Public Goods Raises $3 Million To Finance Direct-To-Consumer Expansion Plans September 19, 2018: 12:00 AM EST Retailer Public Goods said it has received $3 million in seed funding to sell natural products directly to consumers. According to the company, the financing round was led by venture capital firm Yes VC with Listen Ventures, Day One Ventures, and current investors. Its business model involves selling premium, natural, and environment-friendly products directly to consumers for a monthly fee of $59. Products sold include shampoo, conditioner, body wash, and dental floss.[Image Credit: © PUBLIC GOODS] Steven Loeb, "Public Goods raises $3M to sell natural products direct to consumer", Vator.tv, September 19, 2018, © Vator, Inc.

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Interstellar Brands Partners With Lily Aldridge To Create New Fragrance Line September 18, 2018: 12:00 AM EST Parfums, Inc., subsidiary, Interstellar Brands LLC, announced a partnership with supermodel Lily Aldridge to develop a new fragrance line. Marking the start of a strategic partnership between Interstellar and model management agency IMG Models, the deal aims create direct-to-consumer ecommerce fragrance and beauty businesses targeting the talent agency’s client base.[Image Credit: © Inter Parfums, Inc.] "Interstellar Brands, A Subsidiary Of Inter Parfums, Inc., To Develop A New Fragrance Line With Lily Aldridge", Inter Parfums, September 18, 2018, © Inter Parfums, Inc.

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Procter & Gamble Uses Indiegogo To Sell New Razor To Early Adopters September 18, 2018: 12:00 AM EST Procter & Gamble Co. is selling its new Heated Razor men’s shaving product to early adopters through the Indiegogo crowd-funding platform. Priced at $109, the Heated Razor comes with a fast-warming bar, making every shave feel like a hot-towel luxury. Available in limited quantities, the prices is expected to rise, based on how fast it sells and the accessories bought by consumers.[Image Credit: © Procter & Gamble] Barrett J. Brunsman, "P&G puts its latest tech to the test on Indiegogo", Cincinnati Business Courier, September 18, 2018, © American City Business Journals

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Natura Cosmeticos Proposes Takeover Of Struggling Avon Products September 17, 2018: 12:00 AM EST Brazil-based beauty company Natura Cosmeticos SA has expressed its interest to acquire Avon Products Inc. With its market value having dropped to $900 million, the once powerful direct-sales beauty brand has gained the interest of other companies seeking to take over the company. For its part, Avon has been focused on turning its business around and resuscitating its shares.[Image Credit: © Natura International Inc.] Dana Mattioli, Sharon Terlep and Dana Cimilluca, "Brazil’s Natura Recently Approached Avon About a Takeover", Wall Street Journal, September 17, 2018, © Dow Jones & Co., Inc.

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Instagram Announces Instagram Stories-Powered Marketing Tool For Brands September 17, 2018: 12:00 AM EST Instagram has announced that users of the photo and video-sharing social media platform can now add shopping stickers to their Instagram Stories. With more than 400 million daily active users, Instagram Stories offers brands a place for showcasing their products, as well as a high potential for engaging with consumers.[Image Credit: © Instagram] "Shopping on Instagram expands to Stories", Shopify Team , September 17, 2018, © Shopify Inc.

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China’s Millennials Fall In Love With Black Tech Beauty Products September 14, 2018: 12:00 AM EST Skincare trends, referred to by industry observers as “black tech”, are becoming popular among millennial consumers in China. Three of the leading black-tech product categories are black-tech facial machines, with the ReFa Electronic Roller from Japan as a leading example; black-tech facial cleansers, such as those from Foreo; and black-tech massage boosters, including those from the SK-II brand. Facial rollers from ReFa accounted for 50 percent of the segment’s revenue in 2017, with more than $4 million worth of ReFa machines sold during the November 11 Singles Day shopping festival. Foreo’s facial cleanser became a social media favorite, with many celebrities posting themselves using the product. SK-II launched a massage booster in 2017, selling all of its 10,000 units during the company’s 2017 TMALL Super Brand Day event.[Image Credit: © ReFa USA] Jiaqi Luo, "Chinese Millennial Skincare Gets a Black Tech Makeover", Jing Daily, September 14, 2018, © Herlar, LLC

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Samsung Joins Estee Lauder To Host 2018 Style Dimension Fashion And Beauty Event September 14, 2018: 12:00 AM EST Samsung and beauty giant The Estee Lauder Cos. Inc. joined forces to host the 2018 WWD x Samsung Style Dimension, an industry event highlighting the use of immersive technologies in creating consumer experiences. Held on September 6 and 7, the event also focused on industry trends involving the integration of beauty, fashion, and technology. Unlike its previous editions, the 2018 Style Dimension allowed those who attended the event to buy all the beauty brands on display and to interact with pop-up displays enabled by Samsung’s technologies.[Image Credit: © Estée Lauder Inc] Tracey Greenstein, "Style Dimension Blends Beauty and Tech, Woos ‘Experiential Consumers’", WWD, September 14, 2018, © Penske Media Corporation

