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L'Oreal Rolls Out Employee-Benefit Program Across 67 Countries

April 27, 2016: 12:00 AM EST
L’Oreal said it has expanded the coverage of its L’Oreal Share & Care employee-benefit program to include employees in 67 countries. Offering a universal set of social benefits covering health, welfare, parenthood, and quality of life at work, some of the measures include payment of at least 24 months of salary in the event of death or permanent incapacity, access to major treatments with a reimbursement of at least 75 percent of related costs, and a paternity leave of at least three days paid at 100 percent of the salary. L’Oreal’s subsidiaries have also put in place initiatives, making the company one of the leading employers in each of the countries in terms of social policy.
"The “L’Oréal Share & Care” social programme extended to employees across the Group’s 67 countries", L'Oréal, April 27, 2016, © L'Oréal
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Dove Men+Care Partners With Experts To Offer Advice For Men Who Want To Take Care Of Their Underarm Skin

April 26, 2016: 12:00 AM EST
Dove Men+Care US partnered with fitness, styling, and grooming experts to create the “Guide to Complete Underarm Care,” a guide designed to provide men advice and tips on how to take care of their underarm health. Featuring content from dermatologist Terrence Keaney, the guide will also offer answers to questions about underarm that men are too embarrassed to ask. Available at Dovemencare.com and on the brand’s Medium page, the guide features tips and advice from fitness guru and trainer Jeff Halevy, Aspiring Gentleman creator Jason Batansky, and styling icon Eric Rutherford.
"81% Of Men Experience Underarm Skin Issues That Impact Their Confidence, But Many Feel Insufficient Information Exists To Help Resolve These Issues", PR Newswire, April 26, 2016, © PR Newswire Association LLC
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Gac Is Next Skincare Market's Superfruit, Mintel Predicts

April 26, 2016: 12:00 AM EST
Gac, a fruit rich in the antioxidant lycopene and vitamin-A precursor beta-carotene, is a strong candidate to be the next popular natural ingredient in the beauty and personal care market, according to Mintel. Data from market research firms, including Technavio and Mintel, revealed a growing demand for products that include natural and organic ingredients from fruits and vegetables that help the skin look healthy. In Southern European markets, more than 80 percent of consumers believe that antioxidants from foods can reduce the effects of aging, and almost 25 percent prefer to buy body care products with antioxidants. Gac can satisfy consumer demand for antioxidants with anti-aging features, as well as Southern Europeans’ preference for antioxidants that can work inside and outside the body to maintain health.
David Tyrrell, "Beauty Spot: Is Gac The Next Skincare Superfruit?", Mintel, April 26, 2016, © Mintel Group Ltd.
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JCPenney, Sephora Mark 10 Years Of Joint Concept Sephora Inside JCPenney

April 26, 2016: 12:00 AM EST
Retailer JCPenney and beauty retailer Sephora are celebrating the 10th year of their collaborative retail concept Sephora inside JCPenney. As part of the celebration, the companies are opening 60 new Sephora inside JCPenney stores, including a new flagship location in Salinas, California. Sephora inside JCPenney is a major feature in more than half of JCPenney’s 1,000 stores. Almost half of the 60 new locations will open on April 29, 2016, with the remaining branches scheduled for opening by June 17, the companies said.
"JCPENNEY CELEBRATES 10 YEARS OF SEPHORA INSIDE JCPENNEY WITH GRAND OPENING OF 60 NEW LOCATIONS", J. C. Penney , April 26, 2016, © J. C. Penney Company, Inc.
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Brand Origin Most Important Purchasing Driver For 28 Percent Of Global Consumers, Nielsen Study Reveals

April 26, 2016: 12:00 AM EST
Brand origin is as important as nine other purchasing drivers for 46 percent of global respondents, with 28 percent saying brand origin is more important than other factors affecting purchasing decisions, according to Nielsen. Data from the market research firm’s “Made In Which… Country?” report revealed 59 percent of respondents said they buy local brands because they support local businesses, with 65 percent of North American respondents expressing the opinion. When buying online, respondents said they are more likely to buy global brands for durable and electronics and local brands for consumable products.
"Made in... Which Country? Nearly 75% of Global Consumers List Brand Origin as Key Purchase Driver", Nielsen, April 26, 2016, © The Nielsen Company
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Clorox Chooses FCB, McGarryBowen To Handle Advertising Accounts

