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Vietnam Shows Remarkable Market Growth For Imported Cosmetics

April 18, 2017: 12:00 AM EST
The Vietnam market for imported cosmetics has shown remarkable growth over the past five years, helping the Vietnamese beauty industry to flourish. Data from the Trade Map of the International Trade Center (ITC) and the World Bank show that the value of imported cosmetics entering Vietnam grew from USD500 million in 2011 to over USD1.1 billion in 2016. Sales are predicted to hit USD2.2 billion by 2020. Perfume and makeup top the list of cosmetics products imported to Vietnam from neighboring countries, like Singapore, Thailand and Korea, as well as from the EU. While cosmetics imports from Italy and France have declined, Vietnam is importing more from Spain, Germany and Ireland. The Vietnam beauty market, comprising mostly women aged 15 to 39, who are getting better access to updated market trends and information, has attracted more players. This year, Vietnam is organizing for the second time the only beauty tradeshow in Southeast Asian region; vietbeauty2017 will be held from the 23rd to 25th of August. Set to be the most comprehensive beauty platform for beauty industry professionals, the event is expected to showcase beauty brands from various countries around the world. [ Image credit: Henn Photography ]
"Vietnamese People Spent Billions of Dollars on Imported Cosmetics", PR Newswire, April 18, 2017, © PR Newswire
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Sephora Buys Turkey's Cosmetics Retailer Tekin Acar

April 18, 2017: 12:00 AM EST
Beauty company Sephora has acquired Turkey-based cosmetics retailer Tekin Acar. Subject to approval by the country's Competition Board, the sale came several months after Tekin Acar chief executive Tekin Acar revealed his company and the market were “facing difficulties.” According to the executive, a growing number of local retailers are having financial difficulties.
"France’s Sephora acquires Turkey’s Tekin Acar Cosmetics", Hurriyet Daily News, April 18, 2017, © Hurriyet Daily News
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Johnson & Johnson Posts Stronger Sales Numbers In 1Q 2017

April 18, 2017: 12:00 AM EST
Johnson & Johnson said sales increased 1.6 percent to $17.8 billion in the first quarter of 2017, compared with the same quarter in 2016. Operational sales results rose 2.0 percent, with negative impact of currency fluctuations at 0.4 percent, the company said. International sales increased 2.8 percent, with operational growth at 3.6 percent and negative currency impact of 0.8 percent. Global sales rose 1.2 percent, with domestic sales declining 0.7 percent and international sales rising 3.4 percent, the company said.
"Johnson & Johnson Reports 2017 First-Quarter Results", Johnson & Johnson, April 18, 2017, © Johnson & Johnson Services, Inc.
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L'Oreal Posts Strong Revenue Growth In 1Q 2017

April 18, 2017: 12:00 AM EST
L’Oreal SA said revenue jumped 8 percent to €7.05 billion in the first quarter of 2017, boosted by strong sales in the Asian and North American markets. According to the French cosmetics and personal care products company, sales of luxury products also drove the revenue growth during the period. Like-for-like sales rose 4.2 percent, with net impact of changes on consolidation at 0.9 percent, the company added. Growth at constant currency exchange rates was at 5.1 percent, with currency changes positively impacting revenue at 2.4 percent.
"L'Oreal First quarter 2017 sales", L'Oréal, April 18, 2017, © L'Oréal
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Eclair Naturals Launches Ad Campaign Highlighting Women's Confidence In Their Skin

April 17, 2017: 12:00 AM EST
Eclair Naturals said it has launched the NeverAny, an integrated advertising campaign created in partnership with MARC USA. According to the hair and body care brand, the campaign features images of women shot by leading international fashion photographer Ruven Afanador. Those images highlight women's confidence in their natural skin, as well as promote awareness about harmful ingredients included in personal care products.
"Éclair Naturals Has Nothing To Hide!", PR Newswire, April 17, 2017, © PR Newswire Association LLC.
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Procter & Gamble Says To Invest $100 Million In Singapore Digital Innovation Center

