Asia Leads Growth In World Market For Men's Beauty

In the period 2012–2014, the global market for men’s grooming products grew 70 percent and is forecast to reach $21.4 billion in 2016. Asia accounts for more than 60 percent of the market, with growth forecast at almost 10 percent. In China, for example, the men’s grooming market is expanding at 20 percent a year, while in South Korea, the category is growing 20 percent each year. Factors driving market growth in Asia include the public perception that beauty is both an entry to and marker of success and the adoption of feminized styles by leading J-pop and K-pop male artists.