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Aesthetic Hydration Cosmetic Opens Shanghai Pop-Up Store, Marks Coming Into China Market September 12, 2018: 12:00 AM EST South Korean skincare brand Aesthetic Hydration Cosmetic has unveiled a pop-up store in Shanghai, marketing the company’s official entry into China’s beauty care market. According to AHC, its cosmetics products are being sold at health and beauty stores across China, as well as in online shopping malls in the country. With the pop-up store offering customers the chance to experience the company’s leading products, AHC said it will target women in the country with its leading moisturizing products.[Image Credit: © CARVERKOREA] Kang Da-young and Lee Ha-yeon, "S. Korean skincare brand AHC officially enters China", Pulse by Maeil Business News Korea , September 12, 2018, © Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved

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Pharmacies Go Beyond Selling Medication, Transform Into Wellness Centers September 12, 2018: 12:00 AM EST Drugstores are expanding their lineups of products and services to address the shift in consumer concept of health and wellness. According to the 2017 report, “Well Economy,” by JWT Intelligence, 77 percent of respondents link health with physical condition; however, 75 percent say mental health comes to mind when they think of health. Also, only 17 percent of consumers seek out prescribed medication when they are ill. Casino Group partnered with L’Oreal in June 2018 to launch Le Drugstore Parisien in Paris where customers can avail themselves of personal care services, including light therapy, dry cleaning, and shoe shining. In August 2018, pharmacy chain CVS launched BeautyIRL, a retail concept designed to highlight the company’s locations as beauty destinations where customers can receive treatments, test products, and access information about new brands.[Image Credit: © CVS.com] Nayantara Dutta, "The destination drugstore", JWT Intelligence, September 12, 2018, © The J. Walter Thompson Company

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Rituals Cosmetics Plans To Open Kings Cross Store In London September 12, 2018: 12:00 AM EST Rituals Cosmetics plans to open a new store at London’s Kings Cross train station. Part of the beauty brand’s efforts to attract tourists, the store will offer customers with a “unique and immersive” shopping experience. According to the  company, the store will embody the company’s holistic and well-being ethos.[Image Credit: © Rituals] Becky Bargh , "Rituals entices tourists with new Kings Cross store", Cosmetics Business, September 12, 2018, © HPCi Media

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Subscription Service MoonBox Sells Beauty And Holistic Well-Being September 11, 2018: 12:00 AM EST MoonBox offers a subscription box service that includes beauty and personal care products that consumers can use depending on the lunar cycle. Company founders Paula Pavlova and Katie Huang believe there is an incredible potential market in the “growing intersection of holistic wellness and beauty”. For them, beauty and wellness are linked to an increase in demand for products that offer mental wellness in addition to the usual physical benefits.[Image Credit: © MoonBox] Deanna Utroske , "MoonBox: a look at the metaphysical beauty movement", Cosmetics Design Europe, September 11, 2018, © William Reed Business Media Ltd

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Paula’s Choice Faces Fan Discontent And Growing Competition From New Skincare Brands September 8, 2018: 12:00 AM EST Skincare brand Paula’s Choice is facing growing consumer complaints over some steps taken by the company and its founder Paula Begoun. After the company was acquired by private equity firm TA Associates in 2016, Begoun was replaced by Tara Poseley as chief executive officer in 2017. Negative consumer reaction began when the company started raising the prices of its products and after the company launched an eye cream. Also, the direct-to-consumer brand is facing growing competition from emerging skincare brands, such as The Ordinary, Cosrx, and Drunk Elephant. According to Poseley, the company urgently needed a rebranding and speeding up the rate it brings new products to the market.[Image Credit: © Paula's Choice] Kati Chitrakorn, "The Original Internet Beauty Brand Is Under Attack", Beauty of Fashion, September 08, 2018, © Beauty of Fashion

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Jurlique Collaborates With Tryzens To Launch New Digital Platform With Improved User Experience September 7, 2018: 12:00 AM EST Australia-based skincare brand Jurlique has partnered with ecommerce technology company Tryzens to launch a new digital retail platform. In 2016, the brand first launched its digital platform; its partnership with Tryzens aims to improve its customer experience and offer new ecommerce capability for shoppers.[Image Credit: © Jurlique] Becky Bargh , "Jurlique drives forward with digital strategy", Cosmetics Business, September 07, 2018, © HPCi Media

