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Canadian Women Pay More For Personal Care Products Than Men Do, Study Reveals

April 25, 2016: 12:00 AM EST
In Canada, women pay an average of 43 percent more for personal care products, such as razors and shampoo, than men do, according to ParseHub. Results of a study by ParseHub revealed there is a six-percent average gap between prices for a range of men’s and women’s razors, shampoo, soap, deodorant, and shaving cream. Often referred to as “Pink Tax,” it sees women paying about $47.57 for similar products for which men pay $44.84. Market experts have different explanations for the price disparity, with ParseHub co-founder Angeline Fomina saying it is possible women’s toiletries cost more because higher marketing costs are built into the price and Athena Brand Wisdom, Research and Planning market researcher Sarah Johnson suggesting marketers might have determined that women are less price-sensitive than men.
Hollie Shaw , "‘Pink tax’ has women paying 43% more for their toiletries than men", Financial Post, April 25, 2016, © National Post
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