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CavinKare Launches Karthika Herbal Shampoo Across India

August 3, 2016: 12:00 AM EST
CavinKare announced the nationwide launch of the Karthika Shampoo under the company's Karthika brand of herbal haircare products. According to IMRB Kantar World Panel, Karthika is present in 2.14 crore households across south India. Available in affordably priced sachets and bottles, the product was first launched in Andhra Pradesh in 2006, and later launched in Tamil Nadu, Karnataka, and Kerala states.
Aparna Desikan, "CavinKare Announces National Foray of Karthika Herbal Shampoo", The Times of India, August 03, 2016, © Bennett, Coleman & Co. Ltd.
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