canada after first partnering with Colette, a French brand. Glossier’s founder, Emily Weiss, described the response from consumers in France as “incredible”. Weiss said the brand will soon launch in more markets globally, working only with companies that don’t conform to its cruelty-free policy.[Image Credit: © Glossier Inc. ]
Becky Bargh, "Vive la Glossier: the cult beauty brand goes live in France", Cosmetics Business, October 23, 2018, © HPCi Media
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Scentbird Is Using New Funding To Expand Its Reach

October 22, 2018: 12:00 AM EST
Scentbird is an online direct-to-consumer business that offers subscribers a choice from 500 designer fragrances, narrowed down after the customer completes a questionnaire. For $14.95 per month, the customer receives a 30-day supply of the scent (120 sprays). According to one of its founders, its success, which has led to nearly $19 million of Series A funding this year, is timing when to pitch for funding. Having a clear vision is also essential. With more funding, the brand is looking to expand its list of fragrances and private label options. It introduced its own lip balms and hand creams last year, but plans to launch “limited-time beauty capsule collections”. The first is Lush Gold - a body wash, lip oil and body oil bundle. The luxury comes from its 24-karat gold flakes. The bundle will be available to subscribers at $14.95, but will cost more for a one-off purchase.[Image Credit: © SCENTBIRD]
"Scentbird And The Sweet Smell Of Direct-To-Consumer Success", PYMNTS.com, October 22, 2018, © PYMNTS.com
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Subscription Models Are Becoming Ubiquitous For COG E-Commerce

October 18, 2018: 12:00 AM EST
McKinsey found e-commerce sales through subscriptions were over $2.6 billion in 2016, up from $57.0 million in 2011. They are being used by startups and established brands as well as large pure-play etailers and bricks-and-clicks, and large CPGs have been acquiring subscription commerce companies. According to McKinsey, there are three main subscription types: auto-replenishment; curation and recommendations; and access through some form of members-only platform. Reasons for canceling accounts depended partly on the type of service. For auto-replenishment, quality and lack of flexibility were seen as issues, but poor value was a common reason for terminating curated or members-only accounts. Sampling prestige products is seen as an attractive feature of beauty box subscription services, but this approach isn’t possible for all categories.[Image Credit: © McKinsey & Company]
Krista Garcia, "Five Charts: How Consumers Really Feel About Subscriptions", eMarketer , October 18, 2018, © eMarketer Inc
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Gillette Launches Customizable 3D-Printed Razors

October 17, 2018: 12:00 AM EST
Gillette has launched a new personalized platform for shaving in the US, called Dubbed Razor Maker™: powered by Gillette®. It is based on technology from Formlabs, a 3D-printing company, and offers customizable handles providing customers with flexibility over how the product looks and how much it costs. They can design their 3D-printed handle at http://razor-maker.com, selecting from 48 designs, seven colors. They can also add text. The handles can hold MACH3 or Fusion5 ProGlide blades. Delivery typically takes in 2-3 weeks, and prices start at $19. Chrome options can cost up to $45.[Image Credit: © Procter & Gamble]
"Gillette Partners with Formlabs – a Boston Startup Defining the 3D-Printing Industry – to Pilot Razor Maker™ Concept, Enabling Consumers to Personalize and 3D Print Razor Handles", Gillette , October 17, 2018, © Procter & Gamble
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Harry’s Launches New Subscription Shaving Brand For Women

October 16, 2018: 12:00 AM EST

Flamingo is a new shaving subscription service launched by Harry’s, developed by its internal innovation unit, Harry’s Labs, and aimed at women. Leading the brand are Allie Melnick and Brittania Boey, who were both at Harry’s when it launched in 2013. It will compete with brands including Angel Shave Club.  Flamingo razors use the same blade technology as Harry’s, but are designed with female shaving needs in mind. The shaving gel is a formulation designed to soothe the skin. Other items under the brand include a dual exfoliating and moisturizing body lotion, and waxing kits for body and face.[Image Credit: © Harry's, Inc.]
Rachel King , "Harry's Labs Launches Flamingo, a New Brand Specifically for Women's Hair Care and Grooming", Fortune.com, October 16, 2018, © Time Inc.
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Two Brands Are Using Face-To-Face Contact With Consumers To Promote Their Products

