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Unilever Will Expand Marketing Efforts In Indonesia During Ramadan, Company President Says

June 15, 2016: 12:00 AM EST
Unilever Indonesia plans to increase its marketing efforts during the Islamic holy month of Ramadan in the country. According to company president Hermant Bakshi, consumer sentiment has improved after a slump in 2015. Unilever's net profit dropped 1 percent in 2015, its first drop in 10 years. Indonesia's economic slowdown adversely affected consumer spending during the year.
Wataru Suzuki, "Unilever Indonesia sees 'stabilized' sentiment", Nikkei Asian Review, June 15, 2016, © Nikkei Inc.
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Hipster Culture Depresses Sales Of Men's Grooming Products In Australia

June 15, 2016: 12:00 AM EST
Sales of men's grooming products declined in 2015 in Australia, according to Euromonitor International. Data from the market research firm revealed slower sales were caused by the rise of the hipster sub-culture and the increase in popularity of facial hair. Sales of men's shaving products declined 1 percent in current value terms. Despite this trend, the global market for male grooming products is forecast to grow faster from its $35.4 billion value in 2013.
Lucy Whitehouse , "Male grooming takes a hit from hipsters in Australia", Cosmetics Design , June 15, 2016, © William Reed Business Media SAS
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Unilever Indonesia Announces Bigger Capex Plans And Proposed New Headquarters

June 15, 2016: 12:00 AM EST
Unilever Indonesia raised its capital expenditure from the previously planned Rp 1.4 trillion to Rp 2 trillion, or $149 million, in 2016. According to the company, the bigger capex will cover the cost of the proposed Rp 600 billion new headquarters. Unilever Indonesia finance director Yudhistira Rusli said the company will fund most of the capital spending, with bank loans accounting for 15 to 20 percent of the needed money.
"Unilever Indonesia Builds New HQ, Set to Pay Rp3.23 Trillion in Dividends", Jakarta Globe, June 15, 2016, © Jakarta Globe
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Kimberly-Clark Appoints OpenTable CEO As Director

June 15, 2016: 12:00 AM EST
Kimberly-Clark said it has elected OpenTable CEO Christa S. Quarles to the company's board of directors. Quarles is an alumna of Carnegie Mellon University and received a Master's degree in Business Administration from Harvard University. Part of The Pipeline Group, OpenTable is a leading provider of online restaurant reservations.
"Kimberly-Clark Elects Christa Quarles to its Board of Directors", Kimberly-Clark, June 15, 2016, © KCWW
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Unilever Partners With Government, Pharmacists, Other Stakeholders To Promote Oral Health In Nigeria

June 14, 2016: 12:00 AM EST
Unilever Nigeria PLC called on consumers to maintain good oral hygiene by developing the habit of brushing their teeth twice daily. Unilever's consultant and Nigerian Dental Association vice president M O Asiwaju presented the paper, “The Global Burden of Poor Oral Health and the Science of Pepsodent Toothpaste,” at the 2016 Conference of the Association of Community Pharmacists of Nigeria in Enugu State. Pepsodent brand manager George Umoh said the company, as part of its sustainability efforts, has partnered with the pharmacists' group, the government, and other stakeholders to improve pharmacy practice in the community and promote oral health.
"Unilever Partners Government, Pharmacists To Promote Good Oral Health", Information Nigeria , June 14, 2016, © Information Nigeria
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Unilever Names New President Of Southeast Asia And Australasia Business

June 14, 2016: 12:00 AM EST
Unilever named Pier Luigi Sigismondi as head of its business operations in Southeast Asia and Australasia. Formerly the company's chief supply officer, Sigismondi succeeds Peter Ter Kulve, who is moving to a new post within the company. Sigismondi used to work for Unilever's rival Nestle.
"Unilever appoints new leadership for Southeast Asia and Australasia", mUmBRELLA, June 14, 2016, © Mumbrella Asia Pte Ltd.
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Kimberly-Clark Names Usitalo Chief Marketing Officer

June 14, 2016: 12:00 AM EST
Kimberly-Clark Corporation announced the appointment of Scott Usitalo as chief marketing officer. Usitalo joined the company in 2008 and has held several international and regional management jobs, with president for family care business in North America as the most recent. He will be reporting to Tony Palmer, the company's president of global brands and innovation.
"Kimberly-Clark Names Chief Marketing Officer", Kimberly-Clark, June 14, 2016, © KCWW
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Dove Joins Forces With Conde Nast And Grace Coddington For #LoveYourHair Campaign