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L’Oreal Receives Approval To Buy Bon-Ton Stores Mailing List September 7, 2018: 12:00 AM EST French beauty brand L’Oreal has received approval from the U.S. Bankruptcy Court in Delaware to acquire customer data from bankrupt department store chain The Bon-Ton Stores Inc. L’Oreal has agreed to pay $312,900 for the information after winning the right to buy the mailing list in an auction in July 2018. However, the purchase price could still change, with L’Oreal having to pay 35 cents per customer if the customer count falls below 894,000.[Image Credit: © Bon-Ton Holdings, Inc] Vicki M. Young , "L’Oréal USA, CSC Ink Deals for Bon-Ton’s IP Assets", Women’s Wear Daily, September 07, 2018, © Penske Media Corporation

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Brands Add Artificial Intelligence, Sensors, Other Technologies To Skincare Devices September 7, 2018: 12:00 AM EST Beauty brands are integrating technologies, including artificial intelligence, sensors, and Internet of Things, into their skincare devices designed to provide consumers with personalization and tailored information about their beauty care routines. Brands have their respective approaches to customization and consumer education, with Neutrogena, for example, developing products that come with sensors and cameras to offer consumers information on the health of their skin. For its part, Foreo has launched the Luna FoFo AI-enabled skincare device, while Clarisonic has introduced its Mia Smart facial massaging device.[Image Credit: © FOREO] Emma Sandler, "The next generation of beauty devices are using AI and IoT technology to win over customers", Glossy, September 07, 2018, © Digiday Media

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Glossier CEO Weiss Sees No Chance For Her Company Working With Amazon September 7, 2018: 12:00 AM EST Emily Weiss, founder and CEO of ecommerce beauty startup Glossier,said her company will never sell on online retailer Amazon's platform. Established in 2014, Glossier has received $87 million in venture funding, enabling it to create a beauty brand popular among women. Weiss said other ecommerce companies can grow outside Amazon's shadow and that the user experience offered by the online retail giant “may not be the best fit for beauty and fashion products”.[Image Credit: © Glossier Inc.] Sarah Perez, "Glossier CEO Emily Weiss on why the company won’t sell on Amazon", TechCrunch, September 07, 2018, © Oath Tech Network.

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Subscription Model Dominates Ecommerce, Offers Benefits For Businesses And Their Customers September 5, 2018: 12:00 AM EST In 2017, the subscription model accounted for 75 percent of online sales and continues to grow at a steady rate in 2018. In the first half of 2018, the market saw a huge move toward subscription-based retail. At its early stage, the subscription-based model were driven by Netflix and Spotify, platforms used by consumers to pay for entertainment instead of buying physical media. Subscription-based business offers several benefits for consumers, including saving money, saving time, and access to wide collections of products. For businesses, the model offers advantages, including predictable income, price control, and data collection.[Image Credit: © BiljaST] Sandeep Kuttiyatur, "Subscriptions Are Taking Over eCommerce", CPG Matters, September 05, 2018, © CPG Matters

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Voice-Based Commerce Offers Brands New Means Of Differentiating Themselves September 5, 2018: 12:00 AM EST To differentiate themselves from competitors in voice-based commerce, consumer packaged goods companies are expected to take a number  of steps. These include creating an audio brand consistent with other elements of their branding, such as colors and logo, owning a brand voice that is distinct from Alexa, and creating unique “audio logos”. According to Tribal Worldwide London head of experience design, Sunny Kumar, after finding a voice, brands should know how to use it. Aptos marketing director Dave Bruno said brands should “take voice seriously” and make it as easy as possible to remember how to engage using the platform.[Image Credit: © Amazon.com, Inc. or its affiliates] Matthew Stern, RetailWire, "Do CPGs Need Their Own Voice for Alexa?", CPG Matters, September 05, 2018, © CPG Matters

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Avon Launches Online Training Program For Sales Training Teams September 5, 2018: 12:00 AM EST Avon announced the launch of Digital Innovation University, the direct-to-consumer beauty brand's digital training program for its Sales Training Teams. Developed in partnership with digital experts, the training program is available online. It comes with three modules and runs for three months.[Image Credit: © Avon Products, Inc.] "Avon's commitment to upskilling Sales Training Team with Digital Innovation University", Avon Company, September 05, 2018, © Avon Products, Inc.

