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Blue Gems Acquires Cult Beauty Brand ICONIC London

August 19, 2018: 12:00 AM EST
Blue Gem said it has acquired ICONIC London, a cult beauty brand that has acquired a global following three years after its launch. According to Blue Gem, its investment will support ICONIC London's expansion into the US in the latter part of 2018, as well as help grow its retailer lineup in the UK. As part of the deal, company founder Jade Elliott will continue leading the company and remain its creative director. Selma Terzic assumes the CEO position.[Image Credit: © ICONIC LONDON]
Lucy Whitehouse , "Blue Gem acquires Instagram startup beauty player ICONIC London", Cosmetics Design Europe, August 19, 2018, © William Reed Business Media Ltd
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