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Burberry Launches Mr. Burberry Men's Fragrance

April 4, 2016: 12:00 AM EST
Burberry launched the Mr. Burberry men’s fragrance, which is inspired by the brand’s heritage trench. To support the product launch, the company released a capsule collection and a grooming line it will promote on social media platform Snapchat. Described as herbal and woody, the fragrance was designed by chief creative and CEO Christopher Bailey with perfumer Francis Kurkdjian.
Lorelei Marfil, "Burberry Debuts Mr. Burberry Men’s Fragrance, Grooming", Women’s Wear Daily, April 04, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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