Amazon Eyes To Grab Share Of Baby Care And Laundry Detergent Markets From Procter & Gamble

Online retailer Amazon plans to expand its private-label lineup by offering diapers and laundry detergent under its Mama Bear brand. Amazon's planned move will see it compete with Procter & Gamble, owner of some of the bestselling brands in those categories. While P&G trails rivals Kimberly-Clark and Unilever in organic sales performance, its laundry care lines, including Tide, and baby care products, driven by the Pampers brand, have been performing strongly in the US. Although Amazon could heavily promote its Mama Bear brand, it is likely to find it hard to compete with P&G in terms of product innovation and marketing.