April 26, 2016: 12:00 AM EST
Clorox Co. awarded its advertising accounts to FCB and McGarryBowen. FCB will handle the global cleaning brands, including Clorox, Pine-sol, Liquid-Plumr, and Poett. McGarryBowen will take care of specialty brands, such as Burt’s Bees, Kingsford, Brita, and Fresh Step. Clorox marketing officer Eric Reynolds said being part of Dentsu helped McGarryBowen win the account. FCB and MGarryBowen will also handle digital components of the accounts.
Jack Neff, Maureen Morrison, "Clorox Consolidates Agency Work With FCB, McGarryBowen/Dentsu", Advertising Age, April 26, 2016, © Crain Communications
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Procter & Gamble Posts Weaker Net Sales In 3Q Of FY 2016

April 26, 2016: 12:00 AM EST
Procter & Gamble Co. reported net sales dropped 7 percent to $15.8 billion in the third quarter of fiscal year 2016, compared with the same quarter in the previous year. Diluted net earnings per share increased 29 percent to $0.97, with core earnings per share at $0.86, a decline of 3 percent. Core operating profit margin increased 300 basis points, driven mainly by productivity savings in gross margin.
"P&G ANNOUNCES THIRD QUARTER FISCAL 2016 RESULTS", Procter & Gamble, April 26, 2016, © Procter & Gamble
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GSK Consumer India Names Sawan Malik As EVP Of Sales

April 25, 2016: 12:00 AM EST
GSK Consumer Healthcare Ltd. appointed Sawan Malik as executive vice president of sales in India. Sawan replaces Siddharth Singh who was earlier appointed as VP of commercial excellence for Asia, Middle East & Africa region. Malik will report to Manoj Kumar, managing director for India Sub-Continent.
"GSK Consumer appoints Sawan Malik as its new EVP-Sales", Business Standard, April 25, 2016, © Business Standard Private Ltd.
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Korean Beauty Retailer Aritaum Launches In Canada, US

April 25, 2016: 12:00 AM EST
Beauty retail chain Aritaum is opening 70 stores across the US and Canada. Aritaum will sell only brands owned by parent company, South Korea-based beauty brand Amore Pacific. Also, the retailer plans to launch an e-commerce site for the US market by the end of 2016. Brands to be carried by the retailer include Iope skincare products, Hanyul line of skincare products made from traditional Korean ingredients, and Laneige facial care products.
Cheryl Wischhover, "A New 70-Store Korean Beauty Chain Is Here", Racked, April 25, 2016, © Vox Media, Inc.
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Private-Label Brands Gain Momentum And Here To Stay, Report Shows

April 25, 2016: 12:00 AM EST
In the United States, 32.2 percent of consumers said they are currently buying more private-label brands, according to the latest edition of “The Checkout” report by Integer Group and M/A/R/C Research. Among shoppers who buy private label, only 6.6 percent said they plan to return to name brands. Results of the study showed 74 percent of shoppers who bought a private-label product said it was better priced than name-brand products. Data also revealed that African-Americans expressed a stronger preference for name brands, being more likely to buy more name brands in the future, and avoid purchasing private label. According to the researchers, the report presents significant implications for brands and retailers: private label is here to stay; private-label brands are no longer just the “cheap” option, they now come with good-enough or comparable quality; African-Americans, as a target market, are a potential area for growth; “trust can be seen as a reflection of shared values with the brand and social currency;” and values are not rational.
"The Checkout Identifies New Normal Of Private Label", The Integer Group® and M/A/R/C® Research , April 25, 2016, © The Integer Group
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Revlon Enlists Model Nana Afua Antwi As Brand Ambassador

April 25, 2016: 12:00 AM EST
Beauty brand Revlon signed UK-based fashion model Nana Afua Antwi as its new brand ambassador. To be featured in the Revlon advertising campaign for 2016, the model will also headline the brand’s international campaign. Born in Ghana, she has blazed a path for other models of color following her, having appeared as the face for Swedish skincare brand FOREO.
Eki Ogunbor, "Stunning Ghanaian Model Nana Afua Antwi is the New Face for Revlon", Bella Naija, April 25, 2016, © Bella Naija
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Rituals Cosmetics Satisfies Customers' Need For Speed And Tranquility

April 25, 2016: 12:00 AM EST
Rituals Cosmetics has adopted cloud technology to further enhance its omnichannel approach to marketing and its ability to service clients. With its business based on consumers’ need for living on the fast lane and achieving peace at the same time, the company carry products inspired by Eastern rituals and traditions and are affordably priced. According to chief operating officer and co-owner Arjen Schouten, the 15-year-old company has to be “extremely flexible in how we service our client,” because today’s customers want everything. With year-on-year growth ranging from 35 percent to 40 percent and two new stores opened each week, the Amsterdam-based company owns 450 stores worldwide.
Lorelei Marfil, "Thinking Fast and Slow: Rituals Cosmetics Takes a Holistic Approach to Beauty", Women’s Wear Daily, April 25, 2016, © Fairchild Fashion Media
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Canadian Women Pay More For Personal Care Products Than Men Do, Study Reveals

