Beauty And Personal Care Forecast To Be Next Big Thing For Online Market In Europe, Study Reveals

In Europe, online sales of beauty and personal care products are forecast to grow more than 8 percent year on year until 2019, according to A.T. Kearny. Results of a study conducted by the consulting firm revealed the category could be the next big online category in the continent. Women still dominate the segment, with 53 percent of women shopping online for beauty and personal care products, while only 34 percent of men do so. Data also revealed that women and men spend equal amounts of money online on these products. Amazon ranked as the favorite online store for 22 percent of shoppers in the UK and 25 percent in Germany.