Bare Escentuals Plans To Move West Coast HQ To New York City

Beauty brand Bare Escentuals is relocating its headquarters from the West Coast to New York City. Bare Escentuals’ main reason for moving is to benefit from using resources being put in place by Shiseido Americas, a subsidiary of Shiseido Co. Ltd., which acquired the beauty brand in 2010 in a $1.7 billion deal. Shiseido Americas president and CEO Marc Rey said the relocation is aimed at growing the brand and is not a cost-cutting effort. Bare Escentuals’ BareMinerals is the number 2 makeup brand in the US, after MAC Cosmetics.