April 25, 2016: 12:00 AM EST
In Canada, women pay an average of 43 percent more for personal care products, such as razors and shampoo, than men do, according to ParseHub. Results of a study by ParseHub revealed there is a six-percent average gap between prices for a range of men’s and women’s razors, shampoo, soap, deodorant, and shaving cream. Often referred to as “Pink Tax,” it sees women paying about $47.57 for similar products for which men pay $44.84. Market experts have different explanations for the price disparity, with ParseHub co-founder Angeline Fomina saying it is possible women’s toiletries cost more because higher marketing costs are built into the price and Athena Brand Wisdom, Research and Planning market researcher Sarah Johnson suggesting marketers might have determined that women are less price-sensitive than men.
Hollie Shaw , "‘Pink tax’ has women paying 43% more for their toiletries than men", Financial Post, April 25, 2016, © National Post
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Unilever Ghana Announces Two Senior Executive Appointments

April 25, 2016: 12:00 AM EST
Unilever Ghana Limited said it has appointed Nana Yaa Kissi as the company’s marketing director, succeeding Clarence Nartey who is leaving the company after 15 years of service. Also, Michael Otchere Duah was named as human resource director, replacing Stendert Krommendam who is returning to his home country after working for two years with the company.
"Unilever Ghana appoints 2 new directors", Graphic , April 25, 2016, © Graphic Communications Group Limited
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Unilever Reaches 2 Million Followers On LinkedIn

April 25, 2016: 12:00 AM EST
Unilever said its corporate page on the professional social networking site LinkedIn has reached 2 million followers. According to the company, it is the first FMCG firm to achieve the milestone, which can help Unilever to recruit potential employees who share its sustainability goals. Unilever said more than 84,000 of its employees are active users of the professional social networking platform.
"Why our 2 million followers on LinkedIn are worth celebrating", Unilever, April 25, 2016, © Unilever
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Premium Beauty Outpaced Rest Of Market Worldwide, Euromonitor Report Shows

April 25, 2016: 12:00 AM EST
In 2015, the world beauty market’s premium segment grew 6 percent to almost reach $100 billion, according to Euromonitor International. Data from the market research firm’s Beauty and Personal Care 2016 report showed discretionary categories, color cosmetics, fragrances, and skin care, pushed the premium segment’s growth, outpacing the rest of the market. North America led growth in the segment, with premium color cosmetics and fragrances growing 12.9 percent and 4.5 percent, respectively in 2015, compared with 2014. Segment leader Estee Lauder’s sales grew 7.4 percent in the US, boosted by its MAC brand, and fast-growing Smashbox and Bobbi Brown. Global skincare’s growth slowed down in 2015, but demand stayed strong at 4.6 percent. After slowing down in previous years, premium skincare grew faster at 4.7 percent
Nicholas Micallef, "Beauty and Personal Care Latest Research Highlights: Discretionary and Premium in the Limelight", Euromonitor International, April 25, 2016, © Euromonitor
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World Beauty Market Reached $425 Billion Value In 2015, Euromonitor Says

April 24, 2016: 12:00 AM EST
In 2015, the beauty care industry reached $425 billion in value, according to market research firm Euromonitor. Data revealed the market was able to sustain a relatively stable growth although important markets China and Brazil saw a slowdown. Growth in the world market was driven by color cosmetics and premium products. Also, the market’s premium segment posted record growth, driven by the US market.
"Strong Appetite for Luxury and Make-Up Drive Beauty Dynamics", Euromonitor Research, April 24, 2016, © Euromonitor
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Demand For Environment-Friendly Beauty Packaging Drives Growth For PET In Western Europe

April 24, 2016: 12:00 AM EST
PET bottle packaging is forecast to expand at a 3 percent CAGR, or 174 million units more, in Western Europe during the years 2015–2019. Driven by demand for premium and sustainable packaging, PET is expected to be the most popular packaging for the beauty care market. With Western Europe expected to see more growth in beauty and personal care packaging, beauty brands need to provide consumers with an enhanced buying experience while continue pushing for environment-friendly packaging.
Karine Dussimon, "Beauty Packaging in Western Europe: PET Meets Growing Demand for Greener Solutions", Euromonitor International, April 24, 2016, © Euromonitor
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Procter & Gamble's Latest $10-Billion Cost-Cutting Move Fails To Impress Investors

