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Beauty Bakerie Grows Its Business Through Social Media and Direct-To-Consumer Business Model

August 24, 2018: 12:00 AM EST
Beauty Bakerie, established by company founder Cashmere Nicole, became profitable in a few years depending on social media and a direct-to-consumer business model. Nicole, who had no beauty industry connections at all, developed a collection of “functional makeup” for busy women. At present, the company is growing fast, selling its beauty products in more than 60 countries online and some offline stores around the world. With 25 employees and three facilities in San Diego, California, the company has received various honors and recognition from leading magazines, such as Cosmopolitan, Teen Vogue, and Essence.[Image Credit: © Beauty Bakerie Cosmetics Brand]
"Cashmere Nicole Has The Right Recipe", Black Girl Cypher , August 24, 2018, © Black Girl Cypher
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