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Lush Launches Limited Edition Products Chosen By Online Communities

June 26, 2018: 12:00 AM EST
Direct-to-consumer cosmetics brand Lush has launched a new concept, offering limited runs of old and new products, chosen by the brand’s communities and “super fans” on social media. ‘Community Products’ is a way of using consumer engagement to support innovation. Each product will be launched as a limited edition and produced only in small batches, available first and exclusively on the UK website, and later extended to other markets globally over the summer. [Image Credit: © skeeze]
Lucy Whitehouse, "Lush Community Products Launch: responding to consumer feedback ", Cosmetics Design Europe , June 26, 2018, © William Reed Business Media Ltd.
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Tengram Capital Acquires Lime Crime, Plans Brand’s Retail Partnerships

June 18, 2018: 12:00 AM EST

Private equity firm Tengram Capital Partners has acquired Lime Crime, a vegan and cruelty-free makeup brand known for its use of vibrant colors. Terms were not disclosed, but Tengram plans to support Lime Crime’s growth strategy, building on its flagship online store and developing further retail partnerships. Stacy Panagakis takes over as CEO and brings experience in direct-to-consumer strategies as the brand looks to expand its footprint and offerings.[Image Credit: © Lime Crime]

"Lime Crime Announces Acquisition by Tengram Capital Partners", PRNewswire , June 18, 2018, © PR Newswire
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P&G’s Gillette Struggles As Rivals Boost Distribution, Direct-To-Consumer Offers

June 15, 2018: 12:00 AM EST

Procter & Gamble’s razor brand Gillette is facing increasing pressure as competitors take market share through broader distribution and direct-to-consumer offerings. CFO Jon Moeller outlined these issues and a growth plan for the brand to protect and boost sales. Gillette reportedly holds a 60% share of the $15 billion shave care sector, but rivals like Harry’s and Dollar Shave Club are eroding that. Both have taken their online subscription models into Europe, and Harry’s is also available in major retail chains, including Walmart and Target. P&G responded to the challenge by reducing its prices last year. It has also re-launched its online subscription business, Gillette on Demand, and introduced a number of innovations. Moeller was optimistic on volume trends, with the male shaving category in the US posting volume growth for four successive quarters. He also expects shipment growth to translate into stronger sales as lower prices take effect.[Image Credit: © Procter & Gamble]

Barrett Brunsman, "P&G CFO outlines challenges to Gillette, baby care brands", Cincinnati Business Courier, June 15, 2018, © American City Business Journals
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St. Ives Brings Back Do-It-Yourself Mixing Bar In New York

June 15, 2018: 12:00 AM EST


Unilever’s St. Ives natural skin care brand opened its second do-it-yourself Mixing Bar in New York, following its pop-up debut last year, in an effort to engage closer with its consumers. The store encourages visitors to create their own products such as scrubs, body lotions and moisturizers, and it features an e-commerce facility for consumers nationwide to buy the brands’ products directly. The store is open until the end of the year, and is located in the Flatiron district. [Image Credit: © auntmasako @ Pixabay.com]

"Unilever’s St. Ives Mixing Bar Invites DIY Beauticians", Brandchannel, June 15, 2018, © Interbrand
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Korean Makeup Brand Offers An Array Of Products With The “Scent Of A Coca-Cola”

June 14, 2018: 12:00 AM EST

Although the connection with its “total beverage company” strategy is little more than a scent, Coca-Cola is nevertheless expanding into cosmetics in a limited-time venture with a Korean beauty brand. The connection in fact is literally a specific bouquet: the brand’s new lipsticks, lip tints, lip glosses, foundation compacts, powders, and eye shadows – many tinted in red, pink, and coral – are all redolent of Coke. The packaging also captures the Coca-Cola look of red and white, and the lip glosses “have a super cute, candy-striped wand,” according to British news website Metro. The products are being sold in South Korea, but are also available online

Lisa Bowman, "Coca Cola launches limited edition makeup line in South Korea", Metro, June 14, 2018, © Associated Newspapers Limited
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South Korea's Dorco Joins The Online Subscription Razor Market In The UK

June 14, 2018: 12:00 AM EST

In recent years, the UK has witnessed a boom in the online subscription shaving market and Dorco, a 60-year-old South Korean brand, is one of the players that entered the scene along with brands like Dollar Shave Club, Cornerstone, Bic, and Gillette. Dorco set up its UK Commerce site in 2015, marking its first expansion into Europe. A household name in South Korea, Dorco aims to expand in the UK by highlighting its Korean heritage, friendly messaging and by offering blades and razors for both men and women. Its vertically integrated business model allows it to set competitive prices and control quality, and Dorco says it is open to collaboration with other brands in creating grooming accessory kits.[Image Credit: © Dorco Europe Ltd]

Charlotte Rogers , "Meet the South Korean brand taking on the UK subscription shaving market", Marketing Week, June 14, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Madison Reed Unveils DIY Balayage Highlighting Kit

June 13, 2018: 12:00 AM EST

Direct-to-consumer hair color brand Madison Reed launched its first do-it-yourself highlighting kit, Light Works, a two-step process which involves first lightening and then toning for a balayage look. The ammonia-free kit also includes one application of Bond Building Cleansing Treatment for strengthening the newly-treated hair. Light Works kits are available at Madison-Reed.com, and will aso appear at Madison Reed Color Bars and at Ulta, online and in stores.[Image Credit: © MADISON REED, INC.]