October 15, 2018: 12:00 AM EST
At the end of October, Nivea opened a pop-up store in London for the launch of the MicellAIR Professional cleansing line. The ‘Boo-tique’ has a Halloween theme and offers five looks by the brand’s professional make-up artists. Visitors can take away a free bag of products from the new range. In the US, Rimmel London is getting on the road during October and November with its (Street) Art of Beauty tour. Customers can visit the exclusive mobile salon, which is covered by graffiti created by the brand. The salon has makeup artists to help visitors choose Rimmel’s products. The tour goes to Los Angeles, Las Vegas, Phoenix, Dallas, Houston, Tampa and Miami.[Image Credit: © Coty Inc.]
"Rimmel London launches Street Art of Beauty tour/ Nivea prepares to open doors to immersive Halloween themed ‘Boo-tique’", Drug Store News, October 15, 2018, © Drug Store News
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L’Oréal Promotes Anca Stefan To Chief Digital Officer For Russia And Kazakhstan

October 12, 2018: 12:00 AM EST
L’Oréal has promoted Anca Stefan from digital and consumer intelligence manager for L’Oréal Romania to chief digital officer for Russia and Kazakhstan. Her promotion came four years after joining L’Oréal Romania where she played a key role in developing the company's digital marketing strategies. She plans to adapt L’Oréal’s global digital strategy to better address a market that is not dominated by Google and Facebook’[Image Credit: © L’Oréal S.A.]
Louise Prance-Miles, "L’Oréal Russia and Kazakhstan announces Anca Stefan as new Chief Digital Officer", Global Cosmetics News, October 12, 2018, © Global Cosmetics Media Limited
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Avon South Africa Launches Its First Beauty Pop-Up Store

October 8, 2018: 12:00 AM EST

In an attempt to increase accessibility [to?] and awareness of its brand, Avon South Africa opened the first of a series of exclusive beauty pop-up stores. The stores will be at major cities and will have make-up specialists and skincare experts to advise customers. Precilla Kalogeropoulos, head of integrated marketing communications at Avon, claims more pop-up stores will be launched nationwide to promote the Avon brand, and especially its premium lines, but also to encourage women to become entrepreneurs as an Avon representative. [Image Credit: © Avon Products]
Dhivana Rajgopaul , "Avon launches first beauty pop-up stores", Independent Online, October 08, 2018, © Independent Media and affiliated companies.
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Big Data And AI Helping Beauty Brands Identify Opportunities, Develop New Products

October 5, 2018: 12:00 AM EST
AI is being used to help companies spot unserved opportunities through analyzing online data such as searches, reviews and purchase patterns. Alibaba’s Tmall Innovation Centre helped L'Oréal China as it developed a male beauty line for the Chinese market, while A.S. Watson, which has 14,400 stores in 24 markets worldwide worked with Unilever to launch TRESemmé hair care in China Some smaller brands are using AI to developed personalized products and services.  Indian brand, Freewill, uses information about an individual’s hair to create personalized hair products, factoring in data such as city and weather. While Singapore-based Alcheme uses AI to analyze a customer’s selfie to assess skin conditions and select and create personalized skin care products.[Image Credit: © Tmall.com]
Amanda Lim , "Data is power: Indie beauty brands get personal with big data", Cosmetics Design Asia, October 05, 2018, © William Reed Business Media Ltd
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True Sons Launches Subscription Model To Tap Home Hair Dye Market For Men

October 5, 2018: 12:00 AM EST
Seeing the lack of choices for men who want to color their head, beard and body hair at home, True Sons launched an at-home hair dye subscription service. Founder Carl Sandler, claims current offerings are very limited with the brand Just for Men dominating the $200 million market. He believes men find shopping for the product difficult and embarrassing and would prefer to have it delivered. Currently, just 8 percent of men color their hair compared to 80 percent of women. The kit includes all elements needed - gloves, wipes and the ready-mixed hair dye foam. It’s available from the brand's website, truesons.com, for $30 per month or $72 per quarter.[Image Credit: © https://truesons.com/]
Faye Brookman, "A New Option in the Men’s Hair Color Market", Women’s Wear Daily, October 05, 2018, via True Sons Grooming, Inc., © Penske Media Corporation
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Chanel South Korea Launches Online Platform For Cosmetics

