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Brandless Secures $240-Million Investment From Softbank

July 31, 2018: 12:00 AM EST
Japan's Brandless Inc. revealed Softbank's $100-billion Vision Fund investment unit has invested $240 million in the online retailer. In three previous rounds of funding, the online seller of exclusively own-brand, generic daily household products had easily secured $51 million. According to Softbank managing partner Jeff Housenbold, Brandless' data focus and its ability to create excitement around ordinary products have convinced the bank to invest in the online retailer.[Image Credit: © Brandless, Inc.]
Sarah McBride, "This No-Brand Startup Won $240 Million to Fight Amazon on Price and Quality", Bloomberg Businessweek, July 31, 2018, © Bloomberg
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