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Lynx Changes Directions To Focus More On Male Mental Health Without Losing Sense Of Humor August 31, 2018: 12:00 AM EST After its previous marketing strategies had linked its brand to “lad culture, sex, and misogyny”, Lynx embraced campaigns that focus on ideals of masculinity that are harmful to male mental health. In January 2016, the male-grooming brand launched its “Find your magic” campaign, which encouraged young men to “embrace their differences.” Lynx and other brands face the risk of unfavorable reaction from consumers, who might see their “brand purpose” efforts as a means to enhance reputation and sell products. According to Lynx global vice president Rik Strubel, part of the brand's more socially conscious efforts is remaining true to its humorous heritage. [Image Credit: © Unilever] Molly Fleming , "Lynx refocuses on ‘humour with heart’ to challenge male stereotypes", Marketing Week, August 31, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)

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Glossier Plans To Create Social-Enabled Online Selling Platform For Own Beauty Products August 30, 2018: 12:00 AM EST After receiving an extra $52 million in venture capital funding, beauty brand Glossier plans to create a “social-selling website” for beauty products. According to company founder and CEO Emily Weiss, her company will build a website that combines social media and online shopping, which will allow consumers to get insights and buying tips from other users about beauty products. Weiss said the website will not be a social network that sells advertisements for revenue, but will instead be used by the company to sell its own beauty products. According to Weiss, her company's social commerce strategy aims to address the fact that despite advances in ecommerce and online retail, “the customer experience is pretty broken.”[Image Credit: © Glossier Inc.] Janine Wolf and Kim Bhasin, "Inside Glossier’s Plans to Shake Up Your Makeup Routine", Bloomberg, August 30, 2018, © Bloomberg L.P.

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Big Companies Grab Direct-To-Consumer Startups That Fail To Secure Huge Investments August 29, 2018: 12:00 AM EST During the first eight months of 2018, Investors have placed a $1.2 billion bet on business startups that use the direct-to-consumer model to sell products. However, there has been several large acquisitions of DTC startups that have received little or nothing at all before being acquired. For example, natural deodorant brand Native failed to secure venture capital but instead received $550,000 from small investors, according to company founder Moiz Ali. Two years after creating his company, Ali sold Native to Procter & Gamble for $100 million in cash, while remaining CEO. Other deals involving acquisition of DTC startups include watchmaker Movado's plan to purchase DTC watch startup MVMT for as much as $200 million, with $100 million in cash, and mattress company Serta Simmons' plan to merge with Tuft & Needle, a startup that makes and sells foam mattresses in a box and sells them directly to consumers.[Image Credit: © Gerd Altmann] Jason Del Rey, "The rise of giant consumer startups that said no to investor money", Recode, August 29, 2018, © Vox Media, Inc.

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Kelly Preston Plans To Launch DTC Organic Beauty Brand Breathe August 24, 2018: 12:00 AM EST Actress Kelly Preston plans to launch Breathe, a direct-to-consumer brand of organic beauty products in December 2018 or January 2019. At present, the company offers four anti-aging skincare products: a day serum, day crème, night serum, and night crème. Fully funded by Preston herself, Breathe is in negotiation with investors and plans to expand beyond skin care. Preston said she plans to transform Breathe into a totally organic lifestyle brand offering makeup, haircare, and products for men, babies, and the home.[Image Credit: © Kelly Preston] Ellen Thomas, "Kelly Preston readies natural beauty brand Breathe", Los Angeles Times, August 24, 2018, © Los Angeles Times

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Beauty Bakerie Grows Its Business Through Social Media and Direct-To-Consumer Business Model August 24, 2018: 12:00 AM EST Beauty Bakerie, established by company founder Cashmere Nicole, became profitable in a few years depending on social media and a direct-to-consumer business model. Nicole, who had no beauty industry connections at all, developed a collection of “functional makeup” for busy women. At present, the company is growing fast, selling its beauty products in more than 60 countries online and some offline stores around the world. With 25 employees and three facilities in San Diego, California, the company has received various honors and recognition from leading magazines, such as Cosmopolitan, Teen Vogue, and Essence.[Image Credit: © Beauty Bakerie Cosmetics Brand] "Cashmere Nicole Has The Right Recipe", Black Girl Cypher , August 24, 2018, © Black Girl Cypher

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Infinite Beauty Starts Offering HydraFacial MD Highlights High-Tech Beauty Treatments In Maryland August 24, 2018: 12:00 AM EST Infinite Beauty has begun offering its HydraFacial MD Highlights high-tech beauty services at its spa location in Bethesda, Maryland. Noted for its technology-focused approach to beauty care, the company operates eight spa locations that provide customers with innovative treatments, such as high-frequency, microcurrent, ultrasonic, and LED light therapy. According to the company, the HydraFacial process can increase skin hydration, help reduce lines and wrinkles, as well as enhance the appearance of hyperpigmentation or redness.[Image Credit: © Infinite Beauty USA] "Infinite Beauty Continues to Ramp Up Investment in Beauty Technology", Newswire.com, August 24, 2018, © Newswire.com LLC