"Madison Reed Brings Balayage To Home Users", Happi.com, June 13, 2018, © Rodman Media Corp
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Manscaped, Dr. Squatch Create Limited-Edition Grooming Kit

June 12, 2018: 12:00 AM EST

San Diego-based direct-to-consumer male vanity brands Manscaped and Dr. Squatch Soap have collaborated to create the Tame Your Beast Kit, a limited-edition affordable grooming set. The kit is available on both brands’ websites for $29.99 and includes Dr. Squatch's Pine Tar soap and soap stand, Manscaped's signature The Plow razor, and a non-powder deodorant. It also comes with a complimentary set of four disposable shaving mats.[Image Credit: © Dr. Squatch]

"Manscaped, Inc. Partners With Dr. Squatch Soap Co., to Empower Men to "Tame Their Beast" Through a Limited Edition Grooming Kit", PRNewswire , June 12, 2018, © PR Newswire Association LLC
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Times Square To Host COVERGIRL’s First-Ever Physical Store

June 11, 2018: 12:00 AM EST

Following the recent relaunch of the COVERGIRL brand, beauty company Coty is scheduled to open the brand's first ever physical outlet, a flagship store in New York City. Coty signed a 10-year leasing deal for the 10,000-square foot multi-level space at 30 Times Square. Scheduled to open its doors later this year, the store will be launched as part of COVERGIRL's "I Am What I Make Up" brand message, which replaces its "Easy, breezy, beautiful" tagline. To keep up with the tech-savvy consumers, the store will have experiential beauty playrooms equipped with interactive digital technologies and full-service makeup application. Coty also hinted of an "exclusive innovation" that will be available in the store.[Image Credit: © Coty, Inc.]

""I Am What I Make Up" Comes to Life in New Experiential Space", Coty.com, June 11, 2018, © Coty, Inc.
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Cosmetics For Women Of Color Provider, Mented, Raises $3m

May 29, 2018: 12:00 AM EST
Direct-to-consumer makeup brand Mented, which focuses products for women of color, raised $3 million in seed funding from CircleUp Growth Partners. Founded in 2017 by Harvard Business alumni KJ Miller and Amanda Johnson, Mented sells lipstick, lip gloss, eyeshadow, nail polish, and cosmetics accessories with neutral shades that fit the skin tones of women of color, broadly defined as black, Hispanic, Middle Eastern and Southeast Asian women. Mented plans to use the funding to expand its staff, diversify its products, and fund marketing strategies. The firm plans to have a product for every cosmetic category by the end of next year. The investor has a series of DTC investments, including Hum Nutrition, Kosås, and Pop & Bottle.[Image Credit: © Mented Cosmetics]
Claire McCormack, "Mented, A Makeup Brand By And For Women Of Color, Receives $3M From CircleUp Growth Partners", Beauty Independent, May 29, 2018, © Indie Beauty Media Group LLC
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Hims Provides DTC Solution For Men Suffering Hair Loss

May 29, 2018: 12:00 AM EST
Direct-to-consumer wellness startup Hims provides a range of products aimed at American men worried about hair loss. Some 85 percent below the age of 50 experience thinning hair to some extent. The Complete Hair Kit costs $44.00 a month and comprises Finasteride pills, a shampoo, a bottle of Minoxidil, and 30 Biotin Gummies. The items can also be purchased separately. Buying the complete kit or Finasteride pills separately involves an additional $5 for an online medical examination with a licensed doctor. Finasteride is currently allowed in only 18 US states. Hims's products cost up to 80% less than the products sold at retail stores.[Image Credit: © HIMS]
Connie Chen, "A men's wellness startup is redefining how guys approach hair loss by making modern treatments affordable and accessible", Business Insider, May 29, 2018, © Business Insider Inc
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Successful DTC Requires Brands To Offer Solutions

May 29, 2018: 12:00 AM EST
Selling direct to the consumer online remains a huge opportunity for brands, and one that is likely to transform the industry, but brands need to do more than just sell to consumers. Instead, they must offer solutions to their specific needs. Glossier, in the cosmetics category is a good example of how brands should rethink their consumer relationships. The brand is positioned strongly towards millennials, focusing on social media to build engagement by offering a sense of community and personalization, and by offering solutions. It has on offline store, in New York, geared to encourage visitors to share their experience online. The growth Glossier and other dynamic are generating demonstrates the potential impact of a better consumer focus.[Image Credit: © Glossier]
Mark Osborn, SAP, "‘To’ or ‘For’ Consumers? Shifting Perspectives for Driving Growth", Consumer Goods, May 29, 2018, © EnsembleIQ
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Beauty And Personal Care DTC Startups Attract Venture Investments

May 28, 2018: 12:00 AM EST
A review of venture investments into direct-to-consumer (DTC) startups shows strong interest in businesses focused on beauty and personal care. Crunchbase estimates that Harry's, which offers male grooming products, has most funds raised of the startups it reviewed, at nearly $475 million. This compares to $164 million raised by Dollar Shave Club up to the point Unilever acquired it in 2016. Glossier, which launched in 2014 after the success of the beauty blog, Into The Gloss, has raised $86 million. Many of the companies seek to disrupt established businesses much the way Warby Parker changed eyewear. Launched In 2010, Warby Parker has raised a total of $290 million with the latest round of $75 million carrying a $1.75 billion valuation.[Image Credit: © Harry's, Inc]
"Mastering The Consumer: Top 15 D2C Startups By Funding", Wiredfocus Tech News, May 28, 2018, © wiredfocus.com
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Miller Harris To Offer Fragrance Samples Through Vending Machines