April 17, 2017: 12:00 AM EST
Procter & Gamble said it plans to invest $100 million over the coming five years in building its P&G Singapore E-Center, the company’s first digital innovation center outside the US. Highlighting P&G’s commitment to Singapore, the proposed facility will play an important role in the company’s digital innovation efforts covering supply chain management, e-analytics, and e-business. P&G plans to train 40 employees during the center’s first year of operations. Also, the center will help the company expand its partnerships with small and medium enterprises in the country.
Ann Williams, "Procter & Gamble to invest US$100m in Singapore digital innovation centre, its first outside US", Straits Times, April 17, 2017, © Singapore Press Holdings Ltd.
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Revlon Appoints Christopher Peterson COO For Operations

April 17, 2017: 12:00 AM EST
Revlon, Inc., said it has appointed Christopher Peterson as chief operating officer for operations. Effective immediately, Peterson’s appointment includes responsibilities for managing the beauty company’s global supply chain, finance, and IT operations. Prior to joining the company, Peterson served in various senior management positions at Ralph Lauren Corporation. He will be reporting to Revlon president and CEO Fabian Garcia.
"Revlon Names Chris Peterson as its Chief Operating Officer, Operations", Revlon, April 17, 2017, © Revlon Consumer Products Corporation
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Amorepacific Grabs 7th Spot On WWD's Beauty Top 100 List

April 17, 2017: 12:00 AM EST
Amorepacific Group said the South Korean beauty company was ranked number 7 on the Women's Wear Daily's Beauty Top 100 list of leading beauty brands. In 2016, the company was ranked 12th on the list. WWD ranks beauty companies based on previous fiscal year's sales. Amorepacific first broke into the list's top 20 in 2007.
"Amorepacific Group Ranks 7th on WWD’s Beauty Top 100", Amorepacific, April 17, 2017, © Amorepacific
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Procter & Gamble Ireland Posts Weaker Profit In 2016

April 14, 2017: 12:00 AM EST
Procter & Gamble (Manufacturing) Ireland Ltd. reported pretax profit dropped to €11.7 million in the 12-month period ending June 2016 from €12.4 million in the previous year. Turnover at the company, which had a workforce of 600 people at its Newbridge and Nenagh facilities in 2016, increased slightly from €96.7 million to €97.9 million during the period. In 2016, Procter & Gamble transferred ownership of its Nenagh factory to Coty.
"Profits dip at Irish arm of consumer products group Procter & Gamble", Irish Times, April 14, 2017, © Irish Times
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Kimberly-Clark Names Allgaier Head Of North American Consumer Business

April 14, 2017: 12:00 AM EST
Kimberly-Clark Corporation said it has appointed Larry P. Allgaier as group president of Kimberly-Clark North America. Reporting to company president and chief operating officer Mike Hsu, Allgaier will lead the company's $8-billion consumer business in North America, which includes major brands, such as Huggies, Cottonelle, and Depend. Before joining Kimberly-Clark, Allgaier held senior management positions at Mars Inc.
"Kimberly-Clark Names Larry P. Allgaier Group President of its North American Consumer Business", Kimberly-Clark, April 14, 2017, © Kimberly-Clark Corporation
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Market For Natural Fragrances Forecast To Keep Expanding, Euromonitor International Says

April 13, 2017: 12:00 AM EST
Euromonitor International said the market for essential oils in beauty and personal care products is forecast to expand at a CAGR of 5 percent in Asia-Pacific and 6 percent in the Middle East in 2015 to 2020. According to the market research firm, consumer demand for environment-friendly and healthy lifestyles is helping drive growth in the ingredients market. To meet the increasing demand, market leaders, including Firmenich, Givaudan, and Symrise, are expanding their lineups of natural ingredients.
Maria Coronado, "Natural Fragrances on the Rise", Beauty Packaging, April 13, 2017, © Rodman Media
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Dove Launches Baby Dove Baby Personal Care Products In US

April 12, 2017: 12:00 AM EST
Dove launched the Baby Dove range of baby personal care products in the US in April 2017. According to the company, the range comes in two lines: Sensitive Moisture and Rich Moisture. Sensitive Moisture includes hand and face wipes, body lotion, and body wash. In addition to wipes, body lotion, and body wash, Rich Moisture also comes with bar soap and shampoo.
Margie Nanninga , "Dove is the latest brand to enter the baby personal care market", Mintel , April 12, 2017, © Mintel Group Ltd.
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Sephora Names TEC Events Manager For Middle East Market