October 5, 2018: 12:00 AM EST
In South Korea, Chanel launched an online platform for its cosmetic products and service with a wrapping service and select deliver day option to encourage gifting. Separately, and in an attempt to attract young customers, particularly those in their 20s and 30s, Chanel Korea launched a Coco Game Center pop-up store which features game that feature the Chanel logo.[Image Credit: © Chanel, Inc.]
Song Seung-hyun, "Chanel Korea starts online platform for cosmetics", The Investor, October 05, 2018, © Herald Corporation
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Survey Shows Convenience A Key Reason For The Growing Popularity of Direct-To-Consumer Brands

October 4, 2018: 12:00 AM EST
A survey by Diffusion and YouGov discovered several reasons for the growing popularity of DTC brands among consumers, with convenience being the primary motivation. 27% said buying DTC brands is more convenient than going to a store, with older consumers finding convenience more important than millennials (26% versus 17%). The survey found that DTC brands fell short with personalization, customer service, and limited use of organic or eco-friendly ingredients. Still, DTC looks set for continued growth, with 81% of US internet users indicating they’d buy at least one DTC item in the next five years.[Image Credit: © YouGov PLC.]
Krista Garcia, "Where Direct-to-Consumer Brands Are Winning Consumer Confidence", eMarketer , October 04, 2018, © eMarketer Inc
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Gillette Introduces Its First Direct-To-Consumer Service In Canada

October 3, 2018: 12:00 AM EST
Gillette has launched its direct-to-consumer (DTC) service, Gillette On Demand, in Canada. It features a subscription service and an option for one-off purchases, providing consumers with flexibility, shopping convenience, and customization opportunities. The service offers blades and razors at a range of price points, including the Fusion5, MACH3 Turbo and Sensor 3.[Image Credit: © Procter & Gamble]
"Gillette® on Demand™ Launches in Canada to Deliver a Smooth and Easy Way to Get World Class Blades", Procter & Gamble, October 03, 2018, © Procter & Gamble
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Direct-To-Consumer Retailer Brandless Opens Second Pop-Up With Purpose Store In New York City

October 3, 2018: 12:00 AM EST
Brandless, a direct-to-consumer e-commerce business focusing on affordable pricing, opened its second Pop-Up With Purpose store in New York's Milk Building. It will run from late October to early November 2018, offering visitors an interactive experiences, including a beauty lounge and fair trade coffee bar. Chief executive officer and co-founder Tina Sharkey says the company wants to highlight values of the company and those of its online community, using multimedia displays. Brandless also wants the pop-up to widen its reach to young urban consumers.[Image Credit: © Brandless, Inc.]
Jackie Chiquoine, "New York Brandless Pop-Up Will Feature Everything From Tasting Flights To A Clean Beauty Lounge", PSFK, October 03, 2018, © PSFK
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Johnson & Johnson And VaynerMedia Focus On Credibility To Sway Gen Z

October 2, 2018: 12:00 AM EST
Brands are responding to a decline in consumer trust of influencers. Johnson & Johnson and its creative agency, VaynerMedia, are reaching out to Gen Z consumers by enlisting teenagers who, by their actions, are seen as more credible, through their actions, even if they have a more modest online following. The company selected several teenagers, including Dillon Eisman who runs a nonprofit in Southern California, to star in one of its videos promoting the skincare brand Clean & Clear, resulting in a 19 percent boost in sales. Credibility was also a key factor in turning to established major influencers Brooklyn and Bailey McKnight to launch C&C, a new Clean & Clear sub-brand. [Image Credit: © J&JCI]
Jack Neff, "Clean Break: Why J&J is enlisting teens with modest followings as influencers", Advertising Age, October 02, 2018, © Crain Communications
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Men's Grooming Brand Oars + Alps Forms Retail Partnership With Ulta Beauty

