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Axe Joins Lineup Of Advertisers For 2016 Super Bowl

January 28, 2016: 12:00 AM EST
Unilever’s Axe brand of men’s fragrances said it plans to launch its “Find Your Magic” marketing campaign during the 2016 Super Bowl. As part of the campaign, the brand is calling on consumers to share their ideas about masculinity. Created by 72andSunny Amsterdam, the “Find Your Magic” TV commercial highlights some of the ways men express themselves.
"AXE® RETURNS TO THE SUPER BOWL AND ASKS: WHO NEEDS SOME OTHER THING, WHEN YOU’VE GOT _________?", MultiVu, January 28, 2016, © MultiVu
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