Avon Uses CDP's Smart Packaging Tech To Determine How Consumers Use New Anti-Aging Product

Beauty brand Avon worked with technology consulting firm Cambridge Design Partnership for the launch of the ANEW Reversalist Infinite Effects Night Treatment Cream skincare product. Using smart packaging technology, the companies hope to determine how participants in the product test are really using the skincare product. Avon said in order to make the most of the product's anti-aging effects, consumers should rotate its Phyto+ and SuperRetinol complexes every seven days.