June 14, 2016: 12:00 AM EST
Dove partnered with publishing company Conde Nast and Grace Coddington to continue its #LoveYourHair campaign. As part of the campaign, editorial content about the brand and its efforts to promote natural hair will be published in the July 2016 issues of Allure, Vogue, and Glamour magazines. According to the brand, the campaign is supported by a Dove Hair study showing 86 percent of women in the US believe that media and society place presure on women to have hair that looks a certain way.
Ellen Thomas , "Dove Partners With Condé Nast on #LoveYourHair Campaign", Women's Wear Daily, June 14, 2016, © Fairchild Fashion Media
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Growth Slows For India's Beauty And Personal Care Market In 2015

June 14, 2016: 12:00 AM EST
India's beauty and personal care products market grew 13.6 percent to $11 billion in 2015, the lowest growth rate in five years, according to Euromonitor. Data from the market research firm revealed sales fell due to a slowdown in consumer spending on personal care products. Weak growth in this segment, which accounts for about 22 percent of the country's total FMCG market, according to consulting firm KPMG and the Federation of Indian Chambers of Commerce and Industry, was blamed on low monsoon for two consecutive years.
Suneera Tandon, "Strapped for cash, Indians are buying fewer beauty products", Quartz India , June 14, 2016, © Atlantic Monthly Group, Inc.
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Procter & Gamble Joins Snapchat's Advertising Platform

June 14, 2016: 12:00 AM EST
Procter & Gamble is one of the first US brands to use online photo-sharing site Snapchat's new advertising platform. Designed to make it easier for brands to launch campaigns on its service, the ad platform allows advertisements to appear between Snapchat users' Stories. According to the social media site, it is not dumping ads on its users.
Shona Ghosh, "P&G and Warner Bros first to use Snapchat Stories ad slots", Campaign Live, June 14, 2016, © Haymarket Media Group Ltd.
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L'Oreal Commits To Promoting Equal Pay And Gender Equality

June 14, 2016: 12:00 AM EST
L'Oreal USA said it has taken the White House Equal Pay Pledge as part of the United State of Women Summit held in Washington, D.C. By joining the campaign, L'Oreal USA promises to conduct an annual companywide gender pay analysis, reviewing employee promotion processes and hiring to reduce bias. Also, the company has pledged to integrate equal pay efforts into wider equity initiatives. L'Oreal joins other large companies, including Amazon, American Airlines, and PepsiCo, that have made the pledge.
"L'Oréal USA Signs White House Equal Pay Pledge At United State Of Women Summit, Continues Commitment To Advancing Equality In The Workplace", L'Oréal, June 14, 2016, © L'Oréal
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Talc Lawsuits Fail To Tarnish Johnson & Johnson's Reputation Among Millennials

June 14, 2016: 12:00 AM EST
Johnson & Johnson has maintained its good reputation among millennials despite the bad publicity arising form high-profile cases over its talc-based products, according to market research firm Reputation Institute. With other cases likely to end up in court in several states, and with more than $120 million in damages already awarded to complainants, Johnson & Johnson remains a favorite of the age group. Results of the online survey, which collected ratings from more than 83,000 respondents, showed the company ranked number 3 among millennials, after Samsung and Nike.
Sean Czarnecki , "Reputation Institute: Talc lawsuits not hurting J&J's image with millennials", PRWeek, June 14, 2016, © Haymarket Media Group Ltd.
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Sephora Opens New Distribution Facility In Poland

June 13, 2016: 12:00 AM EST
Beauty retailer Sephora opened a new distribution center in Poland. Located at the Segro Logistics Park Warsaw, the facility is managed by the company's logistics operator Logwin. Also, Sephora introduced a SAP storage and distribution system, which uses automation on most of the process.
"Sephora launches latest logistics model", Eurobuild CEE , June 13, 2016
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Pro-Democracy Singer's Cancelled Concert Forces Retirement Of L'Oreal Hong Kong Head

