Beauty Retailers Outperform Rest Of Cosmetics Channels In US, Study Shows

Specialty beauty retailers saw their regular buyer purchases grew 19 percent in 2015 compared with 2014, according to TABS Group. Data from the market research firm’s 2015 U.S. Cosmetics Study revealed beauty retailer Ulta had a 41 percent increase in buyer penetration and regular buyer purchases, while Sephora reported 25 percent higher buyer penetration and 32 percent more regular buyer purchases. Also, specialty beauty retailers account for under 50 percent of transactions; however, they account for more than 50 percent of purchase dollars. Online outlets saw sales dropping 5 percent and penetration declining by 2 percent. Amazon saw its buyer penetration drop by 5 percent while its regular purchases declined 6 percent.