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Avon Products Sells North American Operations To Cerberus Capital Management

December 17, 2015: 12:00 AM EST
Avon Products Inc. sold its North American business to Cerberus Capital Management LP. As part of the deal, Cerberus Capital Management will pay Avon $435 million and the North American operations will be formed into a separate company with another $170 million investment. According to the company, the deal will give Avon CEO Sheri McCoy the time and money needed to revamp the company’s international business operations.
Serena Ng et al, "Deal Gives Avon CEO Sheri McCoy a Chance to Revamp", The Wall Street Journal, December 17, 2015, © Dow Jones & Company, Inc.
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Sephora Receives Recognition For Its Sustainability Efforts

December 16, 2015: 12:00 AM EST
Beauty retailer Sephora received the Sustainable Brand and the 2015 R Award for eco-design from Generation Responsible. Recognizing the specialty retailer’s sustainable development initiatives, the awards form part of the organization’s efforts to promote corporate efforts to protect the environment. Sephora agreed to support the organization’s sustainability campaign.
"Sephora receives Responsible Brand label and 2015 R Award for eco-design", LVMH, December 16, 2015, © LVMH Group
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Unilever Expected To Appoint Leena Nair As Global HR Boss, Reports Say

December 15, 2015: 12:00 AM EST
Unilever is reportedly set to announce the appointment of Leena Nair as its global chief human resources manager. Should the appointment become final, Nair would replace Douglas Baillie, highlighting a growing trend among the world’s top multinationals of grooming Indians as their global HR managers. Since joining Hindustan Unilever as a summer trainee in 1992, Nair has made a number of significant achievements, including becoming one of the first women managers to choose a factory stint, becoming the first woman on HUL’s management committee, and the company’s youngest executive director eight years ago.
Chaitali Chakravarty & Sagar Malviya, "Unilever likely to name Leena Nair as its global HR chief", Economic Times, December 15, 2015, © Bennett, Coleman & Co. Ltd.
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Unilever Appoints Former Kellogg CMO As Top Marketing Executive In ANZ Region

December 15, 2015: 12:00 AM EST
Unilever named former Kellogg chief marketing officer John Broome as vice-president and CMO for its Australia and New Zealand operations. Broome, who left Kellogg in October 2015, will lead the company’s marketing operations in the ANZ region. In November 2015, Unilever announced its plan to reorganize its marketing operations in Australia.
Sarah Homewood, "Unilever names John Broome as CMO and VP", Adnews, December 15, 2015, © Adnews
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Need Driving Men To Buy Grooming Products, Study Reveals

December 14, 2015: 12:00 AM EST
In the United States, 82 percent of men said they buy a personal care or grooming product because they “need the product,” according to The Benchmarking Company. Data from the market research firm revealed men prefer to shop monthly for grooming products instead of doing it weekly. Also, 63 percent of men said they have received a men’s grooming gift box as a gift, with 84 percent of those who have received a men’s grooming gift box as gift saying it was a “great gift.” Shaving is the top grooming habit for 90 percent of men, followed by trimming of excess hair in ear or nose for 73 percent.
"Guys that Groom", Happi.com, December 14, 2015, © Rodman Media
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Demand For Fragrances Remains Strong Even In Winter

December 14, 2015: 12:00 AM EST
Fragrances remain as popular in the winter as they are in the summer, according to Berje marketing executives Thomas Lauzurica and Ryan Liegner. During the winter months, warm, soft, and creamy fragrances are popular, the executives said. Formulations for fragrances change for the winter; for example, “a spicy arrangement in winter can be based around an accord of cassia, nutmeg, and cardamom,” according to the executives.
"Smell the Fragrance Trends this Season", Perfumer & Flavorist, December 14, 2015, © Allured Business Media
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RB Launches Dettol Re-energize Soap In Nigeria

December 13, 2015: 12:00 AM EST
Reckitt Benckiser launched the Dettol Re-energize soap in Nigeria. According to RB Nigeria managing director Rahul Murgai, the Dettol variant comes with citrus fragrance in addition to the brand’s trusted germ protection capability. He also highlighted the brand’s efforts to promote public hygiene in the country.
Lorena Waters , "“Dettol Brings Innovative Solutions”! Launches New Soap Brand “Dettol Re-energize” ", Recorder Journal, December 13, 2015, © Recorder Journal
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Unilever CEO Polman Commends World Leaders For Paris Agreement On Climate Change