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Colgate-Palmolive Invests In Male Grooming Brand In India August 23, 2018: 12:00 AM EST Colgate-Palmolive has purchased a minority stake in the Indian direct-to-consumer online male grooming brand, Bombay Shaving Company, as part of a series A funding round. The company, launched in 2016, now has some 80,000 customers and offers over 30 products, including shave, skincare, beard care, and bath and body items. BSC says it aims to leverage Colgate-Palmolive’s long experience to help it grow the grow the brand, and the funds will be spent on brand building, innovation and improving key capabilities. [Image Credit: © Bombay Shaving Company] Ranju Sarkar, "Colgate-Palmolive buys minority stake in grooming firm Bombay Shaving Co", Business Standard, August 23, 2018, © Business Standard Private Ltd

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L’Occitane Is Opening A Concept Store In New York August 23, 2018: 12:00 AM EST The L’OCCITANE Group is opening a concept store for its L’OCCITANE en Provence brand on Fifth Avenue, New York. The natural cosmetics brand aims to provide a destination that will communicate to visitors its key features and encourage consumer engagement. The brand is following a “glocal” approach in creating exclusive brand experiences and has recently opened new concept flagship destinations in France, Brazil, China, Singapore, Canada and the United Kingdom. The Paris store, for example, offers food inspired by some of the brand’s iconic ingredients. Christina Polychroni, the brand’s North American Chief Marketing & E-Commerce Office, says that visitors to the New York store can use immersive installations to explore the brand’s history and signature products.[Image Credit: © L’OCCITANE Group] "L’OCCITANE raises the bar on customer experience and disrupts New York’s Fifth Avenue with its new experiential concept store", World Press OnLine, August 23, 2018, © WorldPressOnLine SAS

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Chanel Launches New Male Beauty Line, Starting In South Korea August 23, 2018: 12:00 AM EST In September, Chanel will launch its first male beauty line, Boy de Chanel, in South Korea. It will feature three products: a lip balm, eyebrow pencil and a tinted fluid. The line will also be rolled out online from November on the Chanel site. The range is named after Gabrielle Chanel’s lover, Boy Capel.[Image Credit: © Chanel Limited] Louise Prance-Miles, "Chanel Set To Launch First Men’s Beauty Line Boy De Chanel In South Korea", Global Cosmetics News, August 23, 2018, © Global Cosmetics Media Limited

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Pinterest-Enabled Campaign Boosts Brand Awareness, Online Traffic, Sales For Manscaped August 22, 2018: 12:00 AM EST After launching a marketing campaign on social media platform Pinterest, men's grooming company Manscaped saw significant increases in brand awareness, online traffic, and sales. Data from a case study shared with Mobile Marketer revealed the campaign gave the company 13 percent increase in online traffic, 9 percent increase in customer acquisition, and 11 percent gain in online sales. Pinterest helped Manscaped upload a list of customers who previously bought the company's products. Pinterest Analytics allowed the company to fine-tune the campaign for optimal performance.[Image Credit: © Manscaped] Robert Williams, "Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign", Mobile Marketer, August 22, 2018, © Industry Dive

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Jouer Cosmetics Plans To Open Pop-Up Store In Los Angeles August 22, 2018: 12:00 AM EST Jouer Cosmetics plans to launch its Jouer Rose Gold Collection Pop-Up Shop in Los Angeles, California, on August 22, 2018. Located on Melrose Place, the shop's opening will feature a first-hand Rose Gold Collection experience for influential shoppers. Also, the first 25 followers to shop the store will receive a free gift. Shoppers will also be able to personalize select products with custom-painted monogram services.[Image Credit: © Jouer Cosmetics] "Jouer Cosmetics Launches First Ever Pop-Up Location In Los Angeles", PRNewswire , August 22, 2018, © PR Newswire Association LLC

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Blue Gems Acquires Cult Beauty Brand ICONIC London August 19, 2018: 12:00 AM EST Blue Gem said it has acquired ICONIC London, a cult beauty brand that has acquired a global following three years after its launch. According to Blue Gem, its investment will support ICONIC London's expansion into the US in the latter part of 2018, as well as help grow its retailer lineup in the UK. As part of the deal, company founder Jade Elliott will continue leading the company and remain its creative director. Selma Terzic assumes the CEO position.[Image Credit: © ICONIC LONDON] Lucy Whitehouse , "Blue Gem acquires Instagram startup beauty player ICONIC London", Cosmetics Design Europe, August 19, 2018, © William Reed Business Media Ltd

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Lush’s Slap Stick Range is Natural, Vegan And Naked August 17, 2018: 12:00 AM EST Direct-to-consumer brand Lush launched the Slap Stick range this summer. The 40 egg-shaped foundations are said to be all-natural and 100% vegan. The ‘naked’ and solid product is a contrast to heavily-packaged liquid products. Lush’s Kayley Thomas says that reducing plastic packaging is important for the brand, and cosmetics are often one of the worst culprits. If bought online, the products are delivered in small cardboard boxes, which are fully recyclable and with a vegan coating to prevent the box being stained. However, the brand admits that, longer-term, a better packaging solution might be needed, and said it is developing a makeup bag to carry naked products.[Image Credit: © Lush Retail Ltd.] Lucy Whitehouse , "Lush’s new foundation: a revolution of no packaging for colour cosmetics?", Cosmetics Design Europe, August 17, 2018, © William Reed Business Media Ltd