June 13, 2016: 12:00 AM EST
L'Oreal Hong Kong president and director general Stephen Mosely will retire at the end of June 2016. Mosely's departure is likely linked to the controversy caused by cosmetics brand Lancome's decision to cancel a planned concert featuring pro-democracy singer Denise Ho Wan-see. Chinese state-backed newspaper Global Times linked the singer with Hong Kong and Tibetan independence movements. L'Oreal Luxe Travel Retail Asia managing director Eva Yu will replace Mosely.
Kris Cheng, "L’Oréal Hong Kong chief may retire soon amid Denise Ho concert row", Hong Kong Free Press, June 13, 2016, © Hong Kong Free Press Limited
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Head & Shoulders Recruits Olympic Gold Medalist Diver As Brand Ambassador

June 13, 2016: 12:00 AM EST
Procter & Gamble's Head & Shoulders brand of haircare products has enlisted Olympic Gold Medalist diver David Boudia as brand ambassador. Boudia appears in the brand's latest advertisement, which highlights things that Olympic athletes carry on their shoulders on the journey to the 2016 Summer Games in Brazil. According to the brand, its shampoo will help ensure these athletes are free from dandruff.
"David Boudia’s Shoulders Are Made for Greatness, Not Dandruff", Procter & Gamble, June 13, 2016, © Procter & Gamble
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L'Oreal Professionnel Launches 2016 La Nuit De La Coiffure Event In Paris

June 11, 2016: 12:00 AM EST
L'Oreal Professionnel launched the 2016 edition of its La Nuit de la Coiffure event in Paris by creating what the company claims to be the largest hair salon in France. Featuring 100 hairdressers, the event offered free, 20-minute styling sessions to more than 1,000 women who signed up online. Participants could use the L'Oreal Professionnel application Style My Hair to have a virtual preview of what their best hairstyle could be.
Jennifer Weil , "L’Oréal Holds Third Edition of La Nuit de la Coiffure", Women's Wear Daily, June 11, 2016, © Fairchild Fashion Media
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Kao Receives Japanese Government Recognition For IT Innovations

June 10, 2016: 12:00 AM EST
Kao Corporation said it has been selected by Japan's Ministry of Economy, Trade and Industry and by the Tokyo Stock Exchange as a Competitive IT Strategy Company. Recognizing Kao's efforts to leverage IT to further its global expansion efforts, the award also highlights the company's implementation of a global cash management system designed to optimize investment efficiency. Also, Kao has established a system for applying its data analysis expertise to big data collected by retail partners.
"Kao Recognized as '2016 Competitive IT Strategy Company'", Kao, June 10, 2016, © Kao Corporation
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Procter & Gamble's Northern Europe Brand Director Leaves Company

June 10, 2016: 12:00 AM EST
Procter & Gamble's Northern Europe brand director Roisin Donnelly is leaving the company at the end of June 2016. Donnelly joined the company 31 years ago as a graduate trainee from Glasgow University and rose through the ranks to become corporate marketing director and UK head of marketing. She has managed local launches of P&G campaigns, including Always “Like a Girl” and “Thank you, mum.”
Leonie Roderick , "P&G’s Roisin Donnelly to leave after 31 years", Marketing Week, June 10, 2016, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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India Orders Laboratory Tests On Johnson & Johnson's Talc-Based Products

June 10, 2016: 12:00 AM EST
India's National Commission for Protection of Child Rights has asked the states of Gujarat, Jharkhand, Assam, Andhra Pradesh, and Madhya Pradesh to conduct laboratory tests on talc-based products from Johnson & Johnson. Court rulings against the company in consumer safety cases prompted the agency to take the action. According to news reports, Johnson & Johnson's talc-based products may contain carcinogenic substances, such as asbestos and formaldehyde.
"Child Rights Body Orders Lab Test Of Two Johnson & Johnson Baby Products", NDTV, June 10, 2016, © NDTV Convergence Limited
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GlaxoSmithKline Joins List Of Advertisers On IBM's Watson Ads High-Tech Advertising Platform

June 10, 2016: 12:00 AM EST
GlaxoSmithKline's consumer health business agreed to use IBM's Watson supercomputer in advertising. As part of the program, GSK joins Campbell Soup Company and Unilever in using the Watson Ads platform, which allows consumers to interact with the supercomputer. IBM's The Weather Company unit has applied cognition technology to advertising through the Watson Ads platform. According to the company, consumers will be able to ask Watson questions via voice or text and gain access to relevant information about a product or service. Information provided by Watson will help consumers make empowered decisions about their healthcare in real time, the company said.
Dominic Tyer, "GSK signs up for the 'dawn of cognitive advertising'", PM Live, June 10, 2016, © PMGroup Worldwide Ltd
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Lush Cosmetics Offers Free Beauty Care And Fitness Sessions

