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Avon South Africa Launches Its First Beauty Pop-Up Store

October 8, 2018: 12:00 AM EST

In an attempt to increase accessibility [to?] and awareness of its brand, Avon South Africa opened the first of a series of exclusive beauty pop-up stores. The stores will be at major cities and will have make-up specialists and skincare experts to advise customers. Precilla Kalogeropoulos, head of integrated marketing communications at Avon, claims more pop-up stores will be launched nationwide to promote the Avon brand, and especially its premium lines, but also to encourage women to become entrepreneurs as an Avon representative. [Image Credit: © Avon Products]
Dhivana Rajgopaul , "Avon launches first beauty pop-up stores", Independent Online, October 08, 2018, © Independent Media and affiliated companies.
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