April 11, 2017: 12:00 AM EST
Beauty retailer Sephora appointed TEC to manage its marketing and other events across the Middle East. TEC's first assignment was the Middle East Sales, Marketing and Operating Conference held in March 2017 at Le Meridien Al Aqah, Fujairah, UAE.
Charlotte Flach, "Sephora appoints TEC", Conference & Incentive Travel, April 11, 2017, © Haymarket Media Group Ltd.
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L'Oreal Paris Partners With The Glam App To Host The Academy Event

April 10, 2017: 12:00 AM EST
Beauty brand L'Oreal Paris is working with mobile on-demand beauty service provider The Glam App to help manage the Academy 2017 event involving 1,900 makeup, beauty, and hair stylists. To be hosted by The Glam App co-founder Joey Maalouf, the Academy event will feature famous beauty professionals, such as L'Oreal Paris celebrity makeup artist Sir John and leading hair stylist Jonathan Colombini. Also, the event will feature a VIP party, which will function as a networking event for stylists sharing tips and trends, and expanding client bases.
"The Glam App Announces Partnership with L’Oréal Paris", Business Wire, April 10, 2017, © Business Wire, Inc.
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Kiko Milano Launches Brazil Business; Opens Two Stores In Sao Paulo

April 11, 2017: 12:00 AM EST
Italian cosmetics brand and retailer Kiko Milano launched its business in Brazil by opening two stores in Sao Paulo. According to the company, it plans to open five more new stores in the country’s capital by the end of 2017. Kiko Milano plans to invest €5 million in the opening of the seven stores in the city, according to Isabel de Almeida, the company’s brand director in Brazil. Legal problems related to importation process forced the company to delay its launch in Brazil, which was previously planned for 2016.
Amanda Veloso, "Kiko Milano Celebrates 20 Years and Adds Brazil to its Global Expansion Strategy", Premium Beauty News, April 11, 2017, © Premium Beauty News
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Procter & Gamble Spends More Than $100 Million To Upgrade Ukraine Factory

April 10, 2017: 12:00 AM EST
Procter & Gamble said it has invested more than $100 million to upgrade its manufacturing plant in Boryspil, Ukraine. According to P&G director general in Ukraine Dmytro Kiselev, the company's total investment in the country has surpassed $300 million. In 2015, the company has installed a non-waste production system at the factory, which celebrates its 20th anniversary in 2017.
"Procter & Gamble Invests Over $100 mln in Modernization of Plant in Boryspil", Open4Business, April 10, 2017, © INTERFAX-UKRAINE
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Coty Gets Rid Of Jennifer Lopez Fragrance Business; Sells License To Designer Parfums

April 10, 2017: 12:00 AM EST
Coty said it has agreed to sell the Jennifer Lopez fragrance business license to Designer Parfums. Part of the company’s efforts to divest 6–8 percent of total revenue, the sale highlights Coty’s focus on brands and categories it believes are “best suited” to its strengths and are likely to offer growth opportunities. For its part, Designer Parfums said it plans to expand the brand and focus on expanding presence in Europe, US, Asia, and Middle East markets.
Allison Collins, "Coty Divests Jennifer Lopez Fragrance", Women’s Wear Daily, April 10, 2017, © Penske Media Corporation
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Walgreens Expands Beauty Differentiation Retail Concept

April 7, 2017: 12:00 AM EST
Pharmacy and retail chain Walgreens is expanding its Beauty Differentiation beauty retail format to cover more than 1,000 additional store locations in 2017. According to the company, it is hiring beauty advisors to help support the program expansion. Walgreens said the expansion highlights the company's confidence in the retail concept.
Michael Johnsen, "Beauty format's success behind Walgreens expansion into 1,000 additional stores", Drug Store News, April 07, 2017, © Drug Store News
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L'Oreal Plans Review Of Media Account

April 7, 2017: 12:00 AM EST
L’Oreal is reportedly planning to review its media account. With an annual budget of $26.2 million, according to Nielsen, the account is currently managed by Carat after winning it in 2013. L’Oreal is holding initial talks with several media agencies regarding media planning and buying.
Arvind Hickman, "L'Oreal Sounding Out Agencies for $30m Media Review", AdNews, April 07, 2017, © Yaffa Media
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Unilever To Sell Its Margarine, Spreads Unit