June 10, 2016: 12:00 AM EST
Lush Cosmetics said it plans to host beauty care and fitness sessions in its Oxford Street store. According to the beauty brand, it has partnered with HulaFit and Psycle to offer various fun workouts on Wednesday afternoons and evenings in June 2016. Free to participate, the sessions will include hula-hooping and a HIIT workout class.
Georgi Gyton , "Lush Cosmetics unveils beauty care and fitness sessions", Event Magazine , June 10, 2016, © Haymarket Media Group Ltd.
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Smart Products Sell Because People Are Stupid

June 10, 2016: 12:00 AM EST
Consumers are buying personal care products with built-in smart technology because people are dumb. Procter & Gamble's Oral B Genius 9000 toothbrush comes with technology that tells the user whether he is brushing his teeth properly and what the weather is like outside. For people who love working out, the Elvie pelvic floor contraption functions as a personal trainer. Unilever is testing its Peggy smart clothes peg, which includes a built-in thermometer and hygrometer, in Australia. For women, there is the smart tampon, which is attached to a wire that connects to a sensor clipped to the underwear. This tampon alerts the user's phone whenever it is time for a new one.
Lucy Kellaway, "We need smart products because we are stupid", Financial Times, June 10, 2016, © The Financial Times Limited
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HUL Receives Top FMCG Company Award In India

June 10, 2016: 12:00 AM EST
Hindustan Unilever Limited was recognized as the top FMCG company in India by Dun & Bradstreet. HUL was included on India's Top 500 Companies list and was honored at the Dun & Bradstreet Corporate Awards 2016 event in Mumbai. HUL also received the award in 2014 and 2015.
"HUL recognised as top FMCG Company in India by Dun & Bradstreet", Unilever, June 10, 2016, © Unilever
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Unilever Awards UAE Factory Construction Contract To Turner & Townsend

June 9, 2016: 12:00 AM EST
Turner & Townsend said it has won the contract to manage the construction of Unilever's new factory in the UAE. Worth $272 million, the proposed manufacturing facility will enable Unilever to produce personal care products for its markets in the Middle East and North Africa region. Also, the planned facility will help create as many as 400 new jobs.
"Turner & Townsend seals Unilever's Dubai plant deal", Trade Arabia, June 09, 2016, © TradeArabia.com
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Sephora Partners With Website MadameNoire To Launch Digital Campaign Aimed At Women With Curly Hair

June 9, 2016: 12:00 AM EST
Beauty retailer Sephora partnered with African-American lifestyle site MadameNoire to launch “Curls Run the World,” a digital video series featuring four leading natural hair promoters. Highlighting conversations focused on black women proud of their curly hair, the episodes will feature New York hairstylist Monica Stevens, natural hair and fashion blogger Yolanda Renee, TLC lead singer and fitness guru Rozonda Thomas, and poet Aja Monet. Also, the series will highlight Sephora's top product choices for each natural hair texture.
"Beauty Brand, Sephora, Partners with MadameNoire on ‘Curls Run The World’ Natural Hair Product Campaign", PRWeb, June 09, 2016, © Vocus PRW Holdings, LLC.
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Beauty Brands Need To Show They Understand Male Consumers To Grow US Men's Grooming Market

June 9, 2016: 12:00 AM EST
Beauty and personal care brands need to position themselves as brands that understand the needs of men in order to grow the market for male grooming products in the US. This need is more urgent for brands previously known only for their female beauty and personal care products. In order to more effectively position themselves, these brands need to employ clear messaging and concise, skillfully designed packaging that is easy for men to understand. Also, growth potential is enhanced by the aging of generation X men, who witnessed the metro-sexual movement, and generation Y men, who prefer the authentic, personalized feeling offered by “craft” beauty products.
Elle Morris, "Male Grooming in the United States: What Brands Need To Tell Men", Beauty Packaging, June 09, 2016, © Rodman Media
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L'Oreal Is Most Valuable Personal Care Brand, 2016 BrandZ List Shows

