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Paula’s Choice Faces Fan Discontent And Growing Competition From New Skincare Brands

September 8, 2018: 12:00 AM EST
Skincare brand Paula’s Choice is facing growing consumer complaints over some steps taken by the company and its founder Paula Begoun. After the company was acquired by private equity firm TA Associates in 2016, Begoun was replaced by Tara Poseley as chief executive officer in 2017. Negative consumer reaction began when the company started raising the prices of its products and after the company launched an eye cream. Also, the direct-to-consumer brand is facing growing competition from emerging skincare brands, such as The Ordinary, Cosrx, and Drunk Elephant. According to Poseley, the company urgently needed a rebranding and speeding up the rate it brings new products to the market.[Image Credit: © Paula's Choice]
Kati Chitrakorn, "The Original Internet Beauty Brand Is Under Attack", Beauty of Fashion, September 08, 2018, © Beauty of Fashion
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Jurlique Collaborates With Tryzens To Launch New Digital Platform With Improved User Experience

September 7, 2018: 12:00 AM EST

Australia-based skincare brand Jurlique has partnered with ecommerce technology company Tryzens to launch a new digital retail platform. In 2016, the brand first launched its digital platform; its partnership with Tryzens aims to improve its customer experience and offer new ecommerce capability for shoppers.[Image Credit: © Jurlique]
Becky Bargh , "Jurlique drives forward with digital strategy", Cosmetics Business, September 07, 2018, © HPCi Media
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L’Oreal Receives Approval To Buy Bon-Ton Stores Mailing List

September 7, 2018: 12:00 AM EST
French beauty brand L’Oreal has received approval from the U.S. Bankruptcy Court in Delaware to acquire customer data from bankrupt department store chain The Bon-Ton Stores Inc. L’Oreal has agreed to pay $312,900 for the information after winning the right to buy the mailing list in an auction in July 2018. However, the purchase price could still change, with L’Oreal having to pay 35 cents per customer if the customer count falls below 894,000.[Image Credit: © Bon-Ton Holdings, Inc]
Vicki M. Young , "L’Oréal USA, CSC Ink Deals for Bon-Ton’s IP Assets", Women’s Wear Daily, September 07, 2018, © Penske Media Corporation
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Brands Add Artificial Intelligence, Sensors, Other Technologies To Skincare Devices

September 7, 2018: 12:00 AM EST

Beauty brands are integrating technologies, including artificial intelligence, sensors, and Internet of Things, into their skincare devices designed to provide consumers with personalization and tailored information about their beauty care routines. Brands have their respective approaches to customization and consumer education, with Neutrogena, for example, developing products that come with sensors and cameras to offer consumers information on the health of their skin. For its part, Foreo has launched the Luna FoFo AI-enabled skincare device, while Clarisonic has introduced its Mia Smart facial massaging device.[Image Credit: © FOREO]
Emma Sandler, "The next generation of beauty devices are using AI and IoT technology to win over customers", Glossy, September 07, 2018, © Digiday Media
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Glossier CEO Weiss Sees No Chance For Her Company Working With Amazon

September 7, 2018: 12:00 AM EST
Emily Weiss, founder and CEO of ecommerce beauty startup Glossier,said her company will never sell on online retailer Amazon's platform. Established in 2014, Glossier has received $87 million in venture funding, enabling it to create a beauty brand popular among women. Weiss said other ecommerce companies can grow outside Amazon's shadow and that the user experience offered by the online retail giant “may not be the best fit for beauty and fashion products”.[Image Credit: © Glossier Inc.]

Sarah Perez, "Glossier CEO Emily Weiss on why the company won’t sell on Amazon", TechCrunch, September 07, 2018, © Oath Tech Network.
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Subscription Model Dominates Ecommerce, Offers Benefits For Businesses And Their Customers

September 5, 2018: 12:00 AM EST
In 2017, the subscription model accounted for 75 percent of online sales and continues to grow at a steady rate in 2018. In the first half of 2018, the market saw a huge move toward subscription-based retail. At its early stage, the subscription-based model were driven by Netflix and Spotify, platforms used by consumers to pay for entertainment instead of buying physical media. Subscription-based business offers several benefits for consumers, including saving money, saving time, and access to wide collections of products. For businesses, the model offers advantages, including predictable income, price control, and data collection.[Image Credit: © BiljaST]
Sandeep Kuttiyatur, "Subscriptions Are Taking Over eCommerce", CPG Matters, September 05, 2018, © CPG Matters
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Voice-Based Commerce Offers Brands New Means Of Differentiating Themselves