April 24, 2016: 12:00 AM EST
Procter & Gamble Co.’s chief executive officer David Taylor said his company plans to implement another $10-billion cost-cutting program during the next five years. Presented during Taylor’s first public meeting with investors in February 2016, the cost-cutting plan follows the previous round of cost cuts, also valued at $10 billion, in 2012. Wall Street investors and analysts, however, are expressing doubts about the latest cost-cutting plan of the company. P&G’s failure to provide details about the plan is part of the reasons for the company’s failure to fully convince investors about its ability to implement more cost-cutting moves.
Sharon Terlep, "Mystery on Wall Street: How P&G Will Deliver on Cost Cuts", Wall Street Journal, April 24, 2016, © Dow Jones & Company, Inc.
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Unilever Extends Sponsorship Deal With JR Motorsports

April 22, 2016: 12:00 AM EST
Car racing team JR Motorsports and Unilever have agreed to extend their sponsorship deal through 2018. As part of the deal, which first started in 2009, the team, which is co-owned by racecar driver Dale Earnhardt Jr., will carry Unilever sponsorship on its NASCAR Xfinity Series automobiles for 20 races in the 2017–2018 season. With the extension taking the team and the company into their 10th year of partnership in the NXS competition, the deal covers Unilever’s brands, including Suave, Degree, and Breyers.
Heath White , "JR Motorsports and Unilever Extend Partnership to 10th Year", JR Motorsports, April 22, 2016, © JR Motorsports
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Listerine Launches Marketing Campaign In Several Markets In Asia

April 22, 2016: 12:00 AM EST
Johnson & Johnson’s Listerine brand of mouthwash launched a campaign in several markets in Asia. Created in partnership with J. Walter Thompson, the campaign claims Listerine users are more adventurous than people who do not use the product. According to the company, the campaign’s message was based on the results of “The Study of Bold” consumer survey, which showed Listerine users “live bolder lives.”
"Want to live a bold life? Use Listerine.", Marketing Interactive, April 22, 2016, © Marketing Interactive
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Kimberly-Clark Reports Weaker Sales In First Quarter Of 2016

April 22, 2016: 12:00 AM EST
Kimberly-Clark Corporation reported sales declined 5 percent to $4.5 billion in the first quarter of 2016, compared with the same quarter in the previous year. Foreign currency exchange rates lowered sales 7 percent, with most currencies weakening against the U.S. dollar. Organic sales grew 2 percent due to increased volumes. Operating profit for the quarter was $804 million, compared with $748 million in 2015.
"Kimberly-Clark Announces First Quarter 2016 Results", Kimberly-Clark, April 22, 2016, © Kimberly-Clark Corporation
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Max Factor Collaborates With Blippar To Bring Interactive Buying Experience To Retail Stores

April 22, 2016: 12:00 AM EST
Max Factor partnered with visual browser Blippar to create an interactive buying experience for cosmetics shoppers. According to the beauty brand, each of its products is interactive, coming with curated content designed specifically for the particular product. Consumers can download the Blippar app into their smartphones, then scan the product or its barcode. Shoppers can then access unbiased ratings and reviews from eRetailers, which can help them in making purchasing decisions.
Fiona Briggs, "Max Factor launches interactive cosmetics in partnership with visual browser, Blippar", Retail Times, April 22, 2016, © RetailTimes.co.uk
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Procter & Gamble Sees Earth Day As Time To Reflect On Sustainability Achievements

April 22, 2016: 12:00 AM EST
Procter & Gamble said it sees Earth Day as an opportunity to reflect on the company’s achievements in terms of integrating sustainability into its business operations worldwide. According to the company, it has a long history of environmental stewardship, with P&G publishing its first environmental safety publication, which focused on surfactants in rivers, in 1956; developing the first method for evaluating chemical biodegradability in 1973; and creating a corporate sustainability department in the 1990s. Some of the company’s sustainability achievements include launching Tide purclean, the first bio-based laundry detergent with the cleaning power of Tide, in North America; making bottles from recycled content in Europe; and achieving advances in water purification and solar energy in China.
"Earth Day 2016: Everyday Changes That Make a World of Difference", Procter & Gamble, April 22, 2016, © Procter & Gamble
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Unilever Uses IT To Perform Better In Everything It Does

April 22, 2016: 12:00 AM EST
Unilever has applied information technology in everything the company does, including how it interacts with consumers, conducts research and development, product development, and marketing, according to chief information officer Jane Moran. As a CIO, Moran has driven the company’s focus on efforts to create and enable a flexible workforce, as well as provide employees equipped with the latest tools to stay connected and capable of collaborating with colleagues across the globe. In 2015, Unilever’s IT department also focused on improving core business services, achieving 99.8 percent uptime on core IT environment. By improving efficiency, the company was able reduce carbon dioxide emissions by 190,000 tons and cut related costs by €180 million annually.
"CIO 100: Unilever - Jane Moran, CIO", CIO, April 22, 2016, © IDG
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Organic Personal Care Market To Grow To $13.2 Billion By 2018, TMR Says