June 9, 2016: 12:00 AM EST
L'Oreal has retained the distinction of being the most valuable personal care brand, according to the 2016 BrandZ Top 100 Most Valuable Global Brands list from WPP and Millward Brown. According to the list, the brand gained a 1 percent increase in value to $23.5 billion, compared with the previous year. Colgate gained 2 percent in valuation to $18.3 billion, which helped it climb to the number 2 position. Data revealed, however, that the Top 15 brands remained static in 2016, compared with the previous year.
"L'Oréal Paris maintains top position as the world's most valuable personal care brand, worth $23.5bn", Bizcommunity.com, June 09, 2016, © Bizcommunity.com
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Kimberly-Clark Professional Expands Recycling Program Coverage To Industrial And Manufacturing Segments

June 9, 2016: 12:00 AM EST
Kimberly-Clark Professional said it has expanded its RightCycle by Kimberly-Clark Professional recycling program to accept participants from the manufacturing and industrial sectors. Launched in 2011, the recycling program allows participants to recycle non-hazardous waste, such as nitrile gloves and apparel, instead of sending them to landfills. Having diverted more than 300 tones of waste from landfills, the program sends recyclables to recyclers in the US, turning them into nitrile powder and pellets used to create ecology-friendly consumer products and durable goods.
"Kimberly-Clark Professional Expands RightCycle, the First Large-Scale Recycling Program for Non-Hazardous Lab and Cleanroom Waste, to Industrial Environments", Kimberly-Clark, June 09, 2016, © KCWW
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US Millennial Women Would Rather Face Stress To Achieve Goals, Secret Study Reveals

June 9, 2016: 12:00 AM EST
In the US, 74 percent of millennial women said they are ready to face stress to achieve their life goals rather than settle, according to a study by Secret, Procter & Gamble's deodorant brand. Data revealed 86 percent said they are unfazed by societal expectations and choose to pursue their goals. Also, more than 4 in 5 said they believe they can set an example for other women through their experiences. Secret, which launched the Clinical Strength collection of prescription-strength deodorants for women, the brand is launching the #StressTest Facebook Live event aimed at highlighting women who dare to face stress and help inspire other women to do the same.
"New Study by Secret Deodorant Reveals That Millennial Women Would Rather Face Stress Than Settle in Their Lives", Procter & Gamble, June 09, 2016, © Procter & Gamble
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Philips Debuts Electronic Toothbrush Plus Smartphone App

June 9, 2016: 12:00 AM EST
Philips has unveiled an adult toothbrush that can be used with a smartphone app to tell brushing direction, angle, and brush pressure. The app collects the data, tracks it over time  and maps it against a 3D tooth image that can be used by a dental hygienist to instruct a patient in addressing trouble areas. Equipped with an accelerometer, gyros, and pressure sensors, the Sonicare Flexcare Platinum Connected brush has three brushing modes with different intensity levels, and a two-minute timer. The price of the new brush will be $199.99 and it will be available this summer.
"Philips new location aware Sonicare Connected toothbrush knows which teeth you're brushing", CNET (paid content by VSP), June 09, 2016, © CBS Interactive Inc.
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Unilever Ventures Invests ₤500,000 In Blow LTD

June 8, 2016: 12:00 AM EST
Unilever Ventures, the venture capital and private equity division of the consumer packaged goods giant, invested ₤500,000 in blow LTD, a provider of beauty services on demand in London. Also, blow LTD has attracted other major investors on Seedrs, including ASOS founder and ex-CEO Nick Robertson. More than 210 people invested in blow LTD's Seedrs campaign, which has helped the company raise ₤1.1 million in funding.
Ben Aronsten, "Unilever Ventures invests in beauty on demand service blow LTD on Seedrs", Seedrs, June 08, 2016, © Seedrs Limited
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Will Toothpaste Pods Get Funding Needed To Launch?