October 1, 2018: 12:00 AM EST
Following a US$1.3 million seed-funding round in summer last year, male grooming brand Oars + Alps is partnering with Ulta Beauty to expand distribution beyond its own direct-to-consumer platform. It’s the brand’s first retail partnership, although it sells select items on Amazon’s Luxury Beauty store. Ulta will sell seven of the 23 Oars + Alps products on Ulta.com and in 300 stores. Co-founder and chief executive officer Mia Duchnowski claims the partnership can help boost awareness of the brand's products. The brand competes in category dominated by brands like Procter & Gamble's Gillette and Old Spice, and Unilever’s Axe.[Image Credit: © Oars + Alps]
Priya Rao , "Ulta continues to grow men’s grooming business with direct-to-consumer brand Oars and Alps", Digiday, October 01, 2018, © Digiday
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Australian Hair Care Company Kevin Murphy To Integrate Ocean Plastics Into Supply Chain

September 28, 2018: 12:00 AM EST

Company founder, Kevin Murphy, will use ocean plastics for his products' packaging in 2019 in an attempt to help reduce ocean plastic debris. Murphy, during a vacation in Bali, Indonesia, observed the environmental threat posed by plastic worldwide as an estimated 5 trillion tons of plastic currently litter the ocean. Danish packaging manufacturer Pack Tech is helping Murphy and his team switch to 100 percent ocean plastic packaging. To part offset the high cost of transporting, treating and reprocessing ocean plastic, Murphy increased the sale price of his products by 7 percent. Other companies that have similar advocacy include Dell and Adidas.[Image Credit: © Luis Murphy and Natasha Childs]
Eillie Anzilotti, "This beauty brand will source 100% of its packaging from ocean plastic", Fast Company, September 28, 2018, © Mansueto Ventures, LLC
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Analysts Predict Nestlé Will Divest Skin-Health Business To Focus on Beverages, Food

September 20, 2018: 12:00 AM EST
Nestlé may be planning to divest its $2.79 billion skin-health business as a way to placate an activist investor who believes the company should focus on food and beverages. Selling the unit could generate $4.1 billion, according to analysts, but the company did not comment on the speculation. Investor Daniel Loeb took a $3.5 billion stake in Nestlé last year and has since pressured the company to sell its investment in L’Oréal SA and in the skin-health arm set up in 2014 after Nestlé assumed full control of Galderma. CEO Mark Schneider has said the key to reviving stagnating growth is to focus on core areas with growth potential like coffee, pet care, water, and infant nutrition. Regarding coffee, the company recently bought the rights to market and sell Starbucks coffee and tea products in grocery and retail stores, and last year bought a majority stake in U.S. premium coffee chain Blue Bottle.
Saabira Chaudhuri and Brian Blackstone, "Nestlé Sharpens Focus on Food and Beverages With Review of Skin-Health Unit", The Wall Street Journal, September 20, 2018, © Dow Jones & Company Inc.
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Public Goods Raises $3 Million To Finance Direct-To-Consumer Expansion Plans

September 19, 2018: 12:00 AM EST
Retailer Public Goods said it has received $3 million in seed funding to sell natural products directly to consumers. According to the company, the financing round was led by venture capital firm Yes VC with Listen Ventures, Day One Ventures, and current investors. Its business model involves selling premium, natural, and environment-friendly products directly to consumers for a monthly fee of $59. Products sold include shampoo, conditioner, body wash, and dental floss.[Image Credit: © PUBLIC GOODS]
Steven Loeb, "Public Goods raises $3M to sell natural products direct to consumer", Vator.tv, September 19, 2018, © Vator, Inc.
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Interstellar Brands Partners With Lily Aldridge To Create New Fragrance Line

September 18, 2018: 12:00 AM EST
Parfums, Inc., subsidiary, Interstellar Brands LLC, announced a partnership with supermodel Lily Aldridge to develop a new fragrance line. Marking the start of a strategic partnership between Interstellar and model management agency IMG Models, the deal aims create direct-to-consumer ecommerce fragrance and beauty businesses targeting the talent agency’s client base.[Image Credit: © Inter Parfums, Inc.]
"Interstellar Brands, A Subsidiary Of Inter Parfums, Inc., To Develop A New Fragrance Line With Lily Aldridge", Inter Parfums, September 18, 2018, © Inter Parfums, Inc.
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Procter & Gamble Uses Indiegogo To Sell New Razor To Early Adopters