May 18, 2018: 12:00 AM EST

Luxury perfume brand Miller Harris has partnered with sampling solutions provider Odore to provide consumers in London with fragrance samples through vending machines. Consumers will be able to get a free sample of their preferred scent from Miller Harris's range of perfumes by answering a short survey. The data collected will be used by Miller Harris to gain consumer insights which will help the brand improve its sales and marketing strategies. Odore's smart vending machines will be installed in several fine dining venues owned by M Restaurants group. The solutions provider plans to expand beyond the United Kingdom and to partner with other brands and venues. [Image Credit: © Miller Harris]

Austyn King , "Miller Harris partners with smart fragrance sampling solution Odore", Cosmetics Business, May 18, 2018, © HPCi Media
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Scentbird Raises $18.6m Funding for Market and Talent Expansion

May 17, 2018: 12:00 AM EST

Subscription-based fragrance firm SCENTBIRD successfully concluded a financing round which raised $18.6 million, the biggest Series A funding received by a direct-to-consumer brand led by a female CEO. Consumer technology firm Goodwater Capital and other venture companies including Y Combinator, Rainfall Ventures, FundersClub, Soma Capital, Scrum Ventures, ERA led SCENTBIRD's latest funding round. The company will use the proceeds for market expansion, product development, and talent acquisition. The firm currently has over 250,000 subscriptions across the United States. They contribute 95% of its total revenue. In the past year, SCENTBIRD established its own personal care and home fragrance products, expanding the range of its sampling service, which already offers over 500 male, female and unisex fragrances.[Image Credit: © SCENTBIRD ]

"SCENTBIRD Makes Their Mark with a $18.6 MM Series A Funding Round", PRNewswire , May 17, 2018, © PR Newswire Association LLC
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Glossier Is Expanding In Europe This Year

May 17, 2018: 12:00 AM EST

US direct-to-consumer cosmetics brand Glossier is set to expand internationally, with shipments to Ireland under way and plans for Sweden in June, and Denmark and France later in the year. The brand launched in the US four years ago and reached both Canada and the UK in 2017. It has been using social media, including Instagram, to create a community of followers, with some becoming brand ambassadors, some paid and some not. The brand seeks people in the new markets that are highly engaged, meets them, and treats them as influencers. The approach worked for the UK launch, and helped attract 10,000 people to its London pop-up in October last year. Estimates put the brand’s sales at around $50 million in 2017, and it has so far raised $86 million in financing. Although the brand expects expansion to bring unique challenges in the different markets, it has chosen not to adapt its products and strategy for each.[Image Credit: © Glossier]

Chantal Fernandez , "Inside Glossier’s International Expansion Strategy", The Business of Fashion, May 17, 2018, © The Business of Fashion
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Beauty Brands Are Failing to Reach Out To Casual Consumers

May 17, 2018: 12:00 AM EST

Jamie Johns, the Director of Merchandising at Birchbox, the direct-to-consumer subscription beauty platform, believes many brands are missing opportunities to engage with the more casual beauty consumer, and are focusing too much on what she calls the beauty “junkies”. Johns, who will be speaking at the Innocos beauty networking event in Florence Italy in June, said most women are casual consumers who tend to focus on the purpose and effectiveness of the products they are buying. For these consumers, Johns believes existing strategies of massive launches and big influencer campaigns aren’t effective. Birchbox has been able to reach them through sampling. Johns admires certain direct-to-consumer brands, such as Glossier and Kylie, that are forcing the rest of the industry to rethink how it engages with consumers.

Lucy Whitehouse , "Birchbox on ‘Beauty Buff’ or ‘Beauty Casual’: Are you talking to the right consumer?", Cosmetics Design Europe, May 17, 2018, © William Reed Business Media Ltd
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Skincare In 2018: A Focus On Natural and DIY Beauty

May 9, 2018: 12:00 AM EST
A number of consumer trends are driving innovation in beauty, including demand for natural products, as well as personalization and customization. Brands and retailers are offering consumers the opportunity to mix their own products, and with a more natural ingredient list. Follain, an online beauty retailer, offers a personalized skincare regimen. Beauty brand LOLI Beauty focuses on ingredient transparency and education. Ktchn Apothecary, a skincare brand, Oleum Vera and Brandless all sell DIY beauty kits that allow consumers to mix ingredients to create their own products at home.[Image Credit: © Follain Launch, Inc] 
"How Brands Are Delivering DIY Beauty", PSFK, May 09, 2018, © PSFK LLC
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Billie Unveils New Campaign To Help Customers See "Magic In The Mundane"

May 8, 2018: 12:00 AM EST
US-based direct-to-consumer female personal care brand Billie launched its "Magic in the Mundane" campaign, inspired by a user comment on the firm's Instagram page. The brand offers a subscription service for razors, shaving cream and lotion, as well as other body care products for women. Co-founder Georgina Gooley said the new campaign aims to celebrate women and their everyday routines and follows its #RethinkPink message, which tackles the issue of a pink tax on women's products, during the brand launch in November. Billie recently completed a $6 million seed funding round which will help it expand its team and boost its inventory.[Image Credit: © Billie Inc.]
Shirley Brady , "Making Mundane Magic: 5 Questions With Billie Co-Founder Georgina Gooley", Brandchannel, May 08, 2018, © Interbrand
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Study Concludes Brands Should Use Original Digital Video To Connect With Millennials

