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Burt's Bees Secures Lea Michele's Support For Campaign To Bring Back Bees

March 8, 2016: 12:00 AM EST
Burt’s Bees partnered with actress Lea Michele to launch #BringBackTheBees, a campaign aimed at seeding 1 billion wildflowers to help reverse the decline in bee population worldwide. Spearheaded by the Burt’s Bees Greater Good Foundation, the campaign will donate 1,000 wildflower seeds for every purchase of the Pink Grapefruit, Wild Cherry, and Coconut and Pear variants of the brand’s lip balms. According to the company, the scents would not exist without bee pollination.
Danica Lo , "Lea Michele’s Skin-care Secrets Include Bees and Balm", Women's Wear Daily, March 08, 2016, © Fairchild Publishing, LLC
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