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Glossier Thriving In The Direct-To-Consumer Channel August 16, 2018: 12:00 AM EST Glossier is one of the standout beauty brands currently on the market, and it’s only four years old. The brand has succeeded by leveraging some of the industry’s key consumer drivers. Rather than use celebrity brand ambassadors, Glossier relies on the sharing trend to drive sales by peer-to-peer relationships, asking beauty role models and influencers to contribute to the “Into The Gloss” blog and to reply to consumers sharing experiences through social media. The brand is also adopting the direct-to-consumer sales model, enabling it to create strong and direct relationships with its consumers, including inviting consumer input to innovation. The brand targets the millennial consumner by initiating and sustaining digital conversations with younger buyers. Instead of advertising, it relies on social buzz. [Image Credit: © Glossier] Tiffany Tseng , "Glossier, Glossier, Glossiest", IFA Paris Fashion Blog, August 16, 2018, © MBA Global Fashion Media students

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New Online Subscription Shave Brand, Umi, Features All-Natural Products August 16, 2018: 12:00 AM EST Umi Shave Club’s founder, Matt Green, is aiming to leverage two key consumer trends: natural products and online subscription shopping. He launched the brand in June 2018, and says his choice of natural products is inspired by his sister, Julia, who died of cancer eight years ago. The brand claims the products are all-natural and have not been tested on animals. The Umi Perfect Shaving Kit contains either a premium 4-blade or six-blade disposable razors, as well as a pre-shave cleanser, a moisturizer and foamless shave gel. Green believes shaving removes skin layers, making it easier for unhealthy skincare products to attack the body. Green has committed to donate 10% of the brand’s net proceeds to women’s health causes, including Breast Cancer Research.[Image Credit: © Umi Shave Club LLC] "Umi Shave Club Offers Natural Products", Beauty Packaging, August 16, 2018, © Rodman Media

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Enhancing Its Digital Footprint Might not Be Enough For Avon August 16, 2018: 12:00 AM EST Although Avon has been working to improve its digital image to better reach millennials, there are concerns that it’s still not doing enough. Theodore Delimaris, Associate Consumer Analyst at GlobalData, believes Avon should step up its pace of modernization and raise its sights higher. He thinks the company’s traditional doorstep approach is discouraging existing and prospective representatives. Avon has been improving its online model, with reps reporting higher average orders in the second quarter, boosted by sales in the online channel, which appeals to the millennial consumer. However, Delimaris advises Avon to think beyond modernizing its channel approach, and to consider transforming its product portfolio to be more attractive to younger buyers. [Image Credit: © PublicDomainPictures from pixabay.com] Lucy Whitehouse , "Avon’s efforts to modernize: does it need to do more?", Cosmetics Design Europe, August 16, 2018, © William Reed Business Media Ltd

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Lush And Change Please Team Up To Offer Free Drinks In Reusable Cups August 13, 2018: 12:00 AM EST Lush, the vegan beauty brand, has opened a pop-up coffee shop called #carrythecup in Beak Street, in Central London. It has partnered with Change Please, a social enterprise that helps London’s homeless, to raise awareness of single-use plastic. Lush is providing free drinks, including tea as well as hot and iced coffee, in reusable cups. The pop-up is open from mid-August for four weeks. The initiative follows its 2017 launch of the Bath Oil Box, a biodegradable container from recycled coffee cups to store bath bombs.[Image Credit: © Lush Retail Ltd] "Lush draws attention to single-use plastics with new London pop-up", Cosmetics Business, August 13, 2018, © HPCi Media

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Some CPG Companies Are Still Ignoring DTC Opportunities August 10, 2018: 12:00 AM EST An article on Forbes.com suggests that CPG companies are facing myriad challenges, and many are losing market share by neglecting to address some of the changes in industry, notably the direct-to-consumer channel. The DTC model is not a panacea, but brands should consider how they might benefit from a DTC approach. The author highlighted a number of reasons for exploring DTC opportunities. Online sales are expected to contribute half of retail growth through 2025. Other benefits include the ability to test and launch new products in a less constrained environment; opportunities to gather consumer data; and interacting with consumers directly, to build a direct relationship and loyalty. Products that proved successful online could be extended to offline channels, and the testing period can be shortened significantly. NatureBox, for example, introduces over 40-50 new products each year, selecting those to keep on the basis of customer feedback. Traditionally, brands have had little chance to get to know their consumers, but DTC offers them a way of talking to them directly without having to rely on syndicated or panel data. However, the decision to go DTC needs to be backed up by a strong proposition and a strategy to retain customers. Steve Olenski, "3 Reasons Every CMO Should Consider The Direct-To-Consumer Model", Forbes.com, August 10, 2018, © Forbes Media LLC