May 7, 2018: 12:00 AM EST

According to a recent Interactive Advertising Bureau report, brands should use original digital video (ODV) to engage with the more diverse and technology-aware younger consumers. The report also says that ODV viewers report higher levels of brand engagement and have a stronger affinity and awareness off some of the new direct-to-consumer brands, like Birchbox and Bonobos. Almost half of ODV viewers are “Brand Seekers”, who are more receptive to new brands and see the benefit in ads.

Bulldog Reporter, "Original digital video connects brands with young, diverse, techie consumers", Agility PR Solutions, May 07, 2018, © Agility PR Solutions LLC
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Toothpaste Inventor Comes Back After 100 Years In AR App

May 3, 2018: 12:00 AM EST
The Dr. Sheffield’s Naturals brand its launching its first direct-to-consumer brand in modern times. The launch of Dr. Sheffield's Naturals Toothpaste, from Sheffield Pharmaceuticals, includes the Sheffield AR app, which allows users to see company founder, Dr. Washington W. Sheffield, via augmented reality when they are stood next to the packaging on store shelves in chains including CVS and Bed Bath & Beyond. The range is free of sweeteners, flavors, artificial colors, foaming agents and flouride. The brand claims that Sheffield was the first to sell a crème dentifrice instead of tooth powder.[Image Credit: © Sheffield Pharmaceuticals]
"Technology That Brings to Life a 168-Year-Old Legend? There's an App for That", PRNewswire, May 03, 2018, © PR Newswire Association LLC
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Viking Global Snaps Up Major Stake In Birchbox

May 1, 2018: 12:00 AM EST

Direct-to-consumer subscription beauty business, Birchbox is heavily in debt and has been seeking a buyer since last summer. After talks with QVC failed to reach an agreement, Birchbox has sold the majority of its shares to Viking Global, a hedge fund investor that has committed $15 million investment. Other venture capital investors, including Accel Partners and First Round Capital, agreed the deal but will likely exit empty-handed. Birchbox CEO and co-founder Katia Beauchamp will keep her position post-acquisition. Birchbox assured that there will be no layoffs associated with the deal. With over 2.5 million customers across six countries, Birchbox has been a forerunner in subscription commerce since its founding in 2010. [Image Credit: © Birchbox]

Jason Del Rey, "Birchbox has sold majority ownership to one of its hedge fund investors after sale talks with QVC fell through", Recode, May 01, 2018, © Vox Media, Inc.
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Dollar Shave Club Gears Up For Further Expansion

May 1, 2018: 12:00 AM EST

Direct-to-Consumer e-commerce male grooming brand Dollar Shave Club (DSC) has announced a number of hires to the digital team aimed at continuing its growth momentum. Alan Wizemann becomes Chief Digital Officer. He previously worked at Target, Lululemon and WebMD. Danny Miles, the company’s first Chief Technology Officer, joined in 2017. Gloria Synn is the new Vice President of Member Strategy and David Kujda becomes Vice President of Product Design. The company says its headcount has expanded by over 25% during the past 12 months and it has relocated to larger office space in Marina del Rey, CA.[Image Credit: © DOLLAR SHAVE CLUB]

Annlee Ellingson , "Dollar Shave Club grows C-suite with first chief digital, tech hires", Bizjournals.com, May 01, 2018, © American City Business Journals
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Cosmetic Giants Turn To AR Tech To Lure Customers

May 1, 2018: 12:00 AM EST

Some of the biggest names in the cosmetic industry are seeing the value of augmented reality (AR) to boost customer reach and improve sales. MAC Cosmetics used AR to develop a mirror to show customers how they would look with makeup. According to the firm, this will help avoid "buyer's remorse" when shopping for makeup. Benefit Cosmetics launched a mobile app called Brow Try-On, which helps customers visualize their face with different eyebrow shapes and sizes. The app also has a tutorial that features Benefit products.

Romany Reagan, "Why AR Access Is Important for Retailers", Exchange Wire, May 01, 2018, © RETAILTECHNEWS
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LG’s Household & Health Care Arm Acquires Avon Japan

April 30, 2018: 12:00 AM EST
Ginza Stefany, a Japanese subsidiary of LG’s Household & Health Care (LG H&H) business, has agreed to acquire Avon’s Japanese operation, Avon Japan for 10.5 billion yen (approximately US$96 million). Direct-seller Avon Japan was established 50 years ago and is ranked 21st in the country in terms of retail sales. LG H&H, which has built its Japanese operation with two local acquisitions, Ginza Stefany Cosmetics in 2012 and Everlife in 2013, has been developing its business presence in Japan, which Euromonitor International estimates is the third largest beauty and personal care market in the world, with 2017 sales of US$ 36.1 billion.[Image Credit: © Stefany]
Natasha Spencer , "LG H&H acquires Avon Japan", Cosmetics Design Asia, April 30, 2018, © William Reed Business Media
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Over 40 Firms Form UK Plastics Pact, Promising To Cut Single-Use Plastic Packaging