September 5, 2018: 12:00 AM EST
To differentiate themselves from competitors in voice-based commerce, consumer packaged goods companies are expected to take a number  of steps. These include creating an audio brand consistent with other elements of their branding, such as colors and logo, owning a brand voice that is distinct from Alexa, and creating unique “audio logos”. According to Tribal Worldwide London head of experience design, Sunny Kumar, after finding a voice, brands should know how to use it. Aptos marketing director Dave Bruno said brands should “take voice seriously” and make it as easy as possible to remember how to engage using the platform.[Image Credit: © Amazon.com, Inc. or its affiliates]
Matthew Stern, RetailWire, "Do CPGs Need Their Own Voice for Alexa?", CPG Matters, September 05, 2018, © CPG Matters
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Avon Launches Online Training Program For Sales Training Teams

September 5, 2018: 12:00 AM EST

Avon announced the launch of Digital Innovation University, the direct-to-consumer beauty brand's digital training program for its Sales Training Teams. Developed in partnership with digital experts, the training program is available online. It comes with three modules and runs for three months.[Image Credit: © Avon Products, Inc.]
"Avon's commitment to upskilling Sales Training Team with Digital Innovation University", Avon Company, September 05, 2018, © Avon Products, Inc.
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Lynx Changes Directions To Focus More On Male Mental Health Without Losing Sense Of Humor

August 31, 2018: 12:00 AM EST
After its previous marketing strategies had linked its brand to “lad culture, sex, and misogyny”, Lynx embraced campaigns that focus on ideals of masculinity that are harmful to male mental health. In January 2016, the male-grooming brand launched its “Find your magic” campaign, which encouraged young men to “embrace their differences.” Lynx and other brands face the risk of unfavorable reaction from consumers, who might see their “brand purpose” efforts as a means to enhance reputation and sell products. According to Lynx global vice president Rik Strubel, part of the brand's more socially conscious efforts is remaining true to its humorous heritage. [Image Credit: © Unilever]
Molly Fleming , "Lynx refocuses on ‘humour with heart’ to challenge male stereotypes", Marketing Week, August 31, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Glossier Plans To Create Social-Enabled Online Selling Platform For Own Beauty Products

August 30, 2018: 12:00 AM EST
After receiving an extra $52 million in venture capital funding, beauty brand Glossier plans to create a “social-selling website” for beauty products. According to company founder and CEO Emily Weiss, her company will build a website that combines social media and online shopping, which will allow consumers to get insights and buying tips from other users about beauty products. Weiss said the website will not be a social network that sells advertisements for revenue, but will instead be used by the company to sell its own beauty products. According to Weiss, her company's social commerce strategy aims to address the fact that despite advances in ecommerce and online retail, “the customer experience is pretty broken.”[Image Credit: © Glossier Inc.]
Janine Wolf and Kim Bhasin, "Inside Glossier’s Plans to Shake Up Your Makeup Routine", Bloomberg, August 30, 2018, © Bloomberg L.P.
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Big Companies Grab Direct-To-Consumer Startups That Fail To Secure Huge Investments

August 29, 2018: 12:00 AM EST
During the first eight months of 2018, Investors have placed a $1.2 billion bet on business startups that use the direct-to-consumer model to sell products. However, there has been several large acquisitions of DTC startups that have received little or nothing at all before being acquired. For example, natural deodorant brand Native failed to secure venture capital but instead received $550,000 from small investors, according to company founder Moiz Ali. Two years after creating his company, Ali sold Native to Procter & Gamble for $100 million in cash, while remaining CEO. Other deals involving acquisition of DTC startups include watchmaker Movado's plan to purchase DTC watch startup MVMT for as much as $200 million, with $100 million in cash, and mattress company Serta Simmons' plan to merge with Tuft & Needle, a startup that makes and sells foam mattresses in a box and sells them directly to consumers.[Image Credit: © Gerd Altmann]
Jason Del Rey, "The rise of giant consumer startups that said no to investor money", Recode, August 29, 2018, © Vox Media, Inc.
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Kelly Preston Plans To Launch DTC Organic Beauty Brand Breathe

August 24, 2018: 12:00 AM EST

Actress Kelly Preston plans to launch Breathe, a direct-to-consumer brand of organic beauty products in December 2018 or January 2019. At present, the company offers four anti-aging skincare products: a day serum, day crème, night serum, and night crème. Fully funded by Preston herself, Breathe is in negotiation with investors and plans to expand beyond skin care. Preston said she plans to transform Breathe into a totally organic lifestyle brand offering makeup, haircare, and products for men, babies, and the home.[Image Credit: © Kelly Preston]
Ellen Thomas, "Kelly Preston readies natural beauty brand Breathe", Los Angeles Times, August 24, 2018, © Los Angeles Times
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Beauty Bakerie Grows Its Business Through Social Media and Direct-To-Consumer Business Model