December 12, 2015: 12:00 AM EST
Unilever CEO Paul Polman praised the international community for coming up with the Paris Agreement on Climate Change at COP21. According to a statement released by the company, Polman highlighted the “leadership shown by the French and Peruvian governments,” paving the way for the international agreement. He said, the agreement sends a signal to businesses and investors he believes will drive “real change in the global economy.” Also, Polman said the deal creates a “clear path” for the global economy to reduce greenhouse gas emissions within the lifetimes of people alive today.
"Paul Polman praises historic Paris Agreement", Unilever, December 12, 2015, © Unilever
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Olay Launches Ageless Campaign

December 11, 2015: 12:00 AM EST
Olay launched its Ageless marketing campaign, which combines advances in skincare research with insights into changes in women’s views on aging. Results of its survey revealed eight of 10 women said they think chronological age will continue becoming less relevant. Seeking to promote conversation about the issue of aging in women, the campaign lets Olay users upload their testimonials and photographs on Facebook. Also, Olay is undertaking its Multi-Decade and Ethnicity Study, which focuses on skin aging.
"Ageless: How Olay Scientists Are Uncovering the Secrets to Younger-Looking Skin", Procter & Gamble, December 11, 2015, © Procter & Gamble
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Church & Dwight CMO Fleming Receives 2015 CMO Of The Year Award From CGT

December 11, 2015: 12:00 AM EST
Church & Dwight Co., Inc.’s EVP and chief marketing officer Bruce F. Fleming received the 2015 CMO of the Year award from CGT. Held at the 2015 Consumer Goods Sales and Marketing Summit held in New York City, the award recognizes the changing role of the CMO and how CMOs help consumer goods companies compete in the market. Newell Rubbermaid CMO Richard Davies and Johnson & Johnson CMO Alison Lewis were the other finalists considered for the award.
"2015 Award Winners: CMO of the Year", Consumer Goods, December 11, 2015, © Edgell Communications
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Lancome Launches Social Media Campaign In US Market

December 10, 2015: 12:00 AM EST
Cosmetics brand Lancome launched a social media-enabled marketing campaign in the United States. Featuring videos depicting a Parisian woman and some of her daily events as she prepares for the holiday season, the campaign aims to give American consumers a chance to experience French culture. Lancome started the campaign on December 1, 2015, with videos posted daily on the brand’s Instagram and Facebook accounts.
Sarah Jones, "Lancome leads into the holidays with whimsical countdown", Luxury Daily, December 10, 2015, © Napean LLC
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Unilever UK Adds Hair-Repair Products To Dove Advanced Line

December 10, 2015: 12:00 AM EST
Unilever’s Dove Advanced haircare brand launched the Regenerate Nourishment line of products designed for damaged hair in the UK. Available by the start of January 2016, the lineup includes shampoo, conditioner, serum, and crème mask. According to brand manager Olivia Kirby, the products contain a combination of red algae and keratin.
Lisa Riley, "Dove rolls out Regenerate Nourishment range for damaged hair", The Grocer, December 10, 2015, © William Reed Business Media Ltd.
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Target Wins Beauty Inc's Mass Retailer Of The Year Award

December 10, 2015: 12:00 AM EST
Retail chain Target won in the “mass market shopping” category of the Beauty Inc Awards’ Retailer of the Year Awards for 2015. Winning the award highlights Target’s expansion of its entire beauty department, including its skincare offerings, by adding naturals and multicultural beauty and grooming products. Hermes Parfumerie grabbed the prestige segment award, while beauty retailer Ulta Beauty earned the specialty retailer award.
"Beauty Inc Awards: Retailer of the Year", Women's Wear Daily, December 10, 2015, © Fairchild Fashion Media
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L'Oreal USA Names WPP's MEC Media Agency

December 10, 2015: 12:00 AM EST
L’Oreal USA awarded its media planning and buying account to MEC, a unit of WPP. Worth about $20 billion to $30 billion, the account includes TV, print, and digital. One of the biggest advertisers in the United States, L’Oreal spent about $1.4 billion on traditional media and online advertising in the country in 2014, according to data from WPP’s Kantar Media.
Nathalie Tadena, "WPP’s MEC Agency Wins L’Oreal USA Media Review", Wall Street Journal, December 10, 2015, © Dow Jones & Company, Inc.
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Puffs Partners With Vanessa Lachey For Flu-Free Holidays