April 6, 2017: 12:00 AM EST
Like many big food companies, Unilever is struggling to keep with the times, and with evolving consumer tastes, preferences and health concerns. The latest manifestation of the strategic rethinking, revamping, cost-cutting process – spurred by the failed Kraft Heinz takeover bid in February – is its decision to sell its margarine and spreads business for a price upwards of $7.5 billion. In addition to cost cutting, the Anglo-Dutch multinational hopes to buttress returns by implementing a dividend boost and a share buyback. Unilever’s margarine and spread business includes familiar brands Country Crock and I Can’t Believe It’s not Butter. Other companies that have recently announced plans to divest or acquire businesses include Reckitt Benckiser, Danone SA, ConAgra Brands, Dr Pepper Snapple Group Inc., and PepsiCo Inc.  [ Image credit: © Wikipedia  ]
Denise Roland et al., "Unilever Restructures Amid Food Industry Woes", The Wall Street Journal, April 06, 2017, © Dow Jones & Company, Inc.
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L'Oreal Professionnel Pakistan Enlists Hareem Farooq As Brand Ambassador

April 6, 2017: 12:00 AM EST
L’Oreal Professionnel Pakistan has named actress Hareem Farooq as the company’s brand ambassador in the country. Farooq was included in the brand’s It Looks 2016 global campaign. She will also be one of the brand’s spokespersons for the 2017 campaign.
"Hareem revealed as official local spokesperson for L’Oreal Pakistan", DailyTimes, April 06, 2017, © DailyTimes
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Will Costco Put More Energy Into Online Bulk Sales?

April 5, 2017: 12:00 AM EST
Costco has for the most part downplayed the e-commerce side of its business while emphasizing store traffic, impulse buying, and a “treasure hunt” atmosphere of constant churning of new products. It’s a strategy that continues to be profitable. But investors and analysts think it’s time the bulk-selling giant adapts to modern times. The logistical technology is certainly available, even for Costco-size shipments. A Costco spokesman says the company has been slow on the uptake “on purpose,” but acknowledges “there are things we can do or should be doing.” Now it may be getting tougher: carriers like UPS and FedEx Corp. are beginning to charge based on package size as well as weight. [ Image credit: © Wikipedia  ]
Sarah Nassauer et al., "Why Costco Loves Store Sales: You Try Shipping a Tub of Mayo", The Wall Street Journal, April 05, 2017, © Dow Jones & Company, Inc.
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SC Johnson Greece Awarded Best Workplace for 2017

April 3, 2017: 12:00 AM EST
SC Johnson Greece was recognized by the Great Place to Work® Institute as among the Best Workplaces for 2017, ranking number one in Commitment to Workplace Excellence for companies with 29 to 40 employees. Last year, SC Johnson landed in the 20th spot in the Institute's 25 World's Best Multinational Workplaces list. The Great Place to Work® Institute determines the ranking based on results of employee opinion survey and other information about company culture, program and policies. Other SC Johnson teams that made it to this year's top list were Venezuela, France, Germany and Poland. Fisk Johnson, Chaiman and CEO of SJ Johnson, congratulated the Greece team for winning the top award and noted that the team "has really embraced the company values with an environment of respect, integrity and trust". [Image credit © Logopedia]
"SC Johnson Greece Named Top 2017 Best Workplace", SC Johnson, April 03, 2017, © S. C. Johnson & Son, Inc.
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Rodan & Fields Is Top Skincare Brand In 2016, Euromonitor Says

April 4, 2017: 12:00 AM EST
Rodan & Fields, LLC, was named the number 1 skincare brand in the US in 2016, by Euromonitor International Ltd. In 2015, the company was ranked number 6. Also, the company, founded by Katie Rodan and Kathy Fields, reported revenue of more than $1 billion in 2016.
"Rodan + Fields Named the #1 Skincare Brand in the U.S.; Announces $1 Billion in Revenue", PR Newswire, April 04, 2017, © PR Newswire Association LLC
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IRI Lists Most Successful 2016 CPG Product Debuts

April 3, 2017: 12:00 AM EST
A new report from market researcher IRI lists the consumer packaged goods launches in 2016 that proved to be the big winners out of thousands. The analysis found that eight of ten of the top-ranking products came from small and medium-size manufacturers. They accounted for 64 percent of IRI’s Pacesetter dollar sales. The 200 bestsellers accounted for $5.8 billion. Brand leaders tended to stick to three key principles of innovation – namely, prevention, personalization and “pizzazz.” Quick summary: top ten food and beverage brands: DairyPure, Dunkin' Donuts K-Cups, Not Your Father's Root Beer; non-food brands Flonase, Gillette Fusion ProShield, Garnier SkinActive; and C-store brands: DairyPure, Red Bull Summer Edition, and Quest Bar. [ Dairy Pure products, image credit: © Dean Foods  ]
"New Products Pacesetters: Building Bridges to a Growth–Filled Tomorrow", Report, IRI, April 03, 2017, © IRI
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Sheffield Pharmaceuticals Unveils Premium Line Of Fluoride-Free, Natural Toothpastes