August 24, 2018: 12:00 AM EST
Beauty Bakerie, established by company founder Cashmere Nicole, became profitable in a few years depending on social media and a direct-to-consumer business model. Nicole, who had no beauty industry connections at all, developed a collection of “functional makeup” for busy women. At present, the company is growing fast, selling its beauty products in more than 60 countries online and some offline stores around the world. With 25 employees and three facilities in San Diego, California, the company has received various honors and recognition from leading magazines, such as Cosmopolitan, Teen Vogue, and Essence.[Image Credit: © Beauty Bakerie Cosmetics Brand]
"Cashmere Nicole Has The Right Recipe", Black Girl Cypher , August 24, 2018, © Black Girl Cypher
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Infinite Beauty Starts Offering HydraFacial MD Highlights High-Tech Beauty Treatments In Maryland

August 24, 2018: 12:00 AM EST
Infinite Beauty has begun offering its HydraFacial MD Highlights high-tech beauty services at its spa location in Bethesda, Maryland. Noted for its technology-focused approach to beauty care, the company operates eight spa locations that provide customers with innovative treatments, such as high-frequency, microcurrent, ultrasonic, and LED light therapy. According to the company, the HydraFacial process can increase skin hydration, help reduce lines and wrinkles, as well as enhance the appearance of hyperpigmentation or redness.[Image Credit: © Infinite Beauty USA]
"Infinite Beauty Continues to Ramp Up Investment in Beauty Technology", Newswire.com, August 24, 2018, © Newswire.com LLC
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Colgate-Palmolive Invests In Male Grooming Brand In India

August 23, 2018: 12:00 AM EST
Colgate-Palmolive has purchased a minority stake in the Indian direct-to-consumer online male grooming brand, Bombay Shaving Company, as part of a series A funding round. The company, launched in 2016, now has some 80,000 customers and offers over 30 products, including shave, skincare, beard care, and bath and body items. BSC says it aims to leverage Colgate-Palmolive’s long experience to help it grow the grow the brand, and the funds will be spent on brand building, innovation and improving key capabilities. [Image Credit: © Bombay Shaving Company]
Ranju Sarkar, "Colgate-Palmolive buys minority stake in grooming firm Bombay Shaving Co", Business Standard, August 23, 2018, © Business Standard Private Ltd
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L’Occitane Is Opening A Concept Store In New York

August 23, 2018: 12:00 AM EST
The L’OCCITANE Group is opening a concept store for its L’OCCITANE en Provence brand on Fifth Avenue, New York. The natural cosmetics brand aims to provide a destination that will communicate to visitors its key features and encourage consumer engagement. The brand is following a “glocal” approach in creating exclusive brand experiences and has recently opened new concept flagship destinations in France, Brazil, China, Singapore, Canada and the United Kingdom. The Paris store, for example, offers food inspired by some of the brand’s iconic ingredients. Christina Polychroni, the brand’s North American Chief Marketing & E-Commerce Office, says that visitors to the New York store can use immersive installations to explore the brand’s history and signature products.[Image Credit: © L’OCCITANE Group]
"L’OCCITANE raises the bar on customer experience and disrupts New York’s Fifth Avenue with its new experiential concept store", World Press OnLine, August 23, 2018, © WorldPressOnLine SAS
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Chanel Launches New Male Beauty Line, Starting In South Korea

August 23, 2018: 12:00 AM EST

In September, Chanel will launch its first male beauty line, Boy de Chanel, in South Korea. It will feature three products: a lip balm, eyebrow pencil and a tinted fluid. The line will also be rolled out online from November on the Chanel site. The range is named after Gabrielle Chanel’s lover, Boy Capel.[Image Credit: © Chanel Limited]

Louise Prance-Miles, "Chanel Set To Launch First Men’s Beauty Line Boy De Chanel In South Korea", Global Cosmetics News, August 23, 2018, © Global Cosmetics Media Limited
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Pinterest-Enabled Campaign Boosts Brand Awareness, Online Traffic, Sales For Manscaped

August 22, 2018: 12:00 AM EST
After launching a marketing campaign on social media platform Pinterest, men's grooming company Manscaped saw significant increases in brand awareness, online traffic, and sales. Data from a case study shared with Mobile Marketer revealed the campaign gave the company 13 percent increase in online traffic, 9 percent increase in customer acquisition, and 11 percent gain in online sales. Pinterest helped Manscaped upload a list of customers who previously bought the company's products. Pinterest Analytics allowed the company to fine-tune the campaign for optimal performance.[Image Credit: © Manscaped]
Robert Williams, "Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign", Mobile Marketer, August 22, 2018, © Industry Dive
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Jouer Cosmetics Plans To Open Pop-Up Store In Los Angeles