April 26, 2018: 12:00 AM EST

Over 40 firms, responsible for over 80% of plastic packaging on products sold in the United Kingdom, have joined the government and several trade organizations in establishing the UK Plastics Pact, led by sustainability group WRAP. The agreement lays out a set of pledges undertaken by firms to reduce plastic pollution over the next seven years. It promises to eliminate single-use plastic packaging, including 2025 goals to make 100% of packaging recyclable or compostable, to recycle or compost 70%, and to use 30% recycled material in plastic packaging. The pact signatories include Coca-Cola, Asda, Procter & Gamble, and Marks & Spencer. Environmental groups including Friends of the Earth and Ellen MacArthur Foundation expressed their support. [Image Credit: © The Waste and Resources Action Programme]

David Shukman, "Companies sign up to pledge to cut plastic pollution", BBC, April 26, 2018, © BBC
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Hello Products Toothpaste Makes Progress With Natural Formulation, Minimalist Packaging

March 29, 2018: 12:00 AM EST

Oral care in the U.S. is dominated by three well established brands, Colgate, Crest and Sensodyne, but some smaller brands are getting traction. Hello Products has a natural formation without triclosan, an FDA-banned antibacterial chemical, or saccharin. Both of its non-fluoride and fluoride versions are also be without glutens, parabens, microbeads, artificial flavors, and dyes. Packaging is simple and striking. The adult toothpaste has a minimalist black tube with white lettering. The company claims to be the #2 natural toothpaste product and this year expects sales of $20 million.[Image Credit: © Hello Products]
Amy Feldman, "Taking On The Toothpaste Giants: How One Entrepreneur Built A Fresh $20 Million Brand", Forbes, March 29, 2018, © Forbes Media LLC
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Henkel Seeks To Leverage Big Data To Identify Efficient Opportunities, Sets Ambition Goal

March 28, 2018: 12:00 AM EST
Henkel seeks to leverage big data to reach ambitious efficiency goals. By 2030 it aims to triple its efficiency and reduce its carbon footprint globally by 75 percent. Critical to its efforts is an Environmental Management System (EMS) that it implemented in 2014 in collaboration with Schneider Electric. The EMS captures over 3,000 data points across a wide range of the company’s global production network, including metrics on consumption of electricity, fossil fuels, compressed air and water. Through capturing data centrally the company is able to identify best practice. The company estimates its Laundry & Home Care unit could reduce energy use by 24 percent.[Image Credit: © Henkel AG & Co. KGaA]
"Reducing the environ­mental foot­print through Big Data", Henkel, March 28, 2018, © Henkel AG & Co. KGaA
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Misleading Sensodyne And Alpecin Ads Banned – U.K. Watchdog

March 28, 2018: 12:00 AM EST
The U.K.’s Advertising Standards Authority (ASA) has banned Sensodyne True White toothpaste and Alpecin Caffeine C1 adverts, following a review revealing that the claims made were misleading. Colgate Palmolive initially lodged a complaint against Sensodyne, prompting producer GlaxoSmithKline to present supporting studies. The ASA found no evidence to support the claim that Sensodyne True White was more whitening than standard toothpaste that did not make a whitening claim. Similarly, evidence provided to support Alpecin’s claim as a hair loss-reducing shampoo, by manufacturers Dr. Kurt Wolff., was rejected. [Image Credit: © GSK group of companies or its licensor]
Sean Poulter , "Misleading adverts for ‘whitening’ toothpaste and a shampoo which boasted of beating hair loss have been banned", Mail Online, March 28, 2018, © Associated Newspapers Ltd
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L’Oréal skincare device wins patent case in shorter trials procedure pilot

March 27, 2018: 12:00 AM EST
The Patents Office has ruled that the L’Oréal patent and one of its community registered designs were infringed by RN Ventures’ “Magnitone” electronic brush for deep cleansing of face pores. Another L’Oreal company, the exclusive licensee of L’Oreal’s rights in the UK, was the second claimant in the case. The case used the shorter trials procedure pilot scheme introduced to the High Court in October 2015 and will be available until September 2018.  The case is of interest because it used the shorter trials procedure in considering one patent and two registered designs involving significant cross-examination with regard to expert evidence. The shorter trials procedure is intended for commercial and business cases not requiring extensive disclosure, witness or expert evidence. It aims to reduce costs and shorten trials to three to four days.[Image Credit: © Magnitone]
Burges Salmon LLP, "L’Oréal wins skincare device case using shorter trials procedure pilot scheme.", Lexology United Kingdom , March 27, 2018, © Globe Business Media Group
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P&G brand chief to major digital players: Prove marketing investment leads to sales

March 27, 2018: 12:00 AM EST
Procter & Gamble’s chief brand officer Marc Pritchard called on big digital players to prove that marketing investment results in sales and not just excess frequency. He revealed that P&G cut $200m from its digital ad budget last year after new data showed that average view time for an ad on a mobile newsfeed was just 1.7 seconds. The multinational consumer goods giant also reduced spend on “long tail” marketing after re-evaluating its approach to programmatic. Citing the opportunity for full integration of media, shopping and data, Pritchard noted that P&G maintained its overall media investment with e-commerce players such as Amazon as well as Alibaba, Tencent and JD in China, where the company’s focus is increasing. P&G also plans to change the way it works with agency partners in order to align with the company’s new direction of more brand entrepreneurship and less project management. [Image Credit: © Procter & Gamble]
Sarah Vizard , "P&G’s Marc Pritchard on the next frontier of digital: We want to know our investment results in a sale", Marketing Week, March 27, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Unilever Saves 30% With Its In-House Creative Content Production Agency