April 3, 2017: 12:00 AM EST
Sheffield Pharmaceuticals has introduced the Dr. Sheffield's Premium Natural Toothpaste line of fluoride-free toothpastes. According to the company, the products are made from recipes created by company founder Washington Wentworth Sheffield in 1850. Dr. Sheffield's Premium Natural Toothpastes come in four variants: Peppermint, Wintergreen, Sensitive Care, and Extra Whitening.
"Sheffield Pharmaceuticals Introduces Dr. Sheffield's Premium Natural Toothpaste Line", PR Newswire, April 03, 2017, © PR Newswire Association LLC
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FEATURE: Where Now For Unilever? We Lay Out Our Thoughts And Suggested Response To The Humbling Kraft Heinz Bid

April 2, 2017: 12:00 AM EST
The unexpected and deeply unwelcome Kraft Heinz takeover bid shook  Unilever* to its core. Analysts and commentators expected 3G to use Kraft Heinz as a vehicle for further acquisitions in the food space as it pushed to aggressively cut costs across larger businesses, but Unilever was thought to be above the fray.  In a tacit admission of past failure, Unilever convened a hurried review of ways to boost its valuation and in coming days or weeks we’ll see what this holds. Meanwhile, we have clarified our own thinking about how Unilever should move forward as a vibrant independent company that quickly surfaces its underlying value. You can read a summary of our analysis here and contact us if you want further details.
 
*Disclosure: Unilever is a client of ours, as are most of the companies we list as acquisition targets. Also, our newsletters are read by recipients at all companies mentioned in this piece.
 
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UAE's Market Beauty Keeps Growing Despite Global Slowdown

April 2, 2017: 12:00 AM EST
In the United Arab Emirates, consumers spent $247 per capita on cosmetics and personal care, according to Euromonitor International. Data from the market research firm revealed this figure is forecast to grow to $294 in 2020. According to Euromonitor International analyst Amna Abbas, the global economic slowdown “has made little impact” on the local beauty market. Other signs of the beauty market's resilience include the large increase in number of companies joining the Beautyworld Middle East trade show. Factors driving market growth include the growing popularity of social media, in particular, the Snapchat and Instagram platforms.
Emma E Forrest, "UAE Makes Itself Over as a Cosmetics Hotspot", The National, April 02, 2017, © Abu Dhabi Media
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Coty, Parfumerie Akzente Present Respective Cases Before Court Of Justice Of European Union

March 30, 2017: 12:00 AM EST
Coty Germany and Parfumerie Akzente have made their oral arguments before the Court of Justice of the European Union regarding the beauty brand's lawsuit against the distributor for selling Coty products on the internet. Ongoing for several years now, the case highlights the lack of established rules regarding sales of products via third-party online stores in the EU. Previously, a district court in Frankfurt ruled that a ban on third-party online sales is illegal and restricts competition.
Jennifer Weil, "Coty Germany, Parfümerie Akzente Heard in the EU’s Court of Justice", Women’s Wear Daily, March 30, 2017, © Penske Media Corporation
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Unilever And Lazada Strengthen Alliance For Better Ecommerce In South East Asia

March 30, 2017: 12:00 AM EST
An end-to-end alliance between Unilever and Lazada is expected to boost eCommerce in South East Asia and provide consumers with a superior online experience. The agreement is expected to push rapid growth in online retail for the region and address challenges such as high cost of product delivery in certain geographic locations. Category development, supply chain, data and marketing, social commerce and talent development are among the top focus areas for Unilever and Lazada to meet their common goal. The alliance builds on the previously launched partnership between Lazada Singapore and Unilever for an exclusive online store that allows buyers to purchase Unilever products. The companies say this is the first cross-functional collaboration for eCommerce in South East Asia and that it sets new standards in customer experience, supply chain and digital marketing.  
"Unilever and Lazada forge first in e-commerce cross-functional alliance", Unilever, March 30, 2017, © Unilever
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Unilever Plans To Spend More On Digital Advertising In UK