August 22, 2018: 12:00 AM EST
Jouer Cosmetics plans to launch its Jouer Rose Gold Collection Pop-Up Shop in Los Angeles, California, on August 22, 2018. Located on Melrose Place, the shop's opening will feature a first-hand Rose Gold Collection experience for influential shoppers. Also, the first 25 followers to shop the store will receive a free gift. Shoppers will also be able to personalize select products with custom-painted monogram services.[Image Credit: © Jouer Cosmetics]
"Jouer Cosmetics Launches First Ever Pop-Up Location In Los Angeles", PRNewswire , August 22, 2018, © PR Newswire Association LLC
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Blue Gems Acquires Cult Beauty Brand ICONIC London

August 19, 2018: 12:00 AM EST
Blue Gem said it has acquired ICONIC London, a cult beauty brand that has acquired a global following three years after its launch. According to Blue Gem, its investment will support ICONIC London's expansion into the US in the latter part of 2018, as well as help grow its retailer lineup in the UK. As part of the deal, company founder Jade Elliott will continue leading the company and remain its creative director. Selma Terzic assumes the CEO position.[Image Credit: © ICONIC LONDON]
Lucy Whitehouse , "Blue Gem acquires Instagram startup beauty player ICONIC London", Cosmetics Design Europe, August 19, 2018, © William Reed Business Media Ltd
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Lush’s Slap Stick Range is Natural, Vegan And Naked

August 17, 2018: 12:00 AM EST

Direct-to-consumer brand Lush launched the Slap Stick range this summer. The 40 egg-shaped foundations are said to be all-natural and 100% vegan. The ‘naked’ and solid product is a contrast to heavily-packaged liquid products. Lush’s Kayley Thomas says that reducing plastic packaging is important for the brand, and cosmetics are often one of the worst culprits. If bought online, the products are delivered in small cardboard boxes, which are fully recyclable and with a vegan coating to prevent the box being stained. However, the brand admits that, longer-term, a better packaging solution might be needed, and said it is developing a makeup bag to carry naked products.[Image Credit: © Lush Retail Ltd.]
Lucy Whitehouse , "Lush’s new foundation: a revolution of no packaging for colour cosmetics?", Cosmetics Design Europe, August 17, 2018, © William Reed Business Media Ltd
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Glossier Thriving In The Direct-To-Consumer Channel

August 16, 2018: 12:00 AM EST
Glossier is one of the standout beauty brands currently on the market, and it’s only four years old. The brand has succeeded by leveraging some of the industry’s key consumer drivers. Rather than use celebrity brand ambassadors, Glossier relies on the sharing trend to drive sales by peer-to-peer relationships, asking beauty role models and influencers to contribute to the “Into The Gloss” blog and to reply to consumers sharing experiences through social media. The brand is also adopting the direct-to-consumer sales model, enabling it to create strong and direct relationships with its consumers, including inviting consumer input to innovation. The brand targets the millennial consumner by initiating and sustaining digital conversations with younger buyers. Instead of advertising, it relies on social buzz. [Image Credit: © Glossier]
Tiffany Tseng , "Glossier, Glossier, Glossiest", IFA Paris Fashion Blog, August 16, 2018, © MBA Global Fashion Media students
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New Online Subscription Shave Brand, Umi, Features All-Natural Products

August 16, 2018: 12:00 AM EST
Umi Shave Club’s founder, Matt Green, is aiming to leverage two key consumer trends: natural products and online subscription shopping. He launched the brand in June 2018, and says his choice of natural products is inspired by his sister, Julia, who died of cancer eight years ago. The brand claims the products are all-natural and have not been tested on animals. The Umi Perfect Shaving Kit contains either a premium 4-blade or six-blade disposable razors, as well as a pre-shave cleanser, a moisturizer and foamless shave gel. Green believes shaving removes skin layers, making it easier for unhealthy skincare products to attack the body. Green has committed to donate 10% of the brand’s net proceeds to women’s health causes, including Breast Cancer Research.[Image Credit: © Umi Shave Club LLC]
"Umi Shave Club Offers Natural Products", Beauty Packaging, August 16, 2018, © Rodman Media
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Enhancing Its Digital Footprint Might not Be Enough For Avon

August 16, 2018: 12:00 AM EST
Although Avon has been working to improve its digital image to better reach millennials, there are concerns that it’s still not doing enough. Theodore Delimaris, Associate Consumer Analyst at GlobalData, believes Avon should step up its pace of modernization and raise its sights higher. He thinks the company’s traditional doorstep approach is discouraging existing and prospective representatives. Avon has been improving its online model, with reps reporting higher average orders in the second quarter, boosted by sales in the online channel, which appeals to the millennial consumer. However, Delimaris advises Avon to think beyond modernizing its channel approach, and to consider transforming its product portfolio to be more attractive to younger buyers. [Image Credit: © PublicDomainPictures from pixabay.com]
Lucy Whitehouse , "Avon’s efforts to modernize: does it need to do more?", Cosmetics Design Europe, August 16, 2018, © William Reed Business Media Ltd
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Lush And Change Please Team Up To Offer Free Drinks In Reusable Cups

