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Billie Unveils New Campaign To Help Customers See "Magic In The Mundane"

May 8, 2018: 12:00 AM EST
US-based direct-to-consumer female personal care brand Billie launched its "Magic in the Mundane" campaign, inspired by a user comment on the firm's Instagram page. The brand offers a subscription service for razors, shaving cream and lotion, as well as other body care products for women. Co-founder Georgina Gooley said the new campaign aims to celebrate women and their everyday routines and follows its #RethinkPink message, which tackles the issue of a pink tax on women's products, during the brand launch in November. Billie recently completed a $6 million seed funding round which will help it expand its team and boost its inventory.
Shirley Brady , "Making Mundane Magic: 5 Questions With Billie Co-Founder Georgina Gooley", Brandchannel, May 08, 2018, © Interbrand
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