March 29, 2017: 12:00 AM EST
Unilever UK is reportedly planning to increase its spending on digital advertising, after results of a study revealed the effectiveness of the marketing platform. Data from retailer Sainsbury's Nectar customer loyalty program revealed the platform returned £1.47, or $1.82, for every £1 spent. Also, offline and online sales increased during the six-week campaign.
Helen Leggatt, "Unilever to up digital spend following display ad trial", BizReport, March 29, 2017, © BizReport
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GSK Consumer Nigeria Plans To Focus On Consumer Healthcare Business

March 29, 2017: 12:00 AM EST
GlaxoSmithKline Consumer Nigeria PLC said it plans to focus on its over-the-counter, oral healthcare, and pharmaceutical business in the country. According to the company, the move is part of efforts to improve margins and ensure sustainable growth in the country. Although sales dropped 21 percent in 2016 from 2015 levels, the company reported profit after tax for the year grew 335 percent to N4.2 billion, boosted by the divestment of its drinks business.
"GSK Consumer repositions, to focus on consumer healthcare portfolio", The Guardian, March 29, 2017, © Guardian Newspapers
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Kao Receives Highest Rating In Development Bank Of Japan's Employee Health Promotion Program

March 28, 2017: 12:00 AM EST
Kao Corporation has received the highest rating from Development Bank of Japan Inc.'s DBJ Employees' Health Management Rated Loan Program. In 2012, when the program was first introduced, Kao won the highest rating for the first time. For its achievement, Kao secured financing with preferential conditions as mandated by the program.
"Kao qualifies for the highest rating in the “DBJ Employees’ Health Management Rated Loan Program” by Development Bank of Japan Inc. for the 2nd time", Kao Corporation, March 28, 2017, © Kao Corporation
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L'Oreal Paris Launches You're Worth It Loyalty Program

March 28, 2017: 12:00 AM EST
L'Oreal Paris launched its You're Worth It customer loyalty program in March 2017. Loyalty programs, previously seen as limited to prestige beauty brands, now enable mass brands to promote repeat purchases, collect consumer data, and encourage sharing on social media. For example, E.L.F.'s site visits grew 34 percent, while visit duration increased 15 percent after launching its Beauty Squad loyalty program. L2's Data and Targeting in Beauty Loyalty report showed that as more brands implement loyalty programs, their engagement rates remain flat.
Homa Zaryouni, "L’Oreal Paris Becomes Latest Mass Brand to Launch a Loyalty Program", L2 Daily, March 28, 2017, © L2 Inc.
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Advertising Standards Bureau Dismisses Complaints Against Unilever Ads In Australia

March 27, 2017: 12:00 AM EST
Australia's Advertising Standards Bureau has ruled against claims of improper advertising against Unilever's Lynx personal care brand and Magnum and Streets ice cream brands. ASB disagreed with a complainant who claimed that an ad for Bubble O Bill ice cream promotes “sexual entitlement of men” with its “I can see your white bits” line. Also, the board dismissed a complaint against a TV ad showing a man spraying Lynx across his torso.
Lindsay Bennett, "Unilever Ads Cleared of Inappropriate 'Sexualised' Advertising", Adnews Media, March 27, 2017, © Yaffa Media
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RB Expects Online Sales To Make Up 10 Percent Of India Sales By 2020

March 25, 2017: 12:00 AM EST
Reckitt Benckiser predicts online sales will account for 10 percent of the company’s total sales in India by 2020. RB India, which has an exclusive business deal with online retailer Amazon, said online sales in the country has been growing 20–25 percent month on month. In 2016, the company saw its online sales grow more than double.
"Reckitt Benckiser Eyes 10% Sales from E-Commerce in India", ETRetail.com, March 25, 2017, © ETRetail.com
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Unilever Uruguay Launches Lifebuoy Campaign Featuring Petri Dishes With Live Bacteria

March 24, 2017: 12:00 AM EST
Unilever Uruguay's Lifebuoy soap brand launched a marketing campaign featuring poster-sized petri dishes containing live bacteria. Created by branding company The Electric Factory Group, the campaign aims to encourage people to wash their hands more frequently. Lifebuoy installed the petri dishes in shopping malls across the country.
"Petri dish full of live bacteria used to advertise soap", Springwise, March 24, 2017, © Springwise Intelligence Ltd
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Marketing
Bath & Shower
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Worldwide
Latin America
Uruguay