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Three Reasons Compel CPG Companies To Adopt The Direct-To-Consumer Model August 10, 2018: 12:00 AM EST Consumer packaged goods companies should consider adopting the direct-to-consumer model for three reasons: new product launches, consumer data, and consumer loyalty. To improve the success rates of new product launches, 75 percent of which fail, according to the Harvard Business Review, CPG companies must test concepts with real consumers using their direct channels before introducing those products to the retail channel. By using the DTC model, CPG companies gain access to a huge collection of information about the consumer. Also, by using a DTC channel, CPG companies can have a source of proprietary data which gives them competitive advantage. Finally, a direct access to the consumer provides CPG companies with means to create more convincing ways to buy from them and gather more personal information from their customers. [Image Credit: © Mediamodifier] Steve Olenski, "3 Reasons Every CMO Should Consider The Direct-To-Consumer Model", Forbes.com, August 10, 2018, © Forbes Media LLC

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Schwarzkopf Launches My Specialist Brand Of Highly Personalized Haircare Products August 10, 2018: 12:00 AM EST Schwarzkopf has launched its My Specialist brand of personalized haircare products in China. Available online through an exclusive partnership with China-based online shopping website T-Mall, the brand offers consumers what the company describes as a “whole new level of personalization.” Developed by Henkel's research and development professionals, marketing teams, and the Shanghai Advanced Research Institute, the brand comes with an online dryness and damage assessment that measures the health status of the consumer's hair. Also, consumers are prompted to answer a series of questions to better assess their haircare needs. According to the company, the system checks the hair's cuticle array, cuticle lift-up, cortex exposure, and other aspects of the hair condition.[Image Credit: © Henkel AG & Co. KGaA] Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media Ltd

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My Specialist From Schwarzkopf Provides Online Personalized Hair Care August 10, 2018: 12:00 AM EST Schwarzkopf’s new My Specialist brand claims to offer customized hair care online, based on microscopic testing, through an exclusive deal in China with T-Mall. The Henkel brand, together with the Shanghai Advanced Research Institute, has created a test that assesses the hair’s dryness and damage. This is supplemented by a questionnaire to provide an evaluation that can be treated with personalized products.[Image Credit: © Henkel Corporation] Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media

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Odore's Dispenser Machines Give Consumers Perfume Samples For Personal Data August 9, 2018: 12:00 AM EST Odore provides fragrance samples dispenser machines that allow consumers to exchange personal data for free samples of perfume products. Designed to encourage consumer participation, the process requires users to answer questions that would take no more than 20 seconds to accomplish, company founder Armaan Mehta said. He said the device also meets millennial consumers' demand for interactive retail. [Image Credit: © Odore Limited] Lucy Whitehouse , "Odore: a new, intelligent way to collect data and engage fragrance consumers?", Cosmetics Design Europe, August 09, 2018, © William Reed Business Media Ltd

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L'Oreal, ModiFace Partner With Facebook To Let Consumers Try Makeup Products Through AR-Enabled Experiences August 9, 2018: 12:00 AM EST L'Oreal and its recently purchased augmented reality and artificial intelligence company ModiFace have partnered with Facebook to create AR experiences for consumption by users of the social networking platform's camera products. Featuring a direct and seamless link between Facebook and ModiFace, the partners will deliver AR-based experiences, enabling consumers to virtually try on makeup products from leading beauty brands, including Maybelline, L'Oreal Paris, and NYX Professional Makeup. [Image Credit: © Modiface Inc.] "L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal

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Panacea’s Co-Founder Introduces The Brand August 9, 2018: 12:00 AM EST In an interview with PSFK.com, Terry Lee, the co-founder of new direct-to-consumer beauty brand, Panacea, talks about the business. He believes gender-neutral beauty should be the norm today, and that it’s important for consumers to commit to a daily routine in skincare, to provide “momentum” throughout day. He also commented on the brand’s commitment to minimalism - a small number of products to help drive quality - and transparency - to build consumer trust and loyalty. Lee said the brand could look offline too and omnichannel should be an ambition, but it’s too early for Panacea. Also, with only a small number of products, it would be difficult for the brand to “dominate” the shelf space in stores. Lee added that Panacea is not positioned as a personalized problem-solver, but for daily use to address issues highlighted by consumer feedback. The initial three products in the range, therefore, should be seen as a first step, in “a series of hundreds—or thousands—of steps in our journey”, with new products coming.[Image Credit: © Panacea] "Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer Insight", PSFK, August 09, 2018, © PSFK LLC