August 13, 2018: 12:00 AM EST
Lush, the vegan beauty brand, has opened a pop-up coffee shop called #carrythecup in Beak Street, in Central London. It has partnered with Change Please, a social enterprise that helps London’s homeless, to raise awareness of single-use plastic. Lush is providing free drinks, including tea as well as hot and iced coffee, in reusable cups. The pop-up is open from mid-August for four weeks. The initiative follows its 2017 launch of the Bath Oil Box, a biodegradable container from recycled coffee cups to store bath bombs.[Image Credit: © Lush Retail Ltd]
"Lush draws attention to single-use plastics with new London pop-up", Cosmetics Business, August 13, 2018, © HPCi Media
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Some CPG Companies Are Still Ignoring DTC Opportunities

August 10, 2018: 12:00 AM EST
An article on Forbes.com suggests that CPG companies are facing myriad challenges, and many are losing market share by neglecting to address some of the changes in industry, notably the direct-to-consumer channel. The DTC model is not a panacea, but brands should consider how they might benefit from a DTC approach. The author highlighted a number of reasons for exploring DTC opportunities. Online sales are expected to contribute half of retail growth through 2025. Other benefits include the ability to test and launch new products in a less constrained environment; opportunities to gather consumer data; and interacting with consumers directly, to build a direct relationship and loyalty. Products that proved successful online could be extended to offline channels, and the testing period can be shortened significantly. NatureBox, for example, introduces over 40-50 new products each year, selecting those to keep on the basis of customer feedback. Traditionally, brands have had little chance to get to know their consumers, but DTC offers them a way of talking to them directly without having to rely on syndicated or panel data. However, the decision to go DTC needs to be backed up by a strong proposition and a strategy to retain customers.
Steve Olenski, "3 Reasons Every CMO Should Consider The Direct-To-Consumer Model", Forbes.com, August 10, 2018, © Forbes Media LLC
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Three Reasons Compel CPG Companies To Adopt The Direct-To-Consumer Model

August 10, 2018: 12:00 AM EST
Consumer packaged goods companies should consider adopting the direct-to-consumer model for three reasons: new product launches, consumer data, and consumer loyalty. To improve the success rates of new product launches, 75 percent of which fail, according to the Harvard Business Review, CPG companies must test concepts with real consumers using their direct channels before introducing those products to the retail channel. By using the DTC model, CPG companies gain access to a huge collection of information about the consumer. Also, by using a DTC channel, CPG companies can have a source of proprietary data which gives them competitive advantage. Finally, a direct access to the consumer provides CPG companies with means to create more convincing ways to buy from them and gather more personal information from their customers. [Image Credit: © Mediamodifier]
Steve Olenski, "3 Reasons Every CMO Should Consider The Direct-To-Consumer Model", Forbes.com, August 10, 2018, © Forbes Media LLC
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Schwarzkopf Launches My Specialist Brand Of Highly Personalized Haircare Products

August 10, 2018: 12:00 AM EST
Schwarzkopf has launched its My Specialist brand of personalized haircare products in China. Available online through an exclusive partnership with China-based online shopping website T-Mall, the brand offers consumers what the company describes as a “whole new level of personalization.” Developed by Henkel's research and development professionals, marketing teams, and the Shanghai Advanced Research Institute, the brand comes with an online dryness and damage assessment that measures the health status of the consumer's hair. Also, consumers are prompted to answer a series of questions to better assess their haircare needs. According to the company, the system checks the hair's cuticle array, cuticle lift-up, cortex exposure, and other aspects of the hair condition.[Image Credit: © Henkel AG & Co. KGaA]
Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media Ltd
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My Specialist From Schwarzkopf Provides Online Personalized Hair Care

August 10, 2018: 12:00 AM EST
Schwarzkopf’s new My Specialist brand claims to offer customized hair care online, based on microscopic testing, through an exclusive deal in China with T-Mall. The Henkel brand, together with the Shanghai Advanced Research Institute, has created a test that assesses the hair’s dryness and damage. This is supplemented by a questionnaire to provide an evaluation that can be treated with personalized products.[Image Credit: © Henkel Corporation]
Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media
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Odore's Dispenser Machines Give Consumers Perfume Samples For Personal Data

August 9, 2018: 12:00 AM EST
Odore provides fragrance samples dispenser machines that allow consumers to exchange personal data for free samples of perfume products. Designed to encourage consumer participation, the process requires users to answer questions that would take no more than 20 seconds to accomplish, company founder Armaan Mehta said. He said the device also meets millennial consumers' demand for interactive retail. [Image Credit: © Odore Limited]
Lucy Whitehouse , "Odore: a new, intelligent way to collect data and engage fragrance consumers?", Cosmetics Design Europe, August 09, 2018, © William Reed Business Media Ltd
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L'Oreal, ModiFace Partner With Facebook To Let Consumers Try Makeup Products Through AR-Enabled Experiences

