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Aesthetician And Entrepreneur Charlotte Cho Launches New Premium Skincare Brand

November 13, 2018: 12:00 AM EST

Charlotte Cho, co-founder of Soko Glam, an e-commerce site specializing in Korean beauty products, has launched her own DTC brand of premium skincare products, called ‘Then I Met You.’ The brand’s positioning centers on taking time to treat the skin, with a two-stage cleansing regimen, consistent with jeong, a Korean cultural concept. The range comprises two products, the Living Cleansing Balm and Soothing Tea Cleansing Gel. Cho promotes the brand on social media via the #SelflessSundays. [Image Credit: © Then I Met You]
Karin Eldor, "Queen Of K-Beauty: The Founder Of Soko Glam Launched Her Own Skincare Brand", Forbes.com, November 13, 2018, © Forbes Media LLC
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