December 9, 2015: 12:00 AM EST
Procter & Gamble’s Puffs brand of paper tissues launched a marketing campaign featuring celebrity mom Vanessa Lachey. Launched in time for the cold and flu season, the campaign highlights the role that mothers play when their family members are sick. Results of a survey by Puffs and Wakefield Research revealed 1 in 4 adults in the United States are more likely to call their mom when they are sick. In order to survive the colder months and maximize the holidays with her family, Lachey said she makes sure to include an outdoor activity during the season and to get the whole family involved in the preparation.
"Vanessa Lachey Teams Up With Puffs® to Face Cold & Flu Season", Procter & Gamble, December 09, 2015, © Procter & Gamble
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Beauty Retailers Outperform Rest Of Cosmetics Channels In US, Study Shows

December 9, 2015: 12:00 AM EST
Specialty beauty retailers saw their regular buyer purchases grew 19 percent in 2015 compared with 2014, according to TABS Group. Data from the market research firm’s 2015 U.S. Cosmetics Study revealed beauty retailer Ulta had a 41 percent increase in buyer penetration and regular buyer purchases, while Sephora reported 25 percent higher buyer penetration and 32 percent more regular buyer purchases. Also, specialty beauty retailers account for under 50 percent of transactions; however, they account for more than 50 percent of purchase dollars. Online outlets saw sales dropping 5 percent and penetration declining by 2 percent. Amazon saw its buyer penetration drop by 5 percent while its regular purchases declined 6 percent.
"TABS Group 2015 U.S. Cosmetics Study Finds Millennial Women Buyers Reign in $13 Billion Dollar Cosmetics Market", Tabs Group , December 09, 2015, © TABS Group Inc.
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Multi-Masking Trend Drives Growth In Prestige Skincare In UK

December 9, 2015: 12:00 AM EST
Multi-masking, an Instagram beauty trend, is helping drive growth in the UK prestige skincare market, with sales of face masks growing 22.8 percent. Although the face mask market only account for 1.6 percent of the total women’s skincare market in the country, the segment was worth £6 million in the year ending October 2015, according to market research firm NPD Group. Also, data from NPD revealed the face mask market experienced steady growth over the past three years; however, growth accelerated in 2015, due to the popularity of multi-masking, a process involving the application of multiple skin masks at the same time to deal with different skincare issues.
Andrew McDougall, "Instagram beauty phenomenon sees multi-masking drive prestige skin care growth", Cosmetics Design, December 09, 2015, © William Reed Business Media SAS
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P&G Terminates Gillette's Sponsorship Deal With Brazil's Football Confederation

December 9, 2015: 12:00 AM EST
Procter & Gamble said it has terminated its sponsorship of the Brazilian Football Confederation with its Gillette men’s grooming brand. According to the company, it broke the contract in order to prevent damage to its reputation. Allegations of corruption involving the football confederation have emerged; however, CBF refused to reveal the reason for P&G’s action.
"Gillette Owner Says Company Broke CBF Contract Fearing for its Reputation", Folha, December 09, 2015, © Folha de S.Paulo
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Grocery Manufacturers Association Finds Growing Support For SmartLabel Initiative

December 8, 2015: 12:00 AM EST
Unilever, Procter & Gamble, and Clorox are among the 30 companies supporting the SmartLabel product ingredient transparency initiative of the Grocery Manufacturers Association. Designed as a digital solution to provide shoppers with information about product ingredients, SmartLabel will include detailed data on ingredients and other product attributes. As part of the companies’ support for the initiative, they are launching SmartLabel-equipped products in late 2015 and early 2016, with some 30,000 products expected to come with the labeling system by end of 2017.
Mike Troy, "Virtual product labels start to hit shelves", Drug Store News, December 08, 2015, © Drug Store News
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Unilever Names TransgressiveX As Global Brand Marketing Agency

December 8, 2015: 12:00 AM EST
Unilever appointed TransgressiveX as a global brand marketing agency. Announced after two and a half years of search and 26 pilots, the appointment means the marketing agency will help Unilever manage its brand marketing strategies worldwide. Included in TransgressiveX’s duties are creating more appropriate measures, better data capture, and sharper analysis for brand management.
Seb Joseph, "Unilever appoints global agency to help it move from the ‘conversion funnel’ measurement staple", The Drum, December 08, 2015, © Carnyx Group Ltd
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Independent Beauty And Personal Care Brands Post Stronger Growth Rates Than Rest Of U.S. Market, Kline Says