September 18, 2018: 12:00 AM EST
Procter & Gamble Co. is selling its new Heated Razor men’s shaving product to early adopters through the Indiegogo crowd-funding platform. Priced at $109, the Heated Razor comes with a fast-warming bar, making every shave feel like a hot-towel luxury. Available in limited quantities, the prices is expected to rise, based on how fast it sells and the accessories bought by consumers.[Image Credit: © Procter & Gamble]
Barrett J. Brunsman, "P&G puts its latest tech to the test on Indiegogo", Cincinnati Business Courier, September 18, 2018, © American City Business Journals
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Natura Cosmeticos Proposes Takeover Of Struggling Avon Products

September 17, 2018: 12:00 AM EST
Brazil-based beauty company Natura Cosmeticos SA has expressed its interest to acquire Avon Products Inc. With its market value having dropped to $900 million, the once powerful direct-sales beauty brand has gained the interest of other companies seeking to take over the company. For its part, Avon has been focused on turning its business around and resuscitating its shares.[Image Credit: © Natura International Inc.]
Dana Mattioli, Sharon Terlep and Dana Cimilluca, "Brazil’s Natura Recently Approached Avon About a Takeover", Wall Street Journal, September 17, 2018, © Dow Jones & Co., Inc.
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Instagram Announces Instagram Stories-Powered Marketing Tool For Brands

September 17, 2018: 12:00 AM EST
Instagram has announced that users of the photo and video-sharing social media platform can now add shopping stickers to their Instagram Stories. With more than 400 million daily active users, Instagram Stories offers brands a place for showcasing their products, as well as a high potential for engaging with consumers.[Image Credit: © Instagram]
"Shopping on Instagram expands to Stories", Shopify Team , September 17, 2018, © Shopify Inc.
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China’s Millennials Fall In Love With Black Tech Beauty Products

September 14, 2018: 12:00 AM EST
Skincare trends, referred to by industry observers as “black tech”, are becoming popular among millennial consumers in China. Three of the leading black-tech product categories are black-tech facial machines, with the ReFa Electronic Roller from Japan as a leading example; black-tech facial cleansers, such as those from Foreo; and black-tech massage boosters, including those from the SK-II brand. Facial rollers from ReFa accounted for 50 percent of the segment’s revenue in 2017, with more than $4 million worth of ReFa machines sold during the November 11 Singles Day shopping festival. Foreo’s facial cleanser became a social media favorite, with many celebrities posting themselves using the product. SK-II launched a massage booster in 2017, selling all of its 10,000 units during the company’s 2017 TMALL Super Brand Day event.[Image Credit: © ReFa USA]
Jiaqi Luo, "Chinese Millennial Skincare Gets a Black Tech Makeover", Jing Daily, September 14, 2018, © Herlar, LLC
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Samsung Joins Estee Lauder To Host 2018 Style Dimension Fashion And Beauty Event

September 14, 2018: 12:00 AM EST
Samsung and beauty giant The Estee Lauder Cos. Inc. joined forces to host the 2018 WWD x Samsung Style Dimension, an industry event highlighting the use of immersive technologies in creating consumer experiences. Held on September 6 and 7, the event also focused on industry trends involving the integration of beauty, fashion, and technology. Unlike its previous editions, the 2018 Style Dimension allowed those who attended the event to buy all the beauty brands on display and to interact with pop-up displays enabled by Samsung’s technologies.[Image Credit: © Estée Lauder Inc]
Tracey Greenstein, "Style Dimension Blends Beauty and Tech, Woos ‘Experiential Consumers’", WWD, September 14, 2018, © Penske Media Corporation
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Aesthetic Hydration Cosmetic Opens Shanghai Pop-Up Store, Marks Coming Into China Market