April 22, 2016: 12:00 AM EST
By 2018, the world’s organic personal care products market is forecast to expand at a CAGR of 9.6 percent to $13.2 billion, according to Transparency Market Research. Accounting for 32.1 percent of the organic market, skin care is expected to grow at a CAGR of 9.9 percent during the period covered by the study. Grand View Research, in comparison, estimated the skin care segment grew to $2.5 billion in 2013, and will grow at a CAGR of 9.6 percent through 2020. North America accounted for 35 percent of demand for organic personal care products, according to TMR, with the U.S. market growing at a CAGR of 10.2 percent.
Jeb Gleason-Allured , "Natural & Organic: How Big is Big?", GCI Magazine, April 22, 2016, © Allured Business Media
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Dove Hair Wants Women To Feel Good About Their Hair

April 21, 2016: 12:00 AM EST
Unilever’s haircare brand Dove Hair said only 11 percent of women love everything about their hair enough not to change anything about it. Results of the study commissioned by the company revealed 86 percent of women in the United States believe media and society put a lot of pressure on women to have hair that looks a certain way. According to 81 percent of women, the hair featured in advertisements and in the media makes women feel about the hair they have. To address this issue, Dove Hair announced the #LoveYourHair campaign and video, which seeks to encourage women to feel good and proud of their hair.
"Dove Hair Calls for an Expanded View of ‘Beautiful Hair’", MultiVu/ PR Newswire, April 21, 2016, © MultiVu
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Estee Lauder Recognizes South Korea's Impact On World Beauty Market; Expands Presence In The Country

April 21, 2016: 12:00 AM EST
South Korea’s beauty brands are driving growth and innovation in the world cosmetics market, according to Estee Lauder Companies Korea general manager Christopher K. Wood. Speaking at the Conde Nast International Luxury Conference, Wood said Korean brands’ impact on the world market is highlighted by the growing popularity of BB creams and cushion compacts. Recognizing the importance of the country for Estee Lauder, the company opened in innovation hub in South Korea. In 2015, to expand its presence in the country, the company acquired a stake in local brand Have & Be Co. Ltd.
"Estée Lauder exec: Beauty industry is catching the Korean Wave", Luxury Daily, April 21, 2016, © Napean LLC
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Johnson & Johnson Is Top Beauty And Personal Care Company On CR Magazine's List Of Top 100 Best Corporate Citizens For 2016

April 21, 2016: 12:00 AM EST
Johnson & Johnson was ranked number 4 on the Corporate Responsibility magazine’s 100 Best Corporate Citizens 2016 list of the top companies in terms of corporate social responsibility. With a weighted average score of 43.05 points, the company is the highest-ranked beauty and personal care company on the list. Ranking third in the climate change category, the company earned the fourth-highest rating in the employee relations and number 9 in the human rights criteria. Technology giants Microsoft and Intel landed on the list’s first and second places, respectively.
"Corporate Responsibility’s The 100 Best Corporate Citizens 2016", Corporate Responsibility Magazine, April 21, 2016, © SharedXpertise Media, LLC
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Estee Lauder Companies Announces Key Senior Executive Appointments

April 21, 2016: 12:00 AM EST
Estee Lauder Companies Inc. named Damon Burrell senior vice president of consumer engagement, effective April 11, 2016. Also, the company appointed Anna Klein as vice president for corporate affairs effective July 1, 2016. Burrell will report to EVP of corporate marketing, Georgia Garinois-Melenikiotou, while Klein will continue reporting to EVP of global communications, Alexandra C. Trower.
"The Estée Lauder Companies Announces Key Strategic Appointments to Further Expand Capabilities in Digital and Consumer Engagement, and Continue Strengthening Communications Globally", Estée Lauder, April 21, 2016, © The Estée Lauder Companies Inc.
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Unilever Announces Membership Changes To Its Board Of Directors

April 21, 2016: 12:00 AM EST
Unilever announced several changes to its board of directors at the company’s 2016 annual general meeting in London. John Rishton was named chairman of the board’s Audit Committee, with Nils Andersen, Judith Hartmann, and Mary Ma as committee members. Ann Fudge was elected chairman of the Compensation Committee, with Vittorio Colao, Marijn Dekkers, and Strive Masiyiwa as members. Also, Louise Fresco was named chairman of the Corporate Responsibility Committee, while Feike Sijbesma was elected chairman of the Nominating and Corporate Governance Committee.
"UNILEVER N.V. and UNILEVER PLC: Notification of changes to membership of Board Committees", Unilever, April 21, 2016, © Unilever
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L'Oreal Launches #LoveMyColor Campaign Aimed At Empowering African-American Women