The Body Shop Commits To Comply With UK's Modern Slavery Act

March 24, 2017: 12:00 AM EST
Beauty retailer The Body Shop has issued a statement highlighting the company's commitment to comply with the UK Modern Slavery Act 2015. According to the company, it aims to prevent modern slavery across its businesses, as well as its supply chain. This also covers all organizations and companies that play a role in the production and manufacture of its products.
"The Body Shop Outlines Commitment to Modern Slavery Act", Edie.net, March 24, 2017, © Faversham House Ltd
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Operations
Regulation
Retail
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Worldwide
EMEA
Europe
United Kingdom

Largest Personal Care And Cosmetics Companies Find Beauty In Small Brands

March 24, 2017: 12:00 AM EST
Small independent beauty brands are the top targets for acquisition by the market's largest companies, with 52 acquisition deals recorded in 2016. According to investment bank Financo LLC, the most popular targets are private brands with huge following on social media. Demand for acquisition targets has outpaced supply, according to TSG Consumer Partners LLC managing director Colin Welch. Unlike before, big cosmetics companies are going after brands with annual sales below $100 million, because social media and word-of-mouth advertising can drive sales.
Stephanie Hoi-Nga Wong, "The Latest Acquisition Targets Are Indie Beauty Brands", Bloomberg Businessweek, March 24, 2017, © BLOOMBERG L.P.
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Cosmetics
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Jordan Marks 180 Years Of Providing Oral Care

March 24, 2017: 12:00 AM EST
Oral care brand Jordan is celebrating its 180th anniversary in 2017. As part of its celebrations in Malaysia, Jordan brought gifts to 300 children at the Paediatric Institute of the General Hospital Kuala Lumpur and visited 40 primary schools in the Klang Valley, providing oral care and dental hygiene tips to 25,000 children. Also, the brand launched the “Finding Jordan Picasso” coloring contest.
Siti Syameen Mohd Khalili, "Oral Care Brand Jordan Marks 180th Anniversary by Making M'sian Kids Smile", New Straits Times, March 24, 2017, © New Straits Times
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Brands
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Marketing
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Oral Care
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Worldwide
Asia-Pacific
Malaysia

L'Oreal Travel Retail Sees Strong Sales, Growth In 2016

March 24, 2017: 12:00 AM EST
L’Oreal Travel Retail enjoyed a strong year in terms of sales and revenue in 2016. According to the company’s annual report, L’Oreal’s travel retail business “strengthened its leadership in the distribution channel.” Makeup was the brand’s fastest-growing category in 2016, the company said.
Lucy Whitehouse, "L’Oreal’s Travel Unit Annual Results", CosmeticsDesign-Europe.com, March 24, 2017, © William Reed Business Media SAS
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Procter & Gamble Overseas India Agrees To Buy 3.35 Stake In P&G Hygiene

March 24, 2017: 12:00 AM EST
Procter & Gamble Overseas India BV will buy 3.35 percent stake in P&G Hygiene and Healthcare from Rosemount LLC. Effective on April 1, 2017, the deal covers 10.88 lakh equity shares, at Rs 7,016 per share, or a total worth of Rs 763.43 crore.
"P&G Overseas to Acquire 3.35% Stake in P&G Hygiene", Outlook, March 24, 2017, © Outlook
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India

Procter & Gamble Receives Patent For Evaluating Anti-Aging Skin Benefit

March 23, 2017: 12:00 AM EST
Procter & Gamble has received a patent for a screening method designed to identify an agent that provides an anti-aging skin benefit. Involving culturing of first and second human skin samples for around 3-19 days, the process includes a contact between the first human skin sample with at least one agent. Also, the second human skin sample has contact with a positive control.
"P&G Patents Screening Methods for Assessing Anti-Aging Skin Benefit", Happi.com, March 23, 2017, © Rodman Media
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United States of America

Unilever Ghana Helps Celebrate 2017 World Oral Health Day

March 23, 2017: 12:00 AM EST
Unilever Ghana's managing director, Yeo Ziobeieton, took part in the Ghana Dental Association's celebration of the 2017 World Oral Health Day. Ziobeieton joined 2,000 schoolchildren in the live demonstration of proper toothbrushing technique. Unilever provided Pepsodent toothpaste and toothbrushes for the event held at the Trade Fair Centre in Accra.
"Unilever Managing Director Leads by Example", Ghana News Agency, March 23, 2017, © Ghana News Agency
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EMEA
Middle East- Africa
Ghana