December 8, 2015: 12:00 AM EST
Independent cosmetics and personal care brands grew at an average rate of 19.6 percent from 2013 to 2014, according to Kline Group. Data from the market research firm’s report, “Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the US,” revealed independent brands accounted for an estimated 7.3 percent of the total beauty and personal care market in 2014. According to Kline, the top independent brands in terms of Earned Media Value in 2014 include Too Faced Cosmetics, valued at about $68.6 million, and Anastasia Beverly Hills, with $65.4 million.
Simon Pitman, "The top 15 fastest growing US indie brands", Cosmetics Design , December 08, 2015, © William Reed Business Media SAS
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Procter & Gamble Names Omnicom Group Media Agency For North America Market

December 7, 2015: 12:00 AM EST
Procter & Gamble awarded the bulk of its media-buying and planning account in North America to Omnicom Group. Marking one of the biggest media reviews of 2015, the deal will see Omnicom’s Omnicom Media Group handling media planning and buying tasks for most of the company’s product categories. Dentsu Aegis Network’s Carat, one of P&G’s current media agencies, will handle the rest of the product categories.
Nathalie Tadena and Suzanne Vranica, "Omnicom Wins Bulk of P&G’s North America Media Buying and Planning", The Wall Street Journal, December 07, 2015, © Dow Jones & Company, Inc
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Unilever Marketing Executive Says Smarter Use Of Data And Analytics Can Remove Uncertainties From Brand Marketing

December 7, 2015: 12:00 AM EST
By using data and analytics more smartly than they do now, brands can improve their marketing, according to Unilever VP Shawn O’Neal. Speaking at the Association of National Advertisers’ 2015 Masters of Measurement Conference in Miami Beach, Florida, O’Neal discussed a structure that he says “removes the guesswork” from the marketers’ strategy. He said the “structure” depends on fostering deep forms of integration between marketing, research, information, and IT teams.
"Unilever tackles marketing 'guesswork'", Warc, December 07, 2015, © Warc
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Unilever's Degree Deodorant Brand And NBA Star Stephen Curry Extend Endorsement Deal

December 7, 2015: 12:00 AM EST
NBA star Stephen Curry and Unilever’s Degree deodorant brand agreed to extend their partnership until 2017. Curry, generally acknowledge as one of the league’s top basketball players today, agreed to continue playing a leading role in the brand’s marketing campaigns. Started in 2014, the partnership has seen Curry appearing in various campaigns promoting the brand including national broadcast advertisements and social, digital, and online campaigns.
"Stephen Curry And Degree® Deodorant Renew Multi-Year Partnership", PR Newswire, December 07, 2015, © PR Newswire Association LLC
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South Korean Men Lead In Global Consumption Of Male Cosmetics

December 5, 2015: 12:00 AM EST
Men in South Korea use 13 grooming products on average a month, according to a survey. According to market research firm Euromonitor, the local male skincare market doubled in value from 2009 to 2014. With South Korean men as the world’s leading consumers of male cosmetics per capita, it is no wonder that almost all of the country’s big beauty brands have men’s lines. At first glance, the country’s growing market for male cosmetics is contradictory to South Korea’s socially conservative culture. In fact, many men are reluctant to go beyond moisturizing their skin. It is, however, during the country’s compulsory two-year military service that many men have their first experience using makeup products, such as camouflage face-paint kits and moisturizers.
"Male grooming in South Korea: The east is rouge", The Economist, December 05, 2015, © The Economist Newspaper Limited
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L'Oreal Launches 2015 Christmas Campaign For Leading Fragrance Brands In UK

December 4, 2015: 12:00 AM EST
L’Oreal launched #scentwithlove, a collaborative marketing campaign for its top fragrance brands for the 2015 holiday season. Covering 100 Boots stores across the UK, the campaign promotes the brands Giorgio Armani Si, Lancome La Vie Est Belle, Viktor & Rolf Flowerbomb, and YSL Black Opium. As part of the campaign, L’Oreal installed “perfume post boxes” in selected stores where consumers can send post cards to their loved ones. December accounts for almost half of the fragrance brands’ annual sales, generating the same amount of sales as that of the January–August period.
Natalie Mortimer , "L’Oreal unites Giorgio Armani, Lancome, Viktor & Rolf and YSL fragrances for in-store Christmas drive", The Drum, December 04, 2015, © Carnyx Group Ltd
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Unilever CEO Says Concerned With Planned Cuts In UK Government Subsidies For Renewable Energy