March 8, 2018: 12:00 AM EST
Unilever, the world's second largest advertiser is reducing the number of its advertising agencies from 3,000 to 1,500, by handling content production with U-Studios, its in-house creative agency. The 17 U-Studios in 12 countries now creates content for some of its brands. Savings are reinvested in marketing and in-store spend. And with online sales increasing by 80% last year, Unilever is also investing heavily in digital, leveraging its in-house People Data Centers for real-time analytics of consumer relationships.
Gideon Spanier, "Unilever claims 30% saving from handling content production in-house", Campaign Live, March 08, 2018, © Haymarket Media Group Ltd.
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Hain Celestial Debuts 75+ New Products At Trade Show

March 8, 2018: 12:00 AM EST
Hain Celestial Group said it is unveiling more than 75 new products at Natural Products Expo West, natural, organic and healthy products industry trade show. Among the new products to be featured are Arrowhead Mills Protein Flour and Protein Pancake and Waffle Mix; Bearitos snacks brand’s non-GMO Baked Veggie and Cheddar Baked Corn Puffs; Celestial Seasonings’ Vermont Maple Ginger Herbal Tea and Lemon Lavender Lane Herbal Tea; and Earth's Best Organic brand’s Gentle Infant Formula and Non-GMO Plant-Based Infant Formula. [Image Credit: © Hain Celestial]
"Hain Celestial Features 75 Exciting New Products at Expo West 2018", News release, Hain Celestial, March 08, 2018, © The Hain Celestial Group, Inc.
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L'Oréal Group Closes Robust 2017, Posting Strong Sales, Profit, Solid Growth

March 8, 2018: 12:00 AM EST
The L'Oréal Group closed out fiscal 2017 reporting strong sales for the year, totaling €26.02 billion ($32.3 billion), up 4.8 percent from 2016 based on a comparable scope of consolidation and constant exchange rates. Factors affecting revenue included consolidation (-2.8 percent); acquisitions (+0.9 percent); sale of The Body Shop (-3.7 percent); and currency fluctuations (-1.3 percent). Growth at constant exchange rates was 2.0 percent. Growth in the Active Cosmetics Division, which includes the CeraVe products, was 5.8 percent like-for-like (11.9 percent reported). Division sales surpassed €2 billion ($2.5 billion). The division continues to grow internationally, “thanks to the successful integration of CeraVe, which is growing strongly in the American market” at a rate of 20 percent annually. The company still posted growth of 1.7 percent like-for-like (3.5 percent reported). “The American market is continuing to grow, but is facing a slowdown,” the company said.
 
The profitability of Active Cosmetics slid 60 basis points at 22.6 percent but continues to be the most profitable division. The company noted that it invested significantly “to support skincare brand Vichy, to accelerate La Roche-Posay, and to prepare for the rollout of CeraVe.” The company saw acceleration in the overall skincare market, thanks to Baby Boomers and to Millennials, and to Asian consumers. Division President Brigitte Liberman said two major elements are driving the division’s success: first, a “powerful and sustainable trend for skincare you can trust,” and second, the acquisition of CeraVe, which has “transformed the worldwide footprint of the division and complemented our brand portfolio.”  [Image Credit: ©  L'Oréal]
"L'Oreal 2017 Annual Results", Earnings release, L'Oréal, March 08, 2018, © L'Oréal
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Avon To Exit Australia And New Zealand To Focus On Other Markets

March 7, 2018: 12:00 AM EST
Avon plans to leave Australia and New Zealand by the end of 2018. The company reported a 3% decline in revenue in Asia-Pacific for fiscal year 2017 compared to a 2% fall overall. The company said it will focus on areas where there is “greater potential for future growth.”  The news will impact 220 staff and 21,400 representatives in the region.
"Avon to Exit Australia and NZ", Global Cosmetic Industry, March 07, 2018, © Allured Business Media
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Arrival Of CeraVe In U.K. Will Give French Competitors A Run For Their Money

February 27, 2018: 12:00 AM EST
British beauty writer Dominique Temple welcomed the arrival of L'Oréal’s CeraVe line of ceramide-based skincare products to the U.K., noting that they offer high-quality, affordable alternatives to French products – including Avene and Bioderma – with their “stalwart formulas and chic packaging.” She bestowed her stamp of approval on the popular American pharmacy brand: “CeraVe really is an affordable, accessible, cosmetically elegant range for all skin types.” Other affordable American products in the same category she recommended include Cetaphil Gentle Skin Cleanser, Aveeno Daily Moisturizing Yogurt Vanilla Body Wash, and RoC, Max Resurfacing Facial Cleanser. [Image Credit: © Bioderma]
 
Dominique Temple, "The Affordable American Beauty Brand Set to Rival French Pharmacy Favourites", The Telegraph, February 27, 2018, © Telegraph Media Group Limited
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Hain Celestial’s 2nd Quarter Sales, Profits Increase, But Miss Forecasts

February 7, 2018: 12:00 AM EST
Natural and organic food marketer Hain Celestial (Lake Success, N.Y.) posted second quarter profit of $47.1 million on sales of $775.2 million, a five percent increase over the same period last year. Second quarter profit was up 73 percent over the prior year period. But the results missed Wall Street estimates, sending shares on a downward slide, dropping 6.3 percent in morning trading. Nevertheless, CEO Irwin D. Simon said he was pleased with the financial performance and noted that the company continues to look for ways to simplify its brand portfolio and “reduce complexities.” Though net sales for Hain Pure Protein increased four percent to $159 million over the prior year period, the company said it is exploring the divestiture of the business. [Image Credit: © Hain Celestial ]
"Hain Celestial Reports Second Quarter Fiscal Year 2018 Financial Results", Earnings release, Hain Celestial, February 07, 2018, © Hain Celestial
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CeraVe Products Now Available In The U.K.

