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Balmain Partners With H&M Anew To Launch Perfume

November 18, 2015: 12:00 AM EST
Perfume company Balmain continued its partnership with retailer H&M to launch the Balmain x H&M fragrance. Priced at $40, the unisex perfume will be available online and at H&M stores starting December 3, 2015. Marketed as an affordable high-end perfume, the scent was created by Balmain’s creative director Olivier Rousteing and H&M’s head of design Anne-Sofie Johansson.
"Balmain x H&M maintains momentum, will launch fragrance", Luxury Daily, November 18, 2015, © Napean LLC
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