April 21, 2016: 12:00 AM EST
L’Oreal’s Dark and Lovely haircare and styling brand launched #LoveMyColor, a campaign aimed at empowering African-American women and promoting the company’s Fade Resist Rich Conditioning Color product. Seeking to give women a platform to embrace their beauty, the campaign also highlights women’s colorful personalities, which make them who they are, the company said. Also, the campaign features real-life “Hair Dyeries,” which calls on consumers to share personal testimonies about things that make them feel powerful, unique, and confident.
"Dark and Lovely's #LoveMyColor Campaign Empowers Women to Celebrate Their Diversity and Individuality", PR Newswire, April 21, 2016, © PR Newswire Association LLC
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L'Oreal Says It Has Reduced Environmental Footprint Of 74 Percent Of New Products In 2015

April 20, 2016: 12:00 AM EST
L’Oreal said 74 percent of its new or renovated products have an improved environmental or social profile in 2015, against the company’s 100 percent target. According to the company, the calculation corresponds to 85 percent of volumes of products manufactured and includes all product categories, but excludes range extensions. Also, the company said 22 percent of new or renovated products have become more environment-friendly, due to a new formula that lowers their impact on the environment. In addition, 14 percent have an improved social profile because they include raw materials from Solidarity Sourcing programs, while 43 percent have an improved environmental profile, due to a reduction in the environmental footprint of packaging.
"L’Oréal 2015 Progress report", L’Oréal, April 20, 2016, © L’Oréal
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Several Trends Driving Growth In MENA Region's Beauty And Personal Care Market, Study Reveals

April 20, 2016: 12:00 AM EST
In the Middle East and North Africa region, 46 percent of Arabs believe that chemicals in cosmetics are toxic, according to “The Future 100: MENA Trends and Change to Watch in 2016” report by Innovation MENA Group. This belief is driving the trend among consumers to adopt natural beauty products, including those sold by global brands Naturisimo and Lush. Data from the study, which also highlighted trends in other market segments, such as technology, travel and hospitality, and retail, also revealed a growing trend among beauty brands involving the use of superfood ingredients to create products and recipes. Another trend in the beauty and personal care segment identified by the study involves the expansion of standard beauty treatments to include the use of biological elements, biological body fluids, and biological waste.
Mennah Ibrahim , "Future 100: MENA Trends and Change to Watch in 2016", JWT The Innovation Group, April 20, 2016, © The J. Walter Thompson Group
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Shiseido Launches Consolidated Duty Free And Travel Retail Business In Singapore

April 20, 2016: 12:00 AM EST
Japanese beauty brand Shiseido plans to launch its Shiseido Travel Retail duty-free and travel-retail business in Singapore by May 1, 2016. Expected to generate ¥18.5 billion, or $169.6 million, in revenue in fiscal year 2016, the business combines skincare, make-up, and fragrances operations and will have 210 employees worldwide. It will also have a network of almost 1,000 beauty consultants. In 2015, STR reported sales of ¥17.2 billion, an increase of 7.6 percent from the previous year.
Kevin Rozario , "New Shiseido TR unit targets $170m in 2016", TRBUSINESS , April 20, 2016, © TRBUSINESS.COM
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India's Beauty Market Expected To Reach $17 Billion By 2020, Report Says

April 20, 2016: 12:00 AM EST
India’s beauty and personal care market, currently valued at $10 billion, is forecast to expand at a 10 percent compounded annual growth rate to $17 billion by 2020, according to the Indian Beauty and Hygiene Association, Bain and Co., and Google India. Data from the report released in February 2016 revealed growth is expected to be driven by manufacturers’ plan to launch budget brands. Also, the market is forecast to benefit from India’s economic growth, which reached 7.6 percent in the year ending March 31, 2016, as well as by the slowdown in China.
"Cosmetics sector to see pickup in sales as firms line up budget brands", Livemint, April 20, 2016, © HT Media Ltd.
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Hair Experts Expose Lies Told By Shampoo Marketers

April 20, 2016: 12:00 AM EST
According to a panel of hair experts, there are at least eight marketing claims that shampoo makers cannot back up with scientific evidence. Shampoos claimed by their manufacturers as capable of making the hair healthier are unlikely to be able to do so, because the hair is dead. Reversing hair damage by using a shampoo is not possible, while shampoos claimed capable of thickening the hair does so by putting something on the surface. Also, the panel of experts discovered that some shampoo packaging comes with fine print indicating the claim depended on using more than one product from the same brand.
"Eight shampoo claims that don't quite stack up ", Which? , April 20, 2016, © Which?
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Kose Corporation Pushes Global Expansion With R&D And Innovation

