Brands Use Image-Based Online Networks To Engage Customers

Three online image-based networks targeting distinctly different audiences are working well as informal ad media for brand marketers because they engage customers, drive sales and enhance product awareness. Among the brands that have used Snapchat, Pinterest or Instagram into their content marketing strategies are Taco Bell, Sephora, and Ben & Jerry’s. Taco Bell uses Snapchat to create engaging, energetic, and entertaining stories that announce contests or new menu items, and capture moments from sponsored events. Sephora knows that Pinterest users to be inspired and entertained by its sales promotions, makeup tutorials, and new products. A Ben & Jerry’s brand imagery campaign on Instagram reached 10 million users who had a 33-point increase in ad recall. It also boosted awareness of a new ice cream flavor by 17 percent.