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Advertising Standards Bureau Dismisses Complaints Against Unilever Ads In Australia

March 27, 2017: 12:00 AM EST
Australia's Advertising Standards Bureau has ruled against claims of improper advertising against Unilever's Lynx personal care brand and Magnum and Streets ice cream brands. ASB disagreed with a complainant who claimed that an ad for Bubble O Bill ice cream promotes “sexual entitlement of men” with its “I can see your white bits” line. Also, the board dismissed a complaint against a TV ad showing a man spraying Lynx across his torso.
Lindsay Bennett, "Unilever Ads Cleared of Inappropriate 'Sexualised' Advertising", Adnews Media, March 27, 2017, © Yaffa Media
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