We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Birchbox Adds Retail Locations To Its Subscription-Box Business Model

June 3, 2016: 12:00 AM EST
Birchbox Inc. plans to expand its share of the $16-billion prestige beauty industry in the US by opening retail locations. According to Birchbox co-founder and CEO, Katia Beauchamp, the company will not abandon its subscription-box business model. Instead, by opening its retail operations, the company aims to become profitable. Since its launch in 2010, the company has seen plenty of rivals with copycat versions of its samples-in-a-box offering.
Kim Bhasin et al, "Birchbox Finds Cute Boxes Filled With Makeup Aren't Enough", Bloomberg, June 03, 2016, © Bloomberg L.P.
Domains
PERSONAL CARE BUSINESS
Market Segments
Online
Operations
Retail
Strategy
Cosmetics
Men's Grooming
Skin Care
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Consumers
Innovation & New Ideas
Marketing & Advertising
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.