December 4, 2015: 12:00 AM EST
Unilever CEO Paul Polman said he shares the solar power industry’s concern regarding the UK government’s plan to reduce subsidies to solar and wind power generation. Polman also said businesses must act to help promote sustainability and reduce greenhouse gases emissions; however, he also stressed that governments need to act to ensure environmental goals are achieved. According to the UK government, the renewable energy sector is on track to exceed its target of accounting for 5.4 percent of all annual energy provision by 2013–2014.
Kamal Ahmed, "Unilever questions government cuts to green energy support", BBC, December 04, 2015, © BBC
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Ulta Beauty Sponsors Second-Screen Companion Of Bravo Media's TV Series

December 3, 2015: 12:00 AM EST
Ulta Beauty agreed to sponsor the mobile-optimized second-screen feature created by Bravo Media for the TV program “Girlfriends’ Guide to Divorce.” Viewers of the TV program may access the Lookbook site on their smartphones and purchase clothing and cosmetics worn by cast members. Marking the beauty retailer’s first attempt at multi-platform marketing, the sponsorship deal is part of Ulta Beauty’s efforts to create an omnichannel marketing strategy.
Alex Samuely, "Ulta Beauty uncaps shoppable mobile video for Bravo TV fans", Mobile Marketer, December 03, 2015, © Napean LLC
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Unilever Uses Company’s Crowdsourcing Engine To Power Sustainability Foundry

December 3, 2015: 12:00 AM EST
Crowdsourcing software vendor Spigit says it is working with Unilever Foundry to help the company attract and connect innovators in sustainability. California-based Spigit is the Software-as-a-Solution (SaaS) platform that provides a single entry-point and connection mechanism for individuals, start-up companies and corporations who want to partner with Unilever Foundry and tackle its “challenges.” Applicants submit ideas to: improve global nutrition, imagine the “shower of the future,” boost access to toilet and sanitation solutions, and reinvent the laundry process to use less water. Since its founding in June 2015, Unilever Foundry IDEAS has received 300 proposals from entrepreneurs around the world.
"Spigit Powers Unilever Foundry IDEAS Innovation Platform", News release, Spigit, December 03, 2015, © Spigit
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Unilever’s Dove Brand Benefits From Equity In Indian Market

December 2, 2015: 12:00 AM EST
Unilever’s Dove moisturizing soap brand has quietly, yet steadily, expanded its product portfolio with surprising success in India. The idea was to establish and build the Dove brand equity, with its key benefit of “moisturization,” then expand on that equity. Introduced as a somewhat expensive soap bar in 1997, Dove has built a family of products without much fanfare. Indian consumers have gradually gravitated to them, attracted by the “moisturization” benefit that extends to each product in the line. Already the top premium soap, the expanded Dove line now includes shampoo (No. 2), conditioner (No. 1), body lotion and body wash.
Ravi Balakrishnan, "Dove's meteoric rise from 30 to 4 in the 'Most Trusted Brands' list decoded", Economic Times, December 02, 2015, © Bennett, Coleman & Co. Ltd.
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Japanese Chemical Company's New Fiber Paves Way For Wearable Skin Care

December 1, 2015: 12:00 AM EST
Teijin Frontier, a subsidiary of Teijin Ltd., developed a new textile fiber, which contains a skincare ingredient. Described as a “wearable cosmetics” clothing range, the polyester fibers contain malic acid that helps retain the skin’s low acidity to keep the skin healthy. Also, the fiber releases compounds that interact with the skin’s moisture to improve beauty.
"Japanese chemical maker develops fiber for "wearable cosmetics"", Global Post, December 01, 2015, via Xinhua News Agency , © Xinhua News Agency
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Sales Of Men's And Women's Mists Outpace Other Fragrance Segments, Study Shows