September 12, 2018: 12:00 AM EST
South Korean skincare brand Aesthetic Hydration Cosmetic has unveiled a pop-up store in Shanghai, marketing the company’s official entry into China’s beauty care market. According to AHC, its cosmetics products are being sold at health and beauty stores across China, as well as in online shopping malls in the country. With the pop-up store offering customers the chance to experience the company’s leading products, AHC said it will target women in the country with its leading moisturizing products.[Image Credit: © CARVERKOREA]
Kang Da-young and Lee Ha-yeon, "S. Korean skincare brand AHC officially enters China", Pulse by Maeil Business News Korea , September 12, 2018, © Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved
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Pharmacies Go Beyond Selling Medication, Transform Into Wellness Centers

September 12, 2018: 12:00 AM EST
Drugstores are expanding their lineups of products and services to address the shift in consumer concept of health and wellness. According to the 2017 report, “Well Economy,” by JWT Intelligence, 77 percent of respondents link health with physical condition; however, 75 percent say mental health comes to mind when they think of health. Also, only 17 percent of consumers seek out prescribed medication when they are ill. Casino Group partnered with L’Oreal in June 2018 to launch Le Drugstore Parisien in Paris where customers can avail themselves of personal care services, including light therapy, dry cleaning, and shoe shining. In August 2018, pharmacy chain CVS launched BeautyIRL, a retail concept designed to highlight the company’s locations as beauty destinations where customers can receive treatments, test products, and access information about new brands.[Image Credit: © CVS.com]
Nayantara Dutta, "The destination drugstore", JWT Intelligence, September 12, 2018, © The J. Walter Thompson Company
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Rituals Cosmetics Plans To Open Kings Cross Store In London

September 12, 2018: 12:00 AM EST
Rituals Cosmetics plans to open a new store at London’s Kings Cross train station. Part of the beauty brand’s efforts to attract tourists, the store will offer customers with a “unique and immersive” shopping experience. According to the  company, the store will embody the company’s holistic and well-being ethos.[Image Credit: © Rituals]
Becky Bargh , "Rituals entices tourists with new Kings Cross store", Cosmetics Business, September 12, 2018, © HPCi Media
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Subscription Service MoonBox Sells Beauty And Holistic Well-Being

September 11, 2018: 12:00 AM EST


MoonBox offers a subscription box service that includes beauty and personal care products that consumers can use depending on the lunar cycle. Company founders Paula Pavlova and Katie Huang believe there is an incredible potential market in the “growing intersection of holistic wellness and beauty”. For them, beauty and wellness are linked to an increase in demand for products that offer mental wellness in addition to the usual physical benefits.[Image Credit: © MoonBox]
Deanna Utroske , "MoonBox: a look at the metaphysical beauty movement", Cosmetics Design Europe, September 11, 2018, © William Reed Business Media Ltd
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Paula’s Choice Faces Fan Discontent And Growing Competition From New Skincare Brands

September 8, 2018: 12:00 AM EST
Skincare brand Paula’s Choice is facing growing consumer complaints over some steps taken by the company and its founder Paula Begoun. After the company was acquired by private equity firm TA Associates in 2016, Begoun was replaced by Tara Poseley as chief executive officer in 2017. Negative consumer reaction began when the company started raising the prices of its products and after the company launched an eye cream. Also, the direct-to-consumer brand is facing growing competition from emerging skincare brands, such as The Ordinary, Cosrx, and Drunk Elephant. According to Poseley, the company urgently needed a rebranding and speeding up the rate it brings new products to the market.[Image Credit: © Paula's Choice]
Kati Chitrakorn, "The Original Internet Beauty Brand Is Under Attack", Beauty of Fashion, September 08, 2018, © Beauty of Fashion
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Jurlique Collaborates With Tryzens To Launch New Digital Platform With Improved User Experience

September 7, 2018: 12:00 AM EST

Australia-based skincare brand Jurlique has partnered with ecommerce technology company Tryzens to launch a new digital retail platform. In 2016, the brand first launched its digital platform; its partnership with Tryzens aims to improve its customer experience and offer new ecommerce capability for shoppers.[Image Credit: © Jurlique]
Becky Bargh , "Jurlique drives forward with digital strategy", Cosmetics Business, September 07, 2018, © HPCi Media
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L’Oreal Receives Approval To Buy Bon-Ton Stores Mailing List

