Bioengineering Success May Give L’Oréal A Competitive Advantage In China

L’Oréal China Co. has succeeded in reconstructing Chinese skin cells in a Shanghai lab from living tissue donors. The cells will be used by R&D teams to test makeup and skincare products, such as anti-aging serums, whitening creams, and pollution-fighting cleansers, for Chinese consumers – “the most demanding in the world in almost all our product categories,” a company representative said. L’Oréal is the top-selling beauty brand in China, but consumers have begun to turn to local brands for products formulated for their skin type. An industry analyst said the company has recognized the trend and has ”moved to adapt to the different genes to capture the huge potential of the Chinese market.” [Image Credit: © Cosmetics China Agency]