April 20, 2016: 12:00 AM EST
Japanese cosmetics company Kose Corporation reported net sales grew 20 percent and operating profit rose 90 percent year on year for the third quarter in 2015. According to company president and CEO Kazutoshi Kobayashi, the company’s focus on research and development has enabled it to expand its global operations and gain recognition in the market. Expected to help the company grow as a global business, its Vision 2020 long-term strategic plan is aimed at expanding sales to 250 billion yen by 2020. Kobayashi said his company will continue its emphasis on R&D and will keep on diversifying and improving products in order to achieve its Vision 2020 targets.
Kazutoshi Kobayashi, "R&D and new products add an edge to Japanese cosmetics leader’s global push", The Worldfolio, April 20, 2016, © Worldfolio Ltd.
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Procter & Gamble Becomes Corporate Sponsor Of Bayern Munich FC

April 20, 2016: 12:00 AM EST
Procter & Gamble agreed to become a corporate sponsor of Bayern Munich football club. Running for three years, the contract is focused on P&G’s brands Gillette, Braun, Head & Shoulders, and Oral-B. As part of the sponsorship deal, the partners plan to launch TV and digital marketing campaigns, as well as in-store marketing and special product editions.
Steffen Peters , "Bayern sign new sponsorship with Procter & Gamble", Bayern Central, April 20, 2016, © Bayern Central
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Unilever Nigeria Posts Strong Revenue Growth In 1Q 2016

April 20, 2016: 12:00 AM EST
Unilever Nigeria reported revenue grew 12 percent to N16.78 billion in the first quarter of 2016, compared with N14.9 billion in the same quarter of 2015. Profit after tax jumped 76 percent to N1.05 billion from N590 million, while profit before tax rose 64 percent to N1.42 billion from N860 million. Gross profit grew to N6.03 billion from N5.06 billion in 2015, the company said. Gross margin improved by 33.95 percent in 2015 to 33.95 percent in 2016, while EBIT margin rose from 10.88 percent in 2015 to 11.37 percent.
Goddy Egene, "Nigeria: Unilever Finally Turns the Corner", AllAfrica, April 20, 2016, © AllAfrica
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Unilever Spends 24 Percent Of Ad Budget On Digital Media

April 20, 2016: 12:00 AM EST
Unilever spent 24 percent of its total advertising budget on digital media in the first quarter of 2016, compared with 20 percent in the same quarter in 2015. In digitally advanced markets, such as the United States and China, that number goes up to almost 50 percent. Unilever, the second-biggest spender on advertising in the world, after rival Procter & Gamble, spent $8.3 billion on advertising in 2014, according to AdAge.
"Unilever now spends quarter of ad budget on digital", Net Imperative, April 20, 2016, © Digital Strategy Consulting Ltd.
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Products Sold In UK Supermarkets Become Smaller, But Not Cheaper

April 20, 2016: 12:00 AM EST
Many products sold in UK supermarkets have become smaller although their prices remained the same. Among the products are the toilet paper products Standard Andrex, which has 221 sheets, down from 240 sheets; and Andrex Puppies On A Roll, which used to have 221 sheets, but now has 190. Several manufacturers justified their move to reduce the sizes of their products, with Andrex saying it has invested significantly to improve the quality of its products; Percol said recyclable packaging costs more; and MCVities said its new pack size means it can offer lower prices and more promotions.
"Discover the latest supermarket products that have shrunk", Which?, April 20, 2016, © Which?
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Reverse-Wash Products Turn Haircare On Its Head

April 20, 2016: 12:00 AM EST
Personal care manufacturers are developing products for consumers looking for haircare products designed for reverse-wash routine. Driven by its growing popularity among bloggers and social media users, reverse-wash routine calls for using the conditioner first to soften the hair, then the hair is washed with shampoo to remove weight, leaving the hair “smooth, polished, and voluminous.” Also, according to experts in haircare science, reverse-wash is backed by scientific evidence. Haircare brand TRESemme partnered with model and TV host Chrissy Teigen to launch Beauty-Full Volume, a haircare system designed for reverse-wash.
Michelle Strutton , "Reverse-wash products emerge as the trend enters the mainstream", Mintel, April 20, 2016, © Mintel Group Ltd.
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Unilever Joins Hispanicize 2016 Campaign For Latino Newsmakers