September 7, 2018: 12:00 AM EST
French beauty brand L’Oreal has received approval from the U.S. Bankruptcy Court in Delaware to acquire customer data from bankrupt department store chain The Bon-Ton Stores Inc. L’Oreal has agreed to pay $312,900 for the information after winning the right to buy the mailing list in an auction in July 2018. However, the purchase price could still change, with L’Oreal having to pay 35 cents per customer if the customer count falls below 894,000.[Image Credit: © Bon-Ton Holdings, Inc]
Vicki M. Young , "L’Oréal USA, CSC Ink Deals for Bon-Ton’s IP Assets", Women’s Wear Daily, September 07, 2018, © Penske Media Corporation
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Brands Add Artificial Intelligence, Sensors, Other Technologies To Skincare Devices

September 7, 2018: 12:00 AM EST

Beauty brands are integrating technologies, including artificial intelligence, sensors, and Internet of Things, into their skincare devices designed to provide consumers with personalization and tailored information about their beauty care routines. Brands have their respective approaches to customization and consumer education, with Neutrogena, for example, developing products that come with sensors and cameras to offer consumers information on the health of their skin. For its part, Foreo has launched the Luna FoFo AI-enabled skincare device, while Clarisonic has introduced its Mia Smart facial massaging device.[Image Credit: © FOREO]
Emma Sandler, "The next generation of beauty devices are using AI and IoT technology to win over customers", Glossy, September 07, 2018, © Digiday Media
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Glossier CEO Weiss Sees No Chance For Her Company Working With Amazon

September 7, 2018: 12:00 AM EST
Emily Weiss, founder and CEO of ecommerce beauty startup Glossier,said her company will never sell on online retailer Amazon's platform. Established in 2014, Glossier has received $87 million in venture funding, enabling it to create a beauty brand popular among women. Weiss said other ecommerce companies can grow outside Amazon's shadow and that the user experience offered by the online retail giant “may not be the best fit for beauty and fashion products”.[Image Credit: © Glossier Inc.]

Sarah Perez, "Glossier CEO Emily Weiss on why the company won’t sell on Amazon", TechCrunch, September 07, 2018, © Oath Tech Network.
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Subscription Model Dominates Ecommerce, Offers Benefits For Businesses And Their Customers

September 5, 2018: 12:00 AM EST
In 2017, the subscription model accounted for 75 percent of online sales and continues to grow at a steady rate in 2018. In the first half of 2018, the market saw a huge move toward subscription-based retail. At its early stage, the subscription-based model were driven by Netflix and Spotify, platforms used by consumers to pay for entertainment instead of buying physical media. Subscription-based business offers several benefits for consumers, including saving money, saving time, and access to wide collections of products. For businesses, the model offers advantages, including predictable income, price control, and data collection.[Image Credit: © BiljaST]
Sandeep Kuttiyatur, "Subscriptions Are Taking Over eCommerce", CPG Matters, September 05, 2018, © CPG Matters
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Voice-Based Commerce Offers Brands New Means Of Differentiating Themselves

September 5, 2018: 12:00 AM EST
To differentiate themselves from competitors in voice-based commerce, consumer packaged goods companies are expected to take a number  of steps. These include creating an audio brand consistent with other elements of their branding, such as colors and logo, owning a brand voice that is distinct from Alexa, and creating unique “audio logos”. According to Tribal Worldwide London head of experience design, Sunny Kumar, after finding a voice, brands should know how to use it. Aptos marketing director Dave Bruno said brands should “take voice seriously” and make it as easy as possible to remember how to engage using the platform.[Image Credit: © Amazon.com, Inc. or its affiliates]
Matthew Stern, RetailWire, "Do CPGs Need Their Own Voice for Alexa?", CPG Matters, September 05, 2018, © CPG Matters
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Avon Launches Online Training Program For Sales Training Teams

September 5, 2018: 12:00 AM EST

Avon announced the launch of Digital Innovation University, the direct-to-consumer beauty brand's digital training program for its Sales Training Teams. Developed in partnership with digital experts, the training program is available online. It comes with three modules and runs for three months.[Image Credit: © Avon Products, Inc.]
"Avon's commitment to upskilling Sales Training Team with Digital Innovation University", Avon Company, September 05, 2018, © Avon Products, Inc.
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