June 8, 2016: 12:00 AM EST
Inventor Wayne Solan and his company Dental Development Systems are using a Kickstarter campaign to raise money for a novel toothpaste-in-a-pod product. The idea behind the single-use Poppits pod is to eliminate the traditional, nonrecyclable toothpaste tube (the pods themselves are sold in recyclable paperboard boxes). The toothpaste in the cellulose-enclosed pod is released as soon as it is popped into the mouth and brushing begins. Solan says he has secured funding from a toothpaste company and manufacturing company, but at this writing was still $10,000 short of his Kickstarter funding goal.
Matthew Humphries, "Poppits pods offer toothpaste without any of the packaging", Geek.com, June 08, 2016, © Ziff Davis, LLC.
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L'Oreal Opens Pop-Up Styling Station At Westfield London

June 8, 2016: 12:00 AM EST
L'Oreal Paris partnered with agency Rare Breed to create a pop-up styling station at Westfield London. Part of the brand's “Who do you want to be today?” campaign, the salon offered free styling sessions using Studio Pro products from April 4 to 10, 2016. Participants were invited to have their post-do photos taken in a branded photo booth and share them on social media. According to the brand, about 1,000 consumers availed of the free services, boosting sales at the Boots store in Westfield by 300 percent in the process.
Georgi Gyton, "Eventographic: L'Oreal Paris' - Styling station", Event Magazine, June 08, 2016, © Haymarket Media Group Ltd.
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Unilever CEO Supports UK Remaining An EU Member

June 8, 2016: 12:00 AM EST
Unilever CEO Paul Polman said the UK should stay in the European Union. During an interview with TV Channel 4, Polman said leaving the EU would harm the country's economy and put jobs at risk. Asked whether Unilever would relocate its headquarters if the UK left the EU, Polman said the company was dually listed; however, Unilever would seriously consider at its business structure. Also, Polman said leaving the EU could lead to higher food prices, citing ice cream as an example.
Dean Best, "Unilever's Paul Polman on the prospect of Brexit", Just-Food, June 08, 2016, © just-food.com
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New Avon Announces First Ever Chief Innovation Officer

June 8, 2016: 12:00 AM EST
New Avon LLC said it has appointed Helene F. Rutledge as its first chief innovation officer effective June 8, 2016. Reporting directly to CEO Scott White, Rutledge will handle designing the company's innovation strategy and product development processes, which involve internal and external resources. Also, Rutledge will collaborate and work in partnership with the company's Marketing, Product Development, Manufacturing and Sourcing teams, and Avon Products, Inc. Research and Development, as well as external partners to improve and expand new product portfolio.
"New Avon LLC Hires Helene F. Rutledge As Chief Innovation Officer", PR Newswire, June 08, 2016, © PR Newswire Association LLC
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Procter & Gamble Invents Device For Cleaning Oral Care Products And Tools

June 8, 2016: 12:00 AM EST
Procter & Gamble Co. received a patent for an electrical device designed to clean oral care devices, including mouth guards, artificial teeth and removable braces, retainers, and anti-snoring mouthpieces. Invented by company scientists Mario Elmen Tremblay, Alan David Willey, Luisa Navarro Cerda, and Alexander Doll, the device is likely to be marketed by P&G's Oral-B division. Powered by a wall outlet or ordinary batteries, the device includes an electrical current supply and an electrolytic cell to generate chlorine dioxide gas. According to P&G, there is a need for the device because of the problem of residue buildup on dental appliances, such as dentures, orthodontic bridges, and retainers.
Barrett J. Brunsman , "P&G invents electrical device to clean everything from false teeth to anti-snoring mouthpieces", bizjournals.com , June 08, 2016, © American City Business Journals
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Procter & Gamble Readies For Expansion During Second Post-Lafley Period

June 8, 2016: 12:00 AM EST
With A.G. Lafley set to leave Procter & Gamble Co. for the second and final time, the consumer goods giant is set to expand and grow its business operations. On July 1, 2016, president and CEO David Taylor will assume the role as chairman of the company. During his first stint as leader of P&G in 2000 to 2009, Lafley more than doubled sales and expanded its lineup of billion-dollar brands from 10 to 23. Lafley was recalled to refresh his role as leader after the company's sales started declining by 2013, due to the Great Depression. Lafley's second stint, however, was not as smooth sailing as his first at the start. Despite the early headwinds, Lafley led a five-year $10-billion restructuring plan aimed at focusing on the company's core brands and cutting costs significantly. Among the brands disposed of by the company were Mars pet foods and Duracell batteries. In 2015, P&G sold 43 beauty brands to Coty for $12.5 billion.
Dale Buss, "P&G Plans For Growth as Lafley Exits Company (Again)", Brandchannel, June 08, 2016, © Brandchannel
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L'Oreal USA Appoints First Chief Retail Officer