August 9, 2018: 12:00 AM EST
L'Oreal and its recently purchased augmented reality and artificial intelligence company ModiFace have partnered with Facebook to create AR experiences for consumption by users of the social networking platform's camera products. Featuring a direct and seamless link between Facebook and ModiFace, the partners will deliver AR-based experiences, enabling consumers to virtually try on makeup products from leading beauty brands, including Maybelline, L'Oreal Paris, and NYX Professional Makeup. [Image Credit: © Modiface Inc.]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal
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Panacea’s Co-Founder Introduces The Brand

August 9, 2018: 12:00 AM EST
In an interview with PSFK.com, Terry Lee, the co-founder of new direct-to-consumer beauty brand, Panacea, talks about the business. He believes gender-neutral beauty should be the norm today, and that it’s important for consumers to commit to a daily routine in skincare, to provide “momentum” throughout day. He also commented on the brand’s commitment to minimalism - a small number of products to help drive quality - and transparency - to build consumer trust and loyalty. Lee said the brand could look offline too and omnichannel should be an ambition, but it’s too early for Panacea. Also, with only a small number of products, it would be difficult for the brand to “dominate” the shelf space in stores. Lee added that Panacea is not positioned as a personalized problem-solver, but for daily use to address issues highlighted by consumer feedback. The initial three products in the range, therefore, should be seen as a first step, in “a series of hundreds—or thousands—of steps in our journey”, with new products coming.[Image Credit: © Panacea]
"Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer Insight", PSFK, August 09, 2018, © PSFK LLC
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L’Oréal And Facebook Team Up For AR Makeup Experience Using Modiface

August 9, 2018: 12:00 AM EST
L’Oréal, using its recently-acquired ModiFace solution, is collaborating with Facebook on creating an augmented reality makeup try-on experience through the social media platform’s camera products. Facebook says this brings AR into the mainstream. L’Oréal’s Chief Digital Officer, Lubomira Rochet, said that the two companies share a belief that AR is becoming an increasingly crucial way for consumers to discover brands and products.[Image Credit: © Modiface Inc.,]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal Group
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Serena Williams Invests In Pro-Women Equality Shaving Brand Billie

August 9, 2018: 12:00 AM EST
Tennis Grand Slam champion Serena Williams has agreed to invest in female-first shaving brand Billie. By investing in the direct-to-consumer company, Williams continues supporting the campaign for equality for women. Billie's pricing aims to do away with the “pink tax”, or higher prices for products designed for women. Williams joins other celebrities, including Drew Barrymore and Lena Dunham, who have expressed support for the brand on social media. [Image Credit: © Billie Inc.]
Melissa Minton, "Serena Williams joins the fight against sexist ‘pink tax’", Page Six, August 09, 2018, © NYP Holdings, Inc.
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Panacea Looks At Transparency And Minimalism As Corporate Guideposts

August 9, 2018: 12:00 AM EST

Panacea founder Terry Lee discussed how he established a direct-to-consumer beauty brand that depends on customer insights to create gender-neutral, closely managed collection of three skincare products. According to Lee, the outstanding feature of his company is its ability to create and sell products in ways that both women and men find attractive. Also, the company's approach to gender neutrality is highlighted by its product development process. Lee said transparency and minimalism are “very innate” in his company's character and “naturally showed up in the brand itself.” [Image Credit: © Panacea]
"Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer Insight", PSFK, August 09, 2018, © PSFK
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Direct-To-User Model Promises To Do More Than Typical DTC Does

August 6, 2018: 12:00 AM EST
Consumer packaged goods companies, whether users of the direct-to-consumer model or not, should focus on evolving from DTC to direct to user. By adopting a DTU approach, brands can expand their horizons when it comes to customer engagement. DTU provides brands the opportunity to avoid retail costs and the need to compete with established brands. Instead of focusing on what users think of a brand, companies should concentrate on what users experience during engagements. Also, a DTU model also offers brands an opportunity to have an uninterrupted exchange with users that can retain and protect user engagement that can help long-term growth. [Image Credit: © Matthews International Corporation]
"How to Create Deeper Connections by Going “Direct to User”", Packaging Europe, August 06, 2018, © Packaging Europe Ltd
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Aloette Cosmetics Launches A-List Loyalty Program With Subscription Boxes