April 20, 2016: 12:00 AM EST
Unilever joined the lineup of official sponsors of Hispanicize 2016, a campaign aimed at highlighting Latino trendsetters and newsmakers in the United States. Corporate sponsors of the event support the Tu Twist and #100PorCientoTu programs. Unilever’s personal care brands offered an intimate VIP experience with the campaign, in celebration of Latinos’ individuality and self-expression.
"Unilever U.S. Celebrates Latino Trendsetters and Newsmakers at Hispanicize 2016", MultiVu/ PR Newswire , April 20, 2016, © MultiVu
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Italy's Beauty Market Sees Stronger Revenue Growth In 2015

April 20, 2016: 12:00 AM EST
Revenues for Italy’s fragrance and cosmetics market grew 6.6 percent to €10.03 billion, or $11.13 billion, in 2015, compared with the previous year, according to Cosmetica Italia. Data from the cosmetics industry trade association revealed beauty revenues grew 2.2 percent to €6.22 billion in 2015. Growth was driven by the improvement in the country’s economy, an increase in number of visitors to the country, and growth in disposable income, due to lower oil prices. Exports grew 14.3 percent to €3.81 billion, or $4.23 billion, as local beauty companies expanded their focus on overseas market to boost growth.
Jennifer Weil et al, "Italy Bounces Back in Beauty", Women’s Wear Daily, April 20, 2016, © Fairchild Fashion Media
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Unilever Expands Efforts To Promote Packaging Recycling

April 19, 2016: 12:00 AM EST
Unilever is expanding its #RethinkRecycling campaign to promote recycling of empty bottles and other packaging of bathroom products in the United States. According to the company, an estimated $11 billion of used packaging materials go to landfills instead of recycling centers each year. Unilever became a founding investor in the Closed Loop Fund to help promote recycling in the country.
"Closing The Loop: Boosting Recycling In The Bathroom And Beyond", Unilever, April 19, 2016, © Unilever
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L'Oreal Paris Joins YouTube To Launch Online Beauty Academy For Rising Stars

April 19, 2016: 12:00 AM EST
L’Oreal Paris partnered with YouTube to launch BeautyTUBE, an online beauty academy and business incubator for new talents in France. BeautyTUBE’s first edition, which will start in June 2016, will feature 10 people selected through the online video-sharing website based on their personalities and points of view on beauty. According to the company, the participations will be filmed for six months while being trained and mentored by L’Oreal Paris and YouTube executives on topics, such as video production, YouTube channel management, and development of beauty expertise.
Jennifer Weil , "L’Oréal Paris, YouTube to Launch BeautyTUBE in France", Women’s Wear Daily, April 19, 2016, © Fairchild Fashion Media
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L'Oreal VP For CSR And Sustainability Describes Efforts To Reach 2020 Sustainability Goals

April 19, 2016: 12:00 AM EST
Seeking to reduce by 60 percent its overall environmental footprint by 2020, L’Oreal wants to incorporate sustainability into its innovation model in order to make each beauty category more sustainable, according to Jonathan Maher, vice president of CSR and Sustainability. Maher said part of his job involves coordinating the company’s Sharing Beauty with All sustainability campaign in the United States. To measure the company’s sustainability achievements, L’Oreal developed a customized eco-design tool that helps product development teams in determining ways to improve new product’s environmental profile.
Simon Pitman, "L’Oréal puts words into action on sustainability", Cosmetics Design , April 19, 2016, © William Reed Business Media SAS
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L'Oreal Mexico Launches Campaign Focusing On Colorblind Men Who See Red For The First Time

April 19, 2016: 12:00 AM EST
L’Oreal launched in Mexico a marketing campaign, which features a digital video depicting colorblind men seeing their partners wearing red lipstick for the first time. Created by advertising agency McCann Mexico, the video campaign is based on the insight that one in 12 men cannot see the color red due to color blindness. Using a pair of special eyeglasses with Enchroma technology, the men were able to see red for the first time.
Tanya Dua, "L’Oréal lets colorblind men see red for the first time", Digiday, April 19, 2016, © Digiday
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Johnson & Johnson Reports Slight Sales Rise In First Quarter 2016

April 19, 2016: 12:00 AM EST
Johnson & Johnson reported sales increased 0.6 percent to $17.5 billion in the first quarter of 2016, compared with the same quarter in 2015. Operational sales rose 3.9 percent, with negative impact of currency at 3.3 percent. According to the company, domestic sales increased 7.2 percent, while international sales dropped 6.0 percent during the quarter. Net earnings for the quarter were $4.3 billion, with diluted earnings per share at $1.54, the company said.
"Johnson & Johnson Reports 2016 First-Quarter Results", Johnson & Johnson, April 19, 2016, © Johnson & Johnson Services, Inc.
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