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L’Oréal And Facebook Team Up For AR Makeup Experience Using Modiface August 9, 2018: 12:00 AM EST L’Oréal, using its recently-acquired ModiFace solution, is collaborating with Facebook on creating an augmented reality makeup try-on experience through the social media platform’s camera products. Facebook says this brings AR into the mainstream. L’Oréal’s Chief Digital Officer, Lubomira Rochet, said that the two companies share a belief that AR is becoming an increasingly crucial way for consumers to discover brands and products.[Image Credit: © Modiface Inc.,] "L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal Group

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Serena Williams Invests In Pro-Women Equality Shaving Brand Billie August 9, 2018: 12:00 AM EST Tennis Grand Slam champion Serena Williams has agreed to invest in female-first shaving brand Billie. By investing in the direct-to-consumer company, Williams continues supporting the campaign for equality for women. Billie's pricing aims to do away with the “pink tax”, or higher prices for products designed for women. Williams joins other celebrities, including Drew Barrymore and Lena Dunham, who have expressed support for the brand on social media. [Image Credit: © Billie Inc.] Melissa Minton, "Serena Williams joins the fight against sexist ‘pink tax’", Page Six, August 09, 2018, © NYP Holdings, Inc.

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Panacea Looks At Transparency And Minimalism As Corporate Guideposts August 9, 2018: 12:00 AM EST Panacea founder Terry Lee discussed how he established a direct-to-consumer beauty brand that depends on customer insights to create gender-neutral, closely managed collection of three skincare products. According to Lee, the outstanding feature of his company is its ability to create and sell products in ways that both women and men find attractive. Also, the company's approach to gender neutrality is highlighted by its product development process. Lee said transparency and minimalism are “very innate” in his company's character and “naturally showed up in the brand itself.” [Image Credit: © Panacea] "Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer Insight", PSFK, August 09, 2018, © PSFK

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Direct-To-User Model Promises To Do More Than Typical DTC Does August 6, 2018: 12:00 AM EST Consumer packaged goods companies, whether users of the direct-to-consumer model or not, should focus on evolving from DTC to direct to user. By adopting a DTU approach, brands can expand their horizons when it comes to customer engagement. DTU provides brands the opportunity to avoid retail costs and the need to compete with established brands. Instead of focusing on what users think of a brand, companies should concentrate on what users experience during engagements. Also, a DTU model also offers brands an opportunity to have an uninterrupted exchange with users that can retain and protect user engagement that can help long-term growth. [Image Credit: © Matthews International Corporation] "How to Create Deeper Connections by Going “Direct to User”", Packaging Europe, August 06, 2018, © Packaging Europe Ltd

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Aloette Cosmetics Launches A-List Loyalty Program With Subscription Boxes August 2, 2018: 12:00 AM EST Aloette Cosmetics said it has launched Aloette A-List, a loyalty program exclusive for members only. Featuring bi-monthly subscription boxes, the program also provides members with product discounts and offers, as well as for-their-eyes-only updates. Priced at $19.95 per month, the subscription box is valued up to $150 and comes filled with full-sized Aloette products and a surprise gift.[Image Credit: © Aloette Cosmetics, Inc.] "Aloette Cosmetics Announces the Launch of A-List, An Exclusive Beauty…", Virtual-Strategy Magazine, August 02, 2018, © Virtual-Strategy Magazine

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Brandless Secures $240-Million Investment From Softbank July 31, 2018: 12:00 AM EST Japan's Brandless Inc. revealed Softbank's $100-billion Vision Fund investment unit has invested $240 million in the online retailer. In three previous rounds of funding, the online seller of exclusively own-brand, generic daily household products had easily secured $51 million. According to Softbank managing partner Jeff Housenbold, Brandless' data focus and its ability to create excitement around ordinary products have convinced the bank to invest in the online retailer.[Image Credit: © Brandless, Inc.] Sarah McBride, "This No-Brand Startup Won $240 Million to Fight Amazon on Price and Quality", Bloomberg Businessweek, July 31, 2018, © Bloomberg

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Look Fabulous Forever Launches At-Home Selling Program July 31, 2018: 12:00 AM EST UK-based Look Fabulous Forever has launched its At Home home selling program, a sales-representative-based retail scheme similar to those of direct-selling brands, such as Avon. According to the brand of cosmetics for elderly women, the program provides customers and sellers the opportunity to socialize and test the company's collection of beauty products. In early 2018, the company implemented a brand refresh, which included a packaging and design revision.[Image Credit: © Look Fabulous Forever] Lucy Whitehouse , "Look Fabulous Forever: ageless beauty player launches at-home selling model", Cosmetics Design Europe, July 31, 2018, © William Reed Business Media Ltd

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