We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Baby Dove Launched A Personalized D2C Service For The Holidays

November 23, 2018: 12:00 AM EST


The new holiday season direct-to-consumer campaign from Baby Dove in Canada allows consumers to personalize the packaging via a microsite, ready for home delivery. It’s aimed at gifting for the holidays as well as birthdays and baby showers, and is part of a rollout that also covers the US and UK. Choosing a direct-to-consumer platform allows Dove to engage personally with consumers, gives it access to useful first-party data, and provides Dove with a space for piloting products.[Image Credit: © Unilever]
Sheila Shayon , "‘My Baby Dove’ Lets Parents Personalize Products", Brandchannel, November 23, 2018, © Brandchannel/Interbrand
Domains
PERSONAL CARE BUSINESS
Brands
Consumers
Market Segments
Marketing
Online
Baby Care
Geographies
Worldwide
North America
EMEA
United States of America
Canada
Europe
United Kingdom
Categories
Companies
Companies, Organizations
Consumers
Marketing & Advertising
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2020 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.