November 30, 2015: 12:00 AM EST
For the year ending October 19, 2015, sales of men’s body spray perfumes and colognes grew more than 45 percent to $339.6 million, while women’s mists expanded more than 19 percent to $162.1 million, according to IRI. In contrast, sales of men’s fragrance dropped 2.45 percent and women’s fragrance declined 7.36 percent. Data revealed Unilever’s Axe brand dominated the top 10 brands in terms of sales, with Axe Apollo accounting for $38.3 million, an increase of 117.8 percent from the previous year. Axe’s Phoenix and Anarchy variants occupied the next two spots, with Procter & Gamble’s Old Spice variants taking the remaining spots.
Christine Esposito, "Play Misty for Me", Household And Personal Products Industry, November 30, 2015, © Rodman Media
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Disney Launches Minions Eau De Toilette Fragrance

November 30, 2015: 12:00 AM EST
Walt Disney released Minions Eau de Toilette, a fragrance brand inspired by the movie studio’s Minions animated characters. Coming in a coffret for the 2015 holiday season, the product includes a metallic lunch box for school children. Designed to be unisex, the fragrance comes in a 100ml bottle and is dermatologically tested.
Chant Wagner, "Disney Minions Eau De Toilette In A Lunch Box (2015) {New Perfume}", MimiFroufrou.com, November 30, 2015, © mimifroufrou.com/scentedsalamander
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Unilever Indonesia Awards Rexona Digital Marketing Account To Mirum

November 27, 2015: 12:00 AM EST
PT Unilever Indonesia awarded the digital marketing account for its Rexona deodorant brand to Mirum Indonesia. Expanding the number of Unilever brands whose digital and social marketing accounts it handles in Indonesia to 10, winning the Rexona account means Mirum is tasked with helping the brand dominate the segment in the digital marketing space. Southeast Asia’s largest economy, Indonesia’s consumers are considered as the region’s most avid users of social media.
"Unilever taps Mirum to create digital strategy for Rexona in Indonesia", Campaign Asia, November 27, 2015, © Haymarket Media Group Ltd.
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Unilever Opens Oleochemical Processing Facility In Indonesia

November 27, 2015: 12:00 AM EST
PT Unilever opened its first ever oleochemical processing plant at the Sei Mangkei special economic zone in Simalungun, North Sumatra. Worth 2 trillion Rupiah, the facility became the SEZ’s anchor investor and is expected to help boost economic growth in the region. It will be operated by the company’s PT Unilever Oleochemical Indonesia unit.
Dylan Amirio, "Unilever oleochemical plant open, regional economy boost expected", The Jakarta Post, November 27, 2015, © PT. Niskala Media Tenggara
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Unilever Recognizes Changes In Modern Men's Concept Of Masculinity

November 26, 2015: 12:00 AM EST
Unilever adjusted its marketing efforts aimed at men, recognizing the changes in men’s interest in personal grooming and personal style, according to the company’s senior director of brand development for men’s grooming, Matthew McCarthy. For example, Unilever’s Dove Men+Care brand chose to feature real fathers in online marketing content highlighting moments of fatherhood often ignored by others. Also, the company launched the #RealDadMoments social media campaign to highlight changes in modern masculinity. To reach male consumers, AXE employs social media, with particular focus on the mobile platform. McCarthy cited AXE’s launch of an omnichannel campaign in 2015 to highlight its grooming and style credentials among men, change band perception, and reach an older, more discerning user base.
Brittany Waterson , "Modern Masculinity: 5 Questions with Unilever’s Matthew McCarthy", Brandchannel, November 26, 2015, © Brandchannel/Interbrand
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GlaxoSmithKline Awards South Africa Sales And Marketing Consultancy Contract To Imperial Retail Solutions

November 26, 2015: 12:00 AM EST
Consumer healthcare company GlaxoSmithKline awarded a three-year contract for sales, merchandising, and brand consulting services to Imperial Retail Solutions. As part of the business deal, Imperial Group will support GSK’s efforts to grow its brands, particularly its oral care portfolio, in South Africa. Imperial has designed a dual-model marketing and logistics platform for GSK, including syndicated and semi-dedicated service components. Also, the platform will target the wholesale, franchise, and pharmacy channels.
"Imperial to grow GlaxoSmithkline brands", Imperial Logistics, November 26, 2015, © Mail&Guardian Limited
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Unilever Plans To Go Renewable Energy All The Way By 2030

November 26, 2015: 12:00 AM EST
Unilever said it would switch to using only renewable energy by 2030 and would stop using coal-based energy by 2020. Part of the group of 81 companies that have agreed to set emissions targets for their businesses, Unilever joins the group’s campaign to limit global warming to less than 2 degrees Celsius. Unilever CEO Paul Polman, a leading proponent for the idea that sustainability makes good business sense, is one the world’s business leaders calling on governments to commit to zero net emissions by 2050.
Emma Thomasson, "Unilever aims to use only renewable energy by 2030", Reuters, November 26, 2015, © Thomson Reuters
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French Companies Call On World Leaders To Sign Global Climate Change Deal