August 2, 2018: 12:00 AM EST
Aloette Cosmetics said it has launched Aloette A-List, a loyalty program exclusive for members only. Featuring bi-monthly subscription boxes, the program also provides members with product discounts and offers, as well as for-their-eyes-only updates. Priced at $19.95 per month, the subscription box is valued up to $150 and comes filled with full-sized Aloette products and a surprise gift.[Image Credit: © Aloette Cosmetics, Inc.]
"Aloette Cosmetics Announces the Launch of A-List, An Exclusive Beauty…", Virtual-Strategy Magazine, August 02, 2018, © Virtual-Strategy Magazine
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Brandless Secures $240-Million Investment From Softbank

July 31, 2018: 12:00 AM EST
Japan's Brandless Inc. revealed Softbank's $100-billion Vision Fund investment unit has invested $240 million in the online retailer. In three previous rounds of funding, the online seller of exclusively own-brand, generic daily household products had easily secured $51 million. According to Softbank managing partner Jeff Housenbold, Brandless' data focus and its ability to create excitement around ordinary products have convinced the bank to invest in the online retailer.[Image Credit: © Brandless, Inc.]
Sarah McBride, "This No-Brand Startup Won $240 Million to Fight Amazon on Price and Quality", Bloomberg Businessweek, July 31, 2018, © Bloomberg
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Look Fabulous Forever Launches At-Home Selling Program

July 31, 2018: 12:00 AM EST
UK-based Look Fabulous Forever has launched its At Home home selling program, a sales-representative-based retail scheme similar to those of direct-selling brands, such as Avon. According to the brand of cosmetics for elderly women, the program provides customers and sellers the opportunity to socialize and test the company's collection of beauty products. In early 2018, the company implemented a brand refresh, which included a packaging and design revision.[Image Credit: © Look Fabulous Forever]
Lucy Whitehouse , "Look Fabulous Forever: ageless beauty player launches at-home selling model", Cosmetics Design Europe, July 31, 2018, © William Reed Business Media Ltd
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Avon Names Conversano Head Of Company's Expanded Digital Operations

July 30, 2018: 12:00 AM EST

Avon Products, Inc. announced the appointment of Benedetto Conversano as SVP and Chief Digital and Information Technology Officer effective September 3, 2018. Conversano will succeed GVP and Chief Information Officer Sue Liddie and will assume additional duties and responsibilities as head of the company's digital strategy. He was Chief Global Information Officer at Jeronimo Martins where he was in charge of the international food, health and beauty retailer's B2C transformation.[Image Credit: © Avon Products, Inc.]
"Avon to step change digital with appointment of new Chief Digital Officer", PR Newswire , July 30, 2018, © PR Newswire Association LLC
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Birchbox Launches Redesigned Website To Emphasize Subscription Box Service

July 27, 2018: 12:00 AM EST

Birchbox Inc. has redesigned its website to highlight its monthly subscription box services. According to the company, the relaunched website comes with a “streamlined product selection”, a more user-friendly navigation menu, and better-looking design, compared with the previous version of the online home. Also, the company plans to change the website's design theme every month. [Image Credit: © Birchbox, Inc.]
Stephanie Crets, "Birchbox simplifies its site with redesign", Digital Commerce 360, July 27, 2018, © Vertical Web Media LLC
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Lime Crime Marks 10th Year By Opening For Business At Selfridges

July 27, 2018: 12:00 AM EST
Lime Crime, makeup brand with cult following, celebrated its 10th anniversary by launching its products at Selfridges' beauty department. Know for its “colorful, vegan and cruelty-free products”, Lime Crime was launched when online beauty retail or ecommerce was relatively beginning. Its popularity among YouTube beauty bloggers helped make the company popular. According to the company, its decision to launch in Selfridges was prompted by the fact that the UK is its second largest market.[Image Credit: © Lime Crime]
Fiona Ma , "Digital First Beauty Brand, Lime Crime Unveils First European Retail Presence in Selfridges", Women’s Wear Daily, July 27, 2018, © Penske Media Corporation
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L'Oreal Partners With Casino Group To Open Multi-Brand Pharmacies In Paris

July 26, 2018: 12:00 AM EST
L'Oreal's pharmacy business Le Drugstore Parisien has partnered with mass retailer Casino Group to open the first two multi-brand pharmacy stores in Paris. Located in the city's high-end 6th and 9th districts, the stores sell a wide range of products, including cosmetics, dry cleaning, accessories, and snacks. L'Oreal brands, such as L'Oreal Paris, Maybelline, and Garnier, will also be featured.[Image Credit: © L'Oreal]
Sarah Parsons , "Le Drugstore Parisien: L'Oréal reinvents retail pharmacy with new multi-brand store concept", Cosmetics Business, July 26, 2018, © HPCi Media
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MDacne's Online Payment Deal With AskToPay Makes It Easy For Teenagers To Complete Transactions