February 7, 2018: 12:00 AM EST
L'Oréal’s CeraVe skincare brand arrived in the U.K. on March 5. Seven products are being sold at Boots pharmacies and online. British beauty writer Caroline Hirons called the CeraVe product line “the kinder, gentler alternative to the harshness of Cetaphil” and worth investigating if you “can’t afford to spend too much on skincare” or just don’t want to. The company announced it has hired Blanket Consulting to work with Sarah Ashwick at L’Oréal for the U.K. launch  Blanket will work on the brand’s press and influencer relations. [Image Credit: © CeraVe]
"CeraVe Launches in the UK", CarolineHirons.com, February 07, 2018, © Caroline Hirons
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Henkel Expands Its R&D Capabilities In Connecticut

January 30, 2018: 12:00 AM EST
Home care and beauty products giant Henkel has opened two R&D facilities in Connecticut. The new 24,000-square-foot Stamford plant employs 40 people who will focus on formulation research in beauty care products, including Dial, Right Guard, Tone, Schwarzkopf and got2b. The facility also houses Research@Elm, a clinical testing lab. The expanded 27,000-square-foot Trumbull center houses formulation laboratories, a consumer product and fragrance evaluation center, packaging design, and two pilot plants supporting the beauty care and laundry & home care divisions. [  Image credit:  ©  Henkel   ]
"Henkel Opens State-of-the-Art Research and Development Facilities in Stamford and Trumbull, Conn.", News release, Henkel, January 30, 2018, © Henkel
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India's Male Grooming Market Posts Strong Growth, Nielsen Says

January 19, 2018: 12:00 AM EST
India's men's grooming market has grown to more than Rs5,000 crore, driven by men who want to look better at work, according to a December 2017 report from Nielsen. Data from the market research firm revealed India's urban men are spending more on beauty products, due to their growing disposable income, being up-to-date with grooming trends, and concerns about their physical appearances. Also, sales of face-cleansing products for men grew 60 times from 2009 to 2016, Nielsen said.
Suneera Tandon, "Indian Men are Splurging on their Looks—But Not to Impress Women", Quartz, January 19, 2018, © Quartz
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Target Launches Good Chemistry Brand Of Fragrances

January 18, 2018: 12:00 AM EST
Target said it plans to launch Good Chemistry, the retailer's first exclusive fragrance brand. According to the company, the brand includes four collections it says are inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful, and Cool and Collected. Featuring paraben-free scents, the vegan fragrances are made with essential oils and will be available at all Target branches from January 21, 2018.
"Say Hello to Good Chemistry, Target’s First Exclusive Fragrance Brand", Target, January 18, 2018, © Target Brands, Inc.
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Kimberly-Clark De Mexico Reports Strong Revenue Growth In 2017

January 18, 2018: 12:00 AM EST
Kimberly-Clark de Mexico, S.A.B. De C.V. reported sales grew to Ps. $9.4 billion, with EBITDA of Ps. $2.2 billion, in the fourth quarter of 2017. Sales grew 5.9 percent to Ps. $37.8 billion for the full year, compared with the previous year. According to the company, EBITDA for the year reached Ps. $8.6 billion with a 22.7 percent margin.
"Kimberly-Clark de Mexico, S.A.B. de C.V. Fourth Quarter and Full Year 2017 Results ", Kimberly-Clark de México, January 18, 2018, © Kimberly-Clark Worldwide, Inc.
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Lidl Launches Line Of Skincare Products In UK

January 18, 2018: 12:00 AM EST
Discount retailer Lidl has launched the Cien Cellular Beauty line of skincare products in the UK. With an affordable price of ₤15, the products contain ingredients similar to those used in the La Prairie Cellular Radiance Cream, which cost almost ₤500. With every product costing ₤3.49, the range includes a day cream, night cream, and serum.
Anna Johnstone, "Lidl are launching a £3.49 cellular beauty cream – and it costs £490 less than La Prairie’s version", The Sun, January 18, 2018, © News Group Newspapers Limited
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Bioengineering Success May Give L’Oréal A Competitive Advantage In China

January 16, 2018: 12:00 AM EST
L’Oréal China Co. has succeeded in reconstructing Chinese skin cells in a Shanghai lab from living tissue donors. The cells will be used by R&D teams to test makeup and skincare products, such as anti-aging serums, whitening creams, and pollution-fighting cleansers, for Chinese consumers – “the most demanding in the world in almost all our product categories,” a company representative said. L’Oréal is the top-selling beauty brand in China, but consumers have begun to turn to local brands for products formulated for their skin type. An industry analyst said the company has recognized the trend and has ”moved to adapt to the different genes to capture the huge potential of the Chinese market.” [Image Credit: © Cosmetics China Agency]
Louise Prance Miles, "L’Oréal Replicates Chinese Skin in Shanghai-Lab to Better Cater to Regional Consumer", Global Cosmetic News, January 16, 2018, © Global Cosmetic Media Limited
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Avon Uses CDP's Smart Packaging Tech To Determine How Consumers Use New Anti-Aging Product