November 26, 2015: 12:00 AM EST
In France, a group of 39 companies, including retail giant Carrefour, is calling on the French COP21 presidency and all governments attending the United Nations Framework Agreement on Climate Change meeting in Paris to sign a global agreement that would help reduce greenhouse gas emissions. Seeking a deal that would help keep global warming at a maximum of 2 degrees Celsius, the companies believe that putting an economic value on carbon in major economic regions will help business leaders to see the impact of GHG emissions linked to their companies’ operating, investment, and R&D decisions. Some of the concrete steps being taken by these companies to improve sustainability include the use of active and passive energy-efficient solutions, development of low-carbon capacities, and reduction of emissions from the production and use of raw materials, products, or facilities.
"French companies act on climate ", Carrefour, November 26, 2015, © Carrefour
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GSK Starts Review Of Advertising Accounts

November 26, 2015: 12:00 AM EST
Consumer healthcare and personal care company GlaxoSmithKline is reviewing its advertising and marketing accounts. Reportedly seeking to consolidate its advertising accounts, GSK has invited both current and non-roster agencies to participate in the review. Brands included in the review are Sensodyne toothpaste, Piriton allergy treatment, and Panadol pain reliever.
Gurjit Degun, "GSK launches review of ad agency roster", Campaign Live, November 26, 2015, © Haymarket Media Group Ltd.
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Procter & Gamble Retains Crown As China's Most Popular Brand For Urban Households, Survey Shows

November 25, 2015: 12:00 AM EST
In China, there were 21 fast moving consumer goods companies reaching more than 100 million urban households during the year ending October 9, 2015, according to Kantar Worldpanel. Data from the market research firm revealed Procter & Gamble was able to keep its lead among all FMCG companies, reaching 153 million urban families, or 95.5 percent, during the past 12 months. China-based dairy companies Yili and Mengniu took the next two spots with 88.5 percent and 88.2 percent of urban households, respectively. In contrast, only 15 companies reached more than 100 million urban households in the country in 2012. Although P&G and Unilever kept their lead in the personal care and household care segments, Liby and Nice Group posted impressive gains of 5.4 percent and 3.7 percent, respectively, during the period.
"Who Are Winning More Chinese Consumers in 2015?", Kantar Worldpanel, November 25, 2015, © Kantar Worldpanel
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Quip Subscription Service Offers Toothbrush Set Designed To Encourage Members To Brush Their Teeth More

November 24, 2015: 12:00 AM EST
Industrial engineer Simon Enever launched Quip, a direct-to-consumer toothbrush company that sells affordable electric and manual toothbrushes. With a soft launch done in April 2015, the company features a subscription model that sends subscribers new toothbrush heads and toothpaste every three months. Enever raised $1 million in angel investment about a year and a half ago, using the money to design Quip’s electric toothbrush set, which comes with a battery-powered toothbrush, an additional head, and a supply of toothpaste good for three months. Priced at $40, the package also includes a two-week travel toothpaste.
Elizabeth Segran, "An Idea With Teeth: This Gorgeous Toothbrush Is Made To Fix Our Bad Brushing Habits", Fast Company, November 24, 2015, © Mansueto Ventures, LLC
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Unilever Launches Program To Attract Top College Students In Pakistan

November 24, 2015: 12:00 AM EST
Unilever launched its Unilever Talent Hunt program to recruit the best students from leading universities across Pakistan. Aimed at helping the consumer goods company establish a closer relationship with the country’s leading higher education institutions, the program also will give students a venue for highlighting their academic and business strengths. UTH 2015 was able to reach 5,500 university students across the country.
Amanullah Khan, "Unilever to search future business leaders", Pakistan Observer, November 24, 2015, © Pakistan Observer
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Olay Launches Social Media Campaign For Olay Total Effects Line Of Skincare Products In China