July 25, 2018: 12:00 AM EST
Dermatology company MDacne has signed a partnership with AskToPay, an online payment platform for teenagers. One of Mastercard's startup of the year awardees, AskToPay allows teenagers, MDacne's target market, to send payment requests to their parents and complete their transaction with the acne treatment company. Teenagers will find AskToPay's technology convenient to use, the payment service provider said. [Image Credit: © MDalgorithms Inc.]
"MDacne Partners with AskToPay for Revolutionary Sales Solution for Teens", PR Newswire , July 25, 2018, © PR Newswire Association LLC
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Bulldog Launches Shower Gel In Environment-Friendly Refill Box

July 24, 2018: 12:00 AM EST


UK-based men's grooming company Bulldog has announced the launch of the Original Shower Gel Refill Box. To be sold exclusively at Whole Foods from August 2018 and on the company's online store, the product contains the equivalent of 25 bottles of shower gel. This is to help reduce plastic packaging waste, the company said.[Image Credit: © Bulldog Skincare Limited]
Lucy Whitehouse , "Bulldog’s new refillable product reduces plastic waste by 85%", Cosmetics Design Europe, July 24, 2018, © William Reed Business Media Ltd
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Kanebo Subsidiary Launches MemoMi Digital Mirror Service

July 23, 2018: 12:00 AM EST
Japanese beauty brand Kanebo’s subsidiary, e’quipe, Ltd., plans to launch a service featuring the digital mirror developed by Silicon Valley-based MemoMi Labs Inc. Buyers of SUQQU brand of cosmetics can experience the service while receiving a Gankin facial muscle massage at some retail stores. According to the company, a built-in digital image recorder will record the facial massage session and sends the video to the customer’s smartphone.[Image Credit: © memomi]
"e’quipe to Introduce MemoMi Labs Digital Mirror", Beauty Packaging, July 23, 2018, © Rodman Media
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Ancora Investment Holdings Invests In Vapour Organic Beauty

July 23, 2018: 12:00 AM EST
Ancora Investment Holdings said it has invested in Vapour Organic Beauty, a natural luxury cosmetics brand. Founded by natural cosmetics industry pioneers Krysia Boinis and Kristine Keheley, Vapour Organic Beauty focuses on making high-end natural color cosmetics. Its mission is to serve a diverse clientele made up consumers from across age, race, and gender groups, the company said. [Image Credit: © Vapour Beauty LLC]
"Ancora Partners With Vapour Organic Beauty", PR Newswire , July 23, 2018, © PR Newswire Association LLC.
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HiMirror Measures Skin, Recommends Treatment Options

July 21, 2018: 12:00 AM EST
HiMirror, an internet-connected smart mirror, lets users scan and analyze their skin. Designed as an “at-home beauty and fitness consultant”, the device allows users to sign in with their face and access its functions using an interactive touchscreen. Its daily skin analysis gauges 10 indicators, presenting the results as a slide show or through a mobile app. Equipped with LEDs, the mirror includes five lighting settings and lets users zoom. [Image Credit: © Cal-Comp Big Data, Inc.]
Katie Strick, "The future of beauty? A magic mirror that scores your skin and plays fitness consultant", The Evening Standard, July 21, 2018, © Evening Standard Ltd
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Meitu Opens Meivolution Festival Highlighting AI Technologies For Beauty Applications

July 20, 2018: 12:00 AM EST
Meitu Inc., developer of an online beauty ecosystem with 450 million users, launched its first Meivolution Festival in Shanghai, China. Combining the Chinese character Mei, which means beauty, with the English word evolution, the event marks the first time the company hosts an offline event. During the festival, Meitu users can join their communities and friends using photography, augmented reality, and image optimization technologies offered by the company. Also, during the event, Meitu will highlight technologies, including artificial intelligence for testing skin quality and providing make-up tips.[Image Credit: © Meitu]
Zhu Shenshen, "Beauty app holds its first off-line party in Shanghai", Shine.cn, July 20, 2018, © Shanghai Daily
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Innisfree Introduces New Retail-Equipped Store In China

July 20, 2018: 12:00 AM EST
Korean cosmetics company Innisfree launched its first New Retail store in China. Located at the Li Xing Shopping Plaza in the country’s Hangzhou region, the store comes with New Retail digital and interactive features. Developed by Alibaba founder Jack Ma in 2016, New Retail is designed to use technology to combine online and offline shopping “into one comprehensive channel”. It offers customers convenience whether buying through an app or at an offline store. New Retail features include Magic Mirror, an AR-enabled technology which lets consumers virtually try makeup products; Smart Skin Analyzer, which analyzes the user’s skin and recommends the best Innisfree products based on the skin report; and Vending Machine, which lets consumers buy products at discounted prices using the Taobao mobile app.[Image Credit: © Innisfree Corporation]
Jenny W. Hsu, "Innisfree Rejuvenates Its Store Experience in China", Alizila.com, July 20, 2018, © Alibaba Group Holding Limited
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