January 16, 2018: 12:00 AM EST
Beauty brand Avon worked with technology consulting firm Cambridge Design Partnership for the launch of the ANEW Reversalist Infinite Effects Night Treatment Cream skincare product. Using smart packaging technology, the companies hope to determine how participants in the product test are really using the skincare product. Avon said in order to make the most of the product's anti-aging effects, consumers should rotate its Phyto+ and SuperRetinol complexes every seven days.
Tony Quested, "Avon calls on CDP in trial of new anti-ageing product", Business Weekly, January 16, 2018, © Business Weekly
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Ceramide Skincare Market Has A New Player

January 10, 2018: 12:00 AM EST
Personal care company ESN Group has entered the ceramide skincare market with its Ceramedx line of formulations, including a cleanser, moisturizing cream, and body lotion. The products feature a “plant-based ceramide technology” known as Riceramide-3 Complex. They are fragrance-free and made without parabens or petrolatum. Ceramide-based skincare products entered the market with the launch of Nestlé subsidiary Galderma’s Cetaphil product line, which now includes formulations for men. Another major competitor for California-based ESN Group is L’Oréal, which paid more than a billion dollars to acquire the Valeant skincare brands, which include CeraVe. In the Ceramedx press release, a dermatologist noted that the new product line offers “a more natural alternative for patients of mine with dry skin who need a therapeutic product.” [Image Credit: © Ceramedx]
Deanna Utroske, "A New Competitor Enters the Ceramide Skin Care Space", CosmeticsDesign.com | USA, January 10, 2018, © William Reed Business Media Ltd
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Oral Care Is Concept Behind New Natural Tea Drinks From DoseBiome

January 9, 2018: 12:00 AM EST
Canadian start-up DoseBiome has launched natural oral-care tea drinks that “restore the mouth in between brushing,” according to founder Ted Jin. Qii (pronounced chee) is based on oral microbiome research whose goal is to develop products that give people healthier smiles. It is formulated with a xylitol-based ingredient that reduces harmful bacteria in the mouth, such as S. mutans and P. gingivalis, by up to 80 percent. Qīī is available in Lemongrass Ginger Green Tea and Classic Oolong Tea flavors.
"Qii Redefines the Oral Health Industry With Launch of Proprietary Tea Drinks", News release, DoseBiome, January 09, 2018, © DoseBiome
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Survey: Americans Are Neglecting To Moisturize Their Skin In Winter

January 8, 2018: 12:00 AM EST
An online survey conducted by Harris Poll has found that 65 percent of participants believe the winds, low temperatures, hot showers, and warm houses of January contribute to dry skin. The poll, sponsored by skincare company CeraVe, found that 42 percent believe dry skin in the winter is one of the things they dislike most – more than going to the DMV, filing taxes, and shoveling snow – and wish there were a “quick fix” for the problem. Many of those polled (25 percent) said they are neglecting a skincare routine that could bring them the fix they're seeking. Fifteen percent admitted they never moisturize their skin at all. CeraVe announced the poll results in conjunction with its declaration that January 8 is Winter Skin Relief Day, a good time to start moisturizing with products like CeraVe Healing Ointment. [Image Credit: © CeraVe]
"Many Americans Would Trade Social Media for Healthy Skin", News release, CeraVe, January 08, 2018, © CeraVe
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Sephora India Plans To Open More Stores In The Country

January 8, 2018: 12:00 AM EST
Sephora India plans to expand its store network in the country by opening 10-12 stores in the coming 15 months. At present, the beauty retailer, a joint venture between Sephora and Arvind Ltd., operates 13 company-owned retail branches in the country's metropolitan centers. India's beauty and grooming market, valued at $8 billion, is expanding at a compounded annual growth rate of 18 percent, with the premium segment growing at a faster rate of about 28 percent.
Shobha Roy, "French cosmetics retailer Sephora to deck up India in premium products", The Hindu Business Line, January 08, 2018, © The Hindu Business Line
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L'Oréal Debuts Wearable UV-Sensing Technology At Electronics Show

January 7, 2018: 12:00 AM EST
L'Oréal recently showcased two technology products from the La Roche-Posay brand designed to advance skin safety in the sun. Introduced at the Consumer Electronics Show in Las Vegas in February, UV Sense is a battery-free wearable -- on the thumbnail -- electronic UV sensor that provides crucial information about individual ultraviolet (UV) exposure levels. A limited-edition variant of My UV Patch was also on display. Both technologies, designed by Yves Béhar’s fuseproject design studio, will be available from the La Roche-Posay brand this year. The company launched My UV Patch, a stretchable skin sensor to monitor UV exposure, in 2016. [Image Credit: ©  L'Oréal]
"L'Oréal Advances Its Commitment to Promoting Sun Safety with La Roche-Posay UV Sense, the First Battery-Free Wearable Electronic UV Sensor", News release, L'Oréal, January 07, 2018, © L'Oréal
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