November 24, 2015: 12:00 AM EST
Procter & Gamble’s Olay skincare brand lunched the “Be Spendthrift No More” social media campaign for its Olay Total Effects line of anti-aging moisturizers in China. Developed in partnership with Lauyeah Production and Strategic Communications Consultants, the campaign began with an online video showing eight women testing a product, with its brand unrevealed, and then were asked to guess its price. Also featuring Facebook posts, the campaign combines online and offline elements, running simultaneously with an outdoor event at Causeway Bay.
Jennifer Chan, "Olay rejuvenates brand via aggressive digital transformation", Marketing-Interactive, November 24, 2015, © Marketing-Interactive.com
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Henkel Joins CEO Climate Leaders' Call On World Leaders To Take Action On Global Warming

November 24, 2015: 12:00 AM EST
Henkel revealed that it has joined the CEO Climate Leaders pledge, an open letter signed by chief executives of 78 global companies urging world leaders to come up with a meaningful climate deal at the UNFCCC’s Conference of the Parties in Paris. With their companies accounting for a total revenue of $2.13 trillion, the signing CEOs assert that climate action will help create jobs and economic growth in developed and emerging markets.
"Henkel Signs CEOs’ Pledge for Climate Action", Henkel , November 24, 2015, © Henkel AG & Co. KGaA
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Sustainability Drives Business Growth, Unilever CEO Polman Says

November 23, 2015: 12:00 AM EST
According to Unilever CEO Paul Polman, the move toward sustainable development and adoption of environment-friendly business practices can help companies gain access to new technologies, financing, lower costs, and the ability to generate economic growth. As part of its 2020 Sustainability Plan, Unilever achieved in 2014 its goal of sourcing agricultural materials from sustainable sources. Also, the world’s top 500 companies have saved $1.1 billion by adopting climate-friendly measures, which are also adopted by and benefit smaller companies.
Erich Parpart, "'Green' is a growth engine", The Nation , November 23, 2015, © www.nationmultimedia.com
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L'Oreal Canada Opens Group's First Content Factory

November 23, 2015: 12:00 AM EST
L’Oreal Canada opened the company’s first Content Factory, a production studio at the company’s Canadian headquarters in Montreal. Open to all L’Oreal employees, the Content Factory provides a venue for creating original content for brands, such as video makeup tutorials, product reviews, and product photographs. Designed for creating content targeted for distribution, the Content Factory is also envisioned to develop engagement with consumers.
"L'Oreal Canada inaugurates the very first worldwide Content Factory", CNW, November 23, 2015, © CNW Group Ltd.
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Unilever Sees Failure As Tool For Promoting Innovation

November 23, 2015: 12:00 AM EST
Unilever created an experimentation fund for business and innovation ideas that do not go through the usual research processes, according to Unilever senior marketing director Aseem Puri. Speaking at the Campaign Asia-Pacific’s 2015 Marketing Innovation Summit in Singapore, Puri said companies should see failure as opportunities for promoting innovation and entrepreneurship among employees. According to the executive, the company’s Unilever Foundry initiative seeks to promote partnerships with startups in creating and promoting innovations that can disrupt the FMCG market.
Gabey Goh , "Unilever at MIS: Brands must accept failure if they seek to innovate", Campaign Asia Pacific, November 23, 2015, © Campaign Asia-Pacific
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TSG Consumer Partners Sells DenTek To Prestige Brands

November 23, 2015: 12:00 AM EST
TSG Consumer Partners LLC said it has agreed to sell oral care products company DenTek Oral Care, Inc., to Prestige Brands Holdings, Inc. Expected to close in the first half of 2016, upon approval by regulators, the purchase deal is worth $225 million, on a debt-free, cash-free basis. Considered a global leader in innovation in oral care products, such as floss picks, interdental brush cleaners, and dental guards, DenTek sells its products across 30 countries and in retail stores in the United States.
"TSG Consumer Partners Announces Sale of DenTek to Prestige Brands", Business Wire, November 23, 2015, © Business Wire
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Power Toothpaste Unveils Caffeinated Toothpaste

November 23, 2015: 12:00 AM EST
Power Toothpaste announced its namesake caffeinated toothpaste. Established by entrepreneur Dan Meropol, Power Toothpaste plans to launch a funding campaign on crowdsourcing site Indiegogo to help finance further product development and distribution. Power Toothpaste comes with infused caffeine designed for faster absorption through the gums and mouth; however, it does not cause the crash usually associated with drinking coffee, the company said.
Azalea Pena, "Caffeine-Power Your Day By Simply Brushing Your Teeth", PSFK, November 23, 2015, © PSFK
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