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Beauty And Personal Care DTC Startups Attract Venture Investments

May 28, 2018: 12:00 AM EST
A review of venture investments into direct-to-consumer (DTC) startups shows strong interest in businesses focused on beauty and personal care. Crunchbase estimates that Harry's, which offers male grooming products, has most funds raised of the startups it reviewed, at nearly $475 million. This compares to $164 million raised by Dollar Shave Club up to the point Unilever acquired it in 2016. Glossier, which launched in 2014 after the success of the beauty blog, Into The Gloss, has raised $86 million. Many of the companies seek to disrupt established businesses much the way Warby Parker changed eyewear. Launched In 2010, Warby Parker has raised a total of $290 million with the latest round of $75 million carrying a $1.75 billion valuation.[Image Credit: © Harry's, Inc]
"Mastering The Consumer: Top 15 D2C Startups By Funding", Wiredfocus Tech News, May 28, 2018, © wiredfocus.com
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