We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Afya Organics Sells Beauty Products With African Ingredients

December 31, 2015: 12:00 AM EST
Australia- and Kenya-based Afya Organics Pty Ltd. sells skincare and cosmetics products made with ingredients from Africa. CEO, co-founder, and strategy director Neva Mwiti-Read said her company’s products are designed for and aimed at women of color. Mwiti-Read said she and her husband founded the company after becoming aware of the lack of organic and natural products, particularly in and from Africa, that offer consumers access to the continent’s natural and organic heritage. Some misconceptions about doing business in the continent include the perception that Africa is a “simple” market and that it is just “facts and figures.”
Ann Brown, "How A Cosmetics Firm Uses African Ingredients To Target Black Women", AFK Insider, December 31, 2015, © Moguldom Media Group
Domains
PERSONAL CARE BUSINESS
Market News
Market Segments
Operations
Strategy
Cosmetics
Geographies
Worldwide
EMEA
Asia-Pacific
Middle East- Africa
Australia
Kenya
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.