June 7, 2016: 12:00 AM EST
L'Oreal USA appointed Marc-Alexandre Risch as the company's first chief retail officer. Risch's responsibilities will include supporting the company with retail operations leadership and knowledge, developing back-office retail operations solutions, systems, and synergies across the company. Also, Risch will help establish seamless, omni-channel consumer experiences across the company's brand portfolio.
"L'Oréal USA Appoints Its First-Ever Chief Retail Officer", L'Oréal USA, June 07, 2016, © L'Oréal USA
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Beiersdorf Says 18 Percent Of 2015 Sales Came From Sustainably Made Products

June 7, 2016: 12:00 AM EST
Beiersdorf said 18 percent of its sales in 2015 came from products with significantly reduced impact on the environment. Data from the company's Sustainability Review 2015 showed Beiersdorf aims to continue offering high-quality, safe, and reliable products made from materials from environment-friendly sources. Based on the company's sustainability targets for 2020, Beiersdorf seeks to reduce carbon dioxide emission by 30 percent.
"Sustainability Review 2015", Beiersdorf, June 07, 2016, © Beiersdorf
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Inventor Comes Up With Toothpaste Pod That Makes Tubes Thing Of Past

June 7, 2016: 12:00 AM EST
Irish-American inventor Wayne Solan has developed the Poppits, a soluble toothpaste pod. Designed to melt in the mouth in five seconds, Solan’s invention eliminates the need for toothpaste tubes. Each year, 1 billion toothpaste tubes end up in landfills. Currently on community-funding site Kickstarter, Poppits requires $50,000 to manufacture the first batch.
Ben Schiller , "Goodbye Toothpaste Tubes: This Edible Pod Melts In Your Mouth When You Brush", Fast Company , June 07, 2016, © Mansueto Ventures, LLC
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Sephora Adopts ShopStyle App To Let Consumers Buy Products They See On Snapchat

June 7, 2016: 12:00 AM EST
Beauty retailer Sephora has started allowing its Snapchat followers to buy products it features in live stories. By taking a screenshot and downloading the ShopStyle application, consumers can buy beauty products they like. With Snapchat not allowing marketers to include clickable shopping links in photos they upload, beauty marketers are creating ways to make money using the image-sharing website. PopSugar’s ShopStyle app is designed to help marketers monetize their Snapchat stories.
Alex Samuely , "Sephora uncaps new mobile revenue stream via shoppable Snapchats", Luxury Daily , June 07, 2016, © Napean LLC
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Pantene Joins Singer Jillian Hervey To Launch Campaign Aimed At Women With Curly Hair

June 7, 2016: 12:00 AM EST
Procter & Gamble's Pantene haircare brand partnered with singer Jillian Hervey to launch a summer campaign highlighting curly hair. Hervey and Pantene will help women fight frizz by strengthening their curls. According to the brand, the Pantene Pro-V haircare system can make curly hair strong enough to resist frizz and survive summer activities, such as going to the beach, an outdoor concert, or the hot and humid subway.
"Pantene Puts Curls on Display with New Campaign", Procter & Gamble, June 07, 2016, © Procter & Gamble
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Unilever Works With Instacart To Promote Brands Online To U.S. Consumers

June 6, 2016: 12:00 AM EST
Unilever is working with grocery-delivery service Instacart to help promote its brands to online consumers in the US. Launched in 2015, Unilever's strategic partnership with Instacart has included experimenting with different types of digital promotions linked to online purchases and deliveries. Promotions include free-shipping offers, sampling, and Instacart Deals that offer customers instant redemption of digital coupons. Instacart has run more than 30 free-delivery campaigns for Unilever brands since summer 2015.
Dale Buss, "Unilever Leverages Participation in Online Grocery Shopping", CPG Matters, June 06, 2016, © CPG Matters
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Oral Essentials Launches Toothpaste Line

June 6, 2016: 12:00 AM EST
Celebrity dentist Kourosh Maddahi's oral care brand Oral Essentials launched its Oral Essentials Toothpaste line of toothpastes. Available in original and whitening formulas, the products use only natural ingredients, such as French essential oils, Xylitol, and Dead Sea salt. According to the brand, the toothpastes “safely and effectively freshen breath, without the use of harsh chemicals, preservatives, or dyes.”
"Dr. Kourosh Maddahi Launches New Oral Essentials™ Toothpaste in Original and Whitening Formulas", GlobeNewswire, June 06, 2016, © GlobeNewswire
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Bath & Body Works VP Says Customers Love Nostalgic Fragrances