Pantene Launches All Strong Hair Is Beautiful Hair Campaign

March 23, 2017: 12:00 AM EST
Procter & Gamble's haircare brand Pantene launched the “All Strong Hair Is Beautiful Hair” advertisement. Part of the brand's Strong Is Beautiful campaign, the ad celebrates African American hair, seeking to address the inequality in popular-culture representation of hair that is not “long, shiny, and smooth.” In this connection, the brand launched Pantene Gold Series, a collection of high-end products designed to strengthen hair and enable it to be styled the way consumers want.
"Pantene Celebrates Diversity with Powerful “All Strong Hair is Beautiful Hair” Campaign", Procter & Gamble, March 23, 2017, © Procter & Gamble
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Aussie Hair Chooses Olapic's Social Media Marketing Platform

March 23, 2017: 12:00 AM EST
Procter & Gamble haircare brand Aussie Hair has selected Olapic’s Content in Motion platform for the brand’s social media campaigns. Aussie is currently using Content in Motion for the brand’s posts on Instagram and e-commerce consumer website, with results showing an increase of 33 percent in social media engagement. Also, Aussie is the first P&G brand in Europe to use Olapic’s platform.
"Aussie Hair Partners Visual Marketing Platform Olapic", NetImperative, March 23, 2017, © Netimperative
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Marketing
Online
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L'Oreal Chooses Domo's Business Cloud For Its Digital And Online Presence

March 23, 2017: 12:00 AM EST
L’Oreal has chosen Domo’s Business Cloud for its digital marketing efforts for 32 brands and offices in more than 70 countries. Aimed at maximizing the effectiveness and reach of its digital properties and online campaigns, L’Oreal’s directive for Domo also covers its presence on social networks and online retailers. With the “digital cockpit” concept offered by Domo, L’Oreal executives can have access to automated reporting, stay on top of data feeds, and compare company performance with those of competitors.
"L'Oreal Selects Domo to Optimize Digital Performance Across 32 Brands in More than 70 Countries", Marketwired, March 23, 2017, © Nasdaq, Inc.
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Brands
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Online
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Europe
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Shiseido Deploys Humanoid Robots At Kakegawa Factory's Assembly Lines

March 23, 2017: 12:00 AM EST
Shiseido Company, Limited, has started deploying industrial robots to the assembly lines of makeup products at its factory in Kakegawa, Japan. Currently on a pilot-program basis, the deployment of robots started in March 2017 and features teams involving a human worker and two humanoid robots each. According to the company, the humanoid robots will focus on procedures that are hard to automate with existing machines and industrial robots, while their human partner will take charge of inspecting minor defects and assuring quality.
"Shiseido Pilots the Deployment of Humanoid Robots on Its Assembly Lines, a Cosmetics Industry First", Shiseido Group, March 23, 2017, © Shiseido Company, Limited
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Procter & Gamble Donates $10,000 To ASU's Sustainability Project

March 23, 2017: 12:00 AM EST
Procter & Gamble donated $10,000 to the Albany State University's Global Sustainability Project. Focusing on efforts worldwide to promote energy sustainability, the project highlights careers in mass communications that are related to global sustainability, such as environmental journalism. According to associate professor Jianchuan Zhou, the program also offers students the opportunity to study abroad and witness sustainability efforts in other countries.
Zachary Logan, "P&G Helps ASU Students Learn About Sustainability", WALB News, March 23, 2017, © WALB/ Raycom Media
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Target Will Start Selling Honest Beauty Products

March 22, 2017: 12:00 AM EST
Target said it plans to start selling Honest Beauty personal care and beauty products at 800 of its stores across the U.S. and through its target.com online store. Manufactured by The Honest Company, Honest Beauty products are marketed as derived from safe and botanical ingredients and producing “effective results.” Honest Beauty products fit Target's “better for you” collection of safe and effective brands and will be available starting March 26, 2017.
Faye Brookman, "Target Adds Jessica Alba’s Honest Beauty to Its Expanding Assortment", Women’s Wear Daily, March 22, 2017, © Penske Media Corporation
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