June 6, 2016: 12:00 AM EST
Bath & Body Works vice president of brand development, Soyoung Kang, said the personal care company is seeing a renewed consumer interest in classic olfactive ingredients. Kang said customers love fragrance notes that feel nostalgic but come in modernized forms and structure in the overall fragrance. According to the executive, customer favorites include Fine Fragrance Mist, which allows fragrance to be worn in a lighter way all day.
Melissa Meisel, "What’s New at Bath & Body Works?", Household And Personal Products Industry, June 06, 2016, © Rodman Media
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Facebook Urges Beauty Brands To Go Mobile

June 6, 2016: 12:00 AM EST
Social networking site Facebook told beauty marketers that commerce is moving to the mobile platform. Launched at the company’s first beauty summit, held in Los Angeles’ Hotel Bel-Air, Facebook IQ’s report “Beauty Beyond: The Thumb is in Charge” showed three in 10 beauty and personal care purchases by consumers 18 years old and above happened on mobile from September to December 2015. Data from the report revealed millennials, mothers, and multicultural customers accounted for 81 percent of beauty purchases during the last holiday shopping season. Also, the report forecast that in 5–10 years, all consumers will be using mobile for their purchases.
Rachel Brown, "Facebook to Beauty Marketers: The Moment for Mobile Is Now", Women’s Wear Daily, June 06, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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Kolibree Joins Ubisoft To Launch Rabbids Smart Brush Line Of Toothbrushes For Kids

June 6, 2016: 12:00 AM EST
Kolibree partnered with game developer Ubisoft to launch the Rabbids Smart Brush line of toothbrushes for children. Featuring characters from Ubisoft's Rabbids game and television series “Rabbids Invasion,” the toothbrush line will help children improve their tooth brushing habits and prevent cavities. Kolibree's 3D motion sensors in the electric toothbrush handle let the toothbrush function as a game controller. Also, the partnership features an interactive obstacle race game designed to make tooth brushing an enjoyable experience for children.
"Kolibree and Ubisoft® Team Up to Help Kids Prevent Cavities", Business Wire, June 06, 2016, © Business Wire
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US Beauty Marketers Offering Subscription-Box Services For Men

June 6, 2016: 12:00 AM EST
US beauty marketers, including Luxury Barber Box, Harry's, and Birchbox, are offering subscription-box services offering men's grooming products, such as face washes, colognes, and hair gels. According to the Financial Times, the market for men's grooming products is forecast to be worth ₤1 billion annually by 2018. Mr. Porter US editor Dan Rookwood said the bento-style of men's grooming products appeal to the functional alpha in men.
Priya Elan, "Male grooming subscription boxes: perfect for men too modern to shop?", The Guardian, June 06, 2016, © Guardian News and Media Limited or its affiliated companies
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Kao Starts Using FSC-Certified Corrugated Carton, The First In Japan To Do So

June 3, 2016: 12:00 AM EST
Kao Group said it has started using Forest Stewardship Council-certified corrugated cartons for packaging. With the company starting to purchase FSC corrugated cartons in March 2016, Kao aims to have about 50 percent of corrugated cartons it is using certified by the organization. Kao Environment Statement seeks to purchase only recycled paper or sustainably sourced paper and pulp for use in consumer products, packaging, and office paper. Also, when the company uses virgin pulp, Kao pledges to zero deforestation at the source.
"Kao is the first company in Japan to Use FSC®-Certified (Forest Certification) Corrugated Carton", Kao Corp., June 03, 2016, © Kao Corp.
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Birchbox Adds Retail Locations To Its Subscription-Box Business Model

June 3, 2016: 12:00 AM EST
Birchbox Inc. plans to expand its share of the $16-billion prestige beauty industry in the US by opening retail locations. According to Birchbox co-founder and CEO, Katia Beauchamp, the company will not abandon its subscription-box business model. Instead, by opening its retail operations, the company aims to become profitable. Since its launch in 2010, the company has seen plenty of rivals with copycat versions of its samples-in-a-box offering.
Kim Bhasin et al, "Birchbox Finds Cute Boxes Filled With Makeup Aren't Enough", Bloomberg, June 